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Endang Tjahjaningsih
Universitas Stikubank
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PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA, KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN (Studi Pada Cafe Punkgonane Pati) Ahmad Sofi’i, 13.05.51.0203; Tjahjaningsih, Endang.
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The purpose of this study is to determine the effect of service quality, nutrient perceptions, product quality to customer satisfaction cafe Punkgonane Pati.The population of this study is Punkgonane Pati cafe visitors. The sample 96 respondents with purposive sampling sampling method. Data were obtained by questionnaire. The variables of this study are service quality (X1), price perception (X2), product quality (X3), consumer satisfaction (Y).The results of this study indicate that the quality of service (X1), price perceptions (X2) and product quality (X3) indicate a positive and significant influence on customer satisfaction (Y)The conclusion of this research is quality of service (X1), perception of price (X2) and product quality (X3) shows positive and significant influence to customer satisfaction (Y). It is suggested to the chairman of the cafe Punkgonane Pati to improve the quality of service by providing training to employees. On the perception of the price should be the price of food and beverages offered at Punkgonane Pati cafe affordable to all consumers and the quality of Punkgonane Pati cafe products improve the delicious taste in every food and beverage served. Keywords : Service Quality, Price Perception, Product Quality and Consumer Satisfaction
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSITERHADAP KEPUASAN PELANGGAN (Studi PadaPelanggan Nutrition ClubMariane Di Kudus) Endah Sulistiani, 14.05.51.0066; Tjahjaningsih,, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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The purpose of this research is described and analyze the influence of the product quality ,Price Perceptionand specific economic campaign to promote bos program against customer satisfaction in drinking water nutrition club marriane in the holy city .In this research variables reaches as high as free that affects a decision which was made of the eye is lined on the variables of pt indofood acquired misp shares the product quality , Price Perception, and promotion . Percent of the population in this research is the customer nutrition club marriane in the holy city.And that we have been selected as many as 100 the number of respondents who he sets up as a sample.The technique of the examination of that is used in a working meeting with the practical teaching exam participants from the analysis factors other than a fuel , reliability test with cronbach alpha , it is anticipated that analysis linear regression of multiple , and test it significance of the koefesien of determination to attest the truth of a hypothesis . The results of the testing obtained that there is significant influence variables reaches as high as the product quality against customer satisfaction in drinking water.There are significant influence variables reaches as high as Price Perception has customer satisfaction in drinking water.There are significant impact variables reaches as high as campaign to promote bos program against customer satisfaction in drinking water . Key words: Quality products ,Price Perception and promotion of customer satisfaction
PENGARUH KEPERCAYAAN ,KEMUDAHAN PENGGUNAAN,DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (Studipada Konsumen di Toko Online Zappelin Shop Semarang) Enggar Dwi Nastiti, 14.05.51.0248; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to determine how much influence trust, ease of use, and risk perception on online purchasing decisions on consumers in semarang zappelin shop online shop. And analyze the effect of trust, ease of use, risk perception on online purchasing decisions at Zappelin Shop Semarang. The population in this study is Zappelin Shop consumers who have made purchases online. A sample of 100 respondents, using a non-probability sampling techniquewith the sampling method used is purposive sampling, its sampling with the criteriathat the respondent is an adult and has been making purchases online. Methods ofresearch data analysis using linear regression. The test results showed that there is a positive and significant influence between trust in online purchasing decisions, there is a positive and significant effect between ease of use on online purchasing decisions and a negative and significant influence between risk perception on online purchasing decisions. Keywords: trust, ease of use, risk perception, and online purchasing decisions
PENGARUH KERAGAMAN PRODUK, PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUASAN ( Studi pada Konsumen Jasa Pengiriman Paket POS di Semarang) Nurul Hidayah, 15.05.51.0065; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to examine the effect of product diversity, price perception, and service quality on customer satisfaction. This research was conducted on all consumers of POS package delivery services in Semarang. The samples used in this study were 98 POS respondents in Semarang. The sampling method uses purposive sampling The data used is primary data. Analysis of the data used includes the validity, reliability, multiple linear regression test, determination coefficient (R2), F test and hypothesis test. The results of this study indicate that product diversity variables have a positive and significant effect on customer satisfaction. Variable price perception has a negative and not significant effect on customer satisfaction. Service quality variables have a positive and significant effect on customer satisfaction.
