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All Journal Jurnal Kajian Manajemen Bisnis TINGKAP Jurnal Manajemen Teknologi Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Mirai Management JOIV : International Journal on Informatics Visualization Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Edukasi Islami: Jurnal Pendidikan Islam Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Economic Education and Entrepreneurship Journal Jurnal Pembangunan Nagari Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Ilomata International Journal of Management Journal of Applied Data Sciences Operations Management and Information System Studies Marketing Management Studies Jurnal Ekonomika Dan Bisnis Paradoks : Jurnal Ilmu Ekonomi Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan JT-IBSI (Jurnal Teknik Ibnu Sina) Jurnal Riset Multidisiplin Edukasi Proceeding of International Conference on Social Science and Humanity Journal of Indonesian Management
Perengki Susanto
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Factors Affecting the Intention to Cash Waqf in Urban Muslims: an Extended Theory of Planned Behavior Approach Asyari, Asyari Ari; Susanto, Perengki; Awaluddin, Awaluddin; Gunawan, Didik
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 15 No. 2 (2023)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v15i2.34597

Abstract

This study investigates the factors influencing intention for cash waqf participation among urban Muslims. Drawing from the Theory of Planned Behavior (TPB) and incorporates the factor of knowledge of Islamic ownership, it collected data from 449 respondents from two cities in West Sumatra, Padang and Bukittinggi and analyzed. through Smart PLS 4.0. The results disclose that three TPB variables—attitude, subjective norms, and perceived behavior control—and knowledge of Islamic ownership exert a positive and statistically significant influence on the intention to cash waqf among urban Muslims. It underscores the importance of recognizing knowledge of Islamic ownership as a determinant variable in the intention to engage in cash waqf. Cash waqf management institutions should prioritize cultivating a positive image, ensuring convenience, and offering tangible benefits to cash waqf contributors. Moreover, the active involvement of religious and social leaders is essential for optimizing the collection of cash waqf funds. Abstrak. Studi ini menyelidiki faktor-faktor yang mempengaruhi niat berpartisipasi wakaf tunai di kalangan Muslim perkotaan. Berangkat dari Teori Perilaku Terencana (TPB) dan memasukkan faktor pengetahuan kepemilikan Islam, penelitian ini mengumpulkan data dari 449 responden dari dua kota di Sumatera Barat, Padang dan Bukittinggi dan dianalisis. melalui Smart PLS 4.0. Hasil penelitian menunjukkan bahwa tiga variabel TPB—sikap, norma subjektif, dan kontrol perilaku yang dirasakan—dan pengetahuan tentang kepemilikan Islam memberikan pengaruh positif dan signifikan secara statistik terhadap niat wakaf uang di kalangan umat Islam perkotaan. Hal ini menggarisbawahi pentingnyamerekognisii pengetahuan tentang kepemilikan Islam sebagai variabel penentu niat untuk berwakaf uang. Lembaga pengelola wakaf tunai harus mengedepankan penanaman citra positif, kenyamanan, dan manfaat nyata bagi para pendonor wakaf tunai. Selain itu, keterlibatan aktif tokoh agama dan tokoh masyarakat juga penting untuk mengoptimalkan penghimpunan dana wakaf tunai.
Techno-Wisdom Synergy: Reinventing Digital Zakat Compliance with Integrating Technology and Local Wisdom Mardhika Adif, Riandy; Susanto, Perengki; Yumna, Aimatul
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Digital transformation presents both opportunities and challenges in enhancing zakat compliance, particularly in regions with strong cultural and religious values such as West Sumatra. This study aims to analyze the influence of the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), knowledge, trust, and relationship marketing on zakat compliance behavior in the digital era. A quantitative approach was employed through a survey of 286 respondents across five selected districts/cities using cluster sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that positive attitudes toward zakat, subjective norms, perceived behavioral control, ease of use, perceived usefulness, trust, and relationship marketing significantly affect zakat compliance. Knowledge also strengthens the influence of trust and relationship marketing on compliance. The novelty of this study lies in its multidisciplinary integration of technology, social psychology, and marketing within the digital zakat context. The implications provide strategic guidance for zakat institutions to design technology-based policies aligned with local values to increase zakat participation sustainably.
Pengaruh Tingkat Pendidikan, Modal Usaha, dan Teknologi Terhadap Pendapatan UMKM Pesisir di Nagari Katapiang Yulianis, Fitri; Susanto, Perengki; Abror, Abror; Nofranita, Willy; Alfarisi, Salman; Akmal, Nurul Asmaa; Erniwati, Erniwati
Jurnal Pembangunan Nagari Vol 10 No 2 (2025)
Publisher : Badan Penelitian and Pengembangan (Balitbang), Padang, West Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30559/jpn.v10i2.564

