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Nurist Surayya Ulfa
Departemen Ilmu Komunikasi FISIP UNDIP
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The Attractiveness of Food Images and Attractiveness of Behind The-Scenes in Consumer Engagement in Social Media Dafa H.D, Krisna; Surayya Ulfa, Nurist; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to analyze the influence of the attractiveness of food images (X1) and the attractiveness of behind-the-scenes (BTS) food video reels (X2) on consumer engagement in social media. With the rapid development of social media platforms, especially in the food and beverage industry, visual factors have become crucial elements in attracting consumer attention. This research proposal identified that visual content plays a significant role in shaping consumer engagement on social media, with the two main variables being the attractiveness of food images and BTS food video reels. The approach used in this study is multiple regression analysis to measure the extent to which these two independent variables affect consumer engagement on social media. Data were collected through a questionnaire survey distributed to consumers in the food and beverage industry. The results indicate that both independent variables, the attractiveness of food images (X1) and the attractiveness of BTS food video reels (X2), have a significant impact on consumer engagement on social media. Specifically, the attractiveness of food images (X1). This indicates that attractive visual content significantly enhances consumer engagement on social media. The conclusion of this study emphasizes the importance of attractive visual content in social media marketing strategies. Social media account managers in the food and beverage industry are advised to improve the quality of the images and videos they upload, particularly BTS videos, to maximize consumer engagement. This research provides significant contributions to understanding the dynamics of consumer engagement on social media and offers practical guidelines for industry practitioners
PENGARUH TERPAAN INFORMASI AKUN INSTAGRAM @suara_tanpa_rokok DAN INTENSITAS KOMUNIKASI PEER GROUP BERHENTI MEROKOK ELEKTRIK DENGAN MINAT BERHENTI MEROKOK ELEKTRIK Wahyu Kuncoro Aji, Danar; Surayya Ulfa, Nurist; Pradekso, Tandiyo
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Indonesia menempati posisi pertama sebagai pengguna rokok elektrik dimana 25% penduduk Indonesia menggunakan rokok elektrik. Survey Global Adult Tobacco Survey (GATS) pada tahun 2021 menunjukan bahwa jumlah pengguna rokok eletrik di Indonesia pada tahun 2011 sebanyak 480 ribu pengguna meningkat menjadi 6,6 juta pengguna pada tahun 2021. Minat masyarakat untuk berhenti merokok pada tahun 2021 hanya sebesar 63,4%. Kampanye @suara_tanpa_rokok merupakan salah satu upaya dalam meningkatkan minat masyarakat untuk berhenti merokok elektrik. Adanya komunikasi peer group berhenti merokok elektrik diharapkan mampu mendorong minat masyarakat untuk berhenti merokok elektrik. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh terpaan informasi akun Instagram @suara_tanpa_rokok terhadap minat berhenti merokok elektrik dan mengetahui bagaimana pengaruh intensitas komunikasi peer group berhenti merokok elektrik terhadap minat berhenti merokok elektrik. Penelitian ini menggunakan metode kuantitatif eksplanatori dengan teknik purposive sampling yang melibatkan 100 responden dan dianalisis menggunakan teknik analisis regresi linear sederhana. Hasil dari penelitian ini menunjukan bahwa terpaan akun Instagram @suara_tanpa_rokok terhadap minat berhenti merokok elektrik memiliki signifikansi 0,142 > 0,05 yang artinya tidak ada pengaruh terpaan akun Instagram @suara_tanpa_rokok terhadap minat berhenti merokok elektrik. Sedangkan intensitas komunikasi peer group berhenti merokok elektrik memiliki terhadap minat berhenti merokok elektrik memiliki nilai signifikansi 0,00 < 0,05 dengan nilai koefesien determinasi 0,120. Artinya, terdapat pengaruh intensitas komunikasi peer group berhenti merokok elektrik dengan minat berhenti merokok elektrik ke arah positif namun lemah dimana besar pengaruh intensitas komunikasi peer group berhenti merokok elektrik terhadap minat berhenti merokok elektrik adalah sebesar 12%.
