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All Journal Dinamik Sistemasi: Jurnal Sistem Informasi INVOTEK: Jurnal Inovasi Vokasional dan Teknologi JITK (Jurnal Ilmu Pengetahuan dan Komputer) JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JOURNAL OF SCIENCE AND SOCIAL RESEARCH EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknik Informatika (JUTIF) Jutsi: Jurnal Teknologi dan Sistem Informasi Decode: Jurnal Pendidikan Teknologi Informasi J-Com (Journal of Computer) Jurnal Algoritma Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat TAMIKA: Jurnal Tugas Akhir Manajemen Informatika & Komputerisasi Akuntansi Jurnal Teknologi Ilmu Komputer Gudang Jurnal Pengabdian Masyarakat HARENA: Jurnal Gizi Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Journal Computer Science and Applied Technology
Rahayu, Elly
Sekolah Tinggi Manajemen Informatika Dan Komputer Royal
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Analisis Strategi E-Commerce dalam Meningkatkan Daya Saing Toko Batik Lokal : Studi Kasus Rumah Batik Kirana Mariatul Kifti, Wan; Rahayu, Elly; Ramdhan, William
Jurnal Teknologi Ilmu Komputer Vol. 3 No. 2: Juni 2025
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jtik.v3i2.358

Abstract

Perkembangan teknologi informasi di era globalisasi telah membawa perubahan signifikan pada perilaku konsumen dalam berbelanja. E-commerce menjadi sektor dengan pertumbuhan yang pesat, menawarkan kemudahan akses, fleksibilitas waktu, dan pilihan produk yang beragam, sehingga membuka peluang besar bagi pelaku usaha kecil dan menengah (UKM) untuk memperluas jangkauan pasar. Namun, pelaku usaha lokal, seperti produsen batik, menghadapi tantangan dalam bersaing dengan produk global di platform digital, terutama dalam meningkatkan keterlibatan pelanggan (customer engagement). Rumah Batik Kirana, salah satu pelaku usaha batik di Kisaran, Asahan, masih menggunakan strategi pemasaran konvensional dan metode penjualan manual, yang membatasi efisiensi operasional dan potensi penjualan. Penelitian ini bertujuan untuk menganalisis penerapan strategi e-commerce yang efektif guna meningkatkan daya saing dan menjangkau pasar yang lebih luas. Dengan menggunakan pendekatan studi kasus, penelitian ini mengeksplorasi bagaimana Rumah Batik Kirana dapat memanfaatkan teknologi digital untuk memperkuat brand positioning, meningkatkan penjualan, dan memberikan pengalaman belanja yang lebih baik bagi pelanggan. Hasil penelitian diharapkan memberikan wawasan praktis dan menjadi acuan bagi pelaku usaha batik lokal lainnya dalam mengadopsi strategi pemasaran digital yang tepat.  
Implementation of the Borda Method for Selecting Winners in the Tahfeez Tahmeed and Prayer Competition by DPD Recital Alhidayah Marpaung, Miftah Rizki; Kurniawan, Edi; Rahayu, Elly
invotek Vol 24 No 3 (2024): INVOTEK: Jurnal Inovasi Vokasional dan Teknologi
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/invotek.v24i3.1266

