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All Journal Jurnal Kajian Manajemen Bisnis TINGKAP Jurnal Manajemen Teknologi Jurnal Ilmu Manajemen (JIM) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal Mirai Management JOIV : International Journal on Informatics Visualization JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Edukasi Islami: Jurnal Pendidikan Islam Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Economic Education and Entrepreneurship Journal Jurnal Pembangunan Nagari Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Ilomata International Journal of Management Journal of Applied Data Sciences Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Operations Management and Information System Studies Marketing Management Studies Jurnal Ekonomika Dan Bisnis Amkop Management Accounting Review (AMAR) Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan JT-IBSI (Jurnal Teknik Ibnu Sina) Jurnal Riset Multidisiplin Edukasi Proceeding of International Conference on Social Science and Humanity Journal of Indonesian Management Jurnal Ecogen
Perengki Susanto
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Pengaruh Tingkat Pendidikan, Modal Usaha, dan Teknologi Terhadap Pendapatan UMKM Pesisir di Nagari Katapiang Yulianis, Fitri; Susanto, Perengki; Abror, Abror; Nofranita, Willy; Alfarisi, Salman; Akmal, Nurul Asmaa; Erniwati, Erniwati
Jurnal Pembangunan Nagari Vol 10 No 2 (2025)
Publisher : Badan Penelitian and Pengembangan (Balitbang), Padang, West Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30559/jpn.v10i2.564

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in local economic development due to their contribution to employment creation and income distribution, particularly in coastal areas. However, the development of MSMEs remains constrained by limited business capital, variations in entrepreneurs’ education levels, and suboptimal utilization of technology. This study aims to analyze the effect of education level, business capital, and technology utilization on the income of MSMEs in Katapiang Nagari, Batang Anai District, Padang Pariaman Regency. This research employed a quantitative approach using multiple linear regression analysis. The sample was selected through purposive sampling involving 50 micro-scale culinary MSME owners operating in the coastal area of Katapiang Beach. Data were collected through questionnaires and analyzed using SPSS version 22. The results show that business capital has a positive and significant effect on MSME income, while education level and technology utilization do not have a significant effect. The coefficient of determination (R²) of 0.45 indicates that 45% of income variation can be explained by the three independent variables. These findings suggest that MSME income improvement in Katapiang Nagari is more strongly influenced by capital adequacy. Therefore, it is recommended that local governments prioritize strengthening access to MSME financing schemes and integrated financial management assistance, accompanied by gradual and practical digital capacity development aligned with the characteristics of coastal culinary enterprises.
Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities Lova, Anggil Nopra; Susanto, Perengki; Abror, Abror; Risdwiyanto, Andriya
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2523

Abstract

This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise (SME) sector. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer, this research maps the intellectual structure and emerging trends in GEMO studies during the 2020-2025 period. The findings reveal that GEMO represents an integrated capability rooted in Entrepreneurial Marketing Orientation, grounded in the Resource-Based View (RBV) and Dynamic Capabilities View (DCV) frameworks, where resilience and sustainability serve as the foundations of long-term competitive advantage. The integration of Green Entrepreneurial Orientation (GEO), Green Marketing Orientation (GMO), and Green Innovation (GI) creates an adaptive system that enhances organizational resilience against environmental, digital, and regulatory pressures. Furthermore, this study recommends the development of the Green Digital Entrepreneurial Marketing Orientation (GDEMO) concept to strengthen green innovation and organizational resilience in the era of Green Economy 5.0.
Literasi Digital: Sebuah Tinjauan Sistematis Dewi Lestari; Muhammad Jufri; Perengki Susanto
Jurnal Teknik Ibnu Sina (JT-IBSI) Vol. 10 No. 1 (2025): JT-IBSI (Jurnal Teknik Ibnu Sina)
Publisher : Fakultas Teknik Universitas Ibnu Sina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36352/jt-ibsi.v10i1.1147

