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All Journal Syntax Literate: Jurnal Ilmiah Indonesia MANAJEMEN Kresna: Jurnal Riset dan Pengabdian Masyarakat Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Community: Jurnal Pengabdian Pada Masyarakat Jurnal Multidisiplin Sahombu Jurnal bintang manajemen (JIMBE) Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Jurnal Padamu Negeri Global Leadership Organizational Research in Management Jurnal Price : Ekonomi dan Akuntasi Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Publikasi Ekonomi dan Akuntansi
Maruji Pakpahan
Budi Luhur University
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Media Sosial Instagram, Citra Merek, dan Inovasi Produk terhadap Keputusan Pembelian : Studi pada Konsumen X Blok Y Aditya Salsabila; Ravindra Safitra Hidayat; Maruji Pakpahan
Global Leadership Organizational Research in Management Vol. 3 No. 4 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i4.3264

Abstract

This study aims to analyze the influence of Instagram social media, brand image, and product innovation on consumer purchasing decisions at Xlocated in Blok M Plaza, South Jakarta. The background of this study is based on the increasingly fierce competition in the culinary industry, especially in pastry products. This competition requires business actors to have the right marketing strategy, not only in terms of promotion, but also in maintaining brand quality and presenting product innovations that suit consumer needs. In the current digital era, social media has become one of the most powerful tools to influence consumer behavior. The research method uses a quantitative approach with a survey technique by distributing questionnaires to 100 respondents who are Xconsumers. The research instrument was compiled using a Likert scale, then the collected data were analyzed using the multiple linear regression method with the help of the SPSS application. This analysis aims to see how much influence the independent variables, namely Instagram social media, brand image, and product innovation have on the dependent variable, namely purchasing decisions. The results of the study show that all three variables have a positive and significant effect on consumer purchasing decisions. This means that the better the marketing strategy through Instagram, the stronger the brand image built, and the higher the level of product innovation, the consumer purchasing decisions will increase. These findings highlight the importance of integrating digital marketing with product development to achieve competitive advantage. The findings of this study provide practical implications for businesses, particularly in the culinary industry, to focus more on digital marketing strategies and product innovation that can meet consumer preferences and strengthen brand positioning in the market.
Pengaruh Citra Merek, Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan: (Studi Pada Pengguna Jasa PT Serasi Manunggal Sejahtera Cikokol, Tangerang Banten) Arif Prasetiyo; Ravindra Safitra Hidayat; Maruji Pakpahan; Feby Lukito Wibowo
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/bxby5813

Abstract

This study examines the effect of brand image, promotion, and service quality on customer satisfaction at PT Serasi Manunggal Sejahtera. The research employed a quantitative method with purposive sampling, involving 100 respondents determined using the Lemeshow formula. Data were collected through a Likert-scale questionnaire and analyzed using Microsoft Excel 2019 and SPSS 25. The analysis included validity, reliability, normality, and heteroscedasticity tests, along with t-tests, determinant tests, and multiple regression analysis. The results show that brand image (X1), promotion (X2), and service quality (X3) each have a significant positive effect on customer satisfaction.
PERBAIKAN INFRASTRUKTUR AIR BERSIH DAN FASILITAS DESA DI GUNUNG BUNDER : MENUJU KESEJAHTERAAN PEDESAAN Dwi Kristanto; Yuni Kasmawati; Muhammad Jusmansyah; Aris Wahyu Kuncoro; Said Said; Maruji Pakpahan
Jurnal Padamu Negeri Vol. 1 No. 3 (2024): Juli : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/49607388

Abstract

Community Service Activities (PKM) with the theme "Improvement of Clean Water Infrastructure and Village Facilities in Gunung Bunder: Towards Rural Welfare" aims to improve access to clean water and improve village facilities in the area to enhance the welfare of rural residents. This PKM involves collaboration between academics, students, local government, and the community in designing and implementing various infrastructure improvement programs. The methods used in this activity include field surveys, interviews with the community, data analysis, and active participation from various stakeholders. The results of this PKM show a significant improvement in access to clean water and the improvement of village facilities in Gunung Bunder. The impact of these efforts is not only seen in the physical improvement of infrastructure but also in the improvement of the welfare and quality of life of the community. Through a participatory and sustainable approach, the PKM "Improvement of Clean Water Infrastructure and Village Facilities in Gunung Bunder" has successfully created positive changes in efforts to achieve rural welfare. This activity is also expected to inspire similar efforts in other rural areas and serve as a first step in building a more independent, sustainable, and prosperous village.  
Keterkaitan Employer Branding, Psychological Empowerment, dan Job Crafting dengan Kepuasan Kerja Karyawan di Era Digital Dwi Kristanto; Hasan Ipmawan; Maruji Pakpahan; Aris wahyu Kuncoro
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 1 (2026): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee job satisfaction plays a crucial role in increasing productivity and retention. Factors such as Employer Branding, Psychological Empowerment, and Job Crafting are believed to have a positive influence on job satisfaction. This study aims to examine the influence of these three factors on job satisfaction among non-production employees at PT Surya Toto Indonesia Tbk. This study used a survey method with questionnaires completed by 98 non-production employees selected from a total sample. Data were analyzed using SPSS to test validity, reliability, and the interrelationships between the variables. The results showed that Employer Branding, Psychological Empowerment, and Job Crafting have a positive and significant influence on employee job satisfaction. These findings suggest that companies that have a positive image, empower employees, and provide freedom to customize their work can increase job satisfaction.
Bangsa Berliterasi dan Peduli Negeri: Integritas Berbudi Luhur Maruji Pakpahan; Said; Yuni Kasmawati; Agus Sriyanto; M.Jusmansyah; Astrid Dita Hakim
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2240