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in local economic development due to their contribution to employment creation and income distribution, particularly in coastal areas. However, the development of MSMEs remains constrained by limited business capital, variations in entrepreneurs’ education levels, and suboptimal utilization of technology. This study aims to analyze the effect of education level, business capital, and technology utilization on the income of MSMEs in Katapiang Nagari, Batang Anai District, Padang Pariaman Regency. This research employed a quantitative approach using multiple linear regression analysis. The sample was selected through purposive sampling involving 50 micro-scale culinary MSME owners operating in the coastal area of Katapiang Beach. Data were collected through questionnaires and analyzed using SPSS version 22. The results show that business capital has a positive and significant effect on MSME income, while education level and technology utilization do not have a significant effect. The coefficient of determination (R²) of 0.45 indicates that 45% of income variation can be explained by the three independent variables. These findings suggest that MSME income improvement in Katapiang Nagari is more strongly influenced by capital adequacy. Therefore, it is recommended that local governments prioritize strengthening access to MSME financing schemes and integrated financial management assistance, accompanied by gradual and practical digital capacity development aligned with the characteristics of coastal culinary enterprises.
Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities Lova, Anggil Nopra; Susanto, Perengki; Abror, Abror; Risdwiyanto, Andriya
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2523

Abstract

This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise (SME) sector. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer, this research maps the intellectual structure and emerging trends in GEMO studies during the 2020-2025 period. The findings reveal that GEMO represents an integrated capability rooted in Entrepreneurial Marketing Orientation, grounded in the Resource-Based View (RBV) and Dynamic Capabilities View (DCV) frameworks, where resilience and sustainability serve as the foundations of long-term competitive advantage. The integration of Green Entrepreneurial Orientation (GEO), Green Marketing Orientation (GMO), and Green Innovation (GI) creates an adaptive system that enhances organizational resilience against environmental, digital, and regulatory pressures. Furthermore, this study recommends the development of the Green Digital Entrepreneurial Marketing Orientation (GDEMO) concept to strengthen green innovation and organizational resilience in the era of Green Economy 5.0.
PENGARUH ATTENTION GRABBING DETAILS, CELEBRITY ENDORSEMENT, EMOTIONAL APPEAL, DAN CREATIVE CHARACTERISTICS TERHADAP NIAT MEMBELI DI TIKTOK Fitri, Nursya; Susanto, Perengki
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0gkh0313

Abstract

Pada penelitian ini akan melihat pengaruh attention grabbing details, celebrity endorsement, emotional appeal, dan creative characteristics terhadap niat membeli di tiktok. Keempat variabel tersebut merupakan elemen dari social media advertisement. Populasi dalam penelitian ini adalah pengguna aktif platform TikTok yang berdomisili di Kota Padang. Sedangkan jumlah sampel dalam penelitian ini sebanyak 224 responden. Hasil penelitian menunjukan bahwa dari keempat variabel terdapat dua variabel yang mempengaruhi niat beli konsumen di platform tiktok. Variabel pertama yakni variabel attention grabbing details dengan nilai sig 0.022. Hal ini menunjukkan bahwa daya tarik awal dalam iklan TikTok, seperti visual mencolok, informasi harga, dan pesan singkat namun kuat, mampu meningkatkan niat beli konsumen. Variabel kedua yakni variabel creative characteristics dengan sig 0.006. Hal ini berarti konten iklan yang kreatif dan berbeda dari yang lain dapat menciptakan kesan mendalam dan mendorong pengguna TikTok untuk mempertimbangkan pembelian.  
Literasi Digital: Sebuah Tinjauan Sistematis Dewi Lestari; Muhammad Jufri; Perengki Susanto
Jurnal Teknik Ibnu Sina (JT-IBSI) Vol. 10 No. 1 (2025): JT-IBSI (Jurnal Teknik Ibnu Sina)
Publisher : Fakultas Teknik Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/jt-ibsi.v10i1.1147

Abstract

The purpose of this article is to identify and analyze several references on the keyword digital literacy. Through Harzing's Publish or Perish, literature systematization was carried out for this study by utilizing the Scopus database. Using the SPAR-4-SLR Protocol, data analysis was carried out using Microsoft Excel, Mendeley, and Vos Viewer to provide transparency and replication. The results of this study identified 50 primary articles indexed in Scopus Q1 based on Scimago Journal Ranking (SJR). This study also found 6 knowledge clusters that support research on digital literacy with a total link strength of 55. Vos Viewer visualization revealed that "Digital Literacy" has a significant magnitude and is related to the phrase "Information Literacy and Digital Transformation" showing a clear relationship. This study has several limitations, such as obstacles in accessing databases that are limited to Scopus. Therefore, it is recommended that further research expand its data collection by using additional sources such as Emerald, SpringerLink, ScienceDirect, Eb-sco, Google Scholar, ProQuest, and non-Q journals such as Web of Science.
Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs Fachri Afif; Perengki Susanto
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2422

