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Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Hendrayati, Heny; Atrisia, Marchela Indah; Pinasthika, Azhyra Rana; Susanto, Perengki; Juniari, Rosa Prafitri
Jurnal Manajemen Industri dan Logistik Vol 6, No 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

Abstract

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence  between the  variables.
Examining The Impact of Customer Satisfaction and Brand Image toward Consumer Loyalty on Bank Syariah Indonesia Nofirda, Fitri Ayu; Susanto, Perengki
Jurnal Manajemen Teknologi Vol. 23 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2024.23.1.3

Abstract

Abstract. Bank Syariah Indonesia is a financial institution whose principal business is to provide credit and services in payment and money circulation that operates in accordance with sharia principles. This research is intended to see the role of customer satisfaction and brand image mediating customer engagement on Bank Syariah Indonesia customer loyalty. Through the purposive sampling method, the number of samples is determined to be at least 120 respondents. Data collection using questionnaire dissemination. Structural Equation Modeling (SEM- AMOS) analysis technique version 26 was used in this study. These results show that Customer Satisfaction has a significant effect on Customer Loyalty, Brand Image has a significant effect on Customer Loyalty, Customer Engagement has a significant effect on Customer Loyalty. Customer Satisfaction has a significant effect on Customer Loyalty through Customer Engagement, and Brand Image has a significant effect on Customer Loyalty through Customer Engagement. Keywords: Customer satisfaction, brand image, customer engagement customer loyalty   Abstrak. Bank Syariah Indonesia suatu lembaga keuangan yang usaha pokoknya memberikan kredit dan jasa-jasa dalam pembayaran serta peredaran uang yang beroperasi disesuaikan dengan prinsip-prinsip syariah. Penelitian ini dimaksudkan guna melihat peran customer satisfaction dan brand image memediasi customer engagement terhadap loyalitas nasabah Bank Syariah Indonesia. Melalui purposive sampling method ditentukan jumlah sampel yaitu minimal 120 responden. Pengumpulan data menggunakan penyebaran kuisioner. Teknik analisis Structural Equation Modeling (SEM-AMOS) versi 26 digunakan pada penelitian ini. Hasil tersebut menunjukkan Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah, Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah, Customer Engagement berpengaruh signifikan terhadap Loyalitas Nasabah. Customer Satisfaction berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement, dan Brand Image berpengaruh signifikan terhadap Loyalitas Nasabah melalui Customer Engagement. Kata kunci: Customer satisfaction, brand image, loyalitas nasabah, customer engagement.  
Entrepreneurial Orientation and MSME’s Tourism Performance: The Mediating Role of Social Media Capability Parlyna, Ryna; Susanto, Perengki; Abror, Abror; Marsal, Arif
Journal of Applied Data Sciences Vol 5, No 3: SEPTEMBER 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i3.377

Abstract

This study explores the mediating role of social media capability on entrepreneurial orientation (EO) and MSME’s tourism performance in DKI Jakarta Province, Indonesia (MP). MSMEs contributes largely to Indonesia's economy. However, these enterprises often struggle with limited resources leading to weaker performance. The research problem centers on identifying factors that can enhance the MP, mainly through EO and SMC. The objective is to investigate both EO's direct impact on MP and SMC's mediating role. Quantitative research was used, utilizing a survey-based method with data collected from 300 MSME owners and managers in the tourism sector. Structural Equation Modeling (SEM) was used to examine the relationships between EO, SMC and MP. The results reveal a favorable positive relationship between EO and MP, with a path coefficient (β) of 0.425 and a p-value of 0.000. It underscores the importance of EO in intensifying the MP. It also found that EO significantly affects SMC, with a path coefficient (β) of 0.353 and a p-value of 0.000. This suggests that MSMEs with a strong EO are expected to enhance SMC. SMC was also found to have a positive and favorable effect on MP, with a path coefficient (β) of 0.179 and a p-value of 0.001. This suggest that SMC is crucial for improving MP. It also confirmed the mediating role of SMC in the relationship between EO and MP, with an indirect path coefficient (β) of 0.063 and a p-value of 0.006. It proposed that EO directly enhanced MP through SMC. However, the study is narrowed by its focal point on a specific geographic area and sector, which may impact the relevancy of the results. Forthcoming study could address these limitations by exploring different contexts. This study contributes to broaden the literature on the mediating role of SMC in the EO- MP in DKI Jakarta, Indonesia.
Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Hendrayati, Heny; Atrisia, Marchela Indah; Pinasthika, Azhyra Rana; Susanto, Perengki; Juniari, Rosa Prafitri
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): page 177- 308
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

Abstract

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence  between the  variables.
The Influence of Teacher Competence and Cooperation Climate on the Quality of Learning at Padang Panjang State High School Netti, Surya; Susanto, Perengki
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This research aims to determine and analyze the influence of teacher competence and collaborative climate on the quality of learning in Padang Panjang State High School. The sample was 66 State High School teachers in Padang Panjang. This research uses a saturated sampling technique. This type of research is quantitative research. Data collection techniques use a questionnaire with a Likert scale model with 5 alternative answers. multiple linear regression analysis technique. The results showed that Teacher competency has a significant influence on the quality of learning at Padang Panjang State High School. Furthermore The climate of teacher collaboration has a significant influence on the quality of learning at Padang Panjang State High School. And Teacher Competency and Teacher Collaboration Climate have a significant influence on the quality of learning at Padang Panjang State High School.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.145-153 
The Influence of the Learning Process Quality on the Learning Outcomes of West Sumatra High School Students: Student Engagement and Charismatic Leaders as Moderators Fiza, Nailil; Susanto, Perengki
Economic Education and Entrepreneurship Journal Vol 7, No 2 (2024): Economic Education and Entrepreneurship Journal (E3J)
Publisher : FKIP Universitas Lampung

