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Endang Tjahjaningsih
Universitas Stikubank
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Journal : MBIA

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Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pengguna pada E-Wallet DANA: Kepercayaan, Kemudahan dan Fitur Pelayanan Cahyani, Alya Takwarina; Tjahjaningsih, Endang; Wirasati, Wahyu
MBIA Vol. 23 No. 2 (2024): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/vmg5hz72

Abstract

E-wallet or digital wallet is an application for users to store money and carry out various financial transactions via mobile devices. A practical online payment method is a digital wallet, which allows customers or users to make payments flexibly without limits but still gets complaints from users. This research was conducted to analyze the influence of trust, convenience and service features on DANA e-wallet users decision making. Data was obtained through a questionnaire distributed to a sample of 100 DANA e-wallet user respondents in Semarang City. The data collection methods used were questionnaires distributed directly and Google Form. Descriptive analysis in this research uses Likert Scale. The analysis technique uses multiple linear regression analysis using the SPSS version 27 program by testing validity, reliability, coefficient of determination, simple and multiple regression, significance of F test and T test. Based on the results of T test, it shows that all variables are trust, convenience and service features influence the decisions of DANA e-wallet users. Then, based on the results of F test, it shows that all variables, namely trust, convenience and service features, influence the decisions of DANA e-wallet service users. Simultaneously, these three factors complement each other and create a positive experience for users. Keywords: Trust, Convenience, Service Features and User Decisions.   Abstrak E-wallet atau dompet digital adalah aplikasi pengguna menyimpan uang secara dan melakukan berbagai transaksi keuangan melalui perangkat mobile. Merupakan metode pembayaran online yang praktis adalah dompet digital, yang memungkinkan pelanggan atau pengguna melakukan pembayaran secara fleksibel tanpa batas namun masih memperoleh keluhan dari pengguna. Penelitian ini dilakukan guna menganalisis pengaruh kepercayaan, kemudahan dan fitur pelayanan terhadap pengambilan keputusan pengguna e-wallet DANA. Data diperoleh melalui kuesioner yang disebarkan kepada sampel sebanyak 100 responden pengguna e-wallet DANA di Kota Semarang. Metode pengumpulan data  yang  dipergunakan yaitu  kuesioner disebar secara langsung dan Google Form. Analisis  deskriptif  dalam  penelitian  ini  mempergunakan  Skala  Likert. Teknik  analisis menggunakan analisis regresi linier berganda dengan menggunakan program SPSS versi 27 dengan melakukan uji validitas, reliabilitas, koefisien determinasi, regresi sederhana dan berganda, signifikansi uji F dan uji T. Berdasarkan hasil uji t menunjukkan bahwa seluruh variabel yaitu kepercayaan, kemudahan dan fitur pelayanan berpengaruh terhadap keputusan pengguna e-wallet DANA. Kemudian berdasarkan hasil uji F menunjukkan bahwa seluruh variabel yaitu kepercayaan, kemudahan dan fitur pelayanan berpengaruh terhadap keputusan pengguna layanan e-wallet DANA. Secara simultan, ketiga faktor ini saling melengkapi dan menciptakan pengalaman positif bagi pengguna. Kata kunci: Kepercayaan, Kemudahan, Fitur Pelayanan dan Keputusan Pengguna.
