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Da'wah Through Service Excellence: Analyzing Customer Satisfaction in Islamic Aqiqah and Catering Services Yummil, Yummil; Susanto, Perengki; Patrisia, Dina; Zulvianti, Nora; Audila, Fitri
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 19 No 1 (2025): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v19i1.39958

Abstract

This research examines the impact of product and service quality on customer satisfaction within the context of Islamic aqiqah and catering services, integrating a da'wah (Islamic outreach) perspective. Aqiqah services hold significant religious importance in Islamic culture, serving not only as commercial enterprises but also as vehicles for preserving and promoting Islamic traditions. Customers often encounter challenges regarding product and service quality in the marketing process, which directly affects their satisfaction levels. This study employs a quantitative research method with data analysis conducted using SPSS software. Primary data were collected from 72 customers using simple random sampling from a population of 264 customers who have utilized aqiqah and catering services, while secondary data were obtained from service provider documents. The findings reveal that product and service quality collectively explain 24.5% of customer satisfaction variance (R² = 0.245), with the remaining 75.5% attributed to other variables not examined in this study. Specifically, the t-test results indicate that service quality significantly influences customer satisfaction (t = 4.604, p < 0.05), while product quality does not show significant impact (t = 0.082, p = 0.935). The F-test confirms that both variables together significantly affect customer satisfaction (F = 11.366, p < 0.05). These results suggest that customers prioritize service excellence over product attributes when evaluating religious-based services, indicating that da'wah through exceptional service delivery can enhance both commercial success and religious mission fulfillment in Islamic business enterprises.
Influence Of Perceived Usefulness, Perceived Ease Of Use And Social Influence On Behavioral Intention To Use Of E-Hailing Applications In Padang City: A Review Based On The Technology Acceptance Model Approach Nadia Putri Winata; Perengki Susanto
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 5 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Mei 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i5.346

Abstract

This study aims to analyze the ease of use of e-hailing applications in Padang City using the Technology Acceptance Model approach. The population in the study were people living in Padang City who had the E-Hailing Application on their mobile phones and the number of samples in this study was 280 respondents. The research method used was quantitative with data collection through online questionnaires. Data analysis was carried out using SmartPLS 4.0.9.9 software. The results of this study indicate that: (1) Perceived Ease of Use has a positive and significant effect on Perceived Usefulness. (2) Perceived Usefulness has a positive and significant effect on Behavioral Intention to use. (3) Perceived Ease of Use has a positive and significant effect on Behavioral Intention to use. (4) Social Influence has a positive and significant effect on Behavioral Intention to use. This study concludes that benefits, ease of use, and social influence are important factors in driving the adoption of e-hailing services. These results can be a basis for application developers and policy makers in designing strategies that are more adaptive to local user needs and behavior.
DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO Hidayat, Husnil; Susanto, Perengki; Patrisia, Dina
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 4 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i4.564

