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All Journal KEMBARA Indonesian Journal of Learning and Instruction JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Perspektif Bricolage : Jurnal Magister Ilmu Komunikasi PERSPEKTIF Klasikal: Journal of Education, Language Teaching and Science Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik JINAV: Journal of Information and Visualization Komunika: Jurnal Ilmu Komunikasi Golden Ratio of Human Resource Management Golden Ratio of Social Science and Education Journal of Social Work and Science Education
Rahmat Budiman
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Preferensi dan perilaku pemanfaatan media mahasiswa perguruan tinggi jarak jauh Wiradharma, Gunawan; Arisanty, Melisa; Budiman, Rahmat
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.4281

Abstract

Persaingan perguruan tinggi di Indonesia sejak pandemi covid-19 dalam memperebutkan mahasiswa cukup berat karena semua kampus menyelenggarakan pendidikan jarak jauh. Melalui media pemasaran, konsumen akan lebih mudah mencari referensi sehingga tim marketing perlu mengetahui media pemasaran yang sering digunakan oleh konsumen sehingga dapat memformulasikan strategi komunikasi pemasaran untuk meningkatkan jumlah mahasiswa di PTJJ. Untuk membuat strategi pemasaran yang tepat sasaran, diperlukan suatu penelitian untuk mengoptimalisasi strategi pemasaran PTJJ agar lebih diterima oleh konsumen. Oleh karena itu, perlu untuk mengidentifikasi preferensi dan perilaku pemanfaatan media komunikasi mahasiswa PTJJ dalam rangka merancang strategi promosi efektif dan tepat sasatan. Penelitian ini menggunakan metode kuantitatif dan kualitatif (mix method). Subjek penelitian ini adalah mahasiswa UT se-Indonesia dari 39 unit layanan yang tersebar dari Banda Aceh dan Jayapura. Melalui penelitian ini didapatkan hasil mayoritas mahasiswa PTJJ menggunakan media digital, terutama media sosial sebagai media yang paling sering untuk mengakses informasi. Media sosial bisa dijadikan media efektif dalam brand awareness masyarakat agar mengetahui tentang PTJJ, sedangkan media-media lainnya, seperti televisi, radio, surat kabar, billboard dan videotron pada dasarnya masih cukup efektif, tetapi tujuannya lebih ke arah brand recalling.
Unlocking The Power of Social Media Marketing: A Comprehensive Overview of Universitas Terbuka Sulawesi’s Strategies and Successes Budiman, Rahmat; Wiradharma, Gunawan; Rahmawati, Dwi; Riady, Yasir
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11943

Abstract

Social media marketing presents its prospects to engage in direct communication with customers, increase brand recognition, increase customer loyalty, and increase sales. Social media platforms offer a wide array of data and analytics that can help brands understand user behavior, tendencies, and needs. Social media allows students to access a wide range of social networking sites at less cost (time and effort) to develop and maintain existing relationships. The practice of social channels of student takeovers is becoming more popular and has increased by 11% since 2017. The purpose of this study was to analyze the activity and content in Instagram social media managed by Universitas Terbuka regional offices located on Sulawesi Island. Socialbakers' professional social media analytics tool is used to monitor the social media activity of selected Instagram accounts and collect data for analysis. The data analyzed includes the content of the selected post and user interaction with the post. Among all Instagram accounts owned by UT in Sulawesi, Makassar has the highest number of followers and vice versa UT Gorontalo has the lowest number of followers, the highest engagement rate is achieved by UT Kendari with an engagement rate of  3.61%.  UT Gorontalo creates interactive content on their Instagram page by doing regular Instagram live to interact with their audience, thus allowing the audience to ask questions directly to the host. The landing page was created specifically to receive traffic from campaigns among all UT Sulawesi only UT Majene has attractive images on their landing page  
Penguatan Peran Aparatur Desa Dalam Perencanaan Strategis Untuk Pembangunan Desa Berkelanjutan di Desa Kurungkambing Purwanto, Agus Joko; Nasution, Vivi Indra Amelia; Hakim, Nong Ayu Triyanti Utami; Budiman, Rahmat; Akadira, Tora; Rachman, Ace Sriati; Wiradharma, Gunawan
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 2 (2025): April 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i2.3738