Co-Authors ., Nursangadah ., Nursangadah 07.35.02.0724 Andria Ferry Rosmawan 08.05.51.0078 Farid Ali Mustafa 08.05.51.0102 L. Anisia Fatsha 09.05.51.0022 Sholekatun Fadhilah 09.05.51.0055 Bonnietta Dwi Senjani 1142020130 Suyanto 12 4202 0046 Rusmani Budiharjo 12.42.02.0043 Bayu Iriyanto Hutama 13.5202.0022 HadiSubena, 13.5202.0022 1352020087 Qurotul ‘Aini, 1352020087 1352020094 Apriliyana Megawati, 1352020094 Achmad Badjuri Achmad Badjuri Achmad Nurul Huda, 13.05.51.0148 Achmad Nurul Huda, 13.05.51.0148 Adib Saeroji, Adib Adnan Surya Azhari, 13.05.51.0223 Adnan Surya Azhari, 13.05.51.0223 Afinia, Shevila Ah. Fayumi, Ah. Ahmad Sofi’i, 13.05.51.0203 Ali Maskur Alimuddin Rizal Alimuddin Rizal Rivai Amelia Firdausa Duana Anif Maharyani Ayuningtyas Anif Maharyani Ayuningtyas Anita Dyah Wulandari, Anita Dyah Anna Damayanti Arta, Yohanes Primada Dwi Azhari, Putri Basiya, Basiya Basri Basri Bedagama, Fanny Monica H Budiharjo, Rusmani Cahyani, Alya Takwarina Cantika Cahyaning Pangastuti Cecilia Eka Erratna B Danu Prastya Darmawan, Rahmad Tirta Debby Cindy Permatasari Dewi Ayu Pratiwi, 15.05.51.0010 Dewi Handayani Untari Ningsih Dewi Setyani, 12.05.51.0010 Dewi Setyani, 12.05.51.0010 Dian Suprapti Diana Ari Cahyani, 12.05.51.0172 Diana Ari Cahyani, 12.05.51.0172 Diana Yunita Sari, 14.05.51.0264 Diana Yunita Sari, 14.05.51.0264 Dwi Budi Santoso Dwi Budi Santoso Ega Tomy Andreawan, 12.05.51.0152 Ega Tomy Andreawan, 12.05.51.0152 Elen Puspitasari Endah Sulistiani, 14.05.51.0066 Enggar Dwi Nastiti, 14.05.51.0248 Erratna B, Cecilia Eka Euis Soliha Fajar, Romi Anugerah Fajarwati, Elliza Fanny Monica H Bedagama Faradisa Agustin Mahmudi Fauziyah, Atikah Nur Febrian Murdi Nugroho Fernanda Nasrullah Firdatun Nisa Fitika Andraini Hafid Alaziz Haryono Haryono Hayuningtias, Kristina Anindita Hayuningtias, Kristina Anindita I Dewa Gede Alit Suwardhana Putra Irawan, Ade Candra Irwinda Amelita Rahmayani, 15.05.51.0059 Iryantini, Yeni Islakhul khoir Ita Ayu Saputri Khoirur Roziqin Kristina Anindita Hayuningtias Latif Rifai Lina Wulandari, Lina luluk tataningtyas M. Helmi Irfani, 14.05.51.0160 Maria E Deviana Marlien Marlien Marlien, RA Maurine Yuliani Meida Maulana Muhammad Ainul Huda Muhammad Azwar Anas, 12.05.51.0094 Muhammad Ikhsan Fifaldyovan Muhammad Ivan Rafly Mukti, Manggala Aji Mulyo Budi Setiawan Musthofa Musthofa Muthia Khanza Nanda, Getcha Olivira Naufal Farid Hibatullah Naura, Sofita Syahla Ndaru Wijanarko Nungki Pradita Nur Zaman Nurul Hidayah, 15.05.51.0065 Oky Sjahrul Syah Pambudi, Bima Andrianto Pambudi, Bima Andrianto Pramudoyo, Safnudi Pranoto Wahyu Wijayanto Pratiwi, Dewi Ayu Pratiwi, Nadya Risma Pribowo, Arief Pungky Sulistyo Wardani, 14.05.51.0009 Purbaningrum, Nila Widi Putri Febri Setyarini Putri Widiastuti, 14.05.51.0137 Putri, Nadya Ananda Hidayat Radyanto, Mohammad Riza Rahesa Wijaya, Yoanita Reza Adi Prabowo, 15.05.51.0007 Rhameswari, Ayunda Rhameswari, Ayunda Rio Anandra Rafli Rizal Fatkhul Rafa, 14.05.51.0175 Saidatus Salamah, 14.05.51.0087 Saidatus Salamah, 14.05.51.0087 Salma Mutiara Priliandani Sam Budiono Saraswati, Effita Dewi Sari, Diana Yunita Sari, Diana Yunita Savila, Dea Septiani Sekar Ajeng Puspitarini Setiana, Nilma Dwi Siti Farhana Zakaria Sodik Mutadun Sri Isnowati Sri Isnowati Sri Retno Hendrawati Sri Wulandari Wulandari Sugeng Dilianto Suprapti, Dian Suri Sustikawati, 15.05.51.0191 Syach, Zein Zidane Syamfaizal Akbar tataningtyas, luluk Teguh H Prayitno, Teguh Thifal Oksan Abiyyu Ticha Tiwi, 14.05.51.0146 Tristiana Rijanti Wahyu Nugroho Wahyu Teguh Prasetyo Wahyu Wirasati Wibisono, Hernowo Hardyas Yoanita Rahesa Wijaya Yunardi, Nafa Sabila Dwi Yusuf Bagus Prakosa Zeni Rahmawati