Abstract

Objective: This study aims to analyse the influence of social media marketing and content marketing on the consumer buying decision process, with electronic word of mouth (e-WOM) as a mediating variable among followers of food sector MSMEs on Instagram in Muara Bungo. Method: This study employs a survey-based approach and is a quantitative associative study with an explanatory research approach. The population in this study consists of Instagram followers of SMEs in the food sector in Muara Bungo who are interested in making online purchasing decisions for food snacks sold through Instagram accounts, with a sample size of 130 individuals. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results: Based on the research findings, it was concluded that social media marketing has a positive and significant effect on the consumer buying decision process. Content marketing has a positive effect but is not significantly related to the consumer buying decision process. Social media marketing has a positive and significant effect on electronic word of mouth. Content marketing has a positive and significant effect on electronic word of mouth. Electronic word of mouth has a positive and significant effect on the consumer buying decision process. Novelty: Electronic word of mouth acts as a mediating variable between the effect of social media marketing on the consumer buying decision process, with the form of mediation being complementary mediation in the form of partial mediation. Electronic word of mouth also acts as a mediating variable between the influence of content marketing on the consumer buying decision process, with the form of mediation being indirect-only mediation, which is a form of full mediation.
The Influence of the Learning Process Quality on the Learning Outcomes of West Sumatra High School Students: Student Engagement and Charismatic Leaders as Moderators Fiza, Nailil; Susanto, Perengki
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This study aims to determine the effect of Student Engagement and Charismatic Leaders in moderating the relationship between the quality of the learning process and the learning outcomes of students at SMAN 1 West Sumatra. The sample was 273 students of SMAN 1 West Sumatra who were taking the teaching and learning process at that time. This study used a census sample technique. This type of research is quantitative research. The data collection technique used a questionnaire with a Likert scale model with 5 alternative answers. Data analysis was carried out using Sem-PLS 4. The results of the study showed that The Quality of the Learning Process had a significant effect on the learning outcomes of students at SMAN 1 West Sumatra. Furthermore Student Engagement had a positive and significant effect in moderating the relationship between the Quality of the Learning Process and learning outcomes. Finally Charismatic Leaders had a positive and significant effect in moderating the relationship between the Quality of the Learning Process and the learning outcomes of students at Senior High School N 1 West Sumatra.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.154-164 
The Influence of Teacher Competence and Cooperation Climate on the Quality of Learning at Padang Panjang State High School Netti, Surya; Susanto, Perengki
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This research aims to determine and analyze the influence of teacher competence and collaborative climate on the quality of learning in Padang Panjang State High School. The sample was 66 State High School teachers in Padang Panjang. This research uses a saturated sampling technique. This type of research is quantitative research. Data collection techniques use a questionnaire with a Likert scale model with 5 alternative answers. multiple linear regression analysis technique. The results showed that Teacher competency has a significant influence on the quality of learning at Padang Panjang State High School. Furthermore The climate of teacher collaboration has a significant influence on the quality of learning at Padang Panjang State High School. And Teacher Competency and Teacher Collaboration Climate have a significant influence on the quality of learning at Padang Panjang State High School.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.145-153 
Stimulating Visit Intention Using Social Media Influencer: Mediating Role of Enjoyment Yusra; Vilzati; Eliana; Ariffin, Ahmad Azmi Mohd; Susanto, Perengki
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.295

Abstract

Social media influencer (SMI) has emerged as one of a powerful approach in building customer’s intention to visit a tourism destination. This research therefore tries to uncover the mechanism on how the dimensions of SMI, namely attractiveness, trustworthiness, and expertise, influence visit intention by incorporating enjoyment as mediator by applying Stimuli-Organism-Response (SOR) Theory. Using purposing sampling, 115 usable samples of those who experienced an SMI’s posts regarding Aceh tourism, are gathered online. Data were analyzed by using Partial Least Square-Structural Equation Modelling (PLS-SEM). In testing the hypotheses, we conduct a Bootstrapping procedure using 5000 sub-samplings. The finding highlights that SMIs’ attractiveness and SMIs’ expertise, are found to be a strong predictor of enjoyment, of which has a significant relationship with visit intention. However, SMI trustworthiness failed to predict enjoyment. Except for SMI trustworthiness-visit intention relationship, this study also found the role of enjoyment as mediator for both SMI attractiveness and SMI expertise in predicting visit intention. Consequently, this research pinpoints two routes to obtaining visitors’ intention to visit a tourism site. They are attractiveness-enjoyment-intention and expertise-enjoyment-intention with the second pathway have bigger contribution to visit intention. The findings can be used as a guide to assist tourism destination marketers in developing effective advertising that use SMI to communicate with their visitor and differentiate themselves from the tourism destination intense competition. Keywords: social media influencers, enjoyment, visit intention, sor theory, tourism destination
NasiQu: Designing Mobile Applications with the Concept of Social Entrepreneurship for Hunger People Using Agile Methods Hidayat, Hendra; Yulastri, Asmar; Susanto, Perengki; Ardi, Zadrian; Yustisia, Henny
JOIV : International Journal on Informatics Visualization Vol 8, No 1 (2024)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62527/joiv.8.1.1896

