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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Husnayain Business Review International Journal of Islamic Business and Management Review Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Ni Made Wahyuni
Universitas Warmadewa, Denpasar, Bali-Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Brand Image on Online Purchase Decision with Mediation Word of Mouth on Fashion Products in Denpasar-Bali Province I.A Pt. Santi Purnamawati; I Made Wianto Putra; Ni Made Wahyuni
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 9 No. 1 (2022): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.9.1.2022.90-98

Abstract

The purpose of this study was to develop and test the impact of brand image on online buying decisions through reviews of fashion products in Bali, Indonesia. This study uses a questionnaire method that is systematically conducted based on the purpose of the study. The number of respondents was 100 respondents. This study uses the Likert scale to measure variables when testing validity and reliability variables. This study was analysed by a PLS-based SEM. The results of this study show that (1) brand image has a great influence on electronic word-of-mouth, (2) brand image has a big influence on online purchase decisions, and (3) word-of-mouth has a big influence. Communicate your brand image and online purchase decision with online purchase decision and (4) word of mouth.
Popularity As A Mediator Between Perceived Value, Unique Design, and Balinese Women’s Jewelry Preferences Adinda Ayu Lestari Ningsih; Made Setini; Ni Made Wahyuni
International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v6i1.1781

Abstract

The increasing use of imitation jewelry among Balinese women during traditional ceremonies reflects shifting consumer preferences influenced by economic considerations and aesthetic trends. This study examines the mediating role of popularity in the relationship between perceived value, design uniqueness, and consumer preferences for imitation jewelry. A quantitative approach was employed using a survey of 119 Balinese women who have used imitation jewelry in traditional activities. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived value and design uniqueness significantly influence consumer preferences and product popularity. Popularity also has a significant effect on consumer preferences and partially mediates the relationships between perceived value, design uniqueness, and preferences. Among the predictors, design uniqueness demonstrates the strongest direct effect on preferences. These findings highlight the importance of integrating cultural aesthetics, perceived value, and social influence strategies to enhance market acceptance of imitation jewelry in Bali. The study contributes to the literature on consumption value theory by incorporating popularity as a social mediating mechanism in cultural product consumption.
Influence of Online Reviews and Omnichannel Strategy on Buying Interest with Trust Mediation in Pudaksari Bali Ni Luh Pudak Sariani; Ni Luh Putu Indiani; Ni Made Wahyuni
International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v6i1.1790

Abstract

This study aims to examine the influence of online customer reviews and omnichannel strategies on buying interest in Pudaksari skincare products in Bali, with trust acting as a mediating variable. The research is motivated by the decline in Pudaksari’s sales performance in 2025 and the increasing importance of digital information and integrated marketing channels in shaping consumer behavior. A quantitative approach was employed using a survey method involving 110 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that online customer reviews have a positive and significant effect on buying interest but do not significantly influence trust. Conversely, omnichannel strategies do not directly affect buying interest, yet they have a positive and significant impact on trust. Trust is found to significantly and positively influence buying interest. Furthermore, trust does not mediate the relationship between online customer reviews and buying interest, but it fully mediates the relationship between omnichannel strategies and buying interest. These findings suggest that strengthening an integrated and consistent omnichannel strategy is more effective in increasing consumer buying interest through building trust, rather than relying solely on online customer reviews. This study contributes to digital marketing literature by highlighting the critical role of trust as a psychological mechanism linking omnichannel integration and consumer buying interest in the local skincare industry.
Market Orientation and Innovation Performance: Mediating Effects of Customer Engagement in SMEs Ni Made Wahyuni; I Made Sara
Journal of Economics, Business, and Accountancy Ventura Vol. 23 No. 1 (2020): April - July 2020
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v23i1.2040

Abstract

This study's objective is to develop an innovation performance model based on the role of market orientation and customer engagement. Market-oriented practices through customer engagement will enable companies to achieve innovation performance. This research was conducted on small and medium enterprises (SMEs) engaged in manu-facturing in Bali. A conceptual model was developed to determine the mediating role of customer engagement in the relationship between market orientation and innovation performance. The research design used was cross-sectional. Quantitative data were collected from 242 respondents by distributing questionnaires to managers and own-ers of manufacturing SMEs in Bali. The model was tested using Partial Least Square (PLS). The results of this study show that market orientation has a significant positive effect on innovation performance, market orientation has a positive effect on customer engagement, customer engagement has a positive effect on innovation performance, and customer engagement partially mediates the relationship between market orienta-tion and innovation performance. The results of this study are expected to be able to increase managers' insight and understanding of the mechanisms of how market ori-entation and customer engagement can contribute to innovation performance in ex-port-oriented SMEs.
The Role of Satisfaction and Trust in Mediating the Relationship Between Payment Method and Vendor Loyalty (Study on Construction Company PT. Wijaya Karya) I Gusti Agung Gede Usadhana AWATARA; Ni Luh Putu INDIANI; Ni Made WAHYUNI
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 7 No. 5 (2026): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1126

