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AN ANALYSIS OF JOURNALISTIC ETHICS IN THE DIGITAL AGE: A CASE STUDY ON ETHICAL PRACTICES IN DIGITAL MEDIA Mayangsari; Abdul Wahid; Lely Novia
International Journal of Business English and Communication Vol 4 No 1 (2026): January
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v4i1.8458

Abstract

This study explores how digital media apply journalistic ethics and identifies key ethical challenges in the digital age. Using a qualitative case study approach, the research focuses on Beritakota Makassar, Media Sulsel, and Herald Sulsel. Data were gathered through interviews with journalists and editors, and document analysis.The results show that digital media uphold ethical principles such as independence, accuracy, verification, and professionalism. However, they also face challenges including the spread of fake news, pressure for speed, social media influence, and monetisation demands. Strengthening verification and promoting digital literacy are essential responses.This research offers insights into ethical practices in digital journalism and practical recommendations to support media integrity and public trust.
THE IMPACT OF COMMUNICATION EFFECTIVENESS ON EMPLOYEE PERFORMANCE IN A PUBLIC SECTOR HUMAN RESOURCES DEVELOPMENT AGENCY Lady Angelien; Andi Anto Patak; Lely Novia
International Journal of Business English and Communication Vol 4 No 2 (2026): April
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/51brq622

Abstract

This study examines the effectiveness of internal communication and its impact on employee performance within the Competency Certification and Institutional Division of the Human Resources Development Agency (BPSDM) of South Sulawesi Province. Using a qualitative approach with thematic analysis, data were collected through interviews, observations, and document analysis. The findings highlight that clear, transparent, and consistent communication enhances employee motivation, engagement, and performance. Effective communication reduces misunderstandings, improves team coordination, and fosters innovation. An inclusive culture and open leadership also play key roles in creating a supportive work environment. The study suggests that improving internal communication in government organizations like BPSDM can lead to better outcomes, operational efficiency, and productivity. These insights offer guidance for designing more effective communication strategies and fostering a more engaged workforce.