Pengaruh Citra Merek, Kualitas Produk, Persepsi HargaDan Iklan Terhadap Kepuasan Pengguna Sepeda Motor Honda Beat (Studi Pada Mahasiswa FEB Universitas Stikubank Semarang) Ticha Tiwi, 14.05.51.0146; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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The purpose of this study is to describe and analyze the influence of brand image, product quality, price perception and advertising on customer satisfaction (case study of FEB students at Stikubank University Semarang). In this study the independent variables that affect customer satisfaction are limited to variable brand image, product quality, price perception, and advertising. The population in this study were all Economics and Business Faculty students at the Stikubank University Semarang. And 100 respondents were chosen who used Honda Beat as the sample. The data testing techniques used included the Validity Test with factor analysis, the reliability test with Cronbach alpha, multiple linear regression analysis, and test the significance of the coefficient of determination to prove the truth of the hypothesis. The test results obtained that there is no significant effect of Brand Image variables on customer satisfaction. There is a significant effect on product quality variables on customer satisfaction. There is no significant effect of price perception variables on customer satisfaction. There is a significant effect of advertising variables on customer satisfaction.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Pada Pelanggan Moment Coffeeshop Semarang) Reza Adi Prabowo, 15.05.51.0007; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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This study aims to examine and analyze the effect of product quality, price perception, and service quality on customer satisfaction at the Semarang Moment Coffeeshop. The population in this study are customers who buy products at the Semarang Coffeeshop Moment, because the population is very large, this study takes a sample of 100 respondents. The sampling technique in this study uses purposive sampling, namely the technique of determining samples with certain criteria, namely people who use boarding house services in Sampangan The data used in this study is primary data, with a questionnaire as a research instrument. The analytical tool used is multiple linear regression, validity test, reliability test, F test, coefficient of determination test (R²), and t test, which is then processed by calculation of SPSS (Statistical Product and Solutions) version 19. The results showed that product quality has a positive and significant effect on customer satisfaction, the perception of price prices has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Toko Tong Hien Semarang) Irwinda Amelita Rahmayani, 15.05.51.0059; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
Publisher : Students' Journal of Economic and Management

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Today's world of trade is competition in marketing products or services. Marketing activities have a very important role in the business world, given their orientation towards society (consumers). Purchasing decisions are important to analyze because of the existence of a free market. This study aims to examine the effect of product quality, price perception, and location on consumer purchasing decisions in Tong Hien Semarang. The sampling method uses purposive sampling which is sampling with certain considerations so that the samples used in this study were 100 respondents. The data used is primary data. The data is obtained directly from consumers Tong Hien Semarang shop that has made a purchase through the questionnaire method (questionnaire). The primary data was analyzed by SPSS 22.0 software through an instrument test in the form of multiple linear regression tests, test coefficient of determination (R2) and F test, and hypothesis testing in the form of t test. The results of this study indicate that partially, product quality variables have a positive and significant effect on purchasing decisions, price perception variables have a positive and significant effect on decisions, location variables have a positive and significant effect on purchasing decisions.
PENGARUH CITRA PERUSAHAAN DAN KUALITAS LAYANAN TERHADAP KEPUASAN SERTA DAMPAKNYA TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Banaran 9 Resto Coffee and Tea Mugas Semarang) Suri Sustikawati, 15.05.51.0191; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 8 No 1 (2019): VOL. 8 NO. 1 APRIL 2019
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This study aims to determine the effect of company’s image and service quality on satisfaction and its impact on customer loyalty. This study done on customers of Banaran 9 Resto Coffee and Tea Mugas Semarang. Research using a quantitative approach. The population in this study were customer of Banaran 9 Reto Coffee and Tea Mugas Semarang. The sampling technique used in this study was purposive sampling obtained a sample of 105 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. The data analysis technique used to answer the hypothesis of this research is path analysis with the help of multiple linear regression. The results of the study show that the company’s image has a positive and significant effesct on customer satisfaction. Service quality has a positive and significant effect on customer satisfaction. The company’s image has a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Satisfaction has no significant positive effect on customer loyalty. The direct effect of company’s image on customer loyalty is more effective than using satisfaction as a mediating variable. The direct effect of service quality on customer loyalty is more effective than using satisfaction as a mediating variable.
