Garuda - Garba Rujukan Digital

THE INFLUENCE OF ADVERTISING DISCLOSURE AND CELEBRITY-PRODUCT CONGRUENCE ON CONSUMER PURCHASE INTENTION IN SOCIAL MEDIA : Pengaruh Advertising Disclosure dan Celebrity-Product Congruence Terhadap Minat Pembelian Konsumen Di Social Media Silvina Maulidya; Perengki Susanto
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA)
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5022

Idonesia is among the 10 countries with the highest percentage of internet users who frequently shop online. Indonesian consumer behavior has also shifted. People now tend to seek information and product recommendations through digital platforms before making a purchase. This study aims to review the influence of Advertising Disclosure and Celebrity-Product Congruence on sponsored advertisements on social media on Consumer Purchase Intention on Social Media. The population in this study were consumers who were active on social media in Padang City. While the number of samples in this study was 257 respondents. Data collection was carried out by distributing questionnaires directly online via Google Form and data processing was carried out using Smart PLS 4.0 software.The findings of this study indicate that: Advertising Disclosure has a positive and significant influence on Consumer Purchase Intention, Celebrity-Product Congruence has a positive and significant influence on Consumer Purchase Intention, In the current study provides insight into the relationship between Advertising Disclosure, Celebrity-Product Congruence, and Consumer Purchase intention on beauty influencer content on Social Media Tiktok. Therefore, with new findings, this study expands the literature the relationship between Advertising Disclosure and Celebrity-Product Congruence on consumer purchase intention in the West Sumatra region

Keselarasan Faktor Lingkungan, Kapabilitas Manufaktur, Orientasi Kewirausahaan dan Kinerja Perusahaan Thabrani, Gesit; Susanto, Perengki; Masdupi, Erni
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17237

Small and medium enterprises (SMEs) have proven to have a strategic role in supporting the Indonesian economy. However, the performance of SMEs has not shown excellence in dealing with uncertain environmental conditions. This study looks at the alignment between environmental factors, manufacturing capabilities, entrepreneurial orientation and Company performance using a quality function deployment (QFD) approach. The results of the study show that to deal with environmental factors, SMEs need to focus on quality, innovatively oriented, which has an impact on marketing performance.Keywords: kinerja perusahan, faktor lingkungan, kapabilitas manufaktur, orientasi kewirausahaan, house of quality

Organizational Performance in Higher Education: How Transformational Leadership and Innovation Policy Influence Putra, Riki Wanda; Susanto, Perengki; Rasyid, Rosyeni
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1577

The purpose of this research is to see the effect of transformational leadership and innovation policy on organizational performance. This research is a combine between quantitative method and an associative approach. The research instrument is a questionnaire given to 40 samples. Data analysis techniques using multiple linear analysis with the help of SPSS applications. The normality test used is the Kolmogorov-Smirnov test with a significance value of 0.20. The results of the linearity test between Transformational Leadership (X1) on Organizational Performance (Y) with an F-count value of 18.83, in other words it can be concluded that there is a linear relationship between Transformational Leadership (X1) on Organizational Performance (Y). Furthermore, it is concluded that there is a linear relationship between Innovation Policy (X2) on Organizational Performance (Y) with an F-count value of 11.20. Then the multicollinearity value is obtained from the count of 4.630 and 3.443, in other words it can be concluded that there is no between the independent variables, namely Transformational Leadership (X1) with Innovation Policy (X2) in relation to the dependent variable Organizational Performance (Y). The results showed that there is a positive influence of transformational leadership and innovation policy on organizational performance. This research suggests developing programs that support innovation policies and improving transformational leadership in organizations to strengthen overall performance. In addition, other recommendations include the implementation of training programs for leaders to hone their transformational leadership skills, as well as the development of more effective innovation policies to create a work environment that encourages creativity and adaptability.

Literasi Digital: Sebuah Tinjauan Sistematis Lestari, Dewi; Jufri, Muhammad; Susanto, Perengki
Jurnal Teknik Ibnu Sina (JT-IBSI) Vol. 10 No. 1 (2025): JT-IBSI (Jurnal Teknik Ibnu Sina)
Publisher : Fakultas Teknik Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/jt-ibsi.v10i1.1147

The purpose of this article is to identify and analyze several references on the keyword digital literacy. Through Harzing's Publish or Perish, literature systematization was carried out for this study by utilizing the Scopus database. Using the SPAR-4-SLR Protocol, data analysis was carried out using Microsoft Excel, Mendeley, and Vos Viewer to provide transparency and replication. The results of this study identified 50 primary articles indexed in Scopus Q1 based on Scimago Journal Ranking (SJR). This study also found 6 knowledge clusters that support research on digital literacy with a total link strength of 55. Vos Viewer visualization revealed that "Digital Literacy" has a significant magnitude and is related to the phrase "Information Literacy and Digital Transformation" showing a clear relationship. This study has several limitations, such as obstacles in accessing databases that are limited to Scopus. Therefore, it is recommended that further research expand its data collection by using additional sources such as Emerald, SpringerLink, ScienceDirect, Eb-sco, Google Scholar, ProQuest, and non-Q journals such as Web of Science.