Abstract

Indonesia, sebagai negara yang kaya akan budaya dan keberagaman, memiliki tantangan dan peluang besar dalam membentuk generasi muda yang memiliki integritas dan budi luhur. Untuk mewujudkan hal ini, perlu ditekankan pentingnya literasi dan rasa peduli terhadap negeri sebagai komponen utama dalam pengembangan karakter anak-anak. Literasi, baik literasi membaca maupun literasi budaya, membantu anak-anak memahami identitas nasional dan nilai-nilai yang melekat dalam budaya Indonesia. Sementara itu, rasa peduli terhadap negeri mendorong anak-anak untuk aktif berpartisipasi dalam pembangunan masyarakat dan melestarikan kekayaan budaya serta lingkungan.Penelitian ini bertujuan untuk menggali dampak dari program "Anak Bangsa Berliterasi dan Peduli Negeri: Integritas Berbudi Luhur" yang telah dilaksanakan sebagai kegiatan pengabdian kepada Masyarakat di Jl. Sunan Giri Gg. Haji Ridhang RT 007/002 Karang tengah,Ciledug Program ini dirancang untuk memberikan kontribusi positif dalam mengasah literasi dan rasa peduli anak-anak terhadap negeri, dengan harapan akan membentuk karakter yang berintegritas dan berbudi luhur.
PKM Terpadu di Desa Mekarbuana: Meningkatkan Karakter Masyarakat melalui Edukasi dan Aktivitas Sosial Ahmad Pramegia; Dwi Kristanto; Pambuko Naryoto; Maruji Pakpahan; Hasan Ipmawan; Aris Wahyu Kuncoro; Muhammad Jusman Syah; Said Said; Andreas Wijaya; Annisa Nur Wahyuningsih
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 3 (2025): Desember: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i3.8680

Abstract

The Integrated Community Service Program (PKM) in Mekarbuana Village, Tegalwaru District, Karawang Regency, was implemented to enhance community character through education, digitalization, and social activities. The program included training on village website management, digital population census, environmental education, and the non-formal learning activity “Belajar Ceria”. The results indicate an improvement in digital literacy, social participation, and environmental awareness among villagers. The establishment of the village website and population data digitalization strengthened technology-based governance, while social and religious activities fostered solidarity and moral values in the community. This program demonstrates that collaboration between universities, local government, and the community can create sustainable social transformation.
Pengaruh Rekrutmen, Pengembangan Karir, Dan Pelatihan Terhadap Kepuasan Kerja (Studi Kasus pada Karyawan PT Sembilan Puluh Enam Derajat di Jakarta Selatan) Aris, Aris Wahyu Kuncoro; Maruji Pakpahan; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Jesshinta Wendy Sari
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 4 No. 1 (2024): Januari: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v4i1.2188

Abstract

This study aims to determine the effect of Recruitment, Career Development, and Training on Job Satisfaction. Using the Non Probability Sampling technique using the saturation method. The population in this study were 87 employees of PT Ninety Six Degrees (Flash Coffee) South Jakarta. This research was conducted using multiple linear regression methods assisted by the SPSS version 25 program and Microsoft Excel 2016. The results showed that Recruitment (X1) had a significant effect on Job Satisfaction (Y), Career Development (X2) had a significant effect on Job Satisfaction (Y), and Training (X3) has a significant effect on Job Satisfaction (Y).
Pengaruh Viral Marketing, Brand Ambassador dan Kemudahan Penggunaan terhadap Keputusan Generasi Z Menggunakan Aplikasi Allo Bank Muslikhah Fitri Wilarto; Maruji Pakpahan; Yugi Setyarko
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5877

