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Faktor – Faktor yang Mempengaruhi Keputusan Pembelian Terhadap Sayuran Pakcoy Hidroponik di Tambakberas Kabupaten Jombang Sukma, Septi Ambar Indraningtia; Janah, Miftahul; Puspaningrum, Yessita
MARGIN ECO Vol. 9 No. 2 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i2.6071

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan pembelian sayuran pakcoy hidroponik di Desa Tambakberas Kabupaten Jombang. Metode yang digunakan adalah deskriptif kuantitatif dengan jumlah populasi yang digunakan adalah  masyarakat Tambakberas. Teknik pengambilan sampel pada penelitian ini menggunakan teknik Accidental Sampling, sehingga diperoleh 100 responden. Penelitian ini  menggunakan uji validitas, uji reliabilitas, asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa faktor harga, selera dan potongan harga memiliki pengaruh yang signifikan terhadap keputusan pembelian sayuran pakcoy hidroponik. Sedangkan faktor manfaat produk, promosi dan gaya hidup tidak memiliki pengaruh yang sigifikan terhadap keputusan pembelian sayuran pakcoy hidroponik yang ada di Desa Tambakberas Kabupaten Jombang. Faktor harga memiliki pengaruh tertinggi dalam keputusan pembelian sayuran pakcoy hidroponik yang ada di Desa Tambakberas Kabupaten Jombang dengan nilai t hitung > t tabel dan sig.< 0,05 (3,966 > 1,986 dan 0.000 < 0,05).
Banana blossom-based vegan meat innovation: Food diversification and economic strengthening in Sambirejo Village Zuhria, Siti Aminatuz; Puspaningrum, Yessita; Hartanti, Dyah Ayu Sri; Qomariyah, Siti Nur
Community Empowerment Vol 10 No 12 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15382

Abstract

Optimizing agricultural by-products such as banana blossoms (Musa acuminata colla) is a crucial strategy to strengthen food security and rural economies. This community service program aims to enhance the capacity of PKK members in Sambirejo Village to produce banana blossom-based vegan meat as a local flagship product. The implementation methods included socialization, demonstrations, and hands-on training covering raw material management and processing technology. Evaluation of 25 participants using pre-test and post-test instruments showed significant improvements across all indicators. Average conceptual understanding increased from a moderate level (2.77) to high (3.50), while technical skills in processing technology recorded the highest growth (Δ = 0.80). These findings demonstrate that disseminating plant-based food technology effectively transforms local commodities into high-value economic products. The program recommends developing village micro-enterprises to ensure product sustainability as a pillar of self-reliant food security.
Biaya Imbangan Eksternalitas Pabrik Tahu di Kecamatan Jogoroto Kabupaten Jombang Purbowo Purbowo; Siti Aisyatul Masruroh; Septi Ambar Indraningtia Sukma; Yessita Puspaningrum
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 3 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i3.2233

Abstract

This study aims to analyze the externality offset costs generated by tofu factories in Jogoroto District, Jombang Regency. Externalities are negative impacts resulting from production activities, which are not fully borne by producers but experienced by the surrounding community. This research uses quantitative methods to identify the type and magnitude of externalities, as well as to estimate the offset costs needed to curtail these negative impacts. The results showed that 87% have no problem with road noise, 86% are quite disturbed by engine noise, 88% of dust and air are not much and not disturbing and 86% feel the water is quite clean and normal. The negative externalities caused by the existence of a tofu factory in Jogoroto sub-district, Jombang regency are greater than the positive externalities provided by the tofu company with a total externality of Rp. -6,662,350,000. Policy recommendations to the Jombang regency government are to require factories to install effective wastewater treatment plants so that the wastewater discharged meets environmental quality standards and to conduct routine inspections and monitoring of water quality around the factory to ensure compliance with standards. Recommendations for collaboration between academics and the government in implementing filter and scrubber technology innovations as technologies that can minimize gas and particle emissions into the air.
Pelatihan Pelaku Usaha Dalam Memanfaatkan Platform Shopee Untuk Pengembangan Produk Dan Peningkatan Jangkauan Pasar Mohamad Nasirudin; Siti Nur Qomariyah; Yessita Puspaningrum; Adinda Tiara Choirunnisa; Maratus Sholihah; Mohamad Sahrul Putra Soleh; Rihlatil Hajjah; Syaviratul Mughoyaroh; Viona Ananda
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5268