Abstract

Tahfeez, tahmeed, and prayer competitions that are routinely held by DPD Recital Alhidayah often experience obstacles in the assessment process due to the lack of a structured and computerized system, thereby reducing the efficiency and accuracy of assessment. This problem has become increasingly complex with a large number of participants and the absence of standard procedures in awarding scores. This research was conducted to develop a decision support system that can assist the judges in determining the winner of the competition objectively, efficiently, and transparently. The method used is the Borda Method, which is a rank-based decision-making method that is effective in accommodating the assessment of many judges and criteria. The system was built using the PHP programming language and MySQL database, and was designed with a quantitative approach through the processing of participant scores based on three main criteria: tajweed, fluency, and rhythm. The implementation of this system allows judges to conduct assessments digitally, where the grades given are automatically processed and ranked using the Borda Method. The results of the study show that this system can speed up the assessment process and announcement of the winner from the previous 4–5 days to instant after the input of the score is completed. This system also increases transparency, reduces subjectivity, and ensures consistency in scoring. Thus, this system becomes a relevant and applicable solution to support professionalism in religious competitions.
Digitalisasi Kantor Desa : Solusi Cerdas Meningkatkan Pelayanan Dan Pemberdayaan Ekonomi Masyarakat Desa Silo Bonto Kabupaten Asahan Rahayu, Elly; Herman Saputra; Adi Prijuna Lubis; Waode Aminah Andella
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 4 (2025): Oktober 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i4.4023

Abstract

Abstract: This PkM activity aims to provide new knowledge and insights for Silo Bonto Village officials on the benefits of digitalizing the village, improving village services, and empowering the community's economy. Silo Bonto Village has a population of 6,387 people spread across 11 hamlets. The majority of the people in Silo Bonto Village, Silau Laut District, Asahan Regency, are farmers who cultivate coconut and oil palm plantations. The Silo Bonto Village Office has a village application, but it has not been utilized, the problems that arise are the absence of skilled human resources in the village office who can run open desa application, secondly, the limited village budget to fund technological infrastructure. Another problem is that there is community resistance to the use of technology in the village service system. This activity aims to help villages find solutions to existing problems, one of which is providing knowledge and skills on how digitalization can make village services and economic empowerment more efficient and improved. The PkM activity was attended by village officials hamlet heads and representatives of the community totaling 24 people. The method used is Community Base-Participatory Research (CBPR). The results of activity, in addition to the implementation of this PkM activity, there has also been a transfer of knowledge from the implementer to the participants of the socialization about Village Office Digitalization: Smart Solutions to Improve Services and Community Economic Empowerment. Keywords: village; digitalization; open desa;economic empowerment; improving village services Abstrak: Kegiatan PkM ini bertujuan untuk memberikan pengetahuan dan wawasan baru bagi aparat Desa Silo Bonto manfaat digitalisasi desa bagi peningkatan layanan desa dan pemberdayaan ekonomi masyarakat. Desa Silo Bonto yang berpenduduk 6387 jiwa yang tersebar di 11 dusun. Mayoritas masyarakat Desa Silo Bonto Kecamatan Silau Laut Kabupaten Asahan adalah petani perkebunan kelapa dan kelapa sawit. Kantor Desa Silo Bonto memiliki aplikasi desa, namun belum dimanfaatkan, permasalahan yang muncul adalah belum adanya SDM terampil di kantor desa yang mampu menjalankan aplikasi Open Desa, kedua terbatasnya anggaran desa untuk mendanai infratruktur teknlogi. Permasalahan lainnya adalah ada resisitensi masyarakat dalam penggunaan teknologi dalam sistem pelayanan desa. Kegiatan ini bertujuan untuk membantu desa dalam mencari solusi dari permasalahan yang ada, ssalah satunya memberikan pengetahuan dan keterampilan bagaimana digitalisasi mampu mengefisienkan dan meningkatkan layanan dan pemberdayaan ekonomi desa. Kegiatan Pk Mini dihadiri oleh apparat desa dan kepala dusun serta perwakilan Masyarakat yang berjumlah 24 orang. Metode yang digunakan adalah Community Base-Partisipatory Research (CBPR). Hasil kegiatan, selain terlaksananya kegiatan PkM ini juga telah terjadi transfer ilmu dari pelaksana ke peserta sosialisasi tentang Digitalisasi Kantor Desa: Solusi Cerdas Meningkatkan Pelayanan Dan Pemberdayaan Ekonomi Masyarakat. Kata kunci: desa; digitalisasi; open desa; pemberdayaan ekonomi; peningkatan layanan desa
OPTIMALISASI CRM BERBASIS AI DALAM E-COMMERCE: ANALISIS PENGARUH TERHADAP LOYALITAS PELANGGAN DENGAN PENDEKATAN SENTIMEN ANALISIS Rahayu, Elly; Ramdhan, William
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4005