Abstract

This study aims to examine the effect of Viral Marketing, Brand Ambassador, and Perceived Ease of Use on Generation Z’ decision to use the Allo Bank application. This research employs a quantitative research design and uses a purposive sampling technique. The population in this study is unknown. A total of 105 respondents were selected as the sample using a non-probability sampling method and the Lemeshow formula. Data were collected by distributing questionnaires. The research instrument was a questionnaire measured using a Likert scale. The data were analyzed using SPSS version 26 and Microsoft Excel. The results indicate that, partially, Viral Marketing has a significant effect on the decision to use the application, Brand Ambassador has a significant effect on the decision to use the application, and Perceived Ease of Use has a significant effect on the decision to use the application.
Pengaruh Product Variety, Online Customer Review dan Fear of Missing Out (FOMO) Terhadap Impulse Buying Brand Glad2glow pada Platform Tiktok Tri Indah Susilowati; Maruji Pakpahan; Yugi Setyarko
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1287

Abstract

This study aims to analyze the influence of product variety, online customer reviews, and Fear of Missing Out (FOMO) on impulse buying behavior for Glad2Glow brand products on the TikTok platform. This study uses a quantitative approach with an associative research design. The population in this study is not precisely known, so the sample was determined using a non-probability sampling technique with the Lemeshow formula, resulting in 105 respondents as the research sample. Data were collected by distributing questionnaires to TikTok users who had purchased Glad2Glow products. Next, the data were analyzed using statistical software to test validity, reliability, and the influence between variables through multiple linear regression analysis. The results showed that partially, product variety had a positive and significant effect on impulse buying, meaning that the more diverse the products offered, the higher the tendency for impulsive buying. Online customer reviews were also shown to have a positive and significant effect, demonstrating the importance of information and experiences of other consumers in triggering spontaneous purchasing decisions. In addition, FOMO had a positive and significant effect on impulse buying, indicating that the psychological drive to keep up with trends also increases consumptive behavior. Simultaneously, these three variables had a positive and significant effect on impulse buying.
The Influence Of Digital Competence, Teamwork, And Emotional Intelligence On Lecturer Performance: A Study Of Management Department Lecturers Dwi Kristanto; Justin Bongsoikrama; Pambuko Naryoto; Hasan Ipmawan; Maruji Pakpahan; Aris Wahyu Kuncoro
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2170

Abstract

The advancement of technology and the increasing complexity of tasks in higher education demand lecturers to possess digital competence, effective teamwork capabilities, and emotional intelligence to support optimal performance. However, the implementation of these three factors continues to face various challenges in practice. This study aims to analyze the influence of digital competence, teamwork, and emotional intelligence on lecturer performance within the Management Study Program at Universitas Budi Luhur Jakarta. Adopting a quantitative approach, this study involved the entire population of 39 lecturers using a saturated sampling technique. Data were collected through questionnaires and analyzed using Partial Least Squares (PLS) to examine the relationships among variables. The results indicate that digital competence has a positive and significant impact on teaching effectiveness, research, and community service. Emotional intelligence also demonstrates a significant effect through the ability to manage emotions and build conducive relationships. Furthermore, teamwork contributes positively by enhancing synergy, effective task distribution, and a harmonious work environment. These findings highlight the importance of developing digital competence, emotional intelligence, and teamwork as foundational pillars for improving lecturer performance in a holistic and sustainable manner
Co-Authors Aditya Salsabila Agus Sriyanto Agus Sriyanto Ahmad Pramegia Andayani, Lies Andreas Wijaya Annisa Nur Wahyuningsih Arif Prasetiyo Aris Wahyu Kuncoro Astrid Dita Hakim Dwi Kristanto Dwi Kristanto Dwi Kristanto Feby Lukito Wibowo Hakim, Astrid Dita Meirina HARIYANTO HARIYANTO Hasan Ipmawan Hasan Ipmawan Hasan Ipmawan Hidayat, Ravindra Safitra Idris Ipmawan, Hasan Jesshinta Wendy Sari Jusmansyah, Muhamad Justin Bongsoikrama Kasmawati, Yuni Koen Hendrawan M. Jusman Syah M.Jusmansyah M.Jusmansyah Marini . Maulida Khiatuddin Muhammad Jusman Syah Muhammad Jusmansyah Muslikhah Fitri Wilarto Naomi, Mika Faustina Pambuko Naryoto Pambuko Naryoto Ridwan Setiawan Rikka Ardiani Rizky Imam Maulana Safitri, Thania Aulia SAID Said Said Said Said Said, Said Suparmoko, Yuphi Handoko Teja Endra Eng Tju Tri Indah Susilowati Wahyudi, Widi Widi Wahyudi Yugi Setyarko Yuni Kasmawati Yuni Kasmawati Yuphi Handoko