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All Journal Jurnal Bisnis dan Ekonomi Binus Business Review Jurnal Manajemen Indonesia Jurnal Mitra Manajemen Humaniora International Journal of Financial, Accounting, and Management International Journal of Economics, Business and Accounting Research (IJEBAR) JSMA (Jurnal Sains Manajemen dan Akuntansi) Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Riset Bisnis dan Manajemen Jurnal Industri Kreatif dan Kewirausahaan JBMR: Journal of Business and Management Review Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Social Service and Research Jurnal Ekonomi Jurnal Abdi Masyarakat Indonesia Jurnal Manajemen dan Profesional Journal of Social Research Jurnal Locus Penelitian dan Pengabdian Journal of Social Science Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW IIJSE The Eastasouth Journal of Social Science and Humanities Asian Journal of Social and Humanities International Journal of Economics, Management and Accounting Asian Journal of Management, Entrepreneurship and Social Science Jurnal Bisnis dan Pemasaran Digital Dynamics Social : International Journal of Social Sciences and Communication
Ratri Wahyuningtyas
Universitas Telkom
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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The Effect Of Social Media Marketing Grab Medan On Brand Equity With E-Satisfaction And E-Loyalty As Intervening Variables Dharma Shubita Devi Harahap; Ratri Wahyuningtyas; Anisah Firli
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.802

Abstract

The purpose of this study was to find out how much influence social media marketing carried out by Grab Medan has on brand equity through e-satisfaction and e-loyalty. This research is included in quantitative research with data collection methods in the form of questionnaires. The data analysis technique used is the Structural Equation Model (SEM) using the SmartPLS program. The statistical test results show that Grab Medan's social media marketing has a positive and significant effect on Grab's brand equity. This means that marketing carried out by Grab Medan online on its Instagram account can influence or increase brand equity at Grab Medan. The better the marketing done by Grab Medan on its Instagram account, the brand equity of Grab Medan will increase or get better. However, the increase in brand equity is also influenced by e-satisfaction and e-loyalty. E-Loyalty has the greatest influence in increasing brand equity, satisfaction and convenience for consumers in obtaining information and good service from Grab can form high e-loyalty from its users. The effect of e-satisfaction can be seen from the ease of accessing information, a good experience when accessing information, and consumer interest in the content provided by Grab Medan which can increase the e-satisfaction of its users.
Pengaruh Motivasi dan Disiplin Kerja terhadap Kinerja Karyawan UPTD Puskesmas Sukaraja Reksanti Raifilsa; Ratri Wahyuningtyas
JSMA Vol 15 No 2 (2023): JSMA (Jurnal Sains Manajemen dan Akuntansi)
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi STAN IM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37151/jsma.v15i2.122

Abstract

Penelitian ini memiliki tujuan0untuk mengetahui pengaruh motivasi dan disiplin kerja terhadap kinerja karyawan UPTD Puskesmas Sukaraja. Penelitiani ini menggunakan jenis penelitian0kuantitatif0dengan0teknik0pengambilan sampel yaitu sampel jenuh. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 60 responden. Hasil penelitian0diolah0dan dianalisis menggunakan analisis deskriptif dengan teknik analisis Structural Equation Model (SEM). Berdasarkan hasil0analisis0deskriptif untuk0motivasi dan disiplin kerja masuk dalam kategori sangat0baik serta kinerja masuk dalam kategori baik. Untuk hasil analisis0Structural0Equation0Model (SEM) dengan software0SmartPLS 30dilihat dari nilai path coefficient dan0t-statistic menunjukkan bahwa motivasi tidak berpengaruh signifikan terhadap kinerja karyawan, sedangkan disiplin kerja memiliki pengaruh signifikan terhadap kinerja karyawan.
Meningkatkan Kecerdasan Literasi Keuangan Anak Usia Dini Melalui Storytelling dan Fun Games di SD Margabakti Desa Pulosari Pangalengan Kabupaten Bandung Putri Fariska; Sunu Puguh Hayu Triono; Suhal Kusairi; Ratri Wahyuningtyas
Jurnal Abdi Masyarakat Indonesia Vol 4 No 2 (2024): JAMSI - Maret 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.1073

