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Nurist Surayya Ulfa
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PENGARUH MOTIVASI KONSUMEN DAN PERSEPSI KETERTARIKAN KONTEN PADA TINGKAT KETERIKATAN KONSUMEN DENGAN MEREK DI INSTAGRAM @Lifebuoy.id Dwiki Ryan Pramana; Nurist Surayya Ulfa
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Consumer involvement with brands on social media is important to maintain good consumer relationship management between consumers and brands. Lifebuoy is one of the brands that carries out various strategies to increase consumer involvement on social media. However, the data obtained from Instagram @lifebuoy.id engagement rate is the lowest compared to its competitor soap brands, which is only 0.31%. Consumer involvement on social media is influenced by consumer motivation. Consumer involvement can also be shaped by consumer perceptions of how attractive content published on social media is. This study aims to determine whether the level of consumer motivation and perceived interest in content affect the level of consumer involvement with brands on Instagram @lifebuoy.id. This study uses self-determination theory to examine consumer motivation variables with the level of consumer involvement to the brand. Meanwhile, the involvement theory examines the perceived attraction in content variable with the level of consumer involvement to the brand variable. This study used a non-probability sampling technique with 100 respondents. Hypothesis testing was carried out using a simple linear regression analysis. The results of the study show that there is an influence between Consumer Motivation on the Level of Consumer involvement, and there is an influence between Perceived Content attraction on the Level of Consumer involvement. Based on the research results, Lifebuoy Indonesia can see the factors that can drive consumer motivation from the interest of different audiences and increase consumer perceptions of the product itself by continuously seeking information
Pengaruh Preferensi Cashless Payment Dan Terpaan Promosi Penjualan Terhadap Tingkat Konsumsi Makanan Dengan Aplikasi Online Food Delivery Di Kalangan Generasi Z Aldha Wulan Nugraheni; Nurist Surayya Ulfa; Agus Naryoso
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The trend of online food delivery has become an inseparable part of Generation Z's daily life. Generation Z is the largest age group in Indonesia, covering around 27.94 percent of the total population in Indonesia. In the Southeast Asia region, Indonesia is the country with the largest market for online food delivery services. The high food consumption behavior in Indonesia is currently driven by the emergence of online food delivery. In the all-digital era, the use of e-wallets is also one of the most frequently used transaction methods. With the existence of an e-wallet, it will be easier for consumers to make payments when making buying and selling transactions on e-commerce platforms, one of which is through cashless payment transactions on online food delivery. This study aims to determine the effect of cashless payment preferences on food consumption levels with online food delivery applications among Generation Z, and to determine the effect of exposure to sales promotions on food consumption levels with online food delivery applications among Generation Z. This study used explanatory quantitative methods with a purposive sampling technique involving 100 respondents. The results of the study found that cashless payment preferences do not affect the level of food consumption with online food delivery. Meanwhile, exposure to sales promotions has a fairly strong positive effect on the level of food consumption with the online food delivery application.
ESENSI PENGALAMAN SELEBGRAM PEREMPUAN SEBAGAI KORBAN PELECEHAN SEKSUAL ONLINE Andre Ghozali Putra Riyadi; Lintang Ratri Rahmiaji; Nurist Surayya Ulfa
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The cases of online sexual harassment in Indonesia are increasing each year. Women, as victims, tend to become muted groups due to feelings of shame and a desire not to exacerbate the problem. Female selebgrams, in particular, are highly vulnerable to online sexual harassment due to their high exposure and the freedom for the public to comment on them. However, the experience of sexual harassment differs for selebgrams as they possess certain strengths. These aspects intrigue researchers to investigate the experiences of female selebgrams in facing online sexual harassment. Data collection is done through interviews using qualitative methods with a phenomenology. Standpoint Theory. The subjects of this research are two female influencers who have experienced sexual harassment on Instagram, referred to as SU as Informant I and CK as Informant II. The findings of the research indicate that both selebgrams have experienced online sexual harassment in the form of comments and messages with sexual undertones, such as inquiries about bra sizes, compliments on sensitive body parts, and invitations for sexual video calls (VCS). Individuals have different approaches in dealing with online sexual harassment, influenced by environmental, sociocultural, and personal perspectives. Female influencers (selebgram) in Indonesia are vulnerable to such harassment and employ strategies such as ignoring, establishing tolerance standards, taking firm actions, and equipping themselves with self-defense. The strategies used vary depending on social context and personal tolerance limits. They ignore the harassers while keeping a watchful eye, build inclusive tolerance standards, take decisive actions, and report incidents of harassment to authorities. Additionally, female influencers take preventive measures such as mastering self-defense and safeguarding their online security and privacy.
