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Nurist Surayya Ulfa
Departemen Ilmu Komunikasi FISIP UNDIP
Library & Information Science Social Sciences Other

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ANALISIS RESEPSI PENGALAMAN PENGGUNA NON- PREMIUM MENDENGARKAN IKLAN DENGAN FEAR APPEALS SPOTIFY Rezky Utami, Nofiyanti; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Indonesian people are known for their high interest in consuming horror content through various media platforms, including films, true stories, horror literature, and podcasts. According to a 2023 Jakpat survey, interest in horror content among Indonesians stands at 50%. Spotify has leveraged this interest in its communication strategy by employing a fear appeal in advertisements with a unique approach. However, these ads do not consistently translate into purchases and have generated negative feedback on social media. This study investigates how users perceive these horror podcast advertisements. In-depth interviews were conducted with five Spotify users who had listened to horror podcast ads within the past three months. The study aims to identify social, individual, and situational factors influencing the reception offear appeal ads. Findingsreveal a diverse range of userresponses shaped by these factors. Comparative analysis with preferred readings of podcast ads highlights users' reception positions, with many occupying the Negotiated-Oppositional position. This study underscores users' ability to articulate varied responses influenced by social, individual, and situational dynamics, thus illustrating the limited efficacy of Spotify's fear appeal strategy. Recommendations include personalizing ads according to user preferences to enhance effectiveness.
Hubungan Terpaan Iklan Pada Akun Instagram @bukalapak dan Online Customer Review dengan Keputusan Pembelian Online di Bukalapak Raihan Wiguna, Ilham; Setyabudi, Djoko; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Bukalapak is one of Indonesia's leading local marketplaces, facilitating online transactions for millions of sellers and buyers. The company actively engages in marketing activities through Instagram ads to attract target consumers and encourage purchase decisions. Additionally, online customer reviews (OCR) are crucial for potential buyers in marketplace. The research problem is the relationship between Instagram ads and OCR with online purchase decisions at Bukalapak. This study uses a quantitative explanatory approach. The study aims to determine the relationship between Instagram ads on @bukalapak and OCR with online purchase decisions at Bukalapak. The theories used are strong advertising theory and Buyer Information Environment Theory. The sample consists of 100 respondents aged 16-64 who have been exposed to ads on Instagram @bukalapak and have seen OCR on Bukalapak from March to April 2024. The sampling technique used is nonprobability sampling, and data analysis is conducted using Kendall's Tau B test. The results show a positive relationship between Instagram ads on @bukalapak and online purchase decisions at Bukalapak, with a significance value of 0.000. Additionally, the relationship between OCR and online purchase decisions at Bukalapak is also significant, with a significance value of 0.000. The conclusion is that both Instagram ads on @bukalapak and OCR have a relationship with online purchase decisions at Bukalapak.
Pengaruh Intensitas Komunikasi Interpersonal Pelatih Dengan Atlet dan Motivasi Berprestasi Terhadap Performa Atlet Anisa Dyah Permata, Cindy; Setyabudi, Djoko; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 2: April 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The low performance of athletes causes the achievements obtained are not maximized according to the target. In the shorinji kempo sport in Central Java. Experiencing a decline in achievement since the last few years, this is due to the low performance of athletes. This study aims to determine whether there is an effect of the coach's interpersonal communication intensity with athletes and the athlete's achievement motivation on athlete performance. The research method used is explanatory quantitative. Data collection using an online questionnaire distributed to 60 Central Java shorinji kempo athletes. The theories used in this study are social exchange theory and achievement motivation theory. The results of this study indicate that the hypothesis test of the intensity of the coach's interpersonal communication with athletes on athlete performance produces a sig. value. < 0.05, which is 0.00 < 0.05 and the R square value is 22.2%. Meanwhile, achievement motivation on athlete performance produces a sig value. < 0.05, which is as large as 0.00 < 0.05 and the R square value is 24.7%. So it can be said that there is an influence of the intensity of interpersonal communication between coaches and athletes (X1) on athlete performance (Y), and there is an influence of achievement motivation (X2) on athlete performance (Y). Suggestions from this study, coaches and athletes can further increase the attention given to each other when communicating, then the coach can convey references and input to athletes to increase athlete performance