Abstract

Training for business people in utilizing the Shopee platform aims to provide a deeper understanding and practical skills in managing business effectively in the digital era. This training is comprehensively designed, covering various important aspects needed to be successful on the platform. Starting from basic guides such as how to register and create an online shop, to effective digital marketing strategies, as well as product listing optimization techniques so that they appear more attractive and can compete in an increasingly competitive market. Apart from that, the training also focuses on sales data analysis, where participants are taught how to read and analyze data in depth. This understanding allows business actors to identify consumer purchasing patterns, so they can develop more accurate and targeted business strategies. Through an interactive learning approach and the use of real case studies, participants can learn from direct experience and apply their knowledge more practically in their own business context. The results of this training include the publication of a guidebook "Digital Marketing Tips and Tricks via the Shopee Platform," which can be an important reference for participants in designing their digital marketing strategies. With this new capability, business actors are expected to be able to increase product competitiveness, expand sales reach, and make a real contribution to local economic growth through the use of digital technology which is increasingly developing in the era of globalization.
Organoleptic Test of Healthy Turmeric Drinks in Combination with Clover Yessita Puspaningrum
AGARICUS: Advances Agriculture Science & Farming Vol. 4 No. 3 (2025): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/agaricus.v3i2.5983

Abstract

Clover is generally used as a remedy for sore throat, mouth sores, fever, and shortness of breath.. This research was conducted to determine the process of making a healthy drink and organoleptic test from turmeric and clover. This study uses the RAL method withfive levels and four repetitions, so this study use twenty experimental units were obtained. Sample is made as K1 is clover 30%;turmeric 70%, K2 is clover 40%; tumeric 60%, K3 is clover 50%; tumeric 50%, K4 is clover 60%; turmeric 40%, K5 is clover 70%;tumeric 30%. Data analysis used descriptive, qualitative methods. The process of making healthy tumeric drinks combinationwith clover. Healthy tumeric drinks by mashing clover leaves and turmeric leaves, filtering, cooking until boiling then adding sugar, stirring slowly over medium heat, and speeding up the mix when it has clotted to get fine crystals. The cause of the color change is influenced by the crystallization temperature. The aroma of sugar caramel in the healthy drink of clover and turmeric and the taste is sweet. The acceptance variable is in great demand in the combination of 50% clover leaf K3 and 50% turmeric leaf.
ANALYSIS OF THE EFFECT OF PRICE AND SERVICE QUALITY ON PURCHASE DECISIONS AT KEDAI COFFEE REMBUKAN JOMBANG Septi Ambar Indraningtia Sukma; Muhamad Arif; Yessita Puspaningrum
AGARICUS: Advances Agriculture Science & Farming Vol. 5 No. 3 (2026): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/2swc9x23

Abstract

As coffee consumption increases, competition among coffee shops in Jombang is becoming increasingly fierce. This requires every business to provide appropriate prices and quality service to influence consumer purchasing decisions. This study aims to determine the effect of price and service quality on purchasing decisions at Kedai Kopi Rembukan Jombang. This study used an associative quantitative approach, distributing questionnaires to 100 respondents selected through purposive sampling. Data analysis was conducted using Instrument Testing, Classical Assumption Testing, Multiple Linear Regression Analysis, and Hypothesis Testing. The results showed that price had a positive and significant effect on purchasing decisions, with a calculated t-value of 3.625 > 1.985 t-table and a significance value of 0.000 < 0.05. Service quality also had a positive and significant effect on purchasing decisions, with a calculated t-value of 5.380 > 1.985 t-table and a significance value of 0.000 < 0.05. The coefficient of determination (R²) value is 0.406, which means that price and service quality are able to explain 40.6% of the variation in consumer purchasing decisions at the Rembukan coffee shop, while the remaining 59.4% is influenced by other factors outside this study. Keywords: Price, Service Quality, Purchasing Decisions, Coffee Shops
Penerapan Teknologi Budikdamber untuk Meningkatkan Ketahanan Pangan Rumah Tangga di Desa Plemahan, Jombang Moh. Faridl Darmawan; Yessita Puspaningrum; Septian Ragil Anandita; Muchammad Faruq Almuzaqqi; Muhammad Miftachul Amri; Alvin Rosyid Auwaliansyah; M. Wahyu Dwi Iqbal Bachtiar
JUMAT PERTANIAN: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v7i1.6344