Abstract

The purpose of this article is to identify and analyze several references on the keyword digital literacy. Through Harzing's Publish or Perish, literature systematization was carried out for this study by utilizing the Scopus database. Using the SPAR-4-SLR Protocol, data analysis was carried out using Microsoft Excel, Mendeley, and Vos Viewer to provide transparency and replication. The results of this study identified 50 primary articles indexed in Scopus Q1 based on Scimago Journal Ranking (SJR). This study also found 6 knowledge clusters that support research on digital literacy with a total link strength of 55. Vos Viewer visualization revealed that "Digital Literacy" has a significant magnitude and is related to the phrase "Information Literacy and Digital Transformation" showing a clear relationship. This study has several limitations, such as obstacles in accessing databases that are limited to Scopus. Therefore, it is recommended that further research expand its data collection by using additional sources such as Emerald, SpringerLink, ScienceDirect, Eb-sco, Google Scholar, ProQuest, and non-Q journals such as Web of Science.
Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs Fachri Afif; Perengki Susanto
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2422

Abstract

Blockchain for Marketing Transparency and Trust: Applications in Supply Chain and Customer Loyalty Programs. The increasing demand for transparency and trust in marketing practices necessitates innovative solutions. This paper explores the potential of blockchain technology to enhance transparency and build trust in two critical marketing areas: supply chain management and customer loyalty programs. By providing a decentralized, immutable, and auditable ledger, blockchain can offer unprecedented visibility into product origins, ethical sourcing, and the secure management of loyalty rewards. 1 This study examines the theoretical underpinnings of blockchain and analyzes potential applications and benefits for both businesses and consumers. Specifically, it investigates how blockchain can improve supply chain transparency by tracking product journeys from origin to consumer, and how it can revolutionize customer loyalty programs by ensuring secure and transparent reward distribution and redemption. Furthermore, the paper discusses the challenges and opportunities associated with implementing blockchain in these marketing contexts. Ultimately, this research argues that blockchain technology holds significant promise for fostering greater transparency and trust, leading to stronger brand-consumer relationships and more ethical marketing practices.
Metaverse Marketing: Exploring New Frontiers for Brand Engagement and Consumer Experience Fachri Afif; Perengki Susanto
Journal of Indonesian Management Vol. 5 No. 2 (2025): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v5i2.2423

Abstract

The emergence of the metaverse presents novel opportunities and challenges for marketing practices, shifting the landscape of brand-consumer interactions. This research aims to explore the potential of the metaverse as a new frontier for enhancing brand engagement and elevating consumer experiences. Employing a qualitative research approach, this study analyzes existing literature, case studies of early adopter brands, and expert opinions to identify key strategies, benefits, and challenges associated with metaverse marketing initiatives. The findings reveal that the immersive and interactive nature of the metaverse allows for the creation of unique and memorable brand experiences, fostering stronger emotional connections and driving deeper consumer engagement. Virtual events, branded virtual environments, and the integration of virtual goods and services emerge as promising avenues for marketers. However, challenges related to user adoption, ethical considerations, and the need for innovative content creation are also highlighted. In conclusion, the metaverse offers significant potential for marketers to forge new connections with consumers and build brand loyalty, necessitating a strategic and thoughtful approach to navigate this evolving digital landscape.
Resilience of MSMEs in Indonesia Post-Pandemic: Bibliometric Analysis of Digital Transformation Hidayat, Husnil; Susanto, Perengki; patrisia, dina
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8416

Abstract

This study explores the resilience of Indonesian MSMEs in the post-pandemic era through a bibliometric analysis of digital transformation literature. Using data from Scopus (2022–2025) and the Biblioshiny application, 91 articles were analyzed. Results show growing academic interest in digital resilience, business model innovation, and strategic adaptation. Key themes include digital commerce, social media, and technological innovation. The findings offer implications for theory and policy on SME transformation in developing economies, especially Indonesia. This study provides a comprehensive mapping of conceptual structures and future research directions in the digital adaptation of MSMEs.
Culinary Competitiveness : A Systematic Literature Review and Bibliometric Analysis Khadijah Nurani; Yunia Wardi; Abror; Perengki Susanto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8662