Abstract

The purpose of this study is to analyze the relationship between the application of AI in CRM and customer loyalty. The results of sentiment analysis through Web Scraping are used to strengthen the interpretation of the results, not as a mediator or can be called triangulation or enrichment data. The population of this study were active e-commerce customers with a sample of 384 respondents obtained through purposive sampling techniques. Data analysts used the SEM-PLS and NLP approaches for sentiment classification. The study's results indicate that AI-based CRM has a positive and significant impact on customer loyalty. This is indicated by the T-statistic value of 29,415 > 1.96. The conceptual model is also very good, as evidenced by the SRMR value of 0.054> 0.050 and the NFI value of 0.907. Sentiment analysis collected through social media X from 3,213 tweets with the keyword skincare resulted in 74% neutral opinions, 13.7%, and 12.3% negative. Furthermore, the classification results of 7 aspects of positive and negative opinions such as aftersales, delivery, experience, order, packaging, product, and unknown, from positive opinions the largest percentage is in the experience (customer experience) 43.2% while for negative opinions the largest percentage is also in the experience aspect of 45.8%. This data is important for business owners to make improvements and improvements to create customer satisfaction. 45.8% of bad customer experiences will, if not followed up, make customers switch to other stores.
ANALISIS DATA EKSPLORATORI DAN CLUSTERING K-MODES UNTUK PEMETAAN STATUS GIZI BALITA PADA KASUS STUNTING DI KABUPATEN ASAHAN Ramdhan, William; Nurwati, Nurwati; Rahayu, Elly
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4192

Abstract

Stunting is a chronic nutritional problem that impacts children's physical growth and development and is a public health challenge in Indonesia. This study integrates Exploratory Data Analysis (EDA) and K-Modes Clustering to map the nutritional status of toddlers in stunting cases in Asahan Regency. EDA was used to explore data distribution, identify relationships between nutritional status indicators, and identify risk factor patterns, while K-Modes was used to group toddlers based on shared categorical characteristics. The dataset used included sociodemographic variables (gender, age category, parental education and occupation) and nutritional status indicators (weight/age, height/age, weight/height). The analysis results showed a moderate positive correlation between weight/age and height/age (0.32) and a strong negative correlation between weight/age and weight/height (-0.50), indicating a link between stunting and wasting. The application of K-Modes resulted in three main clusters: Cluster 0, dominated by female toddlers with normal nutritional status but low parental education; Cluster 1 consists of infant girls with low weight for age and short height for age, despite most parents having a high school education; Cluster 2 contains infant boys with very low weight for age and very short height for age, and relatively low maternal education. The profile of each cluster was analyzed to identify dominant characteristics relevant for intervention. This integrative approach demonstrates that the combination of EDA and K-Modes is able to provide a comprehensive picture of variations in toddler nutritional status, thus serving as a basis for planning more targeted promotive and stunting prevention strategies at the regional level.
Mycoplasma Pneumoniae Consultation System with the Forward Chaining Method at Hams Hospital Kisaran Nasution, Putri Alfiani; Siddik, Mohd.; Rahayu, Elly
Sistemasi: Jurnal Sistem Informasi Vol 13, No 6 (2024): Sistemasi: Jurnal Sistem Informasi
Publisher : Program Studi Sistem Informasi Fakultas Teknik dan Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/stmsi.v13i6.4606

