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Optimizing Tiktok Shop as a Marketing Strategy to Increase Sales MSME in Sidoarjo Mukhlasin, Fernanda Aurellia Putri; Utami, Anisa Fitria; Taufiq, M.
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.824

Abstract

MSMEs in Sidoarjo Regency are now increasingly competitive thanks to TikTok Shop optimization training as a digital marketing tactic. The purpose of this program is to increase sales conversion rates, promote MSME products online, and improve MSME participants' digital literacy in using the TikTok Shop e-commerce platform. The three main phases of training include registering for TikTok Shop, optimizing product uploads, and practicing digital marketing tactics. Based on the training findings, 90% of participants succeeded in optimizing product uploads, 80% succeeded in implementing efficient digital marketing methods, and 100% of participants succeeded in creating TikTok Shop accounts. When compared to previously using TikTok Shop, the majority of MSMEs experienced an increase in turnover of 50% to 100%, and some business actors even reported an increase in turnover of more than 100%. Through multi-platform marketing integration, this program has succeeded in helping MSMEs increase their product visibility, despite obstacles in creating attractive content and optimizing product keywords. The TikTok Shop platform's ability to reach the MSME market in the digital era is shown by an average product population growth of 70%.
Upaya Peningkatan Pendapatan Usaha Nasabah UMKM di BTPN Syariah Kutorejo Vianny, Dhea Anatasya; Taufiq, M.; Utami, Anisa Fitria
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 2 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i2.899

Abstract

Artikel ini membahas dampak dari kegiatan pendampingan terhadap keberlanjutan dan pendapatan usaha mikro, kecil, dan menengah (UMKM) yang berada di bawah binaan BTPN Syariah di Kutorejo. Kegiatan ini bertujuan untuk mengevaluasi bagaimana strategi pendampingan, termasuk peningkatan kapasitas usaha, optimalisasi alat promosi, dan praktik manajemen memberikan kontribusi pada peningkatan kinerja usaha para nasabah. Metode yang digunakan melibatkan sesi pendampingan langsung, pelatihan praktis, dan konsultasi personal selama empat bulan. Hasil kegiatan menunjukkan bahwa pendampingan secara signifikan meningkatkan kapasitas pelaku usaha dalam mengelola keuangan, mendiversifikasi produk, dan memanfaatkan platform digital untuk promosi. Kegiatan praktis seperti pembuatan desain banner dan brosur memperkuat strategi pemasaran. Selain itu, pendampingan memberikan dampak positif pada keberlanjutan UMKM dengan membantu mereka beradaptasi terhadap tantangan ekonomi, memperluas jangkauan pasar, dan mempertahankan operasi yang kompetitif. Temuan ini menegaskan efektivitas program pendampingan terintegrasi dalam memberdayakan UMKM dan mendorong pertumbuhan ekonomi daerah secara berkelanjutan.
Manajemen Pembelajaran Guru Berbasis Teknologi Terhadap Peningkatan Keterampilan Life Skills Siswa SMP Kabupaten Bireuen, Aceh, Indonesia Marnita, Marnita; Taufiq, M.
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20120

Abstract

Penelitian ini dilatarbelakangi oleh tuntutan regulatif dan kebutuhan empirik akan pentingnya penguasaan teknologi oleh guru dalam manajemen pembelajaran, seiring dengan perkembangan karakteristik siswa abad ke-21 dan undang-undang pendidikan menekankan bahwa guru dituntut tidak hanya menguasai konten, tetapi juga mampu mengelola pembelajaran berbasis teknologi secara efektif. Penelitian ini bertujuan untuk menganalisis pengaruh manajemen pembelajaran berbasis teknologi terhadap peningkatan keterampilan life skills siswa. Studi dilakukan di empat Sekolah Menengah Pertama (SMP) di Kabupaten Bireuen, Provinsi Aceh, Indonesia, dengan melibatkan 130 guru dan 122 siswa sebagai responden. Penelitian ini, menggunakan pendekatan kuantitatif dengan teknik analisis data menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa manajemen pembelajaran berbasis teknologi yang dilakukan oleh guru berpengaruh signifikan terhadap peningkatan keterampilan life skills siswa SMP. Temuan ini menegaskan urgensi peningkatan kapasitas digital guru dalam menghadapi tantangan pendidikan masa kini. Kata Kunci: Keterampilan Life Skills Siswa, Manajemen Pembelajaran, Teknologi
Analysis of the Impact of Human Capital and Local Government Budget (Social Assistance) on Poverty Levels in Indonesia from 2013 to 2023 Br Ginting, Sonia; Taufiq, M.; Wardaya, Wirya
Journal of Macroeconomics and Social Development Vol. 3 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jmsd.v3i1.860

