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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Ekonomi dan Bisnis Jagaditha Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Mirai Management Asia-Pacific Management and Business Application Dinamisia: Jurnal Pengabdian Kepada Masyarakat WIDYA LAKSANA JURNAL MANAJEMEN BISNIS PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Dinasti International Journal of Management Science International Journal of Environmental, Sustainability, and Social Science Journal of Tourism Economics and Policy Jurnal Pengabdian Kepada Masyarakat Media Ganesha FHIS (P2MMGFHIS) Husnayain Business Review Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Sustainable Business and Management International Journal of Entrepreneurship and Business Management Loka: Journal Of Environmental Sciences Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Ni Made Wahyuni
Universitas Warmadewa, Denpasar, Bali-Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Role of Purchase Intention in Mediating the Influence of Influencers and Online Customer Reviews on the Purchase Decisions of Electronic Products in E-Commerce (A Case Study in Denpasar City) Ni Putu Sinria FRANZA; Ni Luh Putu INDIANI; Ni Made WAHYUNI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 2 (2025): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i2.1331

Abstract

The rapid growth of e-commerce has boosted the digital business climate but also intensified market competition. To stay competitive, businesses must go beyond technology by innovating their sales strategies, particularly in electronic products—the top-selling category in Indonesian e-commerce in 2023. This study analyzes how Influencers and Online Customer Reviews affect electronic product purchasing decisions in e-commerce, with Purchase Intention as a mediating variable. The population of this study consists of residents of Denpasar City who have made electronic product purchases through e-commerce platforms. The research method used is a survey, with data collected through questionnaires distributed to 160 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results of the study show that Influencers have a positive and significant effect on both purchase intention and purchase decisions. Online Customer Reviews have a negative and significant effect on purchase decisions, but a positive and significant effect on purchase intention. The findings also indicate that purchase intention serves as a partial mediator in the relationship between Influencers and Online Customer Reviews on the purchase decisions of electronic products in e-commerce. These findings provide valuable insights for digital business players in designing more effective marketing strategies by utilizing Influencers and Online Customer Reviews to enhance purchase decisions for electronic products in e-commerce.
The Influence of Work Environment and Work Motivation on Employee Performance with Organizational Citizenship Behavior (OCB) as a Mediating Variable I Putu Aditya Endra PRATAMA; I Wayan Gde SARMAWA; Ni Made WAHYUNI
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 4 (2025): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i4.1473

Abstract

In today’s competitive era of globalization, the quality of human resources has become a critical factor in determining a company’s sustainability and performance. This study aims to examine the effect of the work environment and work motivation on employee performance, with Organizational Citizenship Behavior (OCB) serving as a mediating variable at CV. Mahaprima Textile. The research adopts a quantitative approach with an explanatory design, utilizing a census sampling technique by distributing structured questionnaires to all employees, totaling 68 respondents. Data were analyzed using the Partial Least Squares (PLS) method. The findings reveal that while the work environment has a positive but statistically insignificant effect on employee performance, it exerts a positive and significant influence on OCB. Similarly, work motivation shows a positive yet insignificant effect on performance, but has a significant positive impact on OCB. Furthermore, OCB has a significant effect on employee performance and is found to fully mediate the relationship between the work environment and employee performance, as well as partially mediate the relationship between work motivation and performance. These results underscore the pivotal role of OCB in enhancing the impact of the work environment and work motivation on employee performance.
Pengaruh Promosi Digital dan Brand Image terhadap Niat Beli di Tan-Panama Coffee di Kota Denpasar Winanda, Ni Made Pramesi Dwi; Wahyuni, Ni Made; Purnamawati, Ida Ayu Putu Santi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol. 10 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/ecodemica.v10i1.12288