Abstract

The limitation of agricultural land and the reliance on conventional farming systems have placed food security in Plemahan Village, Sumobito District, Jombang Regency in a vulnerable condition. This community service program introduced the Fish Cultivation in Buckets (Budikdamber) method, which integrates fish farming with vegetable cultivation in simple containers. The program aimed to improve community skills in managing small-scale integrated farming systems, to foster awareness of food self-sufficiency, and to establish new social practices based on agricultural innovation. The method applied was Participatory Action Research, consisting of socialization, technical training, mentoring, and evaluation. The results indicated that participants improved their skills in managing fish and vegetable cultivation, developed new habits of utilizing household yards, and witnessed the emergence of local leaders supporting program sustainability. This program demonstrates that simple agricultural innovations can serve as an effective means of enhancing food security while promoting social transformation at the community level.
Pengetahuan Peningkatan Dan Produktivitas Pertanian Melalului Seminar Ilmu Tanah Di Desa Segodorejo Septi Ambar Indraningtia Sukma; Yessita Puspaningrum; Umar Khasan; Viki Nur Hidayatulloh; Mohammad Yasir Bisri; Siti Nur Khabibatul Khoiriyah
JUMAT PERTANIAN: Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v7i1.6378

Abstract

The community service activity through a soil science seminar in Segodorejo Village, Sumobito District, Jombang Regency was conducted to improve farmers’ understanding of sustainable soil management. The main problem faced by the community is the lack of knowledge regarding soil fertility, pH, and appropriate fertilizer use, which has led to a decline in agricultural productivity. The seminar, themed “Empowered Soil, Empowered Farmers”, was carried out using a participatory approach involving farmers, farmer groups (Gapoktan), and village officials. The materials covered basic soil science, the importance of maintaining nutrient balance, and environmentally friendly fertilization strategies, followed by field practice on soil pH measurement. The results showed an increase in farmers’ knowledge and skills in identifying soil conditions and using pH meters to support land management. In addition, farmers demonstrated high enthusiasm and began to apply the knowledge gained in their daily farming practices. This program was considered successful in strengthening farmers’ capacity and providing a tangible contribution to food security and sustainable agriculture in the village.
Analysis of Income and Feasibility of Rice Farming in Kepuhdoko Village Jombang Afifuddin Afif; Yessita Puspaningrum; Miftachul Chusnah
AGARICUS: Advances Agriculture Science & Farming Vol. 6 No. 2 (2026): August
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/4t5c0211

Abstract

This study aims to analyze the income level and financial feasibility of rice farming in Kepuhdoko Village, Tembelang District, Jombang Regency. Rice farming is the primary livelihood of most rural communities and plays a significant role in supporting household income. However, farmers face various challenges such as rising production costs, limited labor, and fluctuating selling prices. This research employed a survey method with a simple random sampling technique involving 30 rice farmers. Primary data were collected through structured interviews, while secondary data were obtained from related institutions and literature. Data analysis included production cost analysis, revenue analysis, income calculation, and business feasibility using the Revenue Cost Ratio (R/C Ratio). The results indicate that the average total revenue per planting season is IDR 15,771,609 with total production costs of IDR 3,310,455, resulting in a net income of IDR 12,461,154 per season. The R/C Ratio value of 4.95 shows that rice farming in the study area is economically feasible and highly profitable. These findings confirm that small-scale rice farming remains financially viable when managed efficiently and supported by good productivity and favorable market prices. Keywords: Income; Feasibility; Rice Farming; R/C Ratio
Farmers' Knowledge and Skills in Shallot Farming in Pucang Simo Village, Jombang Regency   Ari Dwi Putra; Yessita Puspaningrum; Miftachul Chusnah
AGARICUS: Advances Agriculture Science & Farming Vol. 6 No. 2 (2026): August
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bvz1y347