Abstract

Kurungkambing Village, located in Mandalawangi District, Banten, has significant local potential that remains underutilized due to the lack of structured data and limited village planning capacity. The gap between local resource mapping and strategic planning poses a major challenge in achieving sustainable development. To address this issue, the Community Service Program (PkM) of Universitas Terbuka was designed to strengthen the capacity of village officials through training and mentoring in village potential mapping based on village planning worksheets. This approach follows four key stages: input, process, output, and impact, aimed at establishing a more systematic, data-driven, and sustainable village development plan. The PkM activities include field surveys, socialization, technical training, mentoring, and monitoring and evaluation. The primary objective of this program is to develop a village potential database as a foundation for formulating more accurate policies and development strategies. Village officials can create more effective and strategic data-driven policies with this database. The program's sustainability requires synergy between academics, local government, and the village community to ensure data-driven development that enhances community welfare.Keywords: database, planning capacity, strategic planning, sustainable development, village potential. Abstrak: Desa Kurungkambing, Kecamatan Mandalawangi, Banten, memiliki potensi lokal yang belum optimal karena keterbatasan data terstruktur dan kapasitas perencanaan desa. Untuk mengatasi permasalahan ini, Program Pengabdian kepada Masyarakat (PkM) Universitas Terbuka dirancang untuk memperkuat kapasitas aparatur desa melalui pelatihan dan pendampingan dalam pemetaan potensi desa berbasis lembar perencanaan desa. Pendekatan ini mengacu pada empat alur utama: masukan, proses, hasil, dan dampak, yang bertujuan untuk mewujudkan perencanaan pembangunan desa yang lebih sistematis, berbasis data, dan berkelanjutan. Kegiatan PkM ini melibatkan serangkaian tahapan, termasuk survei lapangan, sosialisasi, pelatihan teknis, pendampingan, serta monitoring dan evaluasi. Tujuan utama program ini adalah mengembangkan database potensi desa sebagai dasar dalam penyusunan kebijakan dan strategi pembangunan yang lebih akurat. Dengan adanya database ini, aparatur desa dapat merumuskan kebijakan berbasis data yang lebih efektif dan strategis. Keberlanjutan program membutuhkan sinergi antara akademisi, pemerintah daerah, dan masyarakat desa guna memastikan pembangunan berbasis data yang berorientasi pada kesejahteraan masyarakat.Kata kunci: database, kapasitas perencanaan, perencanaan strategis, pembangunan  berkelanjutan, dan potensi desa.
Penggunaan Media Pemasaran Pada Mahasiswa Perguruan Tinggi Terbuka dan Jarak Jauh Di Indonesia Wiradharma, Gunawan; Arisanty, Melisa; Budiman, Rahmat; Aditya Prasetyo, Mario
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19518

Abstract

Research aim: This study aimed to determine the preferences of marketing media used by UT students according to demographic characteristics. Design/Methode/Approach: This study uses a quantitative approach with survey methods through convenience sampling with non-probability techniques. This study distributed the questionnaire link and obtained respondents from as many as 6.155 UT students in Indonesia and abroad. The results of this study are the marketing media used by UT students based on demographic characteristics, namely age, gender, region of origin, and occupation using cross-tabulation analysis. Research Finding: The formulation of the research problem is how the demographic characteristics and cross-tabulation of the use of marketing media used by UT students. Theoretical contribution/Originality: In addition, the various choices of communication media encourage audiences to use communication media to meet their needs. Before determining this strategy, UT needs to know the marketing media used by students when they search for and obtain information about the open and distance higher education system. Practitionel/Policy implication: The implication of this research is the first step in making marketing and promotion strategies and knowing the effective and efficient use of marketing media. Research limitation: Students at Universitas Terbuka have different characteristics from those at other institutions, which can be seen in demography, geography, psychography, and behavior. To increase the Gross Enrollment Rate for Higher Education, UT has a target of one million students in 2024, so a planned, effective, and efficient marketing and promotion strategy is needed, as well as on target.
PROJECT-BASED LEARNING WITH MIND MAPPING: A PEDAGOGICAL APPROACH TO ENHANCE ENGLISH WRITING SKILLS Sumbulatin Miatu Khabbah; Rahmat Budiman; Widya Rizky Pratiwi
KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE Vol 7 No 3 (2025): Klasikal: Journal of Education, Language Teaching and Science
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52208/klasikal.v7i3.1388