Abstract

The purpose of this paper is to contribute to the management literature in the creative culinary coffee shop industry by examining the influence of digital promotion and brand image on simultaneous and partial purchase intention. Using a descriptive research approach, this study uses quantitative data to assess how purchase intention is influenced by digital promotion and brand image. The research location is Tan-Panama coffee shop, Denpasar. The research sample includes 102 consumers who have made purchases. Data collection was conducted using a questionnaire survey method with a simple random sampling technique. The data analysis technique used SPSS 26.0 software. The results of the study indicate that digital promotion and brand image together have a significant positive influence on purchase intention. Then, digital promotion has a positive and significant impact on purchase intention among consumers. Furthermore, brand image greatly influences purchase intention. Practically, this study will help management or marketers to understand the power of digital promotion as a marketing tool and brand image more strategically to attract new customers. Understanding how it affects consumer purchase intention is very important and has strong implications for marketers. The implication of this study is that the management of Tan-Panama coffee shop must build digital promotions and strengthen its brand image so that it can increase purchase intention.
The Influence of Sales Promotion and Hedonic Shopping Motivation on Impulse Buying with Positive Emotion as an Intervening Variable on E-Commerce Customers In Indonesia Dewi, Ni Luh Aria Sukma; Indiani, Ni Luh Putu; Wahyuni, Ni Made
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 2 (2026): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i2.1044

Abstract

The development of e-commerce in Indonesia has increased quite rapidly. E-commerce has become an important part of people's lives today because more and more people choose to shop online. The emergence of impulse buying consists of external factors, namely sales promotion and internal factors, namely hedonic shopping motivation . The positive emotion variable was chosen as a mediating variable to reflect how much public enthusiasm is related to positive emotions which cause customers to impulse buy . The variables sales promotion, hedonic shopping motivation are thought to be significant in influencing impulse buying among e-commerce customers with positive emotion as an intervening variable. The aim of this research is to analyze the influence of sales promotion and hedonic shopping motivation on impulse buying with positive emotion as an intervening variable for e-commerce customers . The method used in this research is quantitative with a questionnaire carried out systematically in accordance with the research objectives. The population in this study were Indonesian people who had used e-commerce for online shopping with 120 respondents. This research uses 5 Likert scales to measure variables when testing the validity and reliability of variables. This research was analyzed using PLS-based SEM. The research results show that (1) Sales promotion significant effect on impulse buying . (2) Hedonic shopping motivation has a significant positive effect on impulse buying. (3) Sales promotion positive influence on positive emotions.
Co-Authors Artha, Pande Putu Dwi Novigga AWATARA, I Gusti Agung Gede Usadhana BINTANG, Ni Kadek Ayu Surya Daru Asih Datrini , Luh Kade Dewi , Kadek Goldina Puteri DEWI, Anak Agung Ayu Rai Sukma DEWI, Kadek Goldina Puteri DEWI, Ni Luh Aria Sukma Dian Pramana ERAWAN, Putu Yuke Prabandari Evi Triandini FERAYANTI, Kadek Dewi Hapsari, Putu Indah I Gusti Ayu Ketut Giantari I Gusti Ngurah Surahman I Ketut Darma I Ketut Yogi Angga Pratama PUTRA I Made Sara I Made Wianto Putra I Putu Aditya Endra PRATAMA I Wayan Gde SARMAWA I Wayan Gede Suacana I Wayan Rideng I Wayan Wesna ASTARA I.A Pt. Santi Purnamawati ISWARA, A.A Ngurah KT Pradnyana Januba, Zia Beti Jero Wahyu ABDI Kadek Goldina Puteri Dewi Kadek Goldina Puteri DEWI Kadek Goldina Puteri Dewi Koyan, I Wayan M.Pd S.T. S.Pd. I Gde Wawan Sudatha . Made Dwika Dinda Damayanti Ni Kadek Linda Surlimna Ni Luh Mega Widiani Ni Luh Putu INDIANI Ni Luh Putu Indiani Ni Luh Putu Mita MIATI Ni Made Ayu Vidayani Permatasari Ni Putu Nila Evayanti Nila Evayanti Ni Putu Sinria FRANZA Ni Wayan Arika Putri Ni Wayan SITIARI Nyoman Yudhana Pratama, Gede Agus Surya PURNAMAWATI, Ida Ayu Putu Santi Putra, Ida Bagus Udaya Putu Ayu Desy Trisnadewi Darmawan Putu Ayu Sita Laksmi Putu Ngurah Suyatna Yasa Putu Ngurah Suyatna Yasa Raka, Anak Agung Gede Setini, Made Widiani, Ni Luh Mega Winanda, Ni Made Pramesi Dwi Yasa, Putu Ngurah Suyatna Yudhana, Nyoman