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Journal : eCo-Buss

The Effect of Product Quality, Price, Distribution and Promotion on Demand for Xiaomi Smartphone in Surabaya Mauliza, Reza Akbar; Suparta, I Made
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1916

Abstract

Smartphone competition is getting tighter, companies are starting to create various labels or brands of their own products, one of the brands that has succeeded in attracting consumer attention is Xiaomi. This study aims to determine the effect of product quality, price, distribution and promotion on the demand for Xiaomi phones in Surabaya. This research is quantitative research using Accidental Sampling technique and uses primary data processed from the results of distributing questionnaires to 105 respondents who own Xiaomi as a research sample. The analysis techniques used include t-test, F-test, R2 and multiple linear regression analysis with the SPSS 26 program. The results of this study indicate that partially the product quality variable has a positive and significant effect, partially the price variable has a negative and significant effect, partially the distribution has a positive and significant effect, and partially the promotion has a positive and insignificant effect. Simultaneously product quality, price, distribution and promotion have a significant effect on demand.
Co-Authors Abdul Rauf Agnesius, Agnesius anshori, zulkifli Ari, Ari Benny Benny Berata, I Made Cahyaningrum, Arfenita Casvarina, Citra Dian Christian Sitohang, Arga Costa, Juvenal Da Dinda, Bahiira Albasitha Permata Elmawati, Fitri Gunardi, Effendy I Gede Bagus Wisnu Bayu Temaja I Gusti Ngurah Ardana I Kadek, Karang Arinatha I Ketut Muka I Komang Sudirga I Made Radiawan I Nyoman, suardina I Wayan Adnyana I Wayan Arya, I Wayan I Wayan Mudra, I Wayan Iwan Setiawan Joko Priyono K, Putri Lailatul Khairunnisah, Noni Antika Kinanti, Ayunda Febri Kun Ismawati Kurnadi, Kurnadi Kurniawan, Septian Risky Liantono, Aris Maharany, Salsabila Mahardhika Harilinawan Mahendra, I Putu Agus Mamlahatun Buduroh Marcellina, Lola Via Mauliza, Reza Akbar Mawa, I Wayan Melianto, Donny Meyrsa Rosanti, Shenia Munawar Holil Nasution, Yohan Nawangningrum, Dina Ni Luh Nanik Puspadi Ni Nyoman Karmini Ni Putu Parmini Noviyanti, Fitri Nur Hidayatillah Olivianti, Risca Permadi, Angga Dwi Pradipta, Galang Adhi Pranoto, Felix Chandra Pratama, Rangga Adi Putri, Pradita Andina Kurnia Remawa, Anak Agung Gede Rai Rifdatul Hanifah Riska Intan Pramitaningtyas Safira, Tina Sang Ayu Made Putri Suryani, Sang Ayu Made Putri Setyani , Turita Indah Sumantra, I Made Suparta, Achmad Reza Suparta, AlvineWijaya Un Suparta, Virgi Ainun Iqba Susila, I Nyoman Adi Taufiq Hidayat Turita Indah Setyani Tyas, Hesti Ning W, Amalia Devi Widodo, Supriyanto Wijayanto, Muhammad Heno Wirastiti, Melinda Yogi Kertayasa, I kadek Yudhistira, Naufal Anggito Zahroh, Maidatus