Abstract

Writing is an important ability in English study, yet many students fail to communicate their thoughts coherently and artistically. Innovative solutions are required to assist kids in enhancing their writing skills. The purpose of this study is to look into the usefulness of Project-Based Learning (PjBL) combined with mind mapping in enhancing students' writing skills, specifically in recount texts. Using a pre-experimental research methodology, the study was conducted at SMKN 1 Pangkalan Banteng with 28 eleventh-grade students from class XI AKL 1. The study had three stages: pre-test, treatment, and post-test. The students' pre-test average score was 71.04, which increased to 78.32 in the post-test. The data were examined using a normality test and a paired sample t-test. The normality test validated the data's normal distribution. The paired sample t-test resulted in a significant difference (p-value < 0.05) between pre-test and post-test scores. These data indicate that Project-Based Learning with Mind Mapping is an effective way to improve students' writing skills, particularly in writing recount texts. This study contributes to the field of English language instruction by emphasizing the advantages of integrating innovative and student-centered methods to improve writing skills.
DIGITAL LITERACY AND ITS IMPACT ON CRITICAL THINKING AND WRITING SKILLS : A QUALITATIVE STUDY IN A HIGH SCHOOL CONTEXT: English Febby Puspita Sari; Rahmat Budiman; Widya Rizky Pratiwi
KLASIKAL : JOURNAL OF EDUCATION, LANGUAGE TEACHING AND SCIENCE Vol 7 No 3 (2025): Klasikal: Journal of Education, Language Teaching and Science
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52208/klasikal.v7i3.1473

Abstract

Thinking critically is an important literacy skill in education. With technology, students are able to analyze information more thoroughly, compare varying viewpoints, and collaborate more deeply. This study investigated how English digital literacy fosters critical thinking in eleventh-grade students at SMA Kusuma Bangsa Palembang. A qualitative case study design was performed on 16 eleventh-grade students and two Advanced-English course teachers who were selected using purposive sampling methods. Data were obtained through document analysis, semi-structured interviews, and classroom observation, and then were analyzed thematically to identify prevalent practices and perceptions. The results showed that students improved their reasoning skills while assessing the reliability of sources, consulting their teachers and peers, and utilizing various digital tools including Google Scholar, Grammarly, and ChatGPT. Engaging with digital texts also assisted them in identifying key ideas and improving overall comprehension.
BIMBINGAN TEKNIS PEMBUATAN KUESIONER UNTUK PENELITIAN DOSEN PEMULA Maximus Gorky Sembiring; Rahmat Budiman; Sri Wahyu Krida Sakti; Andriyansah Andriyansah; Erman Arif; Fatia Fatimah; Widya Rizky Pratiwi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 5 (2023): martabe : jurnal pengabdian kepada masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i5.1714-1721

Abstract

Dalam impelemntasi tridharma Perguruan Tinggi, dosen dituntut untuk mempublikasikan hasil risetnya. Sehingga, untuk mencapai standart kualitas dan kuantitas publikasi, diperlukan bimbingan teknis  dan pelatihan terkait salah satu instrumen penelitian berupa kuesioner bagi dosen pemula. Bimbingan teknis ini dapat membantu dosen pemula memetakan riset dan membuat peta jalan riset hingga dosen mencapai jabatan fungsional Guru Besar. Bimbingan teknis ini mendorong untuk para dosen pemula memiliki keterampilan dalam membuat perangkat penelitian kuesioner karena dengan kuesioner peneliti dapat menggali hal-hal yang tidak terpantau saat observasi. Pelatihan sekaligus bimbingan teknis pembuatan kuesioner ini dilaksanakan dalam Forum Group Discussion (FGD) yang konten pertemuannya bermuatan diskusi kelompok  dengan peserta yang dipilih secara khusus dan bersedia mengikuti bimbingan pembuatan kuesioner bagi mereka yang baru berstatus sebagai tenaga pengajar atau dosen pemula. Kegiatan tela dilaksanakan pada tanggal 26 Mei hingga 28 Mei 2023 bertempat di Jakarta Selatan. Tahapan Pelaksanaan yaitu sharing terkait fungsi, tujuan, manfaat kuesioner oleh pakar, tanya-jawab antara pakar dan peserta terkait materi, praktik pembuatan form kuesioner untuk beberapa metode penelitian oleh peserta, prensentasi terkait kuesioner yang telah dibuat peserta, perserta berdiskusi dengan sesama peserta untuk saling memberikan masukan, dan pakar memberikan masukan terkait kuesioner yang telah dibuat oleh peserta. Beberapa materi bimbingan yang dijelaskan yaitu teknik membuat kuesioner dapat disusun berdasarkan urutan pertanyaan dengan sesuai kebutuhan penelitian. Peneliti diarahkan untuk membuat pertanyaan yang mudah dan sederhana. Disarankan peneliti untuk tidak  membangun relasi terlalu jauh, namun perlu  membangun kepercayaan agar  responden bersedia untuk memberikan jawaban, pertanyaan atau pernyataan kuesioner dikembangkan sesuai dengan kebutuhan penelitian, kuesioner mencakup identitas peserta jika dibutuhkan. Selain materi bimbingan terkait teknik pembuatan kuesioner yang baik, pemateri juga mengajarkan teknik pembuat kuesioner secara elektronik yang dapat memudahkan peneliti. Sebagai catatan, Pembuatan kuesioner sebelum sampai kepada responden sebaiknya diuji cobakan atau ditelaah oleh rekan sejawat untuk dapat memastikan bahwa bahasa dan maknanya dapat dipahami oleh banyak orang.
ANALISIS PENGARUH TAMBAHAN PENGHASILAN PEGAWAI TERHADAP DISIPLIN KERJA DAN KINERJA ASN: STUDI EMPIRIS PADA KECAMATAN SINGKUT KABUPATEN SAROLANGUN Ilham Akbar Syaihu; Sofjan Aripin; Rahmat Budiman
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 9 No 2 (2026): PAPATUNG Volume 9 Nomor 2 Tahun 2026
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v9i2.1602