HUBUNGAN ANTARA PERSEPSI RISIKO DAN PERSEPSI KUALITAS DENGAN CITRA MEREK GARUDA INDONESIA AIRWAYS (GIA) PASCA-KRISIS Adelya Putri Ayu Felita; Nurist Surayya Ulfa; Wiwid Noor Rakhmad
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Brand image is an important aspect in a company, especially in an airline company that is currently in the Post-Crisis period. Post-crisis situation in a company can affect the company's brand image. Garuda Indonesia Airways is an airline company that has experienced a financial crisis from 2019 to 2021. After going through the crisis, Garuda Indonesia Airways is in a post-crisis state which is assumed to affect risk perceptions and people's perceptions of quality towards Garuda Indonesia Airways. That is caused by information about the financial crisis has spread among the public. Efforts made by Garuda Indonesia Airways are to convey positive information consistently regarding services and corporate image through social media. The research findings were analyzed using the Pearson Product Moment correlation to 50 respondents showing the Perception of Risk with the Brand Image of Garuda Indonesia Airways has a significance value of -0.311 which means the relationship is not unidirectional and weak. In other words, the more negative the perception of risk felt by the respondents, the more positive the Post-Crisis Garuda Indonesia Airways Brand Image will be. Perceived Quality with Garuda Indonesia Airways Brand Image has a significance value of 0.369 which means a unidirectional and weak relationship. In other words, the more positive the quality perception felt by consumers, the more positive the Post-Crisis Brand Image of Garuda Indonesia Airways will be. From the research findings, it is suggested that reducing a Perceived Risk must fix things related to Safety and Timeliness Risks and Perceived quality can be improved by increasing the quality of good service to improve the image of airlines damaged by the crisis.
PENGARUH DAYA TARIK VIDEO STORYTELLING MARKETING DAN DAYA TARIK PACKAGING TERHADAP PERSEPSI MEREK HMNS PERFUMERY Adam Gilang Ditsani; Nurist Surayya Ulfa; Sunarto Sunarto
Interaksi Online Vol 11, No 3: Juli 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The role of brand in shaping consumer behavior within the perfume product category is widely acknowledged. However, the case of HMNS presents an intriguing anomaly as it exhibits high buying behavior in the e-marketplace, while its brand image position remains comparatively low. In an effort to enhance its brand image, HMNS employs video storytelling marketing and strategic packaging. This study aims to investigate the impact of the attractiveness of video storytelling marketing and packaging on the perception of the HMNS Perfumery brand, utilizing the Antecedent-Attribution theory as the theoretical framework. The study focuses on the population of HMNS social media followers, employing a non-probability sampling technique to gather responses from 50 individuals, encompassing both men and women aged 17-34 years who possess knowledge of Ambar Janma's products and have engaged with HMNS storytelling video content. The results of the hypothesis testing, conducted through multiple linear regression analysis, surprisingly indicate that neither the attractiveness of storytelling marketing nor the attractiveness of packaging significantly influence the perception of the HMNS Perfumery brand. These findings highlight the need for further exploration to understand the underlying factors contributing to the brand's low image position despite its strong buying behavior in the e-marketplace.
The Influence Self-esteem and Narcissism towards Instagram Addiction Among Emerging Adults Rosanna Fadiya; Djoko Setyabudi; Nurist Surayya Ulfa
Interaksi Online Vol 11, No 4: Oktober 2023
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Instagram is one of the most popular social media platform in Indonesia. Compared to other SNSs, Instagram has the worst effects on young people's mental health. Those with poor self-esteem use Instagram as a tool for self-improvement (taking photos and videos and compare it with other users), while narcissistic people use it for satisfaction (create false image to appear more appealing). This study aims to explain the influence of self-esteem and narcissism towards Instagram addiction among emerging adults using I-PACE model, with non-probability sampling technique (snowball sampling). A total of 100 emerging adults aged 18-25 who actively use Instagram were recruited as respondents for this research. The results of the hypothesis tests using multilinear regression analysis technique shows that there is an influence of self-esteem and narcissism on Instagram addiction with a significant value of (0.000). This shows that both self-esteem and narcissism has an influence on respondents’ addiction to Instagram.
