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MEMBANGKITKAN INOVASI BERBASIS INISIATIF PENGABDIAN MASYARAKAT PADA PENGRAJIN TEDUNG DI MENGWI, BALI Ida Ketut Kusumawijya; Partiwi Dwi Astuti; I Made Hedy Wartana; I Ketut Yudana Adi
Journal of Community Empowerment Vol 3, No 2 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v3i2.27802

Abstract

ABSTRAKKerajinan Tedung adalah payung tradisional Bali yang memiliki nilai budaya tinggi, namun para pengrajinnya menghadapi tantangan besar dalam memenuhi tuntutan pasar modern. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan perilaku inovatif dan keberlanjutan ekonomi pengrajin Tedung di Desa Mengwi, Badung, Bali, yang melibatkan 27 pengrajin. Program ini menggunakan pendekatan tiga tahap: evaluasi awal melalui pre-test untuk mengukur kemampuan inovatif saat ini, pelatihan peningkatan kapasitas, dan evaluasi akhir melalui post-test. Hasil pre-test menunjukkan bahwa pengrajin mengalami keterbatasan dalam variasi desain, proses produksi, dan strategi pemasaran yang menghambat jangkauan pasar. Setelah pelatihan, terdapat peningkatan signifikan dalam perilaku kerja inovatif pengrajin, dengan peningkatan kemampuan untuk menciptakan dan mempromosikan desain baru, metode produksi lebih cepat, dan strategi pemasaran yang lebih efektif, terutama melalui platform digital. Diversifikasi produk meningkat dan memperluas jangkauan pasar secara lokal maupun internasional, yang berkontribusi pada peningkatan prospek ekonomi. Program ini tidak hanya memberikan manfaat ekonomi bagi pengrajin, tetapi juga melestarikan dan mengembangkan kerajinan Tedung sebagai warisan budaya Bali di pasar yang semakin kompetitif. Pendekatan partisipatif ini menjadi model potensial untuk revitalisasi kerajinan tradisional di daerah lain. Kata kunci: inovasi; pekerjaan; perilaku; masyarakat; pelayanan. ABSTRACTTedung, a traditional ceremonial umbrella, holds significant cultural value in Bali, yet its craftsmen face difficulties in adapting to modern market demands. This challenge in innovative work behavior was addressed through a structured community service program designed to foster creativity, problem-solving, and contemporary business practices. The program targeted Tedung craftsmen in Desa Mengwi, Badung, Bali, involving 27 craftsmen as partners. The primary goal was to empower these craftsmen by enhancing their engagement with innovative practices, including new design creation, improved production processes, and effective marketing strategies. The implementation method comprised three phases: an initial assessment (pre-test) to identify gaps in innovation, capacity-building workshops, and a final evaluation (post-test). The pre-test highlighted limitations in product diversification and market reach, which the workshops aimed to address. Post-test evaluations revealed significant improvements, with craftsmen displaying enhanced abilities to innovate, market their products, and expand their market locally and internationally. Product diversification and digital marketing were notably impactful, broadening the craftsmen's economic prospects while preserving the Tedung tradition. This participatory approach empowered the craftsmen, reinforcing the cultural heritage of Bali and serving as a model for revitalizing traditional crafts in other regions. Keywords: innovation; work; behavior; community; service.
PENGARUH KOMITMEN, KOMUNIKASI, DAN KERJASAMA TIM UNTUK MENINGKATKAN KINERJA KARYAWAN PADA DREAM OF AVENTUS HOTEL KUTA I Kadek Supendi Urya Aras Wirawan; I Made Hedy Wartana
Journal Research of Management Vol. 7 No. 2 (2026): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2026.7289

Abstract

This study aims to determine the influence of commitment, communication, and teamwork on improving employee performance at Dream Of Aventus Hotel Kuta. The research employs a descriptive quantitative method. The sampling technique used is saturated sampling or census. The sample in this study consists of all employees at Dream Of Aventus Hotel Kuta, with a total of 62 respondents. The data were collected using a questionnaire, and the analysis was conducted using multiple linear regression with SPSS Statistics 27. The results show that (1) commitment has a positive and significant effect on employee performance at Dream Of Aventus Hotel Kuta, (2) communication has a positive and significant effect on employee performance at Dream Of Aventus Hotel Kuta, and (3) teamwork has a positive and significant effect on employee performance at Dream Of Aventus Hotel Kuta. Based on these findings, the researcher suggests that the company increase employee commitment by providing bonuses and recognition for their contributions, as well as developing mentoring programs to help employees improve their skills. Furthermore, the company can enhance communication by promoting a positive and friendly work culture through employee training and development, and by using social media to facilitate better communication among colleagues. Finally, the company can strengthen teamwork by building a solid team structure and providing relevant training and skill development that align with team needs.