Abstract

Many patients go to Dr. Finera Winda S. Tobing at HAMS Kisaran Hospital for the treatment of Mycoplasma Pneumoniae. Meanwhile, there is only 1 special doctor (specialist) who handles this problem. This makes it difficult for doctors to work optimally because it can cause human error due to fatigue at work, so a system is needed that is able to help doctors carry out initial diagnoses of Mycoplasma Pneumoniae and provide solutions to this problem. Based on the description above, the author implemented an expert system related to Mycoplasma Pneumoniae at HAMS Kisaran Regional Hospital. The author hopes that this system can help the public find out about Mycoplasma Pneumoniae earlier and help doctors diagnose patients. The research method used in this research is qualitative research, which is research that only collects data and explains it descriptively/narratively without having to process it with statistical testing. This research will only utilize data obtained from the research site and input it without changing anything. The results of this research are that the expert system for diagnosing Mycoplasma Pneumoniae is effective and efficient in helping doctors, Dr. Finera Winda S. Tobing and makes it easier for patients to consult because patients can consult with a doctor online and can find out their disease correctly so that this research can truly be achieved to overcome existing problems
APPLICATION OF SERVICE QUALITY METHOD TO PUBLIC HEALTH CENTER PATIENT Monalisa, Nency Widya; Ramdhan, William; Rahayu, Elly
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 9 No. 4 (2023): September 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v9i4.2202

Abstract

Abstract: Providing services to patients is an obligation that must be carried out by health agencies. Of course, good health services can be measured by the performance of medical personnel. The current problem with the Aek Loba Health Center is that it does not have a system that can measure the level of patient satisfaction with the services provided. In addition, patients also still have difficulty in expressing opinions in the form of complaints about the performance of medical personnel. The aim of the research is to become a forum for assessing the quality of service that can make it easier for patients to submit complaints and also as a measuring tool for health agencies on the level of success of the quality of services provided. This study uses the Service Quality method by assessing service quality based on 5 quality dimensions, namely Tangibles, Responsiveness, Reliability, Assurance, and Empathy. Based on these problems, a decision support system was designed using the PHP programming language and the database used, namely MySQL. So that this research resulted in this system being able to help and facilitate the Aek Loba Health Center in accommodating and measuring the level of quality of service to patients. In addition, this system can make it easy for leaders to find out the elements that need to be improved, maintained, and repaired by the Aek Loba Health Center. Keywords: patient; questionaire; service quality  Abstrak: Memberi pelayanan kepada pasien merupakan kewajiban yang harus dilakukan oleh instansi kesehatan. Pelayanan kesehatan yang baik tentu saja dapat diukur dari kinerja tenaga medisnya. Permasalahan Puskesmas Aek Loba saat ini yaitu belum mempunyai sistem yang dapat mengukur tingkat kepuasan pasien terhadap layanan yang diberikan. Selain itu, pasien juga masih kesulitan dalam menyampaikan pendapat berupa keluhan terhadap kinerja tenaga medis. Tujuan penelitian untuk menjadi wadah penilaian kualitas pelayanan yang dapat memudahkan pasien dalam menyampaikan keluhan dan juga sebagai alat ukur instansi kesehatan terhadap tingkat keberhasilan kualitas pelayanan yang diberikan. Penelitian ini menggunakan metode Service Quality dengan menilai kualitas pelayanan berdasarkan 5 dimensi kualitas, yaitu Bukti Nyata (tangibles), Ketanggapan (responsiveness), Kehandalan (reliability), Jaminan (assurance), dan Empati (emphaty). Berdasarkan permasalah tersebut maka dirancang sebuah sistem pendukung keputusan menggunakan bahasa pemrograman PHP dan database yang digunakan yaitu MySQL. Sehingga penelitian ini menghasilkan sistem ini dapat membantu dan mempermudah pihak Puskesmas Aek Loba dalam menampung dan mengukur tingkat kualitas pelayanan terhadap pasien. Selain itu, sistem ini dapat memberi kemudahan bagi pimpinan untuk mengetahui unsur-unsur yang perlu ditingkatkan, dipertahankan, serta diperbaiki oleh Puskesmas Aek Loba. Kata kunci: kuesioner; pasien; service quality
MAPPING SYSTEM FOR LOCATION OF STUNTING CASES IN TODDLER IN TANJUNG BALAI CITY USING WEBGIS Alfa, Zikri; Yusda, Riki Andri; Rahayu, Elly
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 10 No. 4 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v10i4.3328