GEN Z’S PERCEPTION OF GREEN MARKETING THAT SELLS: A CASE STUDY OF #SejauhManaKamuPeduli BY SEJAUH MATA MEMANDANG Nada Nurkhalisha, Aisya; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The increasing awareness of environmental problems has recently become a concern that has caused many people to take action to use environmentally friendly components. These actions include how companies use green marketing to promote green products. Therefore, the term greenwashing has become more common, raising questions and causing skepticism among consumers. This research aims to examine how skeptical behavior emerges as a response to green marketing that sells in the case of #SejauhManaKamuPeduli by Sejauh Mata Memandang. This research uses the theory of Green Marketing by Hennion & Kinnear, Greenwashing by Jay Westerveld, and Skepticism by Hurtt using qualitative methods and case study Pattern Matching analysis methods, as well as collecting data through interviews with three Gen Z informants. This research shows that skeptical behavior by Gen Z towards green marketing that sells green products begins when someone is exposed to green marketing actions and they’re seeking information about the green product. When information about the green products they are looking for does not meet their expectations, skeptical behavior will emerges.
PENGARUH TERPAAN BERITA NEGATIF MENGENAI INVESTASI DAN TERPAAN KONTEN SOSIAL MEDIA INSTAGRAM IPOT TERHADAP MINAT BERINVESTASI MENGGUNAKAN APLIKASI IPOT Jan Khairuzzaman, Alief; Surayya Ulfa, Nurist; Suryanto Gono, Joyo Nur
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The background of this research is the problem of the many negative news about investments such as fraudulent investments, trading robot scams, investor data leaks, investment application errors, and other negative news. These negative news can be one of the factors that reduce public interest in investing using the application. One of the investment application providers, IPOT, offsets the negative news by uploading content through social media with the aim of increasing public interest in investing using applications, especially IPOT. This study aims to see the influence between exposure to negative news about investment and exposure to IPOT Instagram social media content on interest in investing using IPOT. This research is an explanatory quantitative research, the sampling technique used is non-probability sampling with purposive sampling method. Data collection was carried out using a questionnaire instrument distributed to 100 respondents. The results of this study indicate that exposure to negative news about investment and exposure to IPOT Instagram social media content are significant and have a simultaneous influence on interest in investing using IPOT. This is in line with Information Integration Theory. Thus, although negative news about investment is still circulating both now and in the future, it can be balanced with IPOT's Instagram social media content to increase people's interest in investing using IPOT.
REPRESENTASI KASUS PEMBUNUHAN JESSICA KUMALA WONGSO PADA FILM ICE COLD: MURDER, COFFEE, AND JESSICA WONGSO Alya Khoirunnisa, Mayfida; Surayya Ulfa, Nurist; Noor Rakhmad, Wiwid
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The cyanide coffee case in 2016 resulted in the death of Wayan Mirna Salihin, and Jessica Wongso had to serve a 20-year prison sentence. In 2023, the documentary Ice Cold: Murder, Coffee, and Jessica Wongso appeared, which raised the story and became a hot topic of conversation among the public. The purpose of this study was to find out how the Jessica Wongso murder case is represented in the film Ice Cold: Murder, Coffee, and Jessica Wongso. This study uses a qualitative approach with John Fiske's Semiotic analysis method at three levels, namely: reality, representation, and ideology. This analysis includes how the film depicts events, characters, and narratives that can influence the audience's perception of Jessica as the accused. The results of this study show First, how the media shapes public opinion towards Jessica Wongso. Through CCTV footage, interviews, and reconstructions of events that display certain narratives that emphasize the mystery and doubt about Jessica's guilt. Second, cinematic techniques such as camera angles, lighting, and background music to create tension strengthen the narrative that is being conveyed. Third, the narrative in this film suggests that Jessica may be a victim of injustice in the legal system and the media, where the film questions whether justice has truly been served. And finally, the media has a great influence in shaping public opinion, which as depicted in the media in this film emphasizes how a suspect can be perceived based on the social construction formed by the media.
PENGARUH TERPAAN IKLAN JUDI ONLINE DAN INTENSITAS KOMUNIKASI DENGAN TEMAN SEBAYA TERHADAP MINAT BERMAIN JUDI ONLINE Hidayat, Wahyu; Setyabudi, Djoko; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Online gambling transactions in Indonesia have increased significantly, despite the fact that such activities are prohibited by Indonesian law. Surveys indicate that the majority of the population is aware of the presence of online gambling advertisements spread across the internet and social media, and many have friends who are involved in online gambling. These findings suggest that despite the legal ban on gambling, various social and technological factors encourage people to remain engaged in such activities. This study aims to examine the influence of exposure to online gambling advertisements and the intensity of communication with peers on the interest in online gambling. The research adopts a quantitative explanatory approach, based on assumptions from cognitive response theory and social learning theory, using non-probability sampling techniques with purposive sampling methods. Data was collected using a questionnaire distributed to 100 respondents, consisting of males and females aged 18–43 years, residing in Central Java, who have seen online gambling advertisements and have acquaintances or friends who engage in online gambling. The results show that exposure to online gambling advertisements has a negative influence on the interest in online gambling, while the intensity of peer communication has a positive influence on the interest. Based on these findings, it can be concluded that exposure to online gambling advertisements and the intensity of communication with peers are two significant factors influencing interest in online gambling.