Abstract

Tujuan dari pengabdian masyarakat ini adalah memberikan edukasi kepada siswa SD margabakti desa pulosari pangalengan kabupaten bandung untuk meningkatkan literasi keuangan melalui storytelling dan fun games. Selain itu kegiatan ini merupakan rangkaian pengabdian kepada masyarakat bina desa pada desa, desa pulosari, pangalengan, kabupaten bandung. Seperti yang diketahui bahwa tingkat Indeks Ketahanan Ekonomi pada desa ini adalah sebesar 21% pada tahun 2023 lebih rendah dibandingkan dengan rasio lainnya, dimana salah satu indikator penilaian adalah akses kepada perbankan untuk itu pada kegiatan storytelling dan fun games ini akan diberikan edukasi tentang menabung di bank. Hasilnya adalah diketahui dari seluruh anak yang mengikuti edukasi untuk meningkatkan kecerdasan literasi keuangan yaitu sebanyak 50 orang murid belum memiliki akes kepada perbankan. Untuk itu edukasi ini menggunakan metode pemaparan dengan buku bergambar dan permainan sehingga anak-anak lebih mudah memahami maksud dan tujuan dari edukasi ini. Dapat kami simpulkan pada pelaksanaan abdimas ini anak-anak lebih nyaman menggunakan Bahasa daerah yang sering digunakan dalam Bahasa sehari-hari dimana mereka akan lebih mudah memahami maksud cerita yang diberikan terutama untuk padanan kosakata yang baru. Masukan yang kami ajukan kepada pemerintah desa, otoritas yang berwenang serpeti OJK serta industri perbankan bersama-sama mengadakan sosaliasi dengan membuka mini banking pada sekolah-sekolah yang akses perbankannya rendah, agar mereka dapat memiliki pengalaman langsung dalam menabung di bank.
ACCEPTANCE OF E-PERFORMANCE SYSTEMS USING THE TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH IN AN OUTSOURCHING COMPANY Zara Larasati; Imam Ali Yoda; Dr. Ratri Wahyuningtyas
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of technological development, digital-transformation is a widely implemented program in companies. One of the digital transformation applications implemented in the organization is the application of the e-performance jsystem in cleaning services at PT ISS Indonesia. The e-performances system is an Android-based applications system implemented by ISS to monitor the performance of cleaning service employees. The cleaning service carries out this e-performance filling daily to complete previously approved work orders/Service Level Agreements. So this study-aims to examine the acceptance of-the existing e-performance system at PT ISS Indonesia using the-technology acceptance model (TAM) approach. This study aims to determine the effects of perceived usefulness on attitude toward use, the effect of perceived ease of use on attitude toward use, the effect of attitude toward use on behavioral intention to use, and the effect of behavioral intention to use on actual system use e-performance in the TIMAH Energy Resources area. This study used a-questionnaires method by taking a sample of 158 people. This study used-quantitative methods and distributed questionnaires. Data processing uses the PLS (Partial Least Square) analysis-method, and this research method is taken from the basic theory of the Technology Acceptance Model (TAM) and its variables, namely perceived ease of use, perceived-usefulness, attitude toward use, behavioral-intention to use and actual-systems use. This study found that the four research hypotheses were acceptable, and the implementation of the e-performance system at PT ISS Indonesia was well-received in the field. Each variable influences the other to get the results of acceptance of using the e-performance system. Furthermore, it is hoped that the results of this research can be used as material for evaluation and consideration for companies in carrying out digital transformation. In addition, training employees, strengthening the e-performance system, and adding features to the e-performance system can increase the use of this e-performance system.
Beban Kerja dan Motivasi terhadap Kinerja Pegawai pada PT. PLN (Persero) UID Riau dan Kepulauan Riau UP3 Tanjungpinang Kyara Clarissa; Ratri Wahyuningtyas
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.6947

Abstract

The aim of this research is to identify factors that influence the workload and work motivation of employees at PT. PLN (Persero) UID Riau and Riau Islands UP3 Tanjungpinang. This research uses a questionnaire as a primary data collection instrument with a quantitative research approach. The research population is employees of PT. PLN (Persero) UID Riau and UP3 Riau Tanjungpinang Islands, and the entire population was sampled, with a total of 199 workers, using a saturated sampling approach. Descriptive analysis, validity testing, reliability testing, and hypothesis testing were carried out using Structural Equation Modeling (SEM-PLS) with Smartpls 3. The results showed that workload had an influence but was not significant on employee performance, while motivation had a significant influence on employee performance. . In conclusion, it is hoped that it can provide input for PT. PLN (Persero) UID Riau and Riau Islands UP3 Tanjungpinang in improving human resources, especially in terms of workload, motivation and employee performance. Keywords: Workload, Employee Performance, Motivation
Respond, Recovery, and Renew Strategies in Strengthening Competitiveness of Cooperatives After COVID-19 Pandemic in West Java Risris Rismayani; Ratri Wahyuningtyas; Ganjar Disastra
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10405