Organizational Performance in Higher Education: How Transformational Leadership and Innovation Policy Influence Putra, Riki Wanda; Susanto, Perengki; Rasyid, Rosyeni
Ilomata International Journal of Management Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i3.1577

The purpose of this research is to see the effect of transformational leadership and innovation policy on organizational performance. This research is a combine between quantitative method and an associative approach. The research instrument is a questionnaire given to 40 samples. Data analysis techniques using multiple linear analysis with the help of SPSS applications. The normality test used is the Kolmogorov-Smirnov test with a significance value of 0.20. The results of the linearity test between Transformational Leadership (X1) on Organizational Performance (Y) with an F-count value of 18.83, in other words it can be concluded that there is a linear relationship between Transformational Leadership (X1) on Organizational Performance (Y). Furthermore, it is concluded that there is a linear relationship between Innovation Policy (X2) on Organizational Performance (Y) with an F-count value of 11.20. Then the multicollinearity value is obtained from the count of 4.630 and 3.443, in other words it can be concluded that there is no between the independent variables, namely Transformational Leadership (X1) with Innovation Policy (X2) in relation to the dependent variable Organizational Performance (Y). The results showed that there is a positive influence of transformational leadership and innovation policy on organizational performance. This research suggests developing programs that support innovation policies and improving transformational leadership in organizations to strengthen overall performance. In addition, other recommendations include the implementation of training programs for leaders to hone their transformational leadership skills, as well as the development of more effective innovation policies to create a work environment that encourages creativity and adaptability.

Da'wah Through Service Excellence: Analyzing Customer Satisfaction in Islamic Aqiqah and Catering Services Yummil, Yummil; Susanto, Perengki; Patrisia, Dina; Zulvianti, Nora; Audila, Fitri
Ilmu Dakwah: Academic Journal for Homiletic Studies Vol 19 No 1 (2025): Ilmu Dakwah: Academic Journal for Homiletic Studies
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/idajhs.v19i1.39958

This research examines the impact of product and service quality on customer satisfaction within the context of Islamic aqiqah and catering services, integrating a da'wah (Islamic outreach) perspective. Aqiqah services hold significant religious importance in Islamic culture, serving not only as commercial enterprises but also as vehicles for preserving and promoting Islamic traditions. Customers often encounter challenges regarding product and service quality in the marketing process, which directly affects their satisfaction levels. This study employs a quantitative research method with data analysis conducted using SPSS software. Primary data were collected from 72 customers using simple random sampling from a population of 264 customers who have utilized aqiqah and catering services, while secondary data were obtained from service provider documents. The findings reveal that product and service quality collectively explain 24.5% of customer satisfaction variance (R² = 0.245), with the remaining 75.5% attributed to other variables not examined in this study. Specifically, the t-test results indicate that service quality significantly influences customer satisfaction (t = 4.604, p < 0.05), while product quality does not show significant impact (t = 0.082, p = 0.935). The F-test confirms that both variables together significantly affect customer satisfaction (F = 11.366, p < 0.05). These results suggest that customers prioritize service excellence over product attributes when evaluating religious-based services, indicating that da'wah through exceptional service delivery can enhance both commercial success and religious mission fulfillment in Islamic business enterprises.

Influence Of Perceived Usefulness, Perceived Ease Of Use And Social Influence On Behavioral Intention To Use Of E-Hailing Applications In Padang City: A Review Based On The Technology Acceptance Model Approach Nadia Putri Winata; Perengki Susanto
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 5 (2025): Jurnal Resit Multidisiplin Edukasi (Edisi Mei 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i5.346

This study aims to analyze the ease of use of e-hailing applications in Padang City using the Technology Acceptance Model approach. The population in the study were people living in Padang City who had the E-Hailing Application on their mobile phones and the number of samples in this study was 280 respondents. The research method used was quantitative with data collection through online questionnaires. Data analysis was carried out using SmartPLS 4.0.9.9 software. The results of this study indicate that: (1) Perceived Ease of Use has a positive and significant effect on Perceived Usefulness. (2) Perceived Usefulness has a positive and significant effect on Behavioral Intention to use. (3) Perceived Ease of Use has a positive and significant effect on Behavioral Intention to use. (4) Social Influence has a positive and significant effect on Behavioral Intention to use. This study concludes that benefits, ease of use, and social influence are important factors in driving the adoption of e-hailing services. These results can be a basis for application developers and policy makers in designing strategies that are more adaptive to local user needs and behavior.