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH SERTA DAMPAKNYA TERHADAP LOYALITAS NASABAH (STUDI KASUS PADA BCA BIZZ KCU SEMARANG) Dewi Setyani, 12.05.51.0010; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 5 No 2 (2016): Vol. 5 No. 2 (2016) Edisi Oktober 2016
Publisher : Students' Journal of Economic and Management

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The banking sector in recent years has rapid development. It is caused every kind of banking companies compete to retain customers who already owned, or add new prospective customers. Customer loyalty can be created through a strategy of improving the quality of services, products and increase customer satisfaction by companies to customers. The problem in this research is "The factors that influence loyalty of BCA Bizz KCU Semarang’s customers". This research examined two independent variables, quality service and quality products with customer mediation satisfaction as an intervening variable. The purpose of this research is to determine the influence of the quality of service and product quality to customer satisfaction and its impact on customer loyalty. This research was conducted by questionnaire to 100 customers of the total population of the BCA Bizz KCU Semarang’s customers as many as 1,316 customers using purposive sampling method. Then analysis to the obtained data using quantitative and qualitative analysis. Quantitative analysis includes the validity and reliability testing, test the coefficient of determination (R2), F test, hypothesis test (T test), and path analysis. Qualitative analysis is the interpretation of data obtained in the research and the results of data processing that has been carried out by giving a description and explanation. The results of this research indicate that all independent variables tested has significant and positive influence on customer loyalty through F test and T test, whereas the number R of 0.897 means 89.7% variation loyalty of BCA Bizz KCU Semarang’s customers which could be explained by the quality of service, product quality as well as customer satisfaction, and the remaining 10.3% is influenced by factors outside of this research. Keywords: Quality of Service, Product Quality, Customer Satisfaction, and Customer Loyalty.
PENGARUH ATRIBUT PRODUK, HARGA DAN CITRA MEREK TERHADAP NIAT BELI MELALUI SIKAP PELANGGAN PENGGUNA SMARTPHONE SAMSUNG DI UNIVERSITAS STIKUBANK PERIODE TAHUN 2017 Ega Tomy Andreawan, 12.05.51.0152; Tjahjaningsih, Endang
Students' Journal of Economic and Management Vol 6 No 1 (2017): Vol. 6 No. 1 Edisi April 2017
Publisher : Students' Journal of Economic and Management

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The purpose of this study was to analyze the effect of variable product attributes, price, and brand image to re-purchase intentions through customer attitudes Samsung smartphone users. Respondents are students of the Faculty of Economics and Business who want and never buy a Samsung smarpthone as many as 140 people. The sampling technique used purposive sampling, and then analyzed using multiple linear regression. Data from the questionnaire were then tested by validity, reliability, hypothesis, and regression. Analysis using SPSS version 19.0. The result variable product attributes, price, and brand image influence on customer behavior and product attributes, price, brand image and customer attitudes influence on purchase intentions reset on Samsung smartphones. The final conclusion of this study can be recommended as an input for the management. Researchers believe that the approach through product attributes, price, brand image will affect the confidence and the evaluation of the customer's attitude so as to create repeat purchase intention on Samsung smartphone products. This study has limitations of the sampling period is relatively short, and the population is limited to the scope of the Faculty of Economics and Business, University of Sikubank. Therefore, in future studies suggested considering the time in the sampling period and extend the range of the sample population data and information in order to obtain a more complete. Keywords: product attributes, price, brand image, customer attitudes and purchase intentions
