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All Journal Kinerja: Jurnal Ekonomi dan Manajemen Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) EBSJ At-Tadbir : jurnal ilmiah manajemen Almana : Jurnal Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Abdidas Journal of Social Science Economics and Digital Business Review Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Humanities Education and Social Sciences Jurnal Ilmu Manajemen Mulawarman (JIMM) Journal of Social Science International Journal of Multidisciplinary Approach Research and Science Journal of Community Service and Society Empowerment IIJSE Hut Publication Business and Management Nomico Asian Journal of Management, Entrepreneurship and Social Science FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Nomico
Doddy Adhimursandi
Fakultas Ekonomi Dan Bisnis Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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The Influence of Brand Love and Brand Image on Brand Loyalty and Willingness to Pay a Premium Price Among Buttonscarves Hijab Users Putri, Andina Fitriasiska; Rahmawati, Rahmawati; Adhimursandi, Doddy
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9149

Abstract

The development of premium Muslim fashion trends has attracted consumers' attention to premium hijab brands, including Buttonscarves, which is known for building emotional closeness and a positive image among its users. This situation has created a need to understand the role of consumer psychological factors in determining their behavior towards premium products. In an effort to understand this phenomenon, research was conducted to determine the extent to which brand love and brand image can influence customer loyalty and their willingness to pay higher prices. The method used was a quantitative approach through a survey of 150 Buttonscarves users, which was then analyzed with SEM to see the relationship between variables simultaneously. The results of the study provide evidence that the higher the level of love and positive image towards the brand, the greater the consumer loyalty and their willingness to accept premium prices. Although loyalty does not directly encourage consumers to pay more, loyalty still acts as a mediating channel that strengthens the influence of brand love and image on premium behavior. Thus, this study emphasizes that branding strategies that foster emotional bonds and positive perceptions are crucial for premium brands like Buttonscarves to maintain their competitive edge and market value.
The Role of Experiential Value in Mediating the Effect of Product Quality and Service Encounter on Customer Loyalty at Tomoro Coffee Balikpapan Firlianzo, Muhammad; Kuleh, Yohanes; Adhimursandi, Doddy
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. Special Issue (2025): Desember
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4447

Abstract

This study investigates the mediating role of experiential value in the relationship between product quality, service encounter, and customer loyalty at Tomoro Coffee Balikpapan. The research aims to understand how customers’ perceived experiences influence their loyalty in the modern coffee shop industry. Using a quantitative approach which is data were collected through questionnaires distributed to 162 respondents who are regular customers of Tomoro Coffee. The data were analyzed using PLS-SEM with SmartPLS 4.0 software. The results show that product quality and service encounter have a positive and significant effect on experiential value and customer loyalty. Furthermore, experiential value has a positive and significant impact on customer loyalty and acts as a partial mediator in the relationship between product quality, service encounter, and customer loyalty. These findings confirm that customer experiences play a crucial role in transforming perceptions of quality and service into long-term loyalty. The study contributes theoretically by reinforcing the importance of experiential marketing and value creation in the coffee shop industry, while practically guiding managers to enhance both tangible and intangible service aspects to strengthen customer loyalty
Digital Transformation and Organizational Support on Employee Performance: The Mediating Role of Individual Readiness for Change Baidowi, Mofid; Paminto, Ardi; Adhimursandi, Doddy
At-Tadbir : jurnal ilmiah manajemen Vol 10, No 1 (2026): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v10i1.22483

Abstract

This study aims to analyze the effect of digital transformation and organizational support on employee performance with individual readiness for change as a mediating variable at PT Migas Mandiri Pratama East Kalimantan. The research uses a quantitative approach with survey method. The study population is all 70 permanent employees using census sampling technique. Data collection uses questionnaires with 5-point Likert scale. Data analysis uses Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that digital transformation has a positive and significant effect on employee performance, while organizational support has no significant direct effect on employee performance. Both digital transformation and organizational support have positive and significant effects on individual readiness for change. Individual readiness for change has a positive and significant effect on employee performance with the largest effect size among all relationships. Furthermore, individual readiness for change partially mediates the relationship between digital transformation and employee performance, and fully mediates the relationship between organizational support and employee performance. These findings emphasize the critical role of individual readiness for change as a mechanism bridging organizational initiatives with employee performance outcomes.
Pengaruh Harga Produk, Kesadaran Merek, dan Persepsi Konsumen Prisca, Ekinda Famelia; Adhimursandi, Doddy
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 26 No. 1 (2024): Januari
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v26i1.15593

Abstract

Studi ini meneliti pengaruh harga produk, brand awareness, dan persepsi konsumen terhadap keputusan pembelian produk UNIQLO di Samarinda. Variabel independen adalah harga produk, kesadaran merek, dan persepsi konsumen. Variabel dependen dalam penelitian ini adalah keputusan pembelian. Penelitian ini melibatkan 160 konsumen produk UNIQLO di Samarinda. Penelitian ini menggunakan metode kuantitatif untuk mengumpulkan data melalui kuesioner. Analisis data dalam penelitian ini menggunakan SmartPLS 4.0. Pengujian hipotesis menggunakan pendekatan SEM-PLS dilakukan pada model luar dan dalam. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan antara harga produk dan keputusan pembelian serta pengaruh positif dan signifikan antara brand awareness dan keputusan pembelian. Tidak ada pengaruh antara persepsi konsumen dan keputusan pembelian untuk produk UNIQLO di Samarinda.
Impact of Brand Credibility on Attitude Toward Brand and Brand Loyalty among Samsung Smartphone Users in Samarinda Nabila, Selvi Intan; Adhimursandi, Doddy
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3783

