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The Influence of Environmental Awareness, Price, and Digital Marketing on Green Product Purchase Decisions: A Case Study on Students of Dian Nusantara University Achmad Tarmizi; Shieto, Shieto
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 06 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), July 2025
Publisher : Sean Institute

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Abstract

This study investigates the influence of environmental awareness, price, and digital marketing on green product purchase decisions among students at Dian Nusantara University. The research uses a quantitative method, employing questionnaires distributed to 200 respondents. The data were analyzed using multiple linear regression. The results demonstrate that all three variables—environmental awareness, price, and digital marketing—have a significant positive effect on green product purchase decisions. Environmental awareness emerged as a key motivator, while price influenced consumer choices based on perceived value. Digital marketing played a dominant role in shaping awareness and purchase behavior. The findings highlight the importance of integrating eco-conscious values with effective pricing strategies and digital engagement to foster green consumption. This study provides both theoretical insights and practical recommendations for marketers and policymakers seeking to promote sustainable consumer behavior among the younger generation.
The Influence of Entrepreneurship Education, Family Environment, and Entrepreneurial Motivation on Entrepreneurial Interest Among Students at Dian Nusantara University Kurniawan, Anton; Tarmizi, Achmad
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 06 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), July 2025
Publisher : Sean Institute

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Abstract

This study explores the influence of entrepreneurship education, family environment, and entrepreneurial motivation on the entrepreneurial interest of students at Dian Nusantara University. As the unemployment rate among university graduates continues to rise, entrepreneurship has emerged as a viable alternative to traditional employment. Using a quantitative approach, the study surveyed 70 students through structured questionnaires. Data were analyzed using validity and reliability tests, multiple linear regression, and classical assumption tests. The results show that entrepreneurship education, family environment, and entrepreneurial motivation each have a significant positive effect on students’ entrepreneurial interest, both individually and collectively. Notably, entrepreneurial motivation was found to be the most dominant factor. These findings highlight the need for universities to integrate more experiential entrepreneurship programs and for families to provide moral support. Ultimately, fostering entrepreneurial interest among students can contribute to the creation of self-sufficient graduates who are ready to innovate and generate employment.
The Influence of Organizational Culture, Teacher and Staff Involvement, and Leadership on the Performance of Teachers and Staff at SMA Dwi Warna Solihin, Agung; Tarmizi, Achmad
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

This study examines the influence of organizational culture, teacher and staff involvement, and leadership on the performance of teachers and staff at SMA Dwi Warna. Employing a quantitative approach with a saturated sampling method, data were collected through structured questionnaires and analyzed using multiple regression. The findings reveal that organizational culture, involvement, and leadership each contribute positively to enhancing performance, both individually and collectively. A supportive organizational culture fosters a shared vision and professional collaboration, while active involvement encourages commitment and accountability. Furthermore, effective leadership provides clear direction, motivation, and a conducive work environment. The results underscore the importance of integrating cultural values, participatory engagement, and leadership practices to improve overall performance. These insights offer practical implications for educational institutions seeking to strengthen human resource management and achieve sustainable performance growth.
Performance Determination By Training, Workload and Compensation Sari, Yuni Indah; Perkasa, Didin Hikmah; Vitriani, Nur; Tarmizi, Achmad; Wahdiniawati, Siti Annisa
Jurnal Manajemen dan Bisnis Madani Vol. 7 No. 2 (2025): Jurnal Manajemen dan Bisnis Madani
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v7i2.1009

Abstract

This study aims to determine and analyze the effect of training, workload and compensation on employee performance with a study at PT Inti Trio Bhakti Jaya. The research design uses a casual quantitative method, namely knowing the effect between the variables studied. The data collection tool uses a questionnaire that has been tested for validity and reliability which is distributed via Google form to employees of PT Inti Trio Bhakti Jaya. This study involved 70 respondents who were the total number of employees of PT Inti Trio Bhakti Jaya. Data analysis was carried out using Smart-PLS (Partial Least Square). Using a Likert scale with a range of 1-5 as a measurement. The results showed that Training is not significant to employee performance, Workload has a positive and significant effect on employee performance, and Compensation is not significant to Employee Performance.
Pelatihan Penggunaan Peralatan Produksi yang Ramah Lingkungan Dalam Upaya Peningkatan Pendapatan Pada Bisnis Rumah Makan UMKM di Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta Tarmizi, Achmad; Meliantari, Dian; S, Shieto
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 12 (2024): Maret
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10749615

Abstract

Training on the Use of Environmentally Friendly Production Equipment in Efforts to Increase Income in MSME Restaurant Businesses at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta aims to provide training on the use of environmentally friendly production equipment to MSME restaurant business owners at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta. This activity focuses on efforts to increase income through implementing environmentally friendly practices in business operations. The training provided provides a better understanding of environmentally friendly production equipment and how to integrate it effectively in their daily activities. The adoption of environmentally friendly production equipment has resulted in cost efficiencies and reduced waste, which in turn increases business revenues. Thus, this training helps MSMEs increase their income while supporting environmental protection efforts. This research explores the impact of training in the use of environmentally friendly production equipment on the MSME restaurant business at Metro Atom Pasar Baru, PD Pasar Jaya DKI Jakarta. The results of the activity show that business owners are aware of the importance of environmental sustainability in their business operations but lack the knowledge and resources to implement it. Training provides a better understanding of environmentally friendly production equipment and its integration in daily activities. Implementation of environmentally friendly production equipment results in cost efficiencies and waste reduction, leading to increased business revenues. Thus, this training has the potential to help MSMEs increase their income while supporting environmental protection efforts.
Training to Foster a Positive Work Culture for Improving Teacher Performance at SMA Dwi Warna Solihin, Agung; Tarmizi, Achmad
Abdimas Paspama Vol. 4 No. 01 (2025): Abdimas Paspama, 2025
Publisher : Abdimas Paspama

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Abstract

This community service program aims to improve teacher performance at SMA Dwi Warna by strengthening a positive work culture. The initiative was carried out through interactive training, group discussions, and ongoing coaching designed to build awareness and commitment among educators. Preliminary observations indicated challenges such as lack of motivation, ineffective communication, and inconsistency in collaborative practices. The training sessions addressed these issues by emphasizing core values such as integrity, responsibility, teamwork, and professional commitment. The program successfully fostered a more cohesive and reflective work environment. Teachers demonstrated increased awareness and willingness to apply positive work ethics in their daily responsibilities. As a result, a weekly reflection forum was established to encourage continuous dialogue and shared learning. This initiative highlights the importance of sustained efforts in cultivating a positive work culture, suggesting that such interventions can significantly contribute to the overall improvement of educational quality and institutional performance.