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Nurist Surayya Ulfa
Departemen Ilmu Komunikasi FISIP UNDIP
Library & Information Science Social Sciences Other

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STUDI PERILAKU KONSUMEN: FAKTOR INTERNAL DAN TEKANAN SOSIAL TERHADAP MINAT BELI MEREK GLOBAL SENSITIF Mouren Ghina Deswita; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research investigates the impact of consumer resentment, brand image perception, social influence, and consumer attitude on the willingness to buy boycott-targeted global brands within Indonesia's food and beverage sector. The analysis captures the post-boycott cool-down period, characterized by declining public emotional intensity alongside unrecovered purchasing levels. Utilizing an online survey of 200 Indonesian Generation Z respondents, data were processed via multiple linear regression using SPSS. Simultaneous testing confirms that all four determinants significantly dictate buying propensity. Individually, however, only social influence exerts a significant effect. These insights demonstrate that interpersonal pressure from the immediate environment serves as the primary driver suppressing consumer buying willingness toward brands linked to international humanitarian crises.
DIGITAL RELIGION PADA INSTITUSI MASJID DI ERA MEDIA DIGITAL Alya Jasmine; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The rapid expansion of digital media has opened new possibilities for religious institutions to extend their reach beyond physical boundaries. This study examines how Jogokariyan Mosque in Yogyakarta navigates the digital media landscape as a case of how an Islamic institution engages with digital religion. Using a qualitative case study approach, this paper describes how the mosque has situated itself in the digital media environment while preserving its core religious functions. The study finds that the mosque's engagement with digital media operates as an extension of its physical mission rather than a departure from it. These findings contribute to the broader discourse on how local Islamic institutions position themselves within the evolving digital media ecosystem.
ANALISIS RESEPSI KONSUMEN TERHADAP STRATEGI REBRANDING LE MINERALE DALAM MENGHADAPI DUGAAN PRAKTIK GREENWASHING Nayla Syakira Putri Nayla Syakira Putri; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The increasing adoption of healthy lifestyles and rising public concern for environmental sustainability have encouraged many companies to apply green marketing strategies. Nevertheless, not all companies are able to maintain environmental commitments consistently, which has led some of them to be accused of greenwashing. This study examines consumers’ interpretations of Le Minerale’s rebranding strategy in response to greenwashing allegations following the launch of its single-use gallon product. Using a descriptive qualitative approach and Stuart Hall’s reception analysis, data were collected through in-depth interviews with six active consumers. The analysis focuses on six dimensions of rebranding: product associations, environmental engagement, healthy lifestyle associations, public figure endorsements, communication of health and purity values, and social media activities. The findings show that consumer reception is influenced by socio-cultural, individual, and situational factors. Most informants occupied dominant-negotiated and negotiated-oppositional positions. The study concludes that Le Minerale’s rebranding has not fully restored consumer trust in its environmental commitment, indicating the need for greater consistency, transparency, and real sustainability practices.
THE ADOPTION OF GENERATIVE AI AMONG INDONESIAN UNIVERSITY STUDENTS Azrielira Callista Syavina; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 3: Juli 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The adoption of generative artificial intelligence (AI) tools has increasingly become part of Indonesian university students’ academic activities. This study explores the adoption of a generative AI tool among Indonesian university students. Using a quantitative survey approach, data were collected from 150 respondents through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine patterns in adoption behavior. The findings indicate that students’ adoption of generative AI is strongly connected to how they perceive its practical role in supporting academic work. Students who develop clear intentions to use generative AI tend to translate into adoption in their academic activities. Overall, this study highlights that the adoption of generative AI among Indonesian university students reflects a growing on AI tools as part of everyday learning activities.