PENGARUH INTENSITAS MENGAKSES AKUN X @PRABOWO DAN CITRA POLITIK PRABOWO SUBIANTO PADA PEMILU 2024 Andrea Oktavia, Helga; Pradekso, Tandiyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study explores the influence of accessing @prabowo's account on platform X and Prabowo Subianto's political image on voter intention in the 2024 elections. Using an explanatory quantitative approach with purposive sampling of 100 respondents aged 17-40 who use X and have accessed @prabowo's account, the findings indicate that both the intensity of accessing @prabowo's account (β = 0.200, p < 0.001) and Prabowo Subianto's political image (β = 0.656, p < 0.001) positively impact voter intention. These results align with the Media Dependency Theory and the Low Information Rationality theory, emphasizing the roles of social media and political image in shaping voter attitudes.
ENGARUH PERCEIVED INFORMATIVENESS KAMPANYE “THE POWER OF CLOTHING”, SIKAP TERHADAP FAST FASHION, DAN SIKAP TERHADAP GREENWASHING TERHADAP PERSEPSI GREEN BRAND UNIQLO Jessica Inez Indriani, Febronia; Surayya Ulfa, Nurist; Naryoso, Agus
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Currently, brands worldwide are engaging in sustainability campaigns as part of their green marketing strategies. Uniqlo, a leading fast fashion company, has initiated a sustainability campaign titled "The Power of Clothing," which has been disseminated through its official social media channels. However, Uniqlo's transparency index still ranks below its competitors. Additionally, there are several obstacles to the effectiveness of the campaign, such as the emergence of negative consumer attitudes toward fast fashion and skepticism regarding greenwashing. Data was collected through questionnaires distributed to 100 respondents using purposive sampling techniques. The study employs computer-mediated communication theory and cognitive dissonance theory. The research findings from a simple linear regression test indicate that the perceived informativeness of the "The Power of Clothing" campaign (X1) has a significant effect on the perception of Uniqlo as a green brand. The direction coefficient of the regression shows a positive influence of 0.452. Meanwhile, the results of the multiple linear regression test indicate that there is no significant effect of attitudes toward fast fashion and greenwashing on the perception of Uniqlo as a green brand.
PENGARUH TERPAAN IKLAN JUDI ONLINE DI MEDIA SOSIAL, TINGKAT PENGAWASAN ORANG TUA, DAN INTENSITAS KOMUNIKASI PEER GROUP TERHADAP MINAT BERMAIN JUDI ONLINE Yusuf Akbar, Muhammad; Pradekso, Tandiyo; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study aims to analyze the influence of online gambling advertisement exposure on social media, the level of parental supervision, and the intensity of peer group communication on the interest in online gambling. This research is motivated by the increasing interest in online gambling in Indonesia since the pandemic, accompanied by rising transaction values year after year. Factors such as the prevalence of online gambling ads on social media, lack of parental supervision, and peer influence are considered the main triggers. The research method used is a quantitative approach with a positivistic paradigm. Data were collected through questionnaires distributed to respondents who met the research criteria. The results show that exposure to online gambling advertisements on social media has a significant influence on the interest in online gambling. The level of parental supervision also has an effect, although not as strong as the influence of advertisements. The intensity of peer group communication has a significant impact, indicating that peer influence is an important factor in the interest in online gambling. This research is expected to provide new insights for future studies in the field of communication and help raise public awareness about the dangers of online gambling and the importance of parental supervision and good communication with children.