Abstract

Industri kuliner saat ini mengalami transformasi yang sangat pesat sebagai dampak dari globalisasi, digitalisasi, serta perubahan preferensi konsumen yang semakin dinamis. Kondisi tersebut menjadikan culinary competitiveness sebagai faktor strategis dalam meningkatkan daya saing usaha di sektor kuliner. Namun demikian, kajian mengenai daya saing kuliner masih bersifat terfragmentasi dan belum memiliki kerangka konseptual yang komprehensif. Penelitian ini bertujuan untuk menganalisis perkembangan literatur culinary competitiveness, mengidentifikasi pola distribusi penelitian, serta mengeksplorasi implikasi teoritis dan praktis bagi penelitian di masa mendatang. Penelitian ini menggunakan pendekatan Systematic Literature Review (SLR) yang dikombinasikan dengan analisis bibliometrik berbasis perangkat lunak VOSviewer dan data dari basis Scopus. Proses seleksi artikel dilakukan berdasarkan pedoman PRISMA, sehingga diperoleh 73 artikel yang memenuhi kriteria inklusi dari total 2.806 dokumen awal yang diidentifikasi. Hasil analisis menunjukkan bahwa konsep culinary competitiveness berkembang menjadi konsep multidimensional yang dipengaruhi oleh inovasi, keberlanjutan (sustainability), transformasi digital, identitas budaya, serta kapabilitas dinamis organisasi. Penelitian berfokus pada culinary tourism, inovasi, dan keberlanjutan. Secara geografis, Indonesia menjadi salah satu negara dengan jumlah publikasi terbanyak terkait culinary competitiveness. Kesimpulannya, daya saing kuliner memiliki relevansi strategis dalam pengembangan industri kuliner dan ekonomi kreatif. Penelitian selanjutnya disarankan untuk mengeksplorasi lebih lanjut peran teknologi digital, kecerdasan buatan, dan media sosial dalam meningkatkan daya saing kuliner yang berkelanjutan.
Explorasi Dimensi dan Pengukuran Intellectual Capital: Pendekatan Sistematik Literature Review Yuki Fitria; Perengki Susanto; Yunia Wardi; Susi Evanita; Hendrik Heri Sandi
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.6

Abstract

The presence of SMEs plays a crucial role in a country, as it demonstrates how entrepreneurship contributes to improved economic growth.Globalization has led to increasingly fierce business competition, requiring business actors to continue to innovate. However, in reality, the ability to innovate and competitiveness are major weaknesses for most SMEs, including those in Padang City. Therefore, business actors should apply intellectual capital. The application of intellectual capital can enhance competitive advantage through the creation of more innovative products, thereby positively impacting SMEs performance. The approach employed in this research is a Systematic Literature Review (SLR), focusing on articles published between 2020 and 2025. These articles were sourced from prominent online academic databases and accessed through the website https://www.sciencedirect.com/. Based on a thorough review of twenty-five articles in the database, it was found that the majority of researchers, 21 articles, identified three dimensions of intellectual capital: human capital, relational/customer capital, and structural capital. This finding aligns with the study by Sulastri, et al (2020), who also developed dimensions that can effectively measure intellectual capital in SME-scale companies, particularly in the city of Padang. In total, there are 22 statements that can be used to assess the intellectual capital of SME-scale companies.
Relational Marketing Strategies in Building Consumer Trust in Printing Businesses in Padang City Borry Fonanda; Perengki Susanto; Husnil Khatimah; Fitri Yulianis; Fadil Meiseptian
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.7989

Abstract

In the digital era, printing businesses face significant challenges in retaining customers due to intense competition and rapidly changing consumer behaviors. Beyond product quality, modern consumers increasingly value transparent, consistent, and meaningful interactions with businesses. This study examines how relational marketing strategies can foster consumer trust in printing businesses. Using a qualitative approach, in-depth interviews were conducted with business owners and customers, and the data were analyzed thematically to identify patterns in relational marketing practices and their impact on trust. Findings reveal that clear and consistent communication, high-quality service, and personalized attention to customer needs strengthen emotional connections and long-term loyalty. The strategic use of digital media facilitates faster and more flexible interactions, while long-term commitments, such as after-sales support, continuous innovation, and loyalty programs, emerge as critical for sustaining trust. These results highlight that consumer trust is not solely built through product quality but also through the ongoing cultivation of relational ties. The study concludes that printing businesses should integrate effective communication, consistent service, personalization, digital engagement, and long-term commitment to enhance customer loyalty and competitive advantage in an increasingly complex market. This research provides practical insights for business owners seeking to strengthen customer relationships and sustain growth in the digital era.
Literasi Digital: Sebuah Tinjauan Sistematis Dewi Lestari; Muhammad Jufri; Perengki Susanto
Jurnal Teknik Ibnu Sina Vol 10 No 01 (2025): Jurnal Teknik Ibnu Sina
Publisher : Jurnal Teknik Ibnusina

