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Journal : Jurnal Teknik Informatika (JUTIF)

IMPLEMENTATION OF A CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM TO IMPROVE THE QUALITY OF SERVICES OF SIDODADI EMY OLSHOP STORE Kiki Andriani; Neni Mulyani; Elly Rahayu
Jurnal Teknik Informatika (Jutif) Vol. 3 No. 2 (2022): JUTIF Volume 3, Number 2, April 2022
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jutif.2022.3.2.202

Abstract

The development of information technology is currently very rapid by utilizing the internet as one of the factors of business success in conducting online-based fashion service and sales transactions. The sales system at the EMY Olshop store which is located at Jl Ir Sutami Sidodadi, Asahan Regency, North Sumatra 21211 needs to be improved, so that it can compete with other competitors who can provide good and satisfying service to every customer. To create customer satisfaction, EMY Olshop stores must recognize a desire from their customers through efforts to manage good relationships with customers. Customer Relationship Management is a system that can be developed with the aim of supporting the fashion business in order to create a close relationship with its customers, CRM also helps the EMY Olshop store to find out what customers need related to fashion and important information from the store. The results of this study can help the store in promoting fashion outside the region, maintain good relations with customers, get new customers, access the fashion offered by the EMY Olshop store. In addition, there is also a CRM such as discounts, live chat, comments, reviews and selection of address options that will make it easier for the store to sell various types of high-quality fashion according to customer needs and desires.
Co-Authors . Zulfan Aandanu Aandanu Abda Abda Adi Prijuna Adi Prijuna Lubis Agus, Raja Tama Andri Aidil Adi Suhendra Aidil Syah Putra Alfa, Zikri Apriaji Kurniawan Ayu Lestari Baehaqi Cindy Ross Dewi Maharani Dewi, Sri Puspita Dinda Nuri Fazira Donni Nasution Fauzy Maulana Sinaga Febbrian, Aldi Gundari, Putri Handayani, Masitah Havid Syafwan Helmiah, Fauriatun Herman Saputra Herman Saputra Herman Saputra Herman Saputra Iqbal Kamil Siregar Irawati, Novica Jeperson Hutahaean Junaidi Kifti, Wan Mariatul Kiki Andriani Lestari, Oni Dewi Lubis, Adi Prijuna Lubis, Syafaat Sufi M. Yogi Riyantama Isjoni Maharani, Dewi Manurung, Nuriadi Mariatul Kifti, Wan Marpaung, Miftah Rizki Marpaung, Nasrun Masitah Handayani Melati, Putri Milandari, Novi Monalisa, Nency Widya Muhammad Ardiansyah Sembiring Nadya Viranika Nasution, Putri Alfiani Natasya, Tri Adetia Nency Widya Monalisa Neni Mulyani Niki Fazira Nirda Julianda Nofriadi Nofriadi Nofriadi Nofriadi Novi Silvana Kawila Nurhani, Irma Nuriadi Manurung Nuriadi Manurung Nurul Rahmadani Nurwati Nurwati Nurwati Nurwati Nurwati Nurwati Nurwati Oni Dewi Lestari panjaitan, widia fahwana br Permana, Yogi Abimanyu Putra, Guntur Maha Putri Melati Putri Sundari Putri, Indri Anggraini Rahmadani, Sherly Ramadani, Dilla Ramdhan, William Renanda Eka Putri Risnawati Risnawati Rita Ratna sari Rizaldi Rizaldi, Rizaldi Roesella Anjani Rohminatin Rohminatin Rohminatin Rohminatin Roni Dalimunthe sahren, sahren Salsadilah, Nadya SANTOSO SANTOSO Santoso Santoso Saragih, Zuriah Br Siddik, Mohd. Siregar, Iqbal Kamil Sri Wahyuni Nasution Sundari, Putri Suriana Suriana Susanti, Riski Syafaat Sufi Lubis Syahira Syahira Syahputri, Rian Tantri Maya Leni Tri Anjar Ningsih USWATUN HASANAH Utama, Gita Nurul Waode Aminah Andella William Ramdhan Yusda, Riki Andri Zulfi Azhar