PENGALAMAN POSITIF INTERAKSI KOMUNITAS GAME ONLINE DAN ARTI PENTINGNYA DALAM MENINGKATKAN KOMPETENSI SOSIAL OFFLINE PADA REMAJA Helmi Bayuputra, Rafli; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Online games are an important part of the lives of Indonesian teenagers today. This research also shows that online games have a positive effect also in the aspect of friendship, this cannot be separated from the sharpening of social interactions so that they can provide important meaning to teenagers' social competence. This research uses the Miles and Huberman model. The results of the research show that the social skills model, appreciation/giving rewards, social intelligence and problem solving, assertiveness, non-verbal and verbal communication and personal perception are included in the Interaction-Process Analysis theory by Robert Bales in Little John (1983), namely social interaction and individual roles. In this theory of social interaction, it emphasizes how important it is to understand the dynamics of social interaction. Meanwhile, the Personal Perception aspect was included in Robert Bales in Little John (1983), namely individual interaction. This theory highlights the role of individuals in social interactions. In the context of research, researchers can explore the roles played by online game players in their games and how these roles can influence their interactions outside the game or in their real lives as teenagers
HUBUNGAN TERPAAN PROMOSI PENJUALAN PADA AKUN INSTAGRAM @CIRCLEANDCOFFEE DAN CITRA MEREK DENGAN MINAT BELI PRODUK DI CIRCLE AND COFFEE Kurniandy, Yody; Bayu Widagdo, Muhammad; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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This study investigates the relationship between sales promotion exposure and brand image perception through the Instagram account @circleandcoffee with purchase intention at Circle and Coffee. Circle and Coffee employs various marketing strategies including sales promotions and branding content to attract customer interest. However, their sales results exhibit fluctuations. This research aims to examine whether exposure to sales promotions and brand image perception positively correlate with product purchase intention. The research methodology employs correlation analysis to link data on sales promotion exposure, brand image perception, and purchase intention. The analysis reveals that exposure to sales promotions through the @circleandcoffee Instagram account has a significant positive relationship with product purchase intention at Circle and Coffee. Additionally, positive perceptions of the Circle and Coffee brand formed through this account also correlate positively with purchase intention. These findings suggest that marketing efforts focused on increasing sales promotion exposure and enhancing brand image through social media platforms can positively impact consumer purchase interest. The practical implications highlight the importance of relevant and engaging content in sales promotions, as well as cultivating a positive brand image to enhance Circle and Coffee sales performance.
PENGGUNAAN MESSAGE APPEALS PADA AKUN INSTAGRAM @PRABOWO (ANALISIS ISI KUANTITATIF DESKRIPTIF MESSAGE APPEALS DALAM MASA KAMPANYE 10 JANUARI 2024 - 10 FEBRUARI 2024) Lutvia Anjani, Erlin; Surayya Ulfa, Nurist; Nugroho, Adi
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Along with the development of information technology, politicians have begun to campaign themselves through social media, one of which is Instagram. This study aims to identify the use of message appeals or message appeals on the Instagram account @prabowo during the campaign period of January 10 - February 10, 2024. This study categorizes uploads based on the object of the upload and the type of message appeals used. The analysis is seen from the photos or videos and captions or information contained in the upload. The reliability test in this study uses the Holsti Formula and is then described quantitatively. The data used is documentation of uploads on the Instagram account @prabowo during January 10 - February 10, 2024. In terms of upload objects during the campaign period of January 10 - February 10, 2024, the account is dominated by informational appeals in the information subcategory of 98% and education by 1.4%. In the emotional appeals category, the dominant theme is happiness at 78%, followed by romance at 10.3%, and humor at 6.6%. In the uploaded object, the Instagram account @prabowo does not bring up the theme of sadness and fear. From the writing of the description or caption, informational appeals were found as much as 56% and emotional appeals as much as 44%. The informational appeals category is dominated by information 78% then education 21.9%. Meanwhile, the emotional appeals category is dominated by happiness 77.7%, followed by concern 18.5%, and humor 3.7%.