Co-Authors ., Nursangadah ., Nursangadah 07.35.02.0724 Andria Ferry Rosmawan 08.05.51.0078 Farid Ali Mustafa 08.05.51.0102 L. Anisia Fatsha 09.05.51.0022 Sholekatun Fadhilah 09.05.51.0055 Bonnietta Dwi Senjani 1142020130 Suyanto 12 4202 0046 Rusmani Budiharjo 12.42.02.0043 Bayu Iriyanto Hutama 13.5202.0022 HadiSubena, 13.5202.0022 1352020087 Qurotul ‘Aini, 1352020087 1352020094 Apriliyana Megawati, 1352020094 Achmad Badjuri Achmad Badjuri Achmad Nurul Huda, 13.05.51.0148 Achmad Nurul Huda, 13.05.51.0148 Adib Saeroji, Adib Adnan Surya Azhari, 13.05.51.0223 Adnan Surya Azhari, 13.05.51.0223 Afinia, Shevila Ah. Fayumi, Ah. Ahmad Sofi’i, 13.05.51.0203 Ali Maskur Alimuddin Rizal Alimuddin Rizal Rivai Amelia Firdausa Duana Anif Maharyani Ayuningtyas Anif Maharyani Ayuningtyas Anita Dyah Wulandari, Anita Dyah Anna Damayanti Aprilian, Erwan Arta, Yohanes Primada Dwi Astriana, Novika Azhari, Putri Basiya Basiya Basri Basri Bedagama, Fanny Monica H Budiharjo, Rusmani Cahyani, Alya Takwarina Cantika Cahyaning Pangastuti Cecilia Eka Erratna B Danu Prastya Darmawan, Rahmad Tirta Debby Cindy Permatasari Dewi Ayu Pratiwi, 15.05.51.0010 Dewi Handayani Untari Ningsih Dewi Setyani, 12.05.51.0010 Dewi Setyani, 12.05.51.0010 Dian Suprapti Diana Ari Cahyani, 12.05.51.0172 Diana Ari Cahyani, 12.05.51.0172 Diana Yunita Sari, 14.05.51.0264 Diana Yunita Sari, 14.05.51.0264 Dwi Budi Santoso Dwi Budi Santoso Ega Tomy Andreawan, 12.05.51.0152 Ega Tomy Andreawan, 12.05.51.0152 Elen Puspitasari Endah Sulistiani, 14.05.51.0066 Enggar Dwi Nastiti, 14.05.51.0248 Erratna B, Cecilia Eka Euis Soliha Fajar, Romi Anugerah Fajarwati, Elliza Fanny Monica H Bedagama Faradisa Agustin Mahmudi Fauziyah, Atikah Nur Febrian Murdi Nugroho Fernanda Nasrullah Firdatun Nisa Fitika Andraini Hafid Alaziz Haryono Haryono Hayuningtias, Kristina Anindita Hayuningtias, Kristina Anindita Herlangga, Fajar I Dewa Gede Alit Suwardhana Putra Irawan, Ade Candra Irwinda Amelita Rahmayani, 15.05.51.0059 Iryantini, Yeni Islakhul khoir Ita Ayu Saputri Khoirur Roziqin Kristina Anindita Hayuningtias Latif Rifai Lina Wulandari, Lina luluk tataningtyas M. Helmi Irfani, 14.05.51.0160 Maria E Deviana Marlien Marlien Marlien, RA Maurine Yuliani Meida Maulana Muhammad Ainul Huda Muhammad Azwar Anas, 12.05.51.0094 Muhammad Ikhsan Fifaldyovan Muhammad Ivan Rafly Mukti, Manggala Aji Mulyo Budi Setiawan Musthofa Musthofa Muthia Khanza Nadya Ananda Hidayat Putri Nanda, Getcha Olivira Naufal Farid Hibatullah Naura, Sofita Syahla Ndaru Wijanarko Nungki Pradita Nur Zaman Nurul Hidayah, 15.05.51.0065 Oky Sjahrul Syah Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pramudoyo, Safnudi Pranoto Wahyu Wijayanto Pratiwi, Dewi Ayu Pratiwi, Nadya Risma Pribowo, Arief Pungky Sulistyo Wardani, 14.05.51.0009 Purbaningrum, Nila Widi Putra, Harmanda Berima Putri Febri Setyarini Putri Widiastuti, 14.05.51.0137 Radyanto, Mohammad Riza Rahesa Wijaya, Yoanita Reza Adi Prabowo, 15.05.51.0007 Rhameswari, Ayunda Rhameswari, Ayunda Rio Anandra Rafli Rizal Fatkhul Rafa, 14.05.51.0175 Safitri, Niken Lisna Saidatus Salamah, 14.05.51.0087 Saidatus Salamah, 14.05.51.0087 Salma Mutiara Priliandani Sam Budiono Saputra, Adrian Himawan Saraswati, Effita Dewi Sari, Diana Yunita Sari, Diana Yunita Savila, Dea Septiani Sekar Ajeng Puspitarini Setiana, Nilma Dwi Sodik Mutadun Sri Isnowati Sri Isnowati Sri Retno Hendrawati Sri Wulandari Wulandari Sugeng Dilianto Suprapti, Dian Suri Sustikawati, 15.05.51.0191 Syach, Zein Zidane Syamfaizal Akbar tataningtyas, luluk Teguh H Prayitno, Teguh Thifal Oksan Abiyyu Ticha Tiwi, 14.05.51.0146 Tristiana Rijanti Wahyu Nugroho Wahyu Teguh Prasetyo Wahyu Wirasati Wibisono, Hernowo Hardyas Wiyono, Sakti Yoanita Rahesa Wijaya Yunardi, Nafa Sabila Dwi Yusuf Bagus Prakosa Zakaria, Siti Farhana Zeni Rahmawati