Abstract

Loyalty is crucial for sustainable business relationships and long-term company success. In competitive business environments, companies must enhance loyalty by focusing on key factors. This research aims to examine how satisfaction and trust mediate the impact of payment on vendor loyalty at PT. Wijaya Karya. Using a quantitative method and questionnaire, the study targets 120 vendors who have contracts with PT. Wijaya Karya Infrastructure Division I. This research uses 5 Likert scales to measure variables when testing the validity and reliability of variables. This research was analyzed using PLS-based SEM. The research results show that (1) Payment has a positive and significant effect on satisfaction, (2) Payment has a positive and significant effect on trust, (3) Payment has a positive and significant effect on loyalty (4) Satisfaction has a positive and significant effect on loyalty (5) Trust positive and significant effect on loyalty (6) Payment has a significant effect on loyalty through satisfaction (7) Payment significantly influences loyalty through trust. Theoretically, this research develops a model linking payment, satisfaction, trust, and vendor loyalty, enhancing our understanding of vendor loyalty in business relationships. Practically, PT. Wijaya Karya should focus on improving payment, satisfaction, and trust to boost vendor loyalty. The study contributes to business relationship management literature and offers practical recommendations for PT. Wijaya Karya. Future research should consider additional factors like experience, relationship quality, and communication quality to further explore vendor loyalty.
The Influence of Work Environment and Work Motivation on Employee Performance with Organizational Citizenship Behavior (OCB) as a Mediating Variable I Putu Aditya Endra PRATAMA; I Wayan Gde SARMAWA; Ni Made WAHYUNI
International Journal of Environmental, Sustainability, and Social Science (IJESSS) Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1473

Abstract

In today’s competitive era of globalization, the quality of human resources has become a critical factor in determining a company’s sustainability and performance. This study aims to examine the effect of the work environment and work motivation on employee performance, with Organizational Citizenship Behavior (OCB) serving as a mediating variable at CV. Mahaprima Textile. The research adopts a quantitative approach with an explanatory design, utilizing a census sampling technique by distributing structured questionnaires to all employees, totaling 68 respondents. Data were analyzed using the Partial Least Squares (PLS) method. The findings reveal that while the work environment has a positive but statistically insignificant effect on employee performance, it exerts a positive and significant influence on OCB. Similarly, work motivation shows a positive yet insignificant effect on performance, but has a significant positive impact on OCB. Furthermore, OCB has a significant effect on employee performance and is found to fully mediate the relationship between the work environment and employee performance, as well as partially mediate the relationship between work motivation and performance. These results underscore the pivotal role of OCB in enhancing the impact of the work environment and work motivation on employee performance.
Improving Fishermen's Productivity and Sustainability Through Digitalization of Accounting, Marketing, and Utilization of Fisheries Science in the Segara Ayu Kedonganan Fishermen Group Kadek Goldina Puteri DEWI; Ni Made WAHYUNI; Gede Agus Surya PRATAMA
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1653

Abstract

This community empowerment program aimed to enhance the productivity and sustainability of the Segara Ayu Kedonganan Fishermen Group by integrating digital accounting systems, digital marketing strategies, and fisheries science applications. The program addressed key challenges in financial management, marketing, and sustainable fisheries practices. The program adopted a participatory and educational approach to ensure that members of the Segara Ayu Kedonganan Fishermen Group were not merely passive recipients of assistance but were actively engaged in every stage of the process. Through a five-stage participatory approach—preparation, socialization, integrated training, field implementation, and evaluation—fishermen adopted digital financial recording, expanded online marketing channels, and improved post-harvest processing techniques. The outcomes included increased financial literacy, market access, product diversification, and environmental sustainability practices. The program also fostered collaboration between academia and local communities, contributing to the Sustainable Development Goals (SDGs) related to economic growth, responsible consumption, and life below water. The implementation of the program has proven to be highly effective in enhancing the business capacity and operational efficiency of the Segara Ayu Kedonganan Fishermen Group.
Pengaruh Promosi Digital dan Brand Image terhadap Niat Beli di Tan-Panama Coffee di Kota Denpasar Ni Made Pramesi Dwi Winanda; Ni Made Wahyuni; Ida Ayu Putu Santi Purnamawati
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12288