PENGARUH KELENGKAPAN INFORMASI, AKURASI INFORMASI, KEPERCAYAAN STREAMER, DAN STREAMER ATTRACTIVENESS TERHADAP PERCEIVED PERSUASIVENESS YANG DIALAMI PENONTON SHOPEE LIVE Sholihudin, Nabiila; Surayya Ulfa, Nurist; Setyabudi, Djoko
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The digital era has brought changes in shopping habits, one of which is the emergence of the new trend of live streaming commerce. In Indonesia, this feature has been met with high enthusiasm, as 86% of online shoppers have claimed to have visited live shopping. Live streaming commerce facilitates real-time interaction between streamers and consumers. Streamers as communicators deliver product persuasion messages and consumers are exposed to information and engage directly with streamer recommendations. Although the streamer's persuasion strategy is relatively the same, the result is different. Consumers do not always make direct purchases according to the persuasion message during live streaming. This study aims to explain the effect of information completeness, information accuracy, streamer trustworthiness, and streamer attractiveness on perceived persuasiveness experienced by Shopee Live viewers using a quantitative approach through a one-shot experimental method. The theory used in this study is the elaboration likelihood model theory, with a purposive sampling technique involving 100 respondents. The results of hypothesis testing with multiple linear regression show that there is no significant effect between information completeness and information accuracy on perceived persuasiveness experienced by respondents when watching Shopee Live. However, streamer trustworthiness and streamer attractiveness are simultaneously proven to affect perceived persuasiveness.
PENGARUH MOTIVASI WISATAWAN KOTA LAMA SEMARANG PADA PERILAKU MEMBACA INFORMASI WISATA SEJARAH Surya Prabhaswara, Fauzan; Surayya Ulfa, Nurist; Naryoso, agus
Interaksi Online Vol 12, No 4: Oktober 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Historical tourism, especially in Semarang Old Town, is increasingly popular. However, despite various efforts to provide historical information through various media, tourists' interest in reading this information still needs to be improved. This study aims to reveal the influence of tourist motivation on the behavior of reading historical information in Semarang Old Town. By understanding the factors that influence tourist motivation, it is hoped that effective strategies can be found to increase tourist interest in delving deeper into the history and culture of Semarang Old Town. This study used a quantitative explanatory method with a purposive sampling technique involving 200 respondents. The results of the study showed that social motivation and cultural motivation had no effect on the behavior of reading historical information. Meanwhile, prestige motivation had a fairly strong positive effect on the behavior of reading historical information.
PENGARUH PERSEPSI ETIS DAN FREKUENSI KOMUNIKASI PEER GROUP TERHADAP TINGKAT PENGGUNAAN CHAT GPT OLEH MAHASISWA SEBAGAI MEDIA PEMBELAJARAN DIGITAL DI ERA EDUCATION 4.0 Andika Al Hakiem, Muhammad; Naryoso, Agus; Surayya Ulfa, Nurist
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The growth of information and communication technology has brought various innovations to the field of education, including its learning systems. The presence of Chat GPT can provide convenience and enhance efficiency in the learning process within the education system in the era of Education 4.0. However, there are potential challenges associated with its use, such as the possibility of plagiarism and academic dishonesty. Using quantitative research methods, this study provides empirical results regarding the influence of ethical perceptions and the frequency of peer group communication on the level of Chat GPT usage by students as a digital learning medium in the era of Education 4.0. The simple linear regression analysis technique employed in this study is conducted to test the influence between one independent variable and one dependent variable. The findings of this research explain student behavior in the use of Chat GPT for academic purposes as a digital learning medium through ethical perceptions and the frequency of peer group communication.
Hubungan Terpaan Kampanye 30 Hari Tanpa Minuman Manis dan Terpaan Berita Diabetes terhadap Perilaku Konsumsi Minuman Manis Nurul Izzah, Saniyyah; Surayya Ulfa, Nurist; Luqman, Yanuar
Interaksi Online Vol 12, No 3: Juli 2024