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Abstract

This study aims to determine the effect of Student Engagement and Charismatic Leaders in moderating the relationship between the quality of the learning process and the learning outcomes of students at SMAN 1 West Sumatra. The sample was 273 students of SMAN 1 West Sumatra who were taking the teaching and learning process at that time. This study used a census sample technique. This type of research is quantitative research. The data collection technique used a questionnaire with a Likert scale model with 5 alternative answers. Data analysis was carried out using Sem-PLS 4. The results of the study showed that The Quality of the Learning Process had a significant effect on the learning outcomes of students at SMAN 1 West Sumatra. Furthermore Student Engagement had a positive and significant effect in moderating the relationship between the Quality of the Learning Process and learning outcomes. Finally Charismatic Leaders had a positive and significant effect in moderating the relationship between the Quality of the Learning Process and the learning outcomes of students at Senior High School N 1 West Sumatra.DOI: http://dx.doi.org/10.23960/E3J/v7.i2.154-164 
Pengaruh Risiko ESG Terhadap Kinerja Perusahaan: Efek Moderasi Konsentrasi Kepemilikan Helmy, Herlina; Susanto, Perengki; Syahrizal, Syahrizal
Jurnal Ecogen Vol 8, No 1 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i1.17188

Abstract

This article aims to examine the impact of Environmental, Social, and Governance (ESG) risk on the performance of Indonesian listed companies. We also examined how ownership concentration acts as a moderator between ESG risk and company performance. This paper adopts Morningstar Sustainalytics scores to measure ESG risk and uses Tobin's Q to measure firm performance. Ownership concentration is quantified by the shareholding proportion of the predominant stakeholder. The F-test results demonstrate that the independent variables collectively influence the dependent variable. However, t-test findings demonstrate that ESG risk does not significantly influence firm performance. The MRA test indicates that ownership concentration has no significant impact on the relationship between ESG risk and firm performance.
Financial Literacy and Use of Fintech in MSMEs: Systematic Literature Analysis Tullaili, Mufida; Susanto, Perengki
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 2 No. 4 (2025): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v2i4.700

Abstract

This research aims to evaluate the influence of financial literacy and the use of fintech on the performance of MSMEs. Using a systematic literature review method, researchers identified and analyzed various relevant studies to understand how financial literacy and fintech influence the development and operational efficiency of MSMEs. The review results show that good financial literacy enables MSMEs to understand and use fintech services effectively, which in turn increases access to financing and optimizes financial management. Meanwhile, fintech offers more flexible and inclusive financial solutions, which contribute significantly to increasing financial inclusion and the growth of MSMEs. The combination of adequate financial literacy and the appropriate use of fintech has been proven to have a positive impact on the performance and competitiveness of MSMEs. Based on these findings, the research recommends increasing financial literacy programs and wider integration of fintech services to support the development of MSMEs in Indonesia, as well as increasing financial inclusion for the wider community
THE INFLUENCE OF ADVERTISING DISCLOSURE AND CELEBRITY-PRODUCT CONGRUENCE ON CONSUMER PURCHASE INTENTION IN SOCIAL MEDIA : Pengaruh Advertising Disclosure dan Celebrity-Product Congruence Terhadap Minat Pembelian Konsumen Di Social Media Silvina Maulidya; Perengki Susanto
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5022

Abstract

Idonesia is among the 10 countries with the highest percentage of internet users who frequently shop online. Indonesian consumer behavior has also shifted. People now tend to seek information and product recommendations through digital platforms before making a purchase. This study aims to review the influence of Advertising Disclosure and Celebrity-Product Congruence on sponsored advertisements on social media on Consumer Purchase Intention on Social Media. The population in this study were consumers who were active on social media in Padang City. While the number of samples in this study was 257 respondents. Data collection was carried out by distributing questionnaires directly online via Google Form and data processing was carried out using Smart PLS 4.0 software.The findings of this study indicate that: Advertising Disclosure has a positive and significant influence on Consumer Purchase Intention, Celebrity-Product Congruence has a positive and significant influence on Consumer Purchase Intention, In the current study provides insight into the relationship between Advertising Disclosure, Celebrity-Product Congruence, and Consumer Purchase intention on beauty influencer content on Social Media Tiktok. Therefore, with new findings, this study expands the literature the relationship between Advertising Disclosure and Celebrity-Product Congruence on consumer purchase intention in the West Sumatra region
Keselarasan Faktor Lingkungan, Kapabilitas Manufaktur, Orientasi Kewirausahaan dan Kinerja Perusahaan Thabrani, Gesit; Susanto, Perengki; Masdupi, Erni
Jurnal Ecogen Vol 8, No 2 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v8i2.17237

Abstract

Small and medium enterprises (SMEs) have proven to have a strategic role in supporting the Indonesian economy. However, the performance of SMEs has not shown excellence in dealing with uncertain environmental conditions. This study looks at the alignment between environmental factors, manufacturing capabilities, entrepreneurial orientation and Company performance using a quality function deployment (QFD) approach. The results of the study show that to deal with environmental factors, SMEs need to focus on quality, innovatively oriented, which has an impact on marketing performance.Keywords:    kinerja perusahan, faktor lingkungan, kapabilitas manufaktur, orientasi kewirausahaan, house of quality