Abstract

Abstract: Data on stunting cases among toddlers in Datuk Bandar Timur sub-district, Tanjung Balai city Not yet processed in a way computerized use digital map , so that the monitoring process in-depth investigation of the distribution and patterns of stunting in a area Not yet presented with Good . This matter Of course impact on cadre Public health center Semula Jadi For monitor number nutrition bad And spread prevalence of stunting in Datuk Bandar Timur sub-district, Tanjung Balai city . For That need development A system internal data management form chart nor map that can be give description spread nutrition bad in the region Mayor. Planning And development system information This done with use method data collection and interview direct to the UPTD Community Health Center Semula Jadi . Objective it was built this webgis can assist in identifying areas that need nutritional intervention, mapping the prevalence of stunting and malnutrition, as well as monitoring nutrition programs and optimizing resource allocation. Results from GIS can plays an important role in supporting efforts to prevent and overcome stunting problems by providing tools effective software for collecting, analyzing and visualizing nutritional data spatially. The use of web GIS can also provide information on stunting locations from UPTD Semula Jadi Health Center data.Keywords : geographic information system; location mapping system; stunting.  Abstrak: Data kasus stunting pada balita di kecamatan datuk bandar timur kota tanjung balai belum diproses secara terkomputerisasi menggunakan peta digital, sehingga proses pemantauan penyelidikan mendalam tentang sebaran dan pola stunting disuatu daerah belum tersajikan dengan baik. Hal ini tentu berdampak pada kader puskesmas Semula Jadi untuk memantau angka gizi buruk dan penyebaran prevalensi stunting di kecamatan datuk bandar timur kota tanjung balai. untuk itu perlu pembangunan sebuah sistem pengelolaan data dalam bentuk grafik maupun peta yang dapat memberikan gambaran penyebaran gizi buruk diwilayah Datuk Bandar. Perancangan dan pembangunan sistem informasi ini dilakukan dengan menggunakan metode pengambilan data dan wawancara langsung ke UPTD Puskesmas Semula Jadi. Tujuan dibangunnya webgis ini dapat membantu dalam identifikasi daerah yang membutuhkan intervensi gizi, pemetaan prevalensi stunting dan gizi buruk, serta memantau program-program gizi dan optimalisasi alokasi sumber daya. Hasil dari SIG dapat berperan penting dalam mendukung upaya pencegahan dan penanggulangan masalah stunting dengan menyediakan alat software yang efektif untuk pengumpulan, analisis, dan visualisasi data gizi secara spasial. Kegunaan webgis juga dapat memberikan informasi mengenai lokasi stunting dari data UPTD Puskesmas Semula Jadi.Kata kunci: sistem informasi geografis; sistem pemetaan lokasi; stunting 
K-MEANS CLUSTERING METHOD FEASIBILITY OF SCHOOL BUILDING REHABILITATION IN KABUPATEN ASAHAN Nurhani, Irma; Manurung, Nuriadi; Rahayu, Elly
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 11 No. 2 (2025): Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v11i2.3730

