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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Jurnal Widya Manajemen & Akuntansi JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Research Journal of Business Studies (E-Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Supply Chain Management Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Jurnal Entrepreneur dan Entrepreneurship Business and Finance Journal Jurnal Abdimas Madani dan Lestari (JAMALI) Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) ASAWIKA: Media Sosialisasi Abdimas Widya Karya Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Ilmiah Manajemen Kesatuan Jurnal Bakti Masyarakat Indonesia Madaniya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Kewirausahaan Journal Community Service Consortium Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Indonesian Journal of Humanities and Social Sciences
Christina Whidya Utami
Universitas Ciputra
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Journal : Jurnal Entrepreneur dan Entrepreneurship

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PLAN DETERMINATION FOR PROMOTION MIX FOR SKETCH! Thiasyura, Honey Gabrielle; Utami, Christina Whidya; Padmalia, Metta
Jurnal Entrepreneur dan Entrepreneurship Vol. 6 No. 2 (2017): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.553 KB) | DOI: 10.37715/jee.v6i2.641

Abstract

Sketch! is a garment company which manufactures ready-made clothing meant for middleclass consumers between the age of 16 and 35 years. The promotion mix planning is expected to increase the company’s promotional activities and make them more effective in order to increase the company’s income and turnover. This research is a qualitative descriptive research with indepth interview. Purposive sampling is used to select respondents who are familiar with the problems in order to obtain in-depth information. The five research informants are the CEO of Sketch!, a marketing expert, a consumer, a potential consumer, and a business competitor. Research results conclude that the company can develop their promotional activities using five types of promotion mix, namely advertising, sales promotion, personal selling, public relation, and direct marketing. This research also advises the company to maintain a good relationship with the public through sponsorship and create a company website.
Analysis of Innovation, Proactive, and Risk Taking as Presentations of Entrepreneurial Orientation towards Business Success of Second and Third Generation Family Business in Indonesia Utami, Christina Whidya; Tambunan, Damelina; Padmalia, Metta
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 1 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i1.1553

Abstract

Research Objective: To analyze the effect of entrepreneurial orientation towards the business success of second and third generation family businesses in Indonesia. Methodology/ Research Approach: This study used a cross-sectional, correlation research design. The survey was conducted to 153 medium-scale family businesses that have run for 5-50 years and categorized as middle-scale business ran by the second and/ or third generation family. Hypothesis testing was done via a multiple regression using SPSS. Findings: there is a significant effect between entrepreneurship orientation, which is the independent variable of this study, that covers three indicators namely innovation, proactive, and risk-taking abilities. Innovative and proactive have a significant and positive effect, while risk-taking ability has a significant and negative effect on the success of family businesses in Indonesia. Research limitation/ implication: This study investigates strategies that family businesses use, in terms of entrepreneurial orientation. The limitations of this study are: Bias in assessment perspective of fellow families and the scale of the family business only focus on second and third-generation middle-scale family business. The implication of this research is to create an entrepreneurial orientation culture in family businesses that tend to be lacking innovative, proactive, and risk-taking behaviors, considering the amount of interference and involvement of family members in the management of their family businesses. Practical implication: It is hoped that the second and the third-generation family members show a better perspective exploration in seeing whether entrepreneurial orientation has been implemented and has an impact in creating business success. Thus, family businesses are expected to scale-up their businesses into large-scale companies, and at the same time, survive the succession phase of the next generation. Originality/ value: This study offers an analysis of a unique entrepreneurial orientation, given the personality, family, ownership, and management system in family businesses in Indonesia are different from other countries. Besides, there are influences of technological advances that may interfere family businesses, particularly the family system, in Indonesia
Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy Utami, Christina Whidya; Padmalia, Metta; Sudyasjayanti, Christina; Ernantyo, Yosef Evandro
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 2 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i2.2226

Abstract

The effort in developing the economy and reducing unemployment in Indonesia is through entrepreneurship. In order to conduct business well, entrepreneurs need to be motivated by several factors in order to have the interest for entrepreneurship. Luthje and Franke’s model (LFM) argued that in order to spark the interest for entrepreneurship, it is affected by several factors, which are internal and external factor. Therefore, this goal of this research is to determine how big the impact of internal and external factor on interest for entrepreneurship. The aim of this research is to understand and analyze the effect of entrepreneurial education, consisting of Sportpreneur Program, personality and self-efficacy on interest for entrepreneurship. There are 4 variables in this study, which are: entrepreneurial education (X1), personality (X2), self-efficacy (X3) and entrepreneurship interest (Y). The research method used is quantitative method, whereby the data was obtained through online distribution of questionnaires. Research sample/ subject is East Java KONI athletes that have participated in sportpreneur program in Institusi Surabaya. Based on the result of this research, it is shown that entrepreneurship interest is positively and significantly affected by Entrepreneur education consisting of Sportpreneur progam and self-efficacy, however, entrepreneurship interest is not affected by personality.
Co-Authors Abdi, Anastasia Natali AHMAD JUNAEDI Alexander Wahyudi Henky Soeparto Alim, Rosiana Angeline, Stevi Cris Angkola, Marselina Antonius Tanan Aria Ganna Henryanto Aristya, Tania Auditia Setiobudi Bramantyo , Paskalis Dio Bramantyo, Paskalis Dio Burhan Bungin Cendrawan, Maitreyawira Aryanathan Charly Hongdiyanto Christian Herdinata Christiani, Natalia Christina Christina Christina Christina Christina Christina Sudyasjayanti Damelina B. Tambunan Darmawan, Esther Darwis, Justin Deandra Vidyanata Devi Rahnjen Wijayadne Dina Gandhi Rachmawati Diyah Tulipa Elsa Salfa Farhani Emantyo, Yosef Evandro Eny Lusiadewi Ernantyo, Yosef Evandro Fanny Septina Faradillah, Bella Febry, Timotius Fujimory, Bahy Taqy Gladys Greselda Gosal Hardinata, Satria Hendro Susanto Hendro Susanto Henry Susanto Pranoto Hilda Yunita Wono Ivany, Faya Valentia JE Sutanto Jessica Nathania Kelvianto Kusuma Kevin Sanjaya Kevin Simon Kevin Tan Krismi Budi Sienatra Laij Victor Effendy Liestya Padmawidjaja Lili Kristanti Liliana Dewi Maria Dini Gilang Prativi Maria Dini Gilang Prativi Metta Padmalia Michelle Angelique Maharani Monika Teguh Murpin Josua Sembiring Nadia Alesiana Putri Nathanael, Naomi Nurul Hasanah Octavia Djoenaydy, Helen Oetomo, Jonathan A Pratama, Ikbar Pujirahayu, Yoseva Maria Putri, Nadia Alesiana Rahma, Arya Emerald Dwiguna Razak, Muhammad Nurdin Ricky Fernando Rismawati br Sitepu Rismawati, Rismawati Sitepu Romauli Nainggolan Salsabila, Aisyah Sembiring, Murpin Somawiharja, Yohannes Stevanus Christian Anggrianto Susanti, Tania Susanto, Hendro Sutanto, J. E. Syahrin, Nabila Aurelia Tan, Kevin Teofilus Teofilus, Teofilus Thiasyura, Honey Gabrielle Thomas Stefanus Kaihatu Tommy C. Efrata Tommy Christian Efrata Trisno Musanto Tsai, Chia Han Wirawan ED Radianto Yosef Evandro Ernantyo Yoseva Maria Pujirahayu Sumaji Zhang, Jonathan Ardian