Abstract

Penelitian ini dilakukan untuk memahami seberapa besar peran Tambahan Penghasilan Pegawai (TPP) dalam membentuk disiplin kerja sekaligus meningkatkan kinerja aparatur di Kantor Kecamatan Singkut. Pengujian dilakukan baik secara terpisah maupun secara bersamaan guna memperoleh gambaran yang lebih utuh mengenai hubungan antarvariabel. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei sebagai teknik pengumpulan data. Untuk menganalisis hubungan antarvariabel, digunakan Generalized Linear Model (GLM) sehingga dapat diketahui seberapa besar kontribusi TPP terhadap disiplin kerja dan kinerja pegawai. Hasil analisis menunjukkan bahwa secara individual TPP memiliki pengaruh yang cukup kuat terhadap disiplin kerja, dengan kontribusi sebesar 69,3%. Terhadap kinerja pegawai, pengaruhnya juga signifikan, meskipun sedikit lebih rendah, yakni sebesar 59,1%. Ketika kedua variabel dependen diuji secara simultan, kontribusi TPP tercatat sebesar 33%. Temuan ini mengisyaratkan bahwa TPP memang memiliki peran penting, tetapi bukan satu-satunya faktor yang menentukan kualitas disiplin dan kinerja aparatur. Artinya, peningkatan performa pegawai juga dipengaruhi oleh aspek lain seperti kepemimpinan, budaya organisasi, dan sistem pengawasan yang diterapkan.
Improving Government Effectiveness: Analysis of the Implementation of the Electronic-Based Government System (SPBE) in Sarolangun Regency Riska Afriyanti; Sofjan Aripin; Rahmat Budiman
Golden Ratio of Social Science and Education Vol. 6 No. 1 (2026): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v6i1.1359

Abstract

The objective of this study is to analyze the implementation of the Electronic-Based Government System (SPBE) policy in Sarolangun Regency, Jambi Province. This policy is one of the government's initiatives to enhance the effectiveness of governance through the use of information technology. Since the issuance of Sarolangun Regent Regulation No. 58 of 2020 concerning the Implementation of the Electronic-Based Government System, the Sarolangun Regency Government has encountered numerous impediments in its implementation, resulting in suboptimal execution of the Electronic-Based Government System. The present study employs a qualitative approach, drawing on data from interviews, observations, and documentation. The results of the study indicate that the implementation of SPBE in Sarolangun Regency continues to face challenges in communication and resource allocation. Several factors, including limited ICT infrastructure, a shortage of skilled human resources, insufficient socialization of digital services, and limited internet access, have hindered the implementation of this policy. The Sarolangun Regency Government, through the Sarolangun Regency Communication and Information Agency, must strengthen and improve resources and enhance communication to optimize the implementation of SPBE in Sarolangun Regency.
Co-Authors Abdurrahman Rahim Thaha Ace Sriati Rachman Aditya Prasetyo, Mario Akadira, Tora Amalia Rahisa Dewi Andang Saehu Andriyansah . DWI RAHMAWATI Dwi Rahmawati Erman Arif Fatia Fatimah Febby Puspita Sari Hakim, Nong Ayu Triyanti Utami Ilham Akbar Syaihu Kosasih, Fauzy Rahman Kurnia Endah Riana Kurniawan, Ramdhan Meirani Harsasi Melisa Arisanty Pratama, Adia Rizki Pratama, Erik Yudha Purwanto, Agus Joko Riady, Yasir Riana, Kurnia Endah Riska Afriyanti Sembiring, Gorky Sofjan Aripin Sofjan Aripin Sri Wahyu Krida Sakti Sumbulatin Miatu Khabbah Vivi Indra Amelia Nasution Warsihna, Jaka Widya Rizky Pratiwi Widya Rizky Pratiwi Widya Rizky Pratiwi, Widya Rizky Wiradharma, Gunawan Zulmi Ramdani