Abstract

Entrepreneurship is becoming an essential part of everyday life today. But the social problems of society, especially cases of hunger, have also become an essential issue to date. Digital entrepreneurship has become a trend recently, with many digital business platforms and emerging applications. However, combining digital entrepreneurship with social activities becomes more attractive, which we know as Digital Social Entrepreneurship. This study describes and explains the stages in designing NasiQu, a mobile social entrepreneurship application, to see how agile can make digital social entrepreneurship interesting by involving people's sense of concern for people in need, in this case, hungry people. The Agile method, one of many used in software development, is the one that is being used. The Agile method is a short-term system development approach that calls for quick adaptation and developers who can work with any change. The results of this product from NasiQu can facilitate donations in the form of packaged rice to those who need food; in the case of this implementation, it is still specifically for orphans. In this application, there are three users, namely donors, admins, and partners. All these users have different roles and application usage flows. In addition, this application makes food donation activities more effective and can be done anywhere and anytime. It is hoped that the ongoing implementation of this activity will help many people who need food and impact opening new job opportunities.
Peran Ambidextrous Leadership Memediasi Hubungan Antara Orientasi Kewirausahaan, Budaya Inovasi Dan Kinerja Sekolah Di Kota Payakumbuh Andrini, Delvia; Susanto, Perengki
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 2 No. 2 (2022): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i1.106

Abstract

This study aims to determine the role of Ambidextrous Leadership, entrepreneurial orientation and culture of innovation on school performance in SMA and MA Negeri in Payakumbuh. This study is a qualitative research with questionnaires distributed to eight public schools in Payakumbuh. The sampling technique used in this research isSimple random sampling. Data analysis using SEM PLS analysis. The results of the analysis concluded that, Ambidextrous leadership significant effect on school performance. However, Ambidextrous leadership has a significant effect on entrepreneurial orientation. Then the results of this study indicate that entrepreneurial orientation has a significant effect on school performance. Ambidextrous leadership and innovation culture have no significant effect on school performance or innovation culture does not moderate the relationship between ambidextrous leadership and school performance. Entrepreneurial orientation and innovation culture have no significant effect on school performance or innovation culture does not moderate the relationship between entrepreneurial orientation and school performance.
Factors Affecting the Intention to Cash Waqf in Urban Muslims: an Extended Theory of Planned Behavior Approach Asyari, Asyari Ari; Susanto, Perengki; Awaluddin, Awaluddin; Gunawan, Didik
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 15 No. 2 (2023)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v15i2.34597

Abstract

This study investigates the factors influencing intention for cash waqf participation among urban Muslims. Drawing from the Theory of Planned Behavior (TPB) and incorporates the factor of knowledge of Islamic ownership, it collected data from 449 respondents from two cities in West Sumatra, Padang and Bukittinggi and analyzed. through Smart PLS 4.0. The results disclose that three TPB variables—attitude, subjective norms, and perceived behavior control—and knowledge of Islamic ownership exert a positive and statistically significant influence on the intention to cash waqf among urban Muslims. It underscores the importance of recognizing knowledge of Islamic ownership as a determinant variable in the intention to engage in cash waqf. Cash waqf management institutions should prioritize cultivating a positive image, ensuring convenience, and offering tangible benefits to cash waqf contributors. Moreover, the active involvement of religious and social leaders is essential for optimizing the collection of cash waqf funds. Abstrak. Studi ini menyelidiki faktor-faktor yang mempengaruhi niat berpartisipasi wakaf tunai di kalangan Muslim perkotaan. Berangkat dari Teori Perilaku Terencana (TPB) dan memasukkan faktor pengetahuan kepemilikan Islam, penelitian ini mengumpulkan data dari 449 responden dari dua kota di Sumatera Barat, Padang dan Bukittinggi dan dianalisis. melalui Smart PLS 4.0. Hasil penelitian menunjukkan bahwa tiga variabel TPB—sikap, norma subjektif, dan kontrol perilaku yang dirasakan—dan pengetahuan tentang kepemilikan Islam memberikan pengaruh positif dan signifikan secara statistik terhadap niat wakaf uang di kalangan umat Islam perkotaan. Hal ini menggarisbawahi pentingnyamerekognisii pengetahuan tentang kepemilikan Islam sebagai variabel penentu niat untuk berwakaf uang. Lembaga pengelola wakaf tunai harus mengedepankan penanaman citra positif, kenyamanan, dan manfaat nyata bagi para pendonor wakaf tunai. Selain itu, keterlibatan aktif tokoh agama dan tokoh masyarakat juga penting untuk mengoptimalkan penghimpunan dana wakaf tunai.
Techno-Wisdom Synergy: Reinventing Digital Zakat Compliance with Integrating Technology and Local Wisdom Mardhika Adif, Riandy; Susanto, Perengki; Yumna, Aimatul
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.3.11

