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Perengki Susanto
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : TINGKAP

 1 
Pengaruh Kualitas Pelayanan Akademik dan Citra Merek Lembaga terhadap Kepuasan Mahasiswa Universitas Negeri Padang Susanto, Perengki
TINGKAP Vol 8, No 1 (2012): TINGKAP
Publisher : Fakultas Ilmu Sosial Universitas Negeri Padang

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Abstract

Customer satisfaction is the main purpose of the institution in providing excellent service to customers. Service quality is not only to give customer satisfaction but also to build a good brand image of the institution. This study aims to analyze the influence of academic service quality and the image of institutions on student satisfaction of the State University of Padang (UNP). Population consisted of students enrolled in semester from July to December 2011. Sampling was done by purposive sampling with total sample size of 220 respondents. Data was analyzed with multiple regression analysis. The results showed that: (1) the quality of academic services have a significant effect on the brand image of the institution, (2) the quality of academic services have a significant effect on student satisfaction, (3) the institution's brand image have a significant effect on student satisfaction. Research suggestion for the institution to make continuous improvements of the quality of academic service as a core product in higher education
Co-Authors A. Abror Abdullah, Nor Liza Abror Abror Albarry Ilmi Alizar Hasan Almuluk Fajar Zuhri Andrini, Delvia Anisa Fauziah Danil Anisya Azkiaturahmi Anisya Tri Wahyuni Arif Marsal Ariffin, Ahmad Azmi Mohd Asmar Yulastri Asyari Asyari Asyari, Asyari Ari Atrisia, Marchela Indah Audila, Fitri Awaluddin Awaluddin Dani Admi Dedy Rahman Delvia Andrini Dewi Lestari Eliana Erni Masdupi Fadil Meiseptian Fadira Zena Amanda Fifi Efendi Fitri Rahmadhani Fitri Yulianis Fitria Fitria Fiza, Nailil Fonanda, Borry Gesit Thabrani Gunawan, Didik Halil Khusairi Helmy, Herlina Hendra Hidayat Henny Yustisia Heny Hendrayati Hidayat, Husnil Husnil Khatimah Ifdil Ifdil Ines Hafizhah Zain Juniari, Rosa Prafitri Lidya Hamdani Putri M. Fahli Zatrahadi Maidia Putri Mardhika Adif, Riandy Muhammad Al-Furqan Muhammad Jufri Nadia Putri Winata Netti, Surya Nezha Vitri Amira Nikmarijal, Nikmarijal Nilma Zola Nofirda, Fitri Ayu Patrisia, Dina Pinasthika, Azhyra Rana Putra, Riki Wanda Rahmi Fauzia Rahmi, Nella Rahmiati Rahmiati Rahmiati Rahmiati Rima Pratiwi Fadli Rosyeni Rasyid Ryna Parlyna Ryna Parlyna, Ryna Sari, Rina Devita Silvina Maulidya Suhartiwi, Suhartiwi Syahputra, Yuda Syahrizal Syahrizal Tullaili, Mufida Vera Pujani Verselly Nisaa Vilzati Wahyu Ilham Pratama Yummil, Yummil Yumna, Aimatul Yunia Wardi Yusra Zadrian Ardi Zulvianti, Nora