ANALISIS RESEPSI KONTEN SOFT SELLING BERBENTUK PARODI PADA PRODUK TENUE DE ATTIRE DI TIKTOK Pehulisa, Karin; Ratri Rahmiaji, Lintang; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study examines audience reception of soft selling content in the form of parody for the local fashion brand Tenue de Attire on TikTok. Although intended as promotional content, the audience primarily perceives it as parody, as reflected in their comments. Using qualitative methods and reception analysis based on Stuart Hall's Theory of Reception and Peirce's Semiotics, the research involves in-depth interviews with four male TikTok users. Of the four respondents, two are in the Negotiated Position, initially seeing the content as a parody but recognizing elements of soft selling. One is in the Dominant Position, fully interpreting the content as entertaining parody, while one is in the Opposition Position, viewing it entirely as a soft selling marketing strategy. The study concludes that audience interpretation is influenced by their background and preferences
Co-Authors Adam Gilang Ditsani Adelya Putri Ayu Felita Adi Nugroho Adi Nugroho Adi Nugroho Adi Nugroho Adinda Sekar Cinantya Aditya Ihatra, Dzikri Agus Naryoso S.Sos, M.Si, Agus Naryoso Ahmad Mulyadi Aldha Wulan Nugraheni Aldi Atwinda Jauhar Alya Khoirunnisa, Mayfida Amaria Niken Ranindyasa Amida Yusriana Ananda Erfan Musthafa Andika Al Hakiem, Muhammad Andre Ghozali Putra Riyadi Andrea Oktavia, Helga Anggi Pramesthi Kusumarasri Anisa Dyah Permata, Cindy Aprillia N S Arnita Devi Wellynda Yanti Aulia Ecallypta, Saffa Aulia Rahma Fadilla Aulia Triwardhana Noor Fathan Ramadhan, Bayu Widagdo, Muhammad Brigitta Dwi Liusditari Dafa H.D, Krisna Daffa Satriowibowo Djoko Setiabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Donik Agus Setiyanto Drasthya Estha Ghany, Drasthya Estha Dwi Purbaningrum, Dwi Dwiki Ryan Pramana Eririan Kloer, Latissya Erlita Ardiana . Fahrida Amalia Husna Fatikah Rosutami Febriana Handayani Ghaliyah Julya Almira Ginanjar Saputra Gita Reza Nadhani Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Iffah Shofiyah Ariefah Ilham Bayu Prasetyo Ima Putri Siti Sekarini Jan Khairuzzaman, Alief Jessica Inez Indriani, Febronia Jimmy Fachrurrozy Kurniandy, Yody Lintang Dwi Pudyastuti, Lintang Dwi Lintang Ratri Rahmiaji Luhung Nalar Wangi Luthfiana Dewi . Lutvia Anjani, Erlin M Bayu Widagdo Marsha Fildzaishma Martia Mutiara Tasuki Maulana Ocky Adhicondro Monalisa Sima Sebayang Muchamad Yuliyanto Muhammad Bayu Widagdo Muhammad Gustiasa, Muhammad Nada Nurkhalisha, Aisya Nadhif Zufar Faizal, Sulthan Nadia Gita Aresti Nadya Putri Kristiyanto Nanda Deristia Maharani Ni Made Dinna Caniswara Nicho Putera Gustantyo Nisa Safitri, Aiko Nur Suryanto Gono, Joyo Nuriyatul Lailiyah Nurul Hasfi Nurul Izzah, Saniyyah Octavia Meiza Putri, Karina Pehulisa, Karin Permata Ayuning Mulia, Catharina Putra Baroto, Medio Qurrota Ayun, Primada Qurrota Ayyun, Primada Rahma Kurniasari Raihan Wiguna, Ilham Reni Yunita Muyaningsih Renis Susani Karamina Rezky Utami, Nofiyanti Rifni Lestari Rosanna Fadiya Sekar Dewi Pramana, Antonia Rachel Sholihudin, Nabiila Siadari, Roulina Siti Zahara Alawiyah Yulissa Sofari Fuqoha, M Ilham Sri Widowati Herieningsih Sri Widowati Herieningsih Sunarto Sunarto Surya Prabhaswara, Fauzan Suryanto Gono, Joyo Nur Tandiyo Pradekso Tazki Valeda, Delicia Thalenta Salsabila Tiagita Reva Yogiyanti, Tiagita Reva Tri Hastuti Caisari Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Wahyu Hidayat Wahyu Kuncoro Aji, Danar Wahyu Satria Utama, Wahyu Satria Widya Andhika Aji Wiwid Noor Rakhmad Yanuar Luqman Yunisa Wirastanti, Tiara Yusriana, Amida YUSUF AKBAR, MUHAMMAD