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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The high consumption level of sugar-sweetened beverages (SSB) among the public is a concerning issue that has become a hot topic of discussion. Indonesia ranks third in Southeast Asia for the highest consumption of SSB. One effort to reduce this high SSB consumption is the 30 Days Without Sugar-Sweetened Beverages Campaign. This campaign is a social media trend that challenges individuals to avoid consuming SSB for 30 days. Online media like Detik and Kompas are also striving to curb high SSB consumption in the community through news about diabetes caused by SSB consumption. This study aims to examine the correlation between the 30 Days Without Sugar-Sweetened Beverage Campaign exposure and diabetes news exposure on sugar-sweetened beverage consumption. The sample consisted of 100 respondents aged 18-35 years who had been exposed to information about the 30 Days Without SSB Campaign and diabetes news. The theory used in this study is the Theory of Reasoned Action (TRA). The sampling technique used is purposive sampling, and Kendall’s Tau_b test. The results show that the test value between the exposure to the 30 Days Without SSB Campaign and SSB consumption behavior has a significance value of 0.861, which is greater than 0.05, indicating that the correlation between the variables is not significant. The information and messages from the 30 Days Without Sugary Drinks Campaign received by the respondents cannot change their behavior in consuming sugary drinks but can only change their attitude towards SSB consumption. Similarly, the exposure to diabetes news and SSB consumption behavior has a significance value of 0.295, which is greater than 0.05, indicating that the correlation between the variables is not significant. This shows that the information and messages from diabetes news in online media cannot be the main factor causing a change in individuals' SSB consumption behavior. The study results indicate that there is no relationship between the two independent variables (campaign exposure and news exposure) and the dependent variable (sugary drink consumption behavior)
Co-Authors Adam Gilang Ditsani Adelya Putri Ayu Felita Adi Nugroho Adi Nugroho Adi Nugroho Adi Nugroho Adinda Sekar Cinantya Aditya Ihatra, Dzikri Agus Naryoso S.Sos, M.Si, Agus Naryoso Ahmad Mulyadi Aldha Wulan Nugraheni Aldi Atwinda Jauhar Alya Khoirunnisa, Mayfida Amaria Niken Ranindyasa Amida Yusriana Ananda Erfan Musthafa Andika Al Hakiem, Muhammad Andre Ghozali Putra Riyadi Andrea Oktavia, Helga Anggi Pramesthi Kusumarasri Anisa Dyah Permata, Cindy Aprillia N S Arnita Devi Wellynda Yanti Aulia Ecallypta, Saffa Aulia Rahma Fadilla Aulia Triwardhana Noor Fathan Ramadhan, Bayu Widagdo, Muhammad Brigitta Dwi Liusditari Dafa H.D, Krisna Daffa Satriowibowo Djoko Setiabudi Djoko Setyabudi Djoko Setyabudi Djoko Setyabudi Donik Agus Setiyanto Drasthya Estha Ghany, Drasthya Estha Dwi Purbaningrum, Dwi Dwiki Ryan Pramana Eririan Kloer, Latissya Erlita Ardiana . Fahrida Amalia Husna Fatikah Rosutami Febriana Handayani Ghaliyah Julya Almira Ginanjar Saputra Gita Reza Nadhani Hedi Pudjo Santosa Hedi Pudjo Santosa Helmi Bayuputra, Rafli Iffah Shofiyah Ariefah Ilham Bayu Prasetyo Ima Putri Siti Sekarini Jan Khairuzzaman, Alief Jessica Inez Indriani, Febronia Jimmy Fachrurrozy Kurniandy, Yody Lintang Dwi Pudyastuti, Lintang Dwi Lintang Ratri Rahmiaji Luhung Nalar Wangi Luthfiana Dewi . Lutvia Anjani, Erlin M Bayu Widagdo Marsha Fildzaishma Martia Mutiara Tasuki Maulana Ocky Adhicondro Monalisa Sima Sebayang Muchamad Yuliyanto Muhammad Bayu Widagdo Muhammad Gustiasa, Muhammad Nada Nurkhalisha, Aisya Nadhif Zufar Faizal, Sulthan Nadia Gita Aresti Nadya Putri Kristiyanto Nanda Deristia Maharani Ni Made Dinna Caniswara Nicho Putera Gustantyo Nisa Safitri, Aiko Nur Suryanto Gono, Joyo Nuriyatul Lailiyah Nurul Hasfi Nurul Izzah, Saniyyah Octavia Meiza Putri, Karina Pehulisa, Karin Permata Ayuning Mulia, Catharina Putra Baroto, Medio Qurrota Ayun, Primada Qurrota Ayyun, Primada Rahma Kurniasari Raihan Wiguna, Ilham Reni Yunita Muyaningsih Renis Susani Karamina Rezky Utami, Nofiyanti Rifni Lestari Rosanna Fadiya Sekar Dewi Pramana, Antonia Rachel Sholihudin, Nabiila Siadari, Roulina Siti Zahara Alawiyah Yulissa Sofari Fuqoha, M Ilham Sri Widowati Herieningsih Sri Widowati Herieningsih Sunarto Sunarto Surya Prabhaswara, Fauzan Suryanto Gono, Joyo Nur Tandiyo Pradekso Tazki Valeda, Delicia Thalenta Salsabila Tiagita Reva Yogiyanti, Tiagita Reva Tri Hastuti Caisari Triyono Lukmantoro Triyono Lukmantoro Triyono Lukmantoro Turnomo Rahardjo Wahyu Hidayat Wahyu Kuncoro Aji, Danar Wahyu Satria Utama, Wahyu Satria Widya Andhika Aji Wiwid Noor Rakhmad Yanuar Luqman Yunisa Wirastanti, Tiara Yusriana, Amida YUSUF AKBAR, MUHAMMAD