Abstract

This study aims to analyze the effect of human capital and APBD (social assistance) on poverty levels in Indonesia during the period 2013–2023. Human capital is measured through three main variables: average years of schooling, life expectancy, and social assistance spending in the Regional Government Budget (APBD). This research uses a quantitative approach with panel data regression, analyzing 10 provinces with the highest poverty rates. The results show that average years of schooling and life expectancy have a negative and significant effect on poverty, indicating that improvements in education and health contribute to reducing poverty levels. Meanwhile, social assistance spending through APBD does not have a significant effect on poverty. This suggests that social spending has not been effective in reducing poverty, possibly due to ineffective targeting. These findings emphasize the importance of improving human capital and evaluating the effectiveness of social assistance programs.
Analysis of the Role of Gender Equality on Poverty Levels in Aceh Province Pandiangan, Jeniper Indah; Taufiq, M.; Wardaya, Wirya
Journal of Regional Economics and Development Vol. 2 No. 4 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v2i4.865

Abstract

This study aims to analyze the role of gender equality on poverty levels in Aceh Province during the 2018–2023 period. Gender equality is measured through three main indicators, namely the Gender Development Index (GDI), women's income contribution to household income, and women's Labor Force Participation Rate (LFPR). The method used in this study is panel data regression with the Fixed Effect Model (FEM) approach. The results of the analysis show that the GDI has a negative and significant effect on poverty, which means that increasing gender equality contributes to reducing poverty levels. Women's income contributions also show a negative and significant effect, indicating that the greater the economic contribution of women, the lower the poverty level. Conversely, women's LFPR does not show a significant effect on poverty in Aceh. These findings indicate that the quality of women's participation in development is more important than the quantity of participation. Therefore, policies are needed to support improving the quality of women's resources and expanding their access to the economic sector as part of the poverty alleviation strategy in Aceh Province.
Edukasi Pengelolaan BUMDES Desa Buduran Kabupaten Sidoarjo Taufiq, M.
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 3: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i3.3571

Abstract

Pengabdian ini bertujuan untuk Pemberdayaan Masyarakat melalui peningkatan pengelolaan Badan Usaha Milik Desa (BUMDes) bagi aparatur desa dan Pengelola BUMDes sebagai dasar untuk meningkatkan kemampuan baik secara individu maupun secara lembaga desa di Desa Buduran Kecamatan Buduran Kabupaten Sidoarjo. Metode yang digunakan dalam kegiatan ini yaitu metode ceramah, tanya jawab dan metode diskusi. Adapun tujuan inti dari pengabdian ini adalah pemberdayaan masyarakat melalui peningkatan pengelolaan Badan Usaha Milik Desa (BUMDes), sehingga pengelola BUMDes memilki kemampuan dalam menjalankan program yang tepat sasaran agar bisa dipertanggungjawabkan sesuai dengan aturan yang berlaku, khususnya di Desa Buduran Kecamatan Buduran Kabupaten Sidoarjo. Harapan lebih jauh ke depan tentunya diperlukan tindak lanjut oleh Pemerintah Daerah dan semua pihak yang terkait serta perlu dilakukan kerjasama yang lebih erat dan terencana antara Perguruan Tinggi dengan Pemerintah Daerah untuk menggali potensi-potensi yang ada di wilayah tersebut
Optimizing Tiktok Shop as a Marketing Strategy to Increase Sales MSME in Sidoarjo Mukhlasin, Fernanda Aurellia Putri; Utami, Anisa Fitria; Taufiq, M.
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.824

Abstract

MSMEs in Sidoarjo Regency are now increasingly competitive thanks to TikTok Shop optimization training as a digital marketing tactic. The purpose of this program is to increase sales conversion rates, promote MSME products online, and improve MSME participants' digital literacy in using the TikTok Shop e-commerce platform. The three main phases of training include registering for TikTok Shop, optimizing product uploads, and practicing digital marketing tactics. Based on the training findings, 90% of participants succeeded in optimizing product uploads, 80% succeeded in implementing efficient digital marketing methods, and 100% of participants succeeded in creating TikTok Shop accounts. When compared to previously using TikTok Shop, the majority of MSMEs experienced an increase in turnover of 50% to 100%, and some business actors even reported an increase in turnover of more than 100%. Through multi-platform marketing integration, this program has succeeded in helping MSMEs increase their product visibility, despite obstacles in creating attractive content and optimizing product keywords. The TikTok Shop platform's ability to reach the MSME market in the digital era is shown by an average product population growth of 70%.
أنماط ومدخل تطوير منهج اللغة العربية Taufiq, M.
Asalibuna Vol. 1 No. 01 (2017): Volume 01, Nomor 01, Juni 2017
Publisher : UIN Syekh Wasil Kediri, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/asa.v1i1.290