Abstract

The recent economic slump due to the COVID-19 pandemic causes major problems for cooperatives in West Java in maintaining their business activities. The pandemic significantly impacts the cooperatives and Small and Medium Enterprises (SMEs). Thus, developing strategies for cooperatives to recover, respond, and renew the issue becomes increasingly necessary. The research sought to contribute by developing alternative strategy recommendations for cooperatives in West Java, Indonesia. By doing so, it generated a competitive advantage in the post-pandemic industry. The research data were obtained through two main sources. Primary data came from Focus Group Discussion (FGD) activities involving cooperative stakeholders in West Java, consisting of cooperative managers, academicians, media, and government. Secondary data were taken from previous research. The collected data were analyzed using the Strength, Weakness, Opportunity, and Threat (SWOT analysis) approach to produce strategic recommendations visualized on the SWOT Matrix and categorized into Respond, Recovery, and Renew strategies. The results show five strategy alternatives to exploit opportunities with the cooperatives’ strengths (SO strategy). Seven strategy alternatives were identified to overcome the cooperatives’ weakness with external opportunities (WT). There are six strategy alternatives to anticipate external threats using cooperatives’ strengths (ST). Last, seven strategy alternatives are found to overcome both cooperatives’ weaknesses and external threats.
The Analysis of Perceived Organizational Support and Self Efficacy as Important Factors in Improving Employee Performance Decinta Najlaputri; Ratri Wahyuningtyas
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 01 (2024): Pebruary, Asian Journal of Management Entrepreneurship and Social Science ( AJ
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Currently, the world is undergoing significant changes, particularly in the economic sector. The competition among companies is escalating in this era of globalization. One of the frequently encountered issues is the adverse impact of resource mismanagement by companies, which can affect the performance outcomes of employees. The aim of this research is to analyze the importance of Perceived Organizational Support and Self Efficacy in enhancing Employee Performance at PT. Enerco RPO Internasional. The research employs a descriptive analysis method, targeting the employee population of PT. Enerco RPO Internasional. The sample consists of 73 respondents selected through simple random sampling. Data is collected through the distribution of questionnaires to the employees of PT. Enerco RPO Internasional. Based on the research findings, the author suggests that PT. Enerco RPO Internasional should consistently maintain and enhance Perceived Organizational Support and Self Efficacy to optimize the resulting performance.
Formulatıon Of Busıness Strategıes To Form A Learnıng Organızatıon at PT. XYZ Indra Gunawan; Ratri Wahyuningtyas
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The refined sugar processing industry is crucial for a nation's economy as it ensures the continuous availability of sugar for the food, beverage, and pharmaceutical industries, both domestically and internationally, leading to increased demand. Data indicates an annual increase of around 200,000 metric tons for domestic production in Indonesia. To meet this growing demand and industry changes, companies must seize opportunities by becoming learning organizations. This study evaluates the formation of a learning organization at PT. XYZ, examining external factors like politics, economy, society, and technology, and internal factors such as personal mastery, mental models, shared vision, team learning, and systemic thinking. The process uses SWOT analysis for both external and internal factors. Using a case study method, data were collected through in-depth interviews, observation, and secondary data. Interviewees included three individuals: a Factory Manager, a Division Head, a Manager, and a Section Head, focusing on both external and internal factors. The descriptive qualitative method revealed nine strategies, analyzed using EFE, IFE, IE, and SWOT matrices, and prioritized with the Quantitative Strategic Planning Matrix (QSPM). The highest priority strategy was team learning optimization with PDCA, QCC, CFT (Improvement), and Performance Review, Reward & Punishment, scoring a STAS of 3.93. This research offers evaluation and strategic guidance for forming learning organizations, supporting companies in capturing market growth opportunities and adapting to changes.
Competitive Strategy Analysis and Formulation of Selected Strategy Alternatives Through the Blue Ocean Strategy Approach at PT XYZ Heni Martanti; Ratri Wahyuningtyas
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.423

Abstract

PT XYZ is a dairy manufacturing company in an industry that has high competition. Products from PT XYZ are not satisfactory even though the price is competitive, so they often do not reach sales and revenue targets. This research aims to find out the internal and external conditions of PT XYZ and formulate the right strategy to compete in the market. This study uses a qualitative method with a case study approach, collecting primary data through interviews, questionnaires, and observations, as well as secondary data from company literature and other sources. Sampling was carried out by the purposive sampling method and the validity of the data was checked using source triangulation. Data analysis was carried out using various matrices such as IFE, EFE, IE, SWOT, and QSPM, as well as blue ocean strategies for the implementation of the right strategy. The results of the study show that the IFE matrix score is 2.607 and the EFE matrix score is 3.435, so that the position of PT XYZ on the SWOