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Mutmainah, Dini Nafisatul
Program Studi Manajemen Agroindustri, Jurusan Manajemen Agribisnis, Politeknik Negeri Jember
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Analisis Nilai Tambah dan Strategi Pengembangan Ubi Jalar sebagai Bahan Pangan Subtitusi Tepung Terigu di Kabupaten Mojokerto, Jawa Timur Dini Nafisatul Mutmainah; Ahmad Haris Hasanuddin Slamet; Sekar Ayu Wulandari
JURNAL AGRIBISNIS Vol. 15 No. 1 (2026): Jurnal Agribisnis Volume 15 Nomor 1
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/1vztx698

Abstract

Sweet potato is a local commodity with great potential for development into alternative flour due to its abundant raw material availability and good nutritional content. This study aimed to analyze the added value of sweet potato processing into local flour and formulate a development strategy as a food substitute for wheat flour in Mojokerto Regency, East Java. The research method used was descriptive and analytical with quantitative and qualitative approaches. The value-added analysis was conducted using the Hayami method, while the development strategy formulation was analyzed using the SWOT method. The results showed that processing sweet potato into local flour produces an added value of IDR 22,000/kg with a value-added ratio of 62.85% and a profit level of 98.66%, indicating that this business is feasible and economically profitable. Based on the SWOT analysis, recommended development strategies include increasing product promotion, developing healthy food-based product innovations, gradual technology investment, and strengthening consumer education. Overall, the development of sweet potato flour has the potential to increase the economic value of local commodities while supporting national food security.
Strategi Pemasaran Produk Inovasi Tinta dari Ekstrak Daun Jambu Biji Menggunakan Analisis SWOT di Kabupaten Sidoarjo Septine Brillyantina; Dini Nafisatul Mutmainah; Rahmat Dhandy; Asmunir Asmunir; Sasi Kirana Dipo Maharani
Journal of Business Management Vol. 1 No. 2 (2023): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v1i2.7

Abstract

Penggunaan spidol sebagai alat tulis ketika kegiatan belajar mengajar sudah sangat lazim. Banyaknya penggunaan tinta isi ulang spidol dikarenakan banyaknya kelas yang menggunakan. Penggunaan spidol isi ulang sudah tentu menimbulkan dampak yang kurang baik bagi kesehatan. Penelitian ini akan menemukan strategi pemasaran terhadap produk inovasi tinta dari ekstrak daun jambu biji yang ramah lingkungan menggunakan analisis SWOT di Kabupaten Sidoarjo, yang terdiri dari kekuatan, peluang, kelemahan dan ancaman dengan mempertimbangkan data primer dan sekunder. Akhirnya hasil penelitian ini akan digunakan untuk menemukan strategi pasar dalam memanfaatkan produk inovasi karena akan mampu bersaing dan mengembangkan produk tinta yang ramah lingkungan di masa depan.
Co-Authors Ade Galuh Rakhmadevi Agustia Dwi Pamujiati Ahmad Haris Hasanuddin Slamet Akbar Maulana Firmansyah Ali Djamhuri Amelia Dwi Nugrahaini Ardiansyah, Helmy Arifudin Bahtiar Hidayat Aritiya Liawidiyanti Hermini Asmunir Cindiah Syahnaz Cindiah Syahnaz S Damayanti, Risma Dani Setiawan Dian Kumaila Dewi Dian Kumaila Dewi Dzurotun Nafisah Ega Fadhilah Akbar Fairuz Nadhifah Fanecia Apriani Fatinia, Lilis Ayu Firnanda, Aprinda Dewi Yudian Humaidi, Taufiq Rahman Imaroh Nurul Izzah Inaya Rahmasari Intan Putri Ekawati Jafri Kasyful Hujbi Jannah, Warda Rohmatul Julia Agustina Julia Agustina Kaila Tirta Tri Meifa Kirana Kusumaningrum Maulana Firmansyah, Akbar Meidi Indah Sari Nadhifah, Fairuz Nadhirotul Diniyah Nasrudin, Ahmad Nasri Nopi Ariyola Nur Fadila Sofiana Nurwahyuningsih Nurwahyuningsih Putu Tessa Fadhila R. Sapto Hendri Boedi Soesatyo Rafly Rizqullah Rafly Rizqullah Rahma Dita Widya Astuti Rahmat Dhandy Rahmawati, Elis Risma Damayanti Sasi Kirana Dipo Maharani Sekar Ayu Wulandari Septine Brillyantina Siska Elvani Solihah, Mar’atus Syahnaz, Cindiah Yani Subaktilah