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan artikel ini adalah untuk mengidentifikasi dan menganalisis beberapa referensi pada kata kunci literasi digital. Melalui Harzing's Publish or Perish, tinjauan sistematis literatur dilakukan untuk penelitian ini dengan memanfaatkan database Scopus. Dengan menggunakan Protokol SPAR-4-SLR, analisis data dilakukan menggunakan Microsoft Excel, Mendeley, dan Vos Viewer untuk memberikan transparansi dan replikasi. Hasil penelitian ini mengidentifikasi 50 artikel primer yang terindeks di Scopus Q1 berdasarkan Scimago Journal Rank-ing (SJR). Studi ini juga menemukan adanya 6 cluster pengetahuan yang mendukung penelitian tentang literasi digital dengan total kekuatan tautan sebesar 55. Visualisasi Vos Viewer mengungkapkan bahwa “Digital Literacy” memiliki besaran yang signifikan dan terkait dengan frasa “Information Literacy dan Digital Transformation" menunjukkan hubungan yang jelas. Penelitian ini memiliki beberapa keterbatasan, seperti kendala dalam mengakses database yang terbatas pada Scopus. Oleh karena itu, disarankan agar penelitian selanjutnya memperluas pengumpulan datanya dengan menggunakan sumber tambahan seperti Emerald, SpringerLink, ScienceDirect, Eb-sco, Google Scholar, ProQuest, dan jurnal non-Q seperti Web of Science.
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Abror Akmal, Nurul Asmaa Albarry Ilmi Alizar Hasan Almuluk Fajar Zuhri Andrini, Delvia Andriya Risdwiyanto Anggia Ayu Lestari Anisa Fauziah Danil Anisya Azkiaturahmi Anisya Tri Wahyuni Arif Marsal Ariffin, Ahmad Azmi Mohd Asmar Yulastri Asyari Asyari Asyari, Asyari Atrisia, Marchela Indah Audila, Fitri Borry Fonanda Dani Admi Dedy Rahman Delvia Andrini Dewi Lestari Dewi Lestari Eliana Erni Masdupi Erniwati Erniwati Fachri Afif Fadil Meiseptian Fadira Zena Amanda Fifi Efendi Fitri Rahmadhani Fitri Yulianis Fitria Fitria Fiza, Nailil Gesit Thabrani Gunawan, Didik Halil Khusairi Helmy, Herlina Hendra Hidayat Hendrik Heri Sandi Henny Yustisia Heny Hendrayati Hidayat, Husnil Husnil Khatimah Ifdil Ifdil Ines Hafizhah Zain Juniari, Rosa Prafitri Khadijah Nurani Lidya Hamdani Putri Lova, Anggil Nopra M. Fahli Zatrahadi Maidia Putri Mardhika Adif, Riandy Marwan Marwan Muhammad Al-Furqan Muhammad Jufri Muhammad Jufri Nadia Putri Winata Netti, Surya Nezha Vitri Amira Nikmarijal, Nikmarijal Nilma Zola Nofirda, Fitri Ayu Nofranita, Willy Nursya Fitri Patrisia, Dina Pinasthika, Azhyra Rana Putra, Riki Wanda Rahmi Fauzia Rahmi, Nella Rahmiati Rahmiati Rahmiati Rahmiati Rima Pratiwi Fadli Rosyeni Rasyid Ryna Parlyna Ryna Parlyna, Ryna Salman Alfarisi Sari, Rina Devita Silvina Maulidya Suhartiwi, Suhartiwi Susi Evanita Syahputra, Yuda Tullaili, Mufida Vera Pujani Verselly Nisaa Vidyarini Dwita Vilzati Wahyu Ilham Pratama Yuki Fitria Yummil, Yummil Yumna, Aimatul Yunia Wardi Yusra Zadrian Ardi Zulvianti, Nora