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All Journal JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat International Research Journal of Business Studies (E-Journal) Jurnal Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Primanomics : Jurnal Ekonomi & Bisnis Sketsa Bisnis Share : Journal of Service Learning Jurnal Samudra Ekonomi dan Bisnis Jurnal Entrepreneur dan Entrepreneurship Jurnal Dedikasi Pendidikan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Business Management Journal Program Studi Manajemen Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Budimas : Jurnal Pengabdian Masyarakat Edudikara: Jurnal Pendidikan dan Pembelajaran Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan The South East Asian Journal of Management Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Review Management Business and Entrepreneurship International Research Journal of Business Studies
Damelina B. Tambunan
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Business Management Journal Program Studi Manajemen

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EKSPLORASI KARAKTER ENTREPRENEURIAL MARKETING PADA PEMILIK USAHA KECIL MENENGAH (UKM) Damelina B. Tambunan
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.228 KB) | DOI: 10.30813/bmj.v10i2.635

Abstract

This study aims to explore the entrepreneurial character owned by small and medium business owners in the city of Surabaya related in the field of marketing. The character is known by the term entrepreneurial marketing. Five informants were involved in this research, where they are the small and medium business owners (SMEs) in the field of food and beverages (F & B). Data collection's method is carried out by conducting in depth interviews with open-ended questions. data analyzed with four steps as follows: describe the (identification) of each individual character; perform grouping on the same character; analysis of each group and the present analysis and the final conclusion. This research was successfully concluded that each informant was successfully demonstrated that they have the entrepreneurial character of its business. The most dominant characters shown are interacting continuously with the targeted market. that means in the informant's experience in opening and managing his business provided by their ability to perform continuous interaction with the targeted market
Co-Authors Abidin, Achmad Adi Kurniawan Yusup Alexander, Juan Richard Andy Sanjoko Antonius Tanan Christina Bardien Christina Whidya Utami Daniel Kurniawan Daniel Kurniawan David Sukardi Kodrat Denpharanto Agung Krisprimandoyo Devi Rahnjen Wijayadne Eric Harianto Fajar, Leonard Putra Febry, Timotius Gerrits, Anathasia Gracia Gofelin Steifi Karundeng Grace Citra Dewi Hartono Hartono Hashim, Norashidah Binti Hikama, Nahli Isadora Elgina Pramana J.E. Sutanto J.E. Sutanto JE Sutanto Juan Richard Alexander Kusuma Wardhani, Mustika Eka Laura Angela Hartanto Liliana Dewi Metta Padmalia Murpin Josua Sembiring Napitupulu, Alfons Manuel P.M. Natalia Yuwono Norashidah Binti Hashim Norashidah Binti Hashim Padmali, Metta Pramana, Isadora Elgina Prasetio, Fiona Pratama, Okky Aditya Primadiansyah Ridha Novrizal Pujirahayu Sumaji, Yoseva Maria Rismawati br Sitepu Setiowati, Maria Henny Soetedja, Venny Sutanto, J. E. Syulhasbiullah, Muh Teofilus Teofilus Teofilus, Teofilus Thyrza Farizah Yosina Tommy Christian Efrata Tony Justinus Hoetama Trivina, Trivina Wendra Hartono Widyadhari, Amalia Tiffany Wijono, Monica Widyati Winarjo, Alexander Jevan Wirawan ED Radianto Wiyasa, Gracecilia Yashinta Armadita Hadi Yoseva Maria Pujirahayu Sumaji Yuni Putri Dewantara Yuni Putri Dewantara Yuwono Marta Dinata