Abstract

The ability of farmers to apply efficient and sustainable agricultural techniques depends critically on their knowledge and abilities. The purpose of this study was to evaluate shallot farmers' knowledge and abilities in Pucang Simo Village, Jombang, Indonesia. Thirty shallot farmers were chosen from a population of 150 farmers to participate in a descriptive quantitative study. Questionnaires, interviews, observations, and documentation were used to gather data.The research instrument was tested using Pearson's Product-Moment validity test and Cronbach's Alpha reliability test. Of the 30 questionnaire items, 23 were found to be valid (r-count > 0.374), while the instrument demonstrated high reliability with a Cronbach's Alpha coefficient of 0.915. Descriptive statistical analysis was used to determine the mean scores of farmers' knowledge and skills based on their educational level. The results showed that farmers generally possessed high levels of knowledge and skills across all educational groups. Mean knowledge scores ranged from 2.48 to 3.00, while mean skill scores ranged from 2.00 to 3.00 on a three-point Likert scale. Although most respondents had completed only elementary education, they demonstrated a high level of competence in implementing shallot farming practices. These findings suggest that practical farming experience and continuous learning may help strengthen farmers' competencies regardless of their formal educational background. The study provides useful insights for agricultural extension programs aimed at improving farmers' knowledge and technical skills to support sustainable shallot farming.
Co-Authors A. Sri Hartanti Achmad Ali Fathur Rohman Achmad Sholichul Anwar Adinda Tiara Choirunnisa Afifuddin Afif Agus Suhadi Agus Suhadi Ahmad Chaerrurriziq Ahmad Sudarminto Aini Nurul Ainul Muarofati Zahro Alvin Rosyid Auwaliansyah Amrini Shofiani Ana Mariatul Khiftiyah Anggi Indah Yuliana Anwar, Achmad Sholichul Ari Dwi Putra ashar, salim Astiti, Lidya Dwi Burhanuddin, Imam Cahaya , Fitria Nur Canggih Nailil Maghfiroh Canggih Nailil Maghfiroh Chumaidi, Mochamad Chusnah, Miftachul Cristina Siti Rhomadhoni Dyah Ayu Sri Hartanti Galuh Ramadhan Galuh Ramadhan, Galuh Hadi Asih Kresnanto Hartati, Dyah Ayu Sari Hidayat, Ardin Nur Ida Zulia Islakhul Anam, Muhammad Jayanti, Jayanti Agustina Karima, Ummi Khoirul Anam Kresnanto, Hadi Asih M Ryan Hidayatulloh M. Wahyu Dwi Iqbal Bachtiar Maghfiroh , Canggih Naili Maghfiroh, Canggih Nailil Maratus Sholihah Mazidatul Faizah Mei Listikawati Miftachul Chusnah Miftahul Janah, Miftahul Mochammad Chumaidi Mochammad Syafiuddin Shobirin Mochammad Syafi’ Irwanto Moh. Faridl Darmawan Mohamad Mahfud Baydlowi Mohamad Sahrul Putra Soleh Mohammad Baharudin Mohammad Roikhul Fatahillah Mohammad Yasir Bisri Muchammad Faruq Almuzaqqi Muh Ibnu Sholeh Muhamad Arif Muhamad Ja'far Sodiq Muhammad Miftachul Amri Muhammad Sulton Nasirudin, Mohamad Nasirudin, Mohammad Nerisa Agnesia Widianto Nur Ihsan Nudin Nur Ismianah Nuriyah, Selvia Azka Nurul Aini Nurul ‘Aini Oktaviani, Riska Ayu Primaadi Airlangga Purbowo Purbowo Putri, Rani Fatikha Rihlatil Hajjah Riska Ayu Oktaviani Rizqi Nurul Huda Rohman, Achmad Ali Fathur Sadam Alif Abu Husaini Sary, Novita Selvia Azka Nuriyah Septi Ambar Indraningtia Sukma Septian Ragil Anandita Sholeh, Muh Ibnu Siti Aisyatul Masruroh Siti Aminatus Zuhria Siti Aminatuz Zuhria Siti Nur Khabibatul Khoiriyah Siti Nur Qomariyah Sodiq, Muhamad Ja'far Sudarminto, Ahmad Syaiful Anam Syamsiar, Syamsiar Syaviratul Mughoyaroh Umar Khasan Viki Nur Hidayatulloh Viona Ananda Zulfikar Zulia, Ida