Abstract

الدنهج الدراسي أمر ضروري في العملية التًبية ويكون مرشدا فيها لأن الدههج الدراسيلرموعة الدواد أو الدقررات الدراسية التي يدرسها الطالب في حجرة الدراسة ويدرسها لوالددرس أي لرموع الدعلومات والحقائق والدفاىيم والأفكار التي يدرسها التلاميذ في صورةمواد دراسية. تقدم الزمان وترتفع حاجة الناس تدفع تطلباتهم إلى الدؤسسات التًبوية لعقدتطوير الدنهج لتكون الأنشطة التعليمية ملائمة بالزمان وجاجة الناس. والأنماطالدستخدمة في تطوير الدنهج ىي نمط تابا ونمط تايلر ونمط أوليفا ونمط بيوجامونمط ويليرونمط نيكولس ونمط الدنهج الدتكامل مع مدخلو الدتجو إلى ناحية القائم بالدنهج والددخلالدتجو إلى ناحية لزتوى الدنهج والددخل بنمط تنظيم الدواد ومدخل إعادة الإعماروالددخل الإنسانى ومدخل الدساءلة
Blockchain-Based Credentialing for Teachers: A Systematic Literature Review on Transparency and Trust in Educational Management Marnita, Marnita; Safarati, Nanda; Bensaadi, Iswadi; Taufiq, M.
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.6

Abstract

This study presents a systematic literature review (SLR) of blockchain applications in educational credentialing, with a particular emphasis on teacher professional development and governance. While most existing research focuses on higher education credentials, this review highlights the limited exploration of blockchain in teacher credentialing, despite its significant potential to address persistent challenges such as credential fraud, data fragmentation, and slow verification processes. Guided by the PRISMA 2020 framework, the review synthesizes 27 peer-reviewed studies published between 2019 and 2025. The findings reveal that blockchain’s core features —immutability, verifiability, and decentralization —can transform credential governance from a “trust-by-institution” model to a “trust-by-design” system. This paradigm shift enables tamper-resistant records, cross-institutional verification, and transparent audit trails, thereby enhancing accountability. The study makes three key contributions. Theoretically, it extends the literature by systematically consolidating knowledge on the role of blockchain in teacher credentialing, offering a novel perspective on its governance implications. Practically, it provides concrete recommendations for policymakers, institutions, teachers, and technology developers, with relevance for developing countries. In the Indonesian context, blockchain integration with systems such as SIMPKB, SISTER, and PDDikti is proposed as a pathway toward more transparent, accountable, and competency-based teacher management. Finally, the review identifies future research directions, including empirical pilot studies, cross-country comparisons, ethical frameworks for data privacy, and cost-benefit analyses of adoption in resource-constrained settings. Overall, this study highlights blockchain not only as a technological innovation but also as a governance strategy that can strengthen trust, accountability, and transparency in teacher credentialing systems.
Dekadensi Demokrasi dan Seruan Moral: Analisis Wacana Etika Politik Islam di Indonesia Nurmaulid, Aghnia; Junjunan, Bintang Akalla; Ul’haq, Dhiya; Apriliyani, Dita; Cahyadi, Merdifa Chiquita Kayla; Taufiq, M.; Parhan, Muhamad
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.36313

Abstract

Demokrasi Indonesia yang semula dipandang stabil sejak Reformasi 1998 kini menghadapi krisis serius. Fenomena seperti korupsi yang masif, politik dinasti, politik uang, lemahnya penegakan hukum, hingga polarisasi identitas menunjukkan adanya kemunduran yang tidak sekadar prosedural, melainkan juga etis dan moral. Dalam kerangka pemikiran Islam, krisis ini dapat dikritisi sekaligus ditanggapi melalui penguatan etika politik Islam yang menekankan amanah (akuntabilitas), ‘adl (keadilan), syura (musyawarah), dan maslahah (kemaslahatan umum). Artikel ini menggunakan pendekatan analisis wacana untuk menelaah bagaimana prinsip-prinsip tersebut diposisikan dalam diskursus politik kontemporer di Indonesia. Pemikiran Ibnu Khaldun, Abid Al-Jabiri, dan Ahmad Syafii Maarif dijadikan rujukan guna menunjukkan relevansi etika Islam sebagai landasan normatif sekaligus praksis bagi demokrasi. Hasil kajian memperlihatkan bahwa nilai-nilai etika Islam tidak hanya berfungsi sebagai seruan moral, tetapi juga dapat dioperasionalkan dalam tata kelola pemerintahan yang bersih, adil, dan inklusif. Namun, tantangan yang dihadapi adalah bagaimana menghindari instrumentalisasi agama yang menjadikan etika sekadar retorika politik. Dengan demikian, penelitian ini menegaskan bahwa revitalisasi demokrasi Indonesia membutuhkan internalisasi etika politik Islam sebagai komitmen nyata dari elit, institusi, dan masyarakat sipil demi terwujudnya demokrasi substantif yang bermartabat.