PENGALAMAN KONSUMSI MUSIK PENGGUNA SPOTIFY YANG MENGGUNAKAN PLAYLIST REKOMENDASI BERBASIS ALGORITMA PLATFORM Zharabib Rizha Moammereta; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The presence of recommendation features on Spotify illustrates the dynamic relationship between users’ music choices and the platform’s guidance. Although recommendation features offer certain conveniences to users, they do not always steer users’ music consumption toward accepting the platform’s curated selections. Each user has a subjective interpretation of their experience using recommendation features, shaped by a process of deep and ongoing reflection. This study employs a qualitative method with a phenomenological approach and the Interpretative Phenomenological Analysis (IPA) technique to understand Spotify users’ subjective interpretations of platform-guided music consumption through personalized playlists. The concepts and theories utilized in this study include digital music consumption, platformization, user agency, and Folk Theories of Algorithms. The results of this study indicate that users’ reflection processes regarding recommended playlists are shaped by three main factors: the purpose of using the feature, negative feelings toward recommendations, and users’ algorithmic knowledge. Furthermore, these reflections give rise to a number of strategies employed by Spotify users to manage their personal music consumption within the recommendation ecosystem. These strategies include rejecting specific recommendations, navigating algorithms, and a tendency to prioritize personal playlists as a means of enjoying music in a more directed, personal, and contextual manner.
PROGRAM KOMUNIKASI PEMASARAN UNTUK MENINGKATKAN REVENUE FOOD & BEVERAGE 11/12 ROOFTOP BAR SEMARANG SEBAGAI ACCOUNT EXECUTIVE DAN PUBLIC RELATIONS Agatha Christina Margaretha; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The food and beverage (F&B) industry in Semarang is highly competitive, causingfluctuating revenue at 11/12 Rooftop Bar ARTOTEL Semarang that has not reached theexpected target. This study aims to design and implement an Integrated MarketingCommunication (IMC) program from October 2025 to January 2026 to increase Food &Beverages revenue through event marketing (Korokke Halloween Night, After Track, SunsetRooftop Yoga) and sales promotion (Buy 1 Get 1 Gin & Tonic, Promo KTM 10%). The resultsshow that this strategy successfully increased visitor numbers and transactions, resulting in arevenue increase of 7.26%, exceeding the target of 7.02%.
PERAN PROJECT MANAGER DAN ACCOUNT EXECUTIVE DALAM PROGRAM GOVERNMENT PUBLIC RELATIONS UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT MELALUI LAPOR SEMAR SOLUSI AWP Shara Meilisa Ardini; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Lapor Semar Solusi AWP is a digital public complaint service under the Department of Communication and Informatics (DISKOMINFO) of Semarang City, formerly known as Sapa Mbak Ita. The rebranding on April 8, 2025 led to decreased awareness, trust, and public participation toward the new identity. This study aims to evaluate the role of Government Public Relations in improving these aspects through the campaign “Cipta Seni Bahana Aspirasi #NgadudiLaporSemar.” The Project Manager is responsible for planning and monitoring the campaign, while the Account Executive handles coordination, stakeholder relations, and content management. The results show increased public awareness, improved trust, and a rise in new users. These findings indicate that structured Government Public Relations strategies are effective in enhancing the use of digital public complaint services.
PERAN PUBLIC INFORMATION OFFICER DAN DATA ANALYST DALAM PROGRAM GOVERNMENT PUBLIC RELATIONS LAPOR SEMAR SOLUSI AWP Christopher Fabian Polo; Nurist Surayya Ulfa
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Lapor Semar Solusi AWP is a digital public service managed by the Semarang City Communication, Informatics, Statistics, and Persandian Office (DISKOMINFO). This platform handles public reports regarding infrastructure and government services, while also serving as a hub for citizens to voice their aspirations for the city's development. Before the current Mayor, Agustina Wilujeng Pramestuti, took office, the service operated under various names, including Sapa Mbak Ita and Lapor Hendi. Since rebranding to Lapor Semar Solusi AWP in April 2025, the platform has seen lower user engagement and public awareness levels compared to its previous iterations. To address these challenges, a government public relations approach was implemented using a combination of public service and education campaigns, media relations, paid advertisements, and owned media. The primary objectives of this strategy are to boost public knowledge and strengthen community trust, which are essential for increasing the service's user base. The implementation revealed that paid advertisements were the most effective method for expanding reach and increasing general awareness among Semarang residents. On the other hand, public service and education campaigns proved to be the most successful in building public trust and driving the acquisition of new service users.