Relational Marketing Strategies in Building Consumer Trust in Printing Businesses in Padang City Fonanda, Borry; Susanto, Perengki; Khatimah, Husnil; Yulianis, Fitri; Fadil Meiseptian
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.7989

In the digital era, printing businesses face significant challenges in retaining customers due to intense competition and rapidly changing consumer behaviors. Beyond product quality, modern consumers increasingly value transparent, consistent, and meaningful interactions with businesses. This study examines how relational marketing strategies can foster consumer trust in printing businesses. Using a qualitative approach, in-depth interviews were conducted with business owners and customers, and the data were analyzed thematically to identify patterns in relational marketing practices and their impact on trust. Findings reveal that clear and consistent communication, high-quality service, and personalized attention to customer needs strengthen emotional connections and long-term loyalty. The strategic use of digital media facilitates faster and more flexible interactions, while long-term commitments, such as after-sales support, continuous innovation, and loyalty programs, emerge as critical for sustaining trust. These results highlight that consumer trust is not solely built through product quality but also through the ongoing cultivation of relational ties. The study concludes that printing businesses should integrate effective communication, consistent service, personalization, digital engagement, and long-term commitment to enhance customer loyalty and competitive advantage in an increasingly complex market. This research provides practical insights for business owners seeking to strengthen customer relationships and sustain growth in the digital era.

DIGITAL MARKETING STRATEGY: THE ROLE OF E-WOM IN MEDIATING THE CONSUMER BUYING DECISION PROCESS AMONG INSTAGRAM FOLLOWERS OF FOOD SECTOR MSMES IN MUARA BUNGO Hidayat, Husnil; Susanto, Perengki; Patrisia, Dina
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 4 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i4.564

Objective: This study aims to analyse the influence of social media marketing and content marketing on the consumer buying decision process, with electronic word of mouth (e-WOM) as a mediating variable among followers of food sector MSMEs on Instagram in Muara Bungo. Method: This study employs a survey-based approach and is a quantitative associative study with an explanatory research approach. The population in this study consists of Instagram followers of SMEs in the food sector in Muara Bungo who are interested in making online purchasing decisions for food snacks sold through Instagram accounts, with a sample size of 130 individuals. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM). Results: Based on the research findings, it was concluded that social media marketing has a positive and significant effect on the consumer buying decision process. Content marketing has a positive effect but is not significantly related to the consumer buying decision process. Social media marketing has a positive and significant effect on electronic word of mouth. Content marketing has a positive and significant effect on electronic word of mouth. Electronic word of mouth has a positive and significant effect on the consumer buying decision process. Novelty: Electronic word of mouth acts as a mediating variable between the effect of social media marketing on the consumer buying decision process, with the form of mediation being complementary mediation in the form of partial mediation. Electronic word of mouth also acts as a mediating variable between the influence of content marketing on the consumer buying decision process, with the form of mediation being indirect-only mediation, which is a form of full mediation.

The Influence of the Learning Process Quality on the Learning Outcomes of West Sumatra High School Students: Student Engagement and Charismatic Leaders as Moderators Fiza, Nailil; Susanto, Perengki
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of Student Engagement and Charismatic Leaders in moderating the relationship between the quality of the learning process and the learning outcomes of students at SMAN 1 West Sumatra. The sample was 273 students of SMAN 1 West Sumatra who were taking the teaching and learning process at that time. This study used a census sample technique. This type of research is quantitative research. The data collection technique used a questionnaire with a Likert scale model with 5 alternative answers. Data analysis was carried out using Sem-PLS 4. The results of the study showed that The Quality of the Learning Process had a significant effect on the learning outcomes of students at SMAN 1 West Sumatra. Furthermore Student Engagement had a positive and significant effect in moderating the relationship between the Quality of the Learning Process and learning outcomes. Finally Charismatic Leaders had a positive and significant effect in moderating the relationship between the Quality of the Learning Process and the learning outcomes of students at Senior High School N 1 West Sumatra.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.154-164

Title

Found 51 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 51 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 51 Documents
Search