Abstract

Abstract: School building construction is an important part of educational facilities and infrastructure. Many elementary school buildings in Asahan Regency are damaged, unfit for use or lack facilities including classrooms and other supporting infrastructure. The results of the selection that are not transparent in deciding the feasibility of rehabilitation and construction of elementary school buildings are often subjective and time-consuming. This causes decisions to be taken that cannot be made as quickly as possible and inequality, where schools that actually need rehabilitation more do not get priority for rehabilitation. The purpose of this study is to implement data mining in the selection of school building construction projects with the K-Means clustering algorithm in clustering the feasibility of rehabilitation of elementary school building construction. The results of this study found 31 elementary schools that are eligible for school building construction rehabilitation and 4 are not eligible for school building construction rehabilitation. This study is expected to provide a significant contribution in increasing the efficiency of school building construction selection and more transparency towards elementary school buildings to be rehabilitated.       Keywords: education authorities; k-means; rehabilitation and construction of school buildings.  Abstrak: Pembangunan gedung sekolah ialah bagian penting dalam sarana dan prasarana pendidikan.  Banyak gedung Sekolah Dasar di Kabupaten Asahan menderita kerusakan, tidak layak pakai atau kekurangan fasilitas meliputi ruang kelas dan infrastruktur pendukung lainnya. Hasil penyeleksian yang bersifat tidak transparan dalam memutuskan kelayakan rehabilitasi dan pembangunan gedung Sekolah Dasar sering kali bersifat subjektif dan memakan waktu lama.Hal tersebut menyebabkan keputusan yang diambil tidak dapat dilakukan secepat mungkin serta ketimpangan, dimana sekolah yang sebenarnya lebih membutuhkan rehabilitasi justru tidak mendapatkan prioritas untuk direhabilitasi. Tujuan penelitian ini ialah mengimplementasi data mining pada pemilihan proyek pembangunan gedung sekolah dengan algoritma K-Means clustering dalam mengcluster kelayakan rehabilitasi pembangunan gedung sekolah dasar. Hasil Penelitian ini terdapat 31 sekolah dasar layak untuk direhabilitasi pembangunan gedung sekolah dan 4 tidak layak untuk direhabalitasi pembangunan gedung sekolah. Penelitian ini diharapkan dapat memberikan kontribusi signifikan dalam menaikkan efisiensi penyeleksian pembangunan gedung sekolah dan lebih transparansi terhadap gedung sekolah dasar yang akan direhabilitasi.Kata kunci: dinas pendidikan; k-means; rehabilitasi dan pembangunan gedung sekolah.
Social Customer Relationship Management Bagi UMKM Kube Kuliner Asahan Rahayu, Elly; Kifti, Wan Mariatul; santoso, santoso; Lubis, Syafaat Sufi
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 6 No. 3 (2023): Juli 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v6i3.2464