Young Woman’s Learning of Taste in Fashion Style Through Their Engagements With TikTok Influencer Eririan Kloer, Latissya; Surayya Ulfa, Nurist; Yusriana, Amida
Interaksi Online Vol 12, No 1: Januari 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Over the last ten years, fashion shopping in Indonesia has become more popular and important for the country's economy. Especially among young women, social media like TikTok is a big part of how they learn about and choose their clothes. People follow influencers on TikTok who shows them what's cool and helps them decide what to wear. This study wants to understand how these influencers on TikTok affect what young women like and buy when it comes to fashion. By employing the Taste Regime Theory by Zeynep Arsel and Jonathan Bean and integrating the concept of consumer identity projects. This research utilizes the a qualitative research method that uses the Interpretative Phenomenological Analysis (IPA) method. In this study, the researcher conducted in-depth interviews with three young woman aged 17-25 who are active users of the TikTok application. This study seeks to uncover how people develop their fashion taste through TikTok influencers and the resulting impact on their personal style preferences. The findings also show that fashion choices are not solely based on trends but also reflect personal beliefs and societal perceptions. The study contributes to Zeynep Arsel and Jonathan Bean concept by emphasizing the impact of digital platforms and influencers on personal expression and societal norms. The research reveals fashion taste among young women and how fashion serves as a medium for personal expression and meaningful decision-making. Overall, the study suggests that developing fashion taste is a complex process influenced by personal expression, societal influence, social media impact and guidance form influential figures.
THE INFLUENCE OF EXPOSURE TO GREEN ADVERTISING AND PERCEIVED RISK ON SMOOT PURCHASE INTENTION Nisa Safitri, Aiko; Surayya Ulfa, Nurist; Ratri Rahmiaji, Lintang
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Smoot is a smart electric motorcycle brand that aims to tackle the air pollution issue in Indonesia. Smoot applies green advertising tactic on their Instagram (@smootmotor), which is targeted to Indonesians who are found to care about the environment. However, Smoot sales are still fluctuating and way under its target. It is found that there is a number of risks that is perceived by Indonesian citizens toward the usage of electric motorcycle. This study aims to find the influence of exposure to green advertising and perceived risk on Smoot purchase intention by applying Cognitive Response Approach and Theory of Planned Behavior. Using explanatory quantitative method and simple linear regression analysis technique, this study found that there is a positive significant influence of exposure to green advertising on Smoot purchase intention and there is a negative significant influence of exposure to green advertising on Smoot purchase intention
PENGARUH PERCEIVED CONTENT ENTERTAINMENT, PERCEIVED PRODUCT INFORMATIVENESS, DAN PERCEIVED SOURCE CREDIBILITY DALAM KONTEN TIKTOK AFFILIATE TERHADAP MINAT BELI DI SOCIAL COMMERCE TIKTOK SHOP Permata Ayuning Mulia, Catharina; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Affiliate marketing on TikTok has the potential to be an effective strategy for increasing consumer purchase intention. Products or brands can achieve broad promotion by involving third parties such as content creators through TikTok Affiliate programs. Despite numerous successes, not all affiliates manage to enhance purchase intention effectively. This study aims to investigate the impact of perceived content entertainment, perceived product informativeness, and perceived source credibility in TikTok Affiliate content on purchase intention in social commerce via TikTok Shop. The theoretical framework employed is the Theory of Reasoned Action (TRA). The research involves 100 respondents who meet the criteria of being male and female, aged 18-25 years, and active TikTok users. Hypothesis testing using F-tests in multiple linear regression indicates a positive influence of perceived content entertainment, perceived product informativeness, and perceived source credibility in TikTok Affiliate content on purchase intention in social commerce via TikTok Shop, with significance levels at 0.000 < 0.05. This study highlights the importance of information, entertainment, and credibility in affiliate content to enhance purchase intention in social commerce on TikTok Shop.
REPRESENTASI KASUS PEMBUNUHAN JESSICA KUMALA WONGSO PADA FILM ICE COLD: MURDER, COFFEE, AND JESSICA WONGSO Alya Khoirunnisa, Mayfida; Surayya Ulfa, Nurist; Noor Rakhmad, Wiwid
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The cyanide coffee case in 2016 resulted in the death of Wayan Mirna Salihin, and Jessica Wongso had to serve a 20-year prison sentence. In 2023, the documentary Ice Cold: Murder, Coffee, and Jessica Wongso appeared, which raised the story and became a hot topic of conversation among the public. The purpose of this study was to find out how the Jessica Wongso murder case is represented in the film Ice Cold: Murder, Coffee, and Jessica Wongso. This study uses a qualitative approach with John Fiske's Semiotic analysis method at three levels, namely: reality, representation, and ideology. This analysis includes how the film depicts events, characters, and narratives that can influence the audience's perception of Jessica as the accused. The results of this study show First, how the media shapes public opinion towards Jessica Wongso. Through CCTV footage, interviews, and reconstructions of events that display certain narratives that emphasize the mystery and doubt about Jessica's guilt. Second, cinematic techniques such as camera angles, lighting, and background music to create tension strengthen the narrative that is being conveyed. Third, the narrative in this film suggests that Jessica may be a victim of injustice in the legal system and the media, where the film questions whether justice has truly been served. And finally, the media has a great influence in shaping public opinion, which as depicted in the media in this film emphasizes how a suspect can be perceived based on the social construction formed by the media.