Abstract

The purpose of this paper is to contribute to the management literature in the creative culinary coffee shop industry by examining the influence of digital promotion and brand image on simultaneous and partial purchase intention. Using a descriptive research approach, this study uses quantitative data to assess how purchase intention is influenced by digital promotion and brand image. The research location is Tan-Panama coffee shop, Denpasar. The research sample includes 102 consumers who have made purchases. Data collection was conducted using a questionnaire survey method with a simple random sampling technique. The data analysis technique used SPSS 26.0 software. The results of the study indicate that digital promotion and brand image together have a significant positive influence on purchase intention. Then, digital promotion has a positive and significant impact on purchase intention among consumers. Furthermore, brand image greatly influences purchase intention. Practically, this study will help management or marketers to understand the power of digital promotion as a marketing tool and brand image more strategically to attract new customers. Understanding how it affects consumer purchase intention is very important and has strong implications for marketers. The implication of this study is that the management of Tan-Panama coffee shop must build digital promotions and strengthen its brand image so that it can increase purchase intention.
The Effects of Perceived Service Quality and Satisfaction on Brand Loyalty: The Mediating Role of Coffee Shop Customer Trust in Bali Ni Made Wahyuni; Ni Luh Putu Indiani
MIX: JURNAL ILMIAH MANAJEMEN Vol. 15 No. 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.018

Abstract

Objectives: Competition, turbulence, changes in customer preferences have an effect on customer loyalty. Although the topic of the relationship between service quality and customer satisfaction on customer loyalty has been widely researched, there are still factors that are important to consider in the mechanism of the relationship.Methodology: The main objective of this study is to provide a reliable framework for coffee shop businesses.  Using a sample of 145 coffee shop visitors, a model was developed and then tested with Partial Least Square (PLS) to examine the interaction of multiple variables and mediation effects.Finding: The empirical results are considered satisfactory as they offer knowledge insights into how to maximize service quality and customer satisfaction on customer loyalty.  In particular, trust is an important mediator of the relationship of service quality and customer satisfaction on brand loyalty. This study proves that quality service and the importance of customer satisfaction significantly positively affect the level of trust and customer loyalty. The practical implication is that the mediating variable in this study is a variable that coffee shop context managers can manage.Conclusion: The results of this study indicate that the higher the service quality and customer satisfaction, the higher the consumer trust in the company. This shows that service quality and customer satisfaction are able to predict trust.
The Effect of Marketing Mix on Consumer Satisfaction at UD. Darma Suci Wholesale in Denpasar Ni Kadek Ayu Surya BINTANG; Ni Made WAHYUNI; Putu Indah HAPSARI
Loka: Journal Of Environmental Sciences Vol. 2 No. 4 (2024): Loka: Journal Of Environmental Sciences (October – December) In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v2i4.328

Abstract

Purpose:This study was conducted to investigate the role of the marketing mix on customer satisfaction at UD. Darma Suci Grosir Denpasar. The target population includes a total of 75,270 people.Methodology:Through sampling, 99 consumers participated in the study. Empirical data were obtained using a questionnaire and then analyzed using a multiple linear regression approach.Findings:The research findings confirm that product, price, place, and promotion have a positive and significant relationship, both partially and simultaneously, with customer satisfaction at UD. Darma Suci Grosir Denpasar. Suggestions include the importance of improving product quality and variety, establishing pricing strategies that align with consumer purchasing power, operating in strategic locations, and marketing products online through social media platforms.Implication:This study contributes positively to the marketing management literature and practically to UD. Darma Suci Grosir Denpasar is improving its marketing mix strategy to create highly satisfied customers. This study also guides future researchers to examine other determinants that influence customer satisfaction.
Co-Authors Adinda Ayu Lestari Ningsih Artha, Pande Putu Dwi Novigga AWATARA, I Gusti Agung Gede Usadhana Daru Asih Datrini , Luh Kade Dewi , Kadek Goldina Puteri DEWI, Anak Agung Ayu Rai Sukma DEWI, Kadek Goldina Puteri DEWI, Ni Luh Aria Sukma Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi Gede Agus Surya PRATAMA I Gusti Agung Gede Usadhana AWATARA I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Ketut Yogi Angga Pratama PUTRA I Made Sara I Made Wianto Putra I Putu Aditya Endra PRATAMA I Wayan Gde SARMAWA I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati Ida Ayu Putu Santi Purnamawati ISWARA, A.A Ngurah KT Pradnyana Januba, Zia Beti Jero Wahyu ABDI Kadek Goldina Puteri Dewi Kadek Goldina Puteri Dewi Kadek Goldina Puteri DEWI Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Made Dwika Dinda Damayanti Ni Kadek Ayu Surya BINTANG Ni Kadek Linda Surlimna Ni Luh Mega Widiani Ni Luh Pudak Sariani Ni Luh Putu INDIANI Ni Luh Putu Indiani Ni Luh Putu Mita MIATI Ni Made Ayu Vidayani Permatasari Ni Made Pramesi Dwi Winanda Ni Putu Nila Evayanti Nila Evayanti Ni Putu Sinria FRANZA Ni Wayan Arika Putri Ni Wayan SITIARI Nyoman Yudhana Pratama, Gede Agus Surya Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Putu Indah Hapsari Raka, Anak Agung Gede Setini, Made Widiani, Ni Luh Mega Yasa, Putu Ngurah Suyatna Yudhana, Nyoman