Abstract

The Asahan Culinary Joint Business Group (KUBE) is an MSME actor engaged in the culinary business in Kisaran City, Asahan Regency, and its surroundings who are members of a joint business group. Asahan Culinary KUBE is running its business from promotions to sales transactions through social media WhatsApp and Facebook. KUBE Asahan Culinary which has 4,093 members are sellers and buyers who transact and communicate through Facebook social media. The problem faced by KUBE Kuliner Asahan is Customer Relationship Management or customer management. Business actors have not been able to utilize customer data from social media to build better relationships with their customers, especially for retargeting and remarketing. This activity aims to provide understanding and knowledge about managing customers through social media and utilizing CRM data to identify potential customers, and prospective customers, identify customer journeys, and create promotional content according to customer characteristics. The activity participants are business actors who are members of the Asahan Culinary KUBE, totaling 25 people and the activities are carried out in the STMIK Royal meeting hall. The method used is community education through counseling and exposure to material with the help of power points. The results of its activities are the implementation of PkM activities and increased understanding and knowledge of business actors.           Keywords: CRM, KUBE; Culinary; MSMEsAbstrak: Kelompok Usaha Bersama (KUBE) Kuliner Asahan merupakan pelaku UMKM yang bergerak dalam bidang usaha kuliner di Kota Kisaran Kabupaten Asahan  dan sekitarnya yang tergabung dalam kelompok usaha bersama. KUBE Kuliner Asahan dalam menjalankan usahanya dari promosi sampai transaksi penjualan melalui sosial media whatsaap dan Facebook. KUBE Kuliner  Asahan yang memiliki anggota 4.093 anggota merupakan penjual dan pembeli yang bertransaksi serta berkomunikasi melalui  social media faceebook. Permasalahan yang dihadapi KUBE Kuliner Asahan adalah  Customer Relationhip Management atau pengelolaan pelanggan. Pelaku usaha belum mampu    memanfaatkan data-data pelanggan dari sosial media untuk membangun hubungan yang lebih baik dengan pelanggannya terutama untuk retargeting dan remarketing atau pemasaran ulang. Kegiatan  ini bertujuan memberikan pemahaman serta pengetahuan tentang pengelolaan pelanggan melalui  media sosial serta  pemanfaatan data CRM untuk melakukan identifikasi pelanggan potensial, calon pelanggan,  melakukan identifikasi perjalanan pelanggan serta membuat konten promosi sesuai dengan karakteristik pelanggan. Peserta kegiatan adalah pelaku usaha yang tergabung dalam KUBE Kuliner Asahan yang berjumlah 25 orang dan kegiatan dilakukan di Aula pertemuan STMIK Royal. Metode yang digunakan pendidikan masyarakat melalui penyuluhan dan paparan materi dengan bantuan power point.  Hasil kegiatannya adalah terlaksananya kegiatan PkM serta peningkatan pemahaman dan pengetahuan pelaku usaha.Kata kunci: CRM, KUBE; Kuliner; UMKM
Co-Authors . Zulfan Aandanu Aandanu Abda Abda Adi Prijuna Adi Prijuna Lubis Agus, Raja Tama Andri Aidil Adi Suhendra Aidil Syah Putra Alfa, Zikri Apriaji Kurniawan Ayu Lestari Baehaqi Cindy Ross Dewi Anggraeni Dewi Maharani Dewi, Sri Puspita Dinda Nuri Fazira Donni Nasution Fauzy Maulana Sinaga Febbrian, Aldi Gundari, Putri Havid Syafwan Helmiah, Fauriatun Herman Saputra Herman Saputra Herman Saputra Iqbal Kamil Siregar Irawati, Novica Jeperson Hutahaean Junaidi Kifti, Wan Mariatul Kiki Andriani Lestari, Oni Dewi Lubis, Adi Prijuna Lubis, Syafaat Sufi Maharani, Dewi Manurung, Nuriadi Marpaung, Miftah Rizki Marpaung, Nasrun Masitah Handayani Melati, Putri Meri Ulfa Sari Milandari, Novi Monalisa, Nency Widya Muhammad Ardiansyah Sembiring Muti'ah, Rahma Nadya Viranika Nasution, Putri Alfiani Nency Widya Monalisa Neni Mulyani Niki Fazira Nirda Julianda Nofriadi Nofriadi Nofriadi Nofriadi Novi Silvana Kawila Nurhani, Irma Nuriadi Manurung Nuriadi Manurung Nurul Rahmadani Nurwati Nurwati Nurwati Nurwati Nurwati Nurwati Nurwati Oni Dewi Lestari panjaitan, widia fahwana br Putra, Guntur Maha Putri Melati Putri Sundari Putri, Indri Anggraini Rahmadani, Sherly Ramadani, Dilla Ramdhan, William Renanda Eka Putri Riki Andri Yusda Risnawati Risnawati Rita Ratna sari Rizaldi Rizaldi, Rizaldi Rizaldi, Rizaldi Roesella Anjani Rohminatin Rohminatin Rohminatin Rohminatin Rolly Yesputra Roni Dalimunthe sahren, sahren Salsadilah, Nadya SANTOSO SANTOSO Santoso Santoso Saragih, Zuriah Br Siddik, Mohd. Siregar, Iqbal Kamil Siti Mujiatun Sri Wahyuni Nasution Sundari, Putri Suriana Suriana Susanti, Riski Syafaat Sufi Lubis Syahira Syahira Syahputri, Rian Tantri Maya Leni Tri Anjar Ningsih USWATUN HASANAH Utama, Gita Nurul Waode Aminah Andella William Ramdhan Zulfi Azhar