Co-Authors Adam Gilang Ditsani Adelya Putri Ayu Felita Adi Nugroho Adi Nugroho Adi Nugroho Adi Nugroho Adinda Sekar Cinantya Aditya Ihatra, Dzikri Agus Naryoso S.Sos, M.Si, Agus Naryoso Ahmad Mulyadi Aldha Wulan Nugraheni Aldi Atwinda Jauhar Alya Khoirunnisa, Mayfida Amaria Niken Ranindyasa Amida Yusriana Ananda Erfan Musthafa Andika Al Hakiem, Muhammad Andre Ghozali Putra Riyadi Andrea Oktavia, Helga Anggi Pramesthi Kusumarasri Anisa Dyah Permata, Cindy Aprillia N S Arnita Devi Wellynda Yanti Aulia Ecallypta, Saffa Aulia Rahma Fadilla Aulia Triwardhana Noor Fathan Ramadhan, Bayu Widagdo, Muhammad Brigitta Dwi Liusditari Dafa H.D, Krisna Daffa Satriowibowo Djoko Setiabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Donik Agus Setiyanto Drasthya Estha Ghany, Drasthya Estha Dwi Purbaningrum, Dwi Dwiki Ryan Pramana Eririan Kloer, Latissya Erlita Ardiana . Fahrida Amalia Husna Fatikah Rosutami Febriana Handayani Ghaliyah Julya Almira Ginanjar Saputra Gita Reza Nadhani Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Iffah Shofiyah Ariefah Ilham Bayu Prasetyo Ima Putri Siti Sekarini Jan Khairuzzaman, Alief Jessica Inez Indriani, Febronia Jimmy Fachrurrozy Kurniandy, Yody Lintang Dwi Pudyastuti, Lintang Dwi Lintang Ratri Rahmiaji Luhung Nalar Wangi Luthfiana Dewi . Lutvia Anjani, Erlin M Bayu Widagdo Marsha Fildzaishma Martia Mutiara Tasuki Maulana Ocky Adhicondro Monalisa Sima Sebayang Muchamad Yuliyanto Muhammad Bayu Widagdo Muhammad Gustiasa, Muhammad Nada Nurkhalisha, Aisya Nadhif Zufar Faizal, Sulthan Nadia Gita Aresti Nadya Putri Kristiyanto Nanda Deristia Maharani Ni Made Dinna Caniswara Nicho Putera Gustantyo Nisa Safitri, Aiko Nur Suryanto Gono, Joyo Nuriyatul Lailiyah Nurul Hasfi Nurul Izzah, Saniyyah Octavia Meiza Putri, Karina Pehulisa, Karin Permata Ayuning Mulia, Catharina Putra Baroto, Medio Qurrota Ayun, Primada Qurrota Ayyun, Primada Rahma Kurniasari Raihan Wiguna, Ilham Reni Yunita Muyaningsih Renis Susani Karamina Rezky Utami, Nofiyanti Rifni Lestari Rosanna Fadiya Sekar Dewi Pramana, Antonia Rachel Sholihudin, Nabiila Siadari, Roulina Siti Zahara Alawiyah Yulissa Sofari Fuqoha, M Ilham Sri Widowati Herieningsih Sri Widowati Herieningsih Sunarto Sunarto Surya Prabhaswara, Fauzan Suryanto Gono, Joyo Nur Tandiyo Pradekso Tazki Valeda, Delicia Thalenta Salsabila Tiagita Reva Yogiyanti, Tiagita Reva Tri Hastuti Caisari Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Wahyu Hidayat Wahyu Kuncoro Aji, Danar Wahyu Satria Utama, Wahyu Satria Widya Andhika Aji Wiwid Noor Rakhmad Yanuar Luqman Yunisa Wirastanti, Tiara Yusriana, Amida YUSUF AKBAR, MUHAMMAD