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All Journal Jurnal Pendidikan Vokasi Jurnal Ekonomi : Journal of Economic Forum Agribisnis Akuntabel : Jurnal Ekonomi dan Keuangan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH EKONOMIKA OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Information System, Applied, Management, Accounting and Research Syntax Idea Bisman (Bisnis dan Manajemen): The Journal of Business and Management ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis JUDICIOUS: Journal of Management Jurnal Disrupsi Bisnis International Journal of Business, Management and Economics International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Transformasi Manageria: Journal of Islamic Education Management JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ilmiah Mahasiswa (JIMAWA) International Journal Corner of Educational Research (IJCER) Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Journal of Business and Management Inaba INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Palupi Permata Rahmi
Universitas Indoonesia Membangun
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : JUDICIOUS: Journal of Management

 1 
Pengaruh Harga dan Kualitas Produk terhadap Minat Beli Produk Yamaha N-Max (Studi : Yamaha Istana Motor Kuningan) Mohamad Ilham Nurul Kamalin; Palupi Permata Rahmi, S.P., M.Si; Dr. Erna Herlinawati, S.E., M.Si
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1262

Abstract

In the past, motorcycles were included in secondary goods, but in the present era, motorcycles are included in primary goods. This is because motorbikes are a necessity that must be met and must be owned by every individual. Primary needs are the basic needs needed by humans. While the secondary needs are the needs to complement the primary needs themselves. Tertiary needs in general are needs that are fulfilled to express the social status of the individual. This study aims to determine the effect of price and product quality on buying interest in Yamaha N-Max products at Yamaha Istana Motor Kuningan. The population in this study is infinite and 96 respondents as a sample using Non-Probability Sampling with Purposive Sampling technique. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. The results of the descriptive analysis show that the purchase intention is not good, the price is not good, and the quality of the product is considered not good. Based on the results of partial hypothesis testing (t test) shows that price has an effect on buying interest, product quality also has a partial effect on buying interest. The contribution of the variable Price and Product Quality is 39.3% and 17.3% and the remaining 43.4% is influenced by other factors. Simultaneously Price and Product Quality influence Purchasing Decisions, have a strong relationship and contribute 77.8%.
Pengaruh Kualitas Produk dan Harga terhadap Minat Beli Ulang pada Kerupuk Rambak NSR Bandung Muhamad Sidik Ramdhan; Palupi Permataa Rahmi SP., M.Si; Dr. Erna Herlinawati, S.E., M.Si
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1264

Abstract

Competition in the business world has recently experienced very rapid development in line with developments in the globalization era. This can be seen from the increasing level of competition in the business world in marketing its products and services to consumers. Business people compete in marketing their products to be known and in demand by their consumers. This study aims to determine the effect of product quality and price on the intention to repurchase Crackers Rambak NSR Bandung. The research method used is descriptive and verification methods with a quantitative approach. The sampling technique used in this research uses probability sampling with simple random sampling technique with the study population consisting of 100 respondents determined using the slovin formula. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. Repurchase intention is descriptively considered not good, descriptive quality is considered not good and price is considered not good. The results of the verification analysis of Product Quality on Repurchase Intention have a strong correlation, a determination value of 21.3% and Price has an effect on Repurchase Intention. Product Quality on Repurchase Interest has a very strong correlation value. The determination value is 51.7% and product quality affects purchase intention. Simultaneously Product Quality and Price affect Repurchase Intention, have a strong relationship and contribute 70.0%.
Co-Authors Abdul Aziz, Dadan Agriawan, Azmi Agus Rahayu Agus Rahayu Alfriska, Cenny Anjarsari, Dyah Aprilia, Kartika Apriyanti Apriyanti Asti Aldila Dewiyani Asti Nur Aryanti Azahra, Nindya Putri Berkam, Denis Budi S Purnomo Budi, Andri Setia Chairul Furqon, Chairul Christianingrum Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Diah Febriyanti Dini, Asri Wulan E Landitha Karunia Antika Eka Septiarini Eneng Riskayani Erna Herlinawati Fanji Wijaya Febriyanti, Diah Firgiawati Sandra, Herlia Gurawan Dayona Ismail Hari Mulyadi, Hari Helinawati, Erna Hendar Hendar, Hendar Heny Hendrayati Heny K Daryanto Heny Kuswanti Suwarsinah Hermaliah Imas Purnamasari Inanda Pranesty Ismail, Gurawan Dayona Karamang, Ezra Karunia Antika, E Landitha Listi Herlina Listri Herlina Masripah, Resti Mohamad Ilham Nurul Kamalin Muhamad Sidik Ramdhan Mukti Ali, Mochammad Muttaqin, Ridlwan Nabila, Reza Afra Novitasary, Shanty Nunung Ayu Sofiati (Efi) Nur Sumawidjaja, Riyandi Nuraryanti, Asty Nurwijayanti Oktavia Lestari, Tania Permana, Rizal Permata, Shintia Rama Chandra Jaya Ratna Winandi Ratna Winandi Razi, Fahmi Fakhrur Refansyah, Muhamad Rico Waskito Nugraha Rini Oktapiani Riyandi Nur Sumawidjaja Rizki Fathurrahman Septian Rizki Prasetia, Eza Rofi Rofaida Salfa, Ghaitsa Zahira Santi Susila Nengsih Saputra, Jumadil Setiawan, Ariq Rifqi Setiawan, Rizky Kurnia Setyawan, Putri Jasmine Aprilia Siti Sarah, Siti Surachman Surjaatmadja Surachman Surjaatmadja Suryana Suryana Suryana Suryana Susila Nengsih, Santi Syamsul Hadi Senen, Syamsul Hadi Wais Alqorni, Muhammad Zaki Waskito Nugraha, Rico Widyastuti Nurmalia Utami WULAN PURNAMASARI, WULAN Yoyo Sudaryo Zahra, Fadhilatul Zena, Muhammad