Abstract

The escalating competition within the smartphone sector has rendered it increasingly arduous for brands to uphold customer allegiance, particularly in developing markets such as Indonesia. This investigation endeavors to analyze the influence of brand credibility on consumer attitudes toward brands and brand loyalty among Samsung smartphone users in Samarinda. This research adopts a quantitative methodology, utilizing survey data gathered from 120 participants and scrutinized via Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings indicate that brand credibility exerts a positive and significant influence on consumer attitudes toward brands, and consumer attitudes toward brands positively and significantly affect brand loyalty. Nevertheless, brand credibility does not demonstrate a significant direct impact on brand loyalty. These results underscore the necessity of cultivating affirmative consumer attitudes to bolster customer loyalty within a competitive marketplace.
The Effect of Complaint Handling on Customer Loyalty Mediated by Customer Satisfaction: Exploring the Role of Customer Characteristics as a Moderating Variable Sari, Deviana Astika; Achmad, Gusti Noorlitaria; Adhimursandi, Doddy
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3019

Abstract

Indonesia has become one of the largest online transportation markets, with Grab facing increasingly intense competition from platforms such as Gojek and Maxim. Along with the rapid growth of service usage, customer complaints related to driver behavior, fare discrepancies, and service inconsistency have also increased, making effective complaint handling a critical factor in maintaining customer loyalty. Therefore, this study aims to examine the effect of complaint handling on customer loyalty, with customer satisfaction as a mediating variable and customer characteristics as moderating variables. This research employed a quantitative approach using purposive sampling of 150 Grab users in Indonesia who had experienced service-related complaints within the past 6–12 months. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings indicate that complaint handling has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction significantly mediates the relationship between complaint handling and loyalty, while customer characteristics, particularly age, education, and income, significantly moderate the relationship between satisfaction and loyalty. These findings highlight the strategic role of complaint handling in strengthening long-term customer loyalty in the online transportation industry.
Turnover Intention Satuan Pengaman: Ketidakpastian Kerja, Kepercayaan Pada Pimpinan, dan Moderasi Kinerja Individu Fajar Fathur Rahman; Eny Rochaida; Doddy Adhimursandi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19870

Abstract

This study aims to analyze the influence of job insecurity and trust in leadership on resignation intentions among security personnel at PT. Garuda Kencana Abadi Balikpapan, with individual performance as a moderating variable. The background of the study is based on the phenomenon of high turnover among security personnel, which indicates instability in work relationships and perceptions of leadership. The research method used a quantitative approach with Partial Least Squares Structural Equation Modeling analysis techniques. Data were obtained from questionnaires distributed to security personnel, with the number of respondents meeting the research criteria. The results showed that job insecurity had a positive and significant effect on resignation intentions, meaning that the higher the feeling of job insecurity, the greater the worker's desire to leave. Conversely, trust in leadership had a significant negative effect on resignation intentions, meaning that the higher the trust in leadership, the lower the worker's tendency to quit. Furthermore, individual performance was shown to moderate the relationship between the two independent variables on resignation intentions, although the strength differed across paths. These findings strengthen the theory of job insecurity and trust in leadership and provide practical implications for company management in creating a stable work environment, improving leadership quality, and strengthening individual performance to reduce employee resignation rates.;. Keywords: Leadership_Trust; Job_Uncertainty; Performance; Turnover_Intention; Trust
Co-Authors Aan Fahrizal Abdul Rauf Abdul Rauf Agung Wicaksono Ahmad Afan Ahmad, Afan Alexander Sampeliling Anaya Astylia Anis Rachma Utary Anis Rachma Utary Anis Rachma Utary Ardhi Prasetyo Ardi Paminto Arief Edy Wianto Ariesta Heksarini Asnawati Asnawati Baidowi, Mofid Dela Farah Diba Devi Astuti Dewi Septiani Dini Annisa Humaira Dirga Lestari Djoko Setyadi Dody Paringga Dwi Yunianto Eny Rochaida Fajar Fathur Rahman Fajri, Muhammad Luthfi Fany Guswati Febryany Felisitas Defung Firlianzo, Muhammad Freddy Tumbuan Pasaribu Gusti Noorlitaria Achmad Gusti Noorlitaria Achmad Hadi Wardoyo Halida, Baraqbah Haribowo, Rio Hasnidar Hasnidar Heksarini, Ariesta Hendra Hendra Herliana Rosalin Herliana Rosalin Herning Indriastuti Husniati, Nur Indah Purnamasari INDAH PURNAMASARI Indah Purnamasari Justina Ade Judiani Justina Ade Judiarni Juwita Puspita Sari Komariah Komariah Kuleh, Yohanes M. Alda Saputra Maryam Nadir Maryam Nadir Michael Hadjaat Muhammad Herru Hendrawan Musdalifah Azis Nabila, Selvi Intan Nikita Sari Nur Husniati Nursyifa, Anida Paschal Muhammad Reza Pramesti Wijaya, Alma Argriphi Ardhia Prisca, Ekinda Famelia Prof. Dr. Sukisno S. Riadi Putri, Andina Fitriasiska Putri, Diny Ayu Ermalia Rahmat Efendi Rahmawati, Rahmawati Renhart Purba Rio Andika pratama Ririn Novianti Risna Fariha Damayanti Rizky Yudaruddin Sampeliling, Alexander Santri Fitriani Sari, Deviana Astika SAYID MOHAMMAD HANAFIAH Septiyadi Wardani Siti Amalia Siti Maria Siti Maria Sri Mintarti Sukisno S. Riadi Sukisno S. Riadi Sukisno S. Riadi Taufiqur Rahman Tengku Fahri Farisan Widi Hariyanti Yonathan Pongtuluran Yonathan Pongtuluran Yonathan Pongtuluran Yunianto, Dwi Zainal Abidin Zainal Abidin Zainal Ilmi Zainal Ilmi