Co-Authors Adam Gilang Ditsani Adelya Putri Ayu Felita Adi Nugroho Adi Nugroho Adi Nugroho Adi Nugroho Adinda Sekar Cinantya Aditya Ihatra, Dzikri Agatha Christina Margaretha Agus Naryoso Ahmad Mulyadi Aldha Wulan Nugraheni Aldi Atwinda Jauhar Alya Jasmine Alya Khoirunnisa, Mayfida Amaria Niken Ranindyasa Amida Yusriana Ananda Erfan Musthafa Andika Al Hakiem, Muhammad Andre Ghozali Putra Riyadi Andrea Oktavia, Helga Anggi Pramesthi Kusumarasri Anisa Dyah Permata, Cindy Aprillia N S Arnita Devi Wellynda Yanti Aulia Ecallypta, Saffa Aulia Rahma Fadilla Aulia Triwardhana Noor Fathan Ramadhan, Azrielira Callista Syavina Bayu Widagdo, Muhammad Brigitta Dwi Liusditari Christopher Fabian Polo Dafa H.D, Krisna Daffa Satriowibowo Djoko Setiabudi Djoko Setyabudi Donik Agus Setiyanto Drasthya Estha Ghany, Drasthya Estha Dwi Purbaningrum, Dwi Dwiki Ryan Pramana Eririan Kloer, Latissya Erlita Ardiana . Fahrida Amalia Husna Fatikah Rosutami Febriana Handayani Ghaliyah Julya Almira Ginanjar Saputra Gita Reza Nadhani Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Iffah Shofiyah Ariefah Ilham Bayu Prasetyo Ima Putri Siti Sekarini Jan Khairuzzaman, Alief Jessica Inez Indriani, Febronia Jimmy Fachrurrozy Joyo Nur Suyanto Gono Kurniandy, Yody Lintang Dwi Pudyastuti, Lintang Dwi Lintang Ratri Rahmiaji Luhung Nalar Wangi Luthfiana Dewi . Lutvia Anjani, Erlin M Bayu Widagdo Marsha Fildzaishma Martia Mutiara Tasuki Maulana Ocky Adhicondro Monalisa Sima Sebayang Mouren Ghina Deswita Muchamad Yuliyanto Muhammad Bayu Widagdo Muhammad Gustiasa, Muhammad Nada Nurkhalisha, Aisya Nadhif Zufar Faizal, Sulthan Nadia Gita Aresti Nadya Putri Kristiyanto Nanda Deristia Maharani Nayla Syakira Putri Nayla Syakira Putri Ni Made Dinna Caniswara Nicho Putera Gustantyo Nisa Safitri, Aiko Nuriyatul Lailiyah Nurul Izzah, Saniyyah Nurwijayanti Octavia Meiza Putri, Karina Pehulisa, Karin Permata Ayuning Mulia, Catharina Primada Qurrota Ayun Putra Baroto, Medio Qurrota Ayyun, Primada Rahma Kurniasari Raihan Wiguna, Ilham Reni Yunita Muyaningsih Renis Susani Karamina Rezky Utami, Nofiyanti Rifni Lestari Rosanna Fadiya Sekar Dewi Pramana, Antonia Rachel Shara Meilisa Ardini Sholihudin, Nabiila Siadari, Roulina Siti Zahara Alawiyah Yulissa Sofari Fuqoha, M Ilham Sri Widowati Herieningsih Sri Widowati Herieningsih Sunarto Sunarto Surya Prabhaswara, Fauzan Tandiyo Pradekso Tazki Valeda, Delicia Thalenta Salsabila Tiagita Reva Yogiyanti, Tiagita Reva Tri Hastuti Caisari Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Wahyu Hidayat Wahyu Kuncoro Aji, Danar Wahyu Satria Utama, Wahyu Satria Widya Andhika Aji Wiwid Noor Rakhmad Yanuar Luqman Yunisa Wirastanti, Tiara Yusriana, Amida YUSUF AKBAR, MUHAMMAD Zharabib Rizha Moammereta