Abstract

Digital transformation presents both opportunities and challenges in enhancing zakat compliance, particularly in regions with strong cultural and religious values such as West Sumatra. This study aims to analyze the influence of the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), knowledge, trust, and relationship marketing on zakat compliance behavior in the digital era. A quantitative approach was employed through a survey of 286 respondents across five selected districts/cities using cluster sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that positive attitudes toward zakat, subjective norms, perceived behavioral control, ease of use, perceived usefulness, trust, and relationship marketing significantly affect zakat compliance. Knowledge also strengthens the influence of trust and relationship marketing on compliance. The novelty of this study lies in its multidisciplinary integration of technology, social psychology, and marketing within the digital zakat context. The implications provide strategic guidance for zakat institutions to design technology-based policies aligned with local values to increase zakat participation sustainably.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Abror Akmal, Nurul Asmaa Albarry Ilmi Alizar Hasan Almuluk Fajar Zuhri Andrini, Delvia Andriya Risdwiyanto Anggia Ayu Lestari Anisa Fauziah Danil Anisya Azkiaturahmi Anisya Tri Wahyuni Arif Marsal Ariffin, Ahmad Azmi Mohd Asmar Yulastri Asyari Asyari Asyari, Asyari Atrisia, Marchela Indah Audila, Fitri Borry Fonanda Dani Admi Dedy Rahman Delvia Andrini Dewi Lestari Dewi Lestari Eliana Erni Masdupi Erniwati Erniwati Fachri Afif Fadil Meiseptian Fadira Zena Amanda Fifi Efendi Fitri Rahmadhani Fitri Yulianis Fitria Fitria Fiza, Nailil Gesit Thabrani Gunawan, Didik Halil Khusairi Helmy, Herlina Hendra Hidayat Hendrik Heri Sandi Henny Yustisia Heny Hendrayati Hidayat, Husnil Husnil Khatimah Ifdil Ifdil Ines Hafizhah Zain Juniari, Rosa Prafitri Khadijah Nurani Lidya Hamdani Putri Lova, Anggil Nopra M. Fahli Zatrahadi Maidia Putri Mardhika Adif, Riandy Marwan Marwan Muhammad Al-Furqan Muhammad Jufri Muhammad Jufri Nadia Putri Winata Netti, Surya Nezha Vitri Amira Nikmarijal, Nikmarijal Nilma Zola Nofirda, Fitri Ayu Nofranita, Willy Nursya Fitri Patrisia, Dina Pinasthika, Azhyra Rana Putra, Riki Wanda Rahmi Fauzia Rahmi, Nella Rahmiati Rahmiati Rahmiati Rahmiati Rima Pratiwi Fadli Rosyeni Rasyid Ryna Parlyna Ryna Parlyna, Ryna Salman Alfarisi Sari, Rina Devita Silvina Maulidya Suhartiwi, Suhartiwi Susi Evanita Syahputra, Yuda Tullaili, Mufida Vera Pujani Verselly Nisaa Vidyarini Dwita Vilzati Wahyu Ilham Pratama Yuki Fitria Yummil, Yummil Yumna, Aimatul Yunia Wardi Yusra Zadrian Ardi Zulvianti, Nora