Abstract

Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs. The increasing demand for transparency and trust in marketing practices necessitates innovative solutions. This paper explores the potential of blockchain technology to enhance transparency and build trust in two critical marketing areas: supply chain management and customer loyalty programs. By providing a decentralized, immutable, and auditable ledger, blockchain can offer unprecedented visibility into product origins, ethical sourcing, and the secure management of loyalty rewards. 1 This study examines the theoretical underpinnings of blockchain and analyzes potential applications and benefits for both businesses and consumers. Specifically, it investigates how blockchain can improve supply chain transparency by tracking product journeys from origin to consumer, and how it can revolutionize customer loyalty programs by ensuring secure and transparent reward distribution and redemption. Furthermore, the paper discusses the challenges and opportunities associated with implementing blockchain in these marketing contexts. Ultimately, this research argues that blockchain technology holds significant promise for fostering greater transparency and trust, leading to stronger brand-consumer relationships and more ethical marketing practices.
Metaverse Marketing: Exploring New Frontiers for Brand Engagement and Consumer Experience Fachri Afif; Perengki Susanto
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2423

Abstract

The emergence of the metaverse presents novel opportunities and challenges for marketing practices, shifting the landscape of brand-consumer interactions. This research aims to explore the potential of the metaverse as a new frontier for enhancing brand engagement and elevating consumer experiences. Employing a qualitative research approach, this study analyzes existing literature, case studies of early adopter brands, and expert opinions to identify key strategies, benefits, and challenges associated with metaverse marketing initiatives. The findings reveal that the immersive and interactive nature of the metaverse allows for the creation of unique and memorable brand experiences, fostering stronger emotional connections and driving deeper consumer engagement. Virtual events, branded virtual environments, and the integration of virtual goods and services emerge as promising avenues for marketers. However, challenges related to user adoption, ethical considerations, and the need for innovative content creation are also highlighted. In conclusion, the metaverse offers significant potential for marketers to forge new connections with consumers and build brand loyalty, necessitating a strategic and thoughtful approach to navigate this evolving digital landscape.
Analisis Pemasaran Hijau dan Citra Merek Hijau terhadap Niat Membeli Hijau pada Produk The Body Shop yang Dimediasi oleh Kepercayaan Hijau Pratama, Aprilia Ayu; Susanto, Perengki
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 2 (2026): February - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i2.2434

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran hijau dan citra merek hijau terhadap niat beli produk ramah lingkungan dengan kepercayaan hijau sebagai variabel mediasi pada konsumen The Body Shop di Kota Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 170 responden yang dipilih melalui purposive sampling. Analisis data dilakukan dengan Partial Least Square-Structural Equation Modelling (PLS-SEM) menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa pemasaran hijau berpengaruh positif dan signifikan terhadap niat membeli hijau dan kepercayaan hijau. Citra merek hijau hanya berpengaruh signifikan terhadap kepercayaan hijau, tetapi tidak berpengaruh signifikan terhadap niat membeli hijau. Kepercayaan hijau berpengaruh positif dan signifikan terhadap niat membeli hijau serta mampu memediasi pengaruh pemasaran hijau dan citra merek hijau terhadap niat membeli hijau.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Akmal, Nurul Asmaa Albarry Ilmi Alizar Hasan Almuluk Fajar Zuhri Andrini, Delvia Andriya Risdwiyanto Anisa Fauziah Danil Anisya Azkiaturahmi Anisya Tri Wahyuni Arif Marsal Ariffin, Ahmad Azmi Mohd Asmar Yulastri Asyari Asyari Asyari, Asyari Ari Atrisia, Marchela Indah Audila, Fitri Awaluddin Awaluddin Dani Admi Dedy Rahman Delvia Andrini Dewi Lestari Eliana Erni Masdupi Erniwati Erniwati Fachri Afif Fadil Meiseptian Fadira Zena Amanda Fifi Efendi Fitri Rahmadhani Fitri Yulianis Fitri, Nursya Fitria Fitria Fiza, Nailil Fonanda, Borry Gesit Thabrani Gunawan, Didik Halil Khusairi Helmy, Herlina Hendra Hidayat Henny Yustisia Heny Hendrayati Hidayat, Husnil Husnil Khatimah Ifdil Ifdil Ines Hafizhah Zain Juniari, Rosa Prafitri Lidya Hamdani Putri Lova, Anggil Nopra M. Fahli Zatrahadi Maidia Putri Mardhika Adif, Riandy Muhammad Al-Furqan Muhammad Jufri Nadia Putri Winata Netti, Surya Nezha Vitri Amira Nikmarijal, Nikmarijal Nilma Zola Nofirda, Fitri Ayu Nofranita, Willy Patrisia, Dina Pinasthika, Azhyra Rana Pratama, Aprilia Ayu Putra, Riki Wanda Rahmi Fauzia Rahmi, Nella Rahmiati Rahmiati Rahmiati Rahmiati Rima Pratiwi Fadli Rosyeni Rasyid Ryna Parlyna Ryna Parlyna, Ryna Salman Alfarisi Sari, Rina Devita Silvina Maulidya Suhartiwi, Suhartiwi Syahputra, Yuda Syahrizal Syahrizal Tullaili, Mufida Vera Pujani Verselly Nisaa Vilzati Wahyu Ilham Pratama Yummil, Yummil Yumna, Aimatul Yunia Wardi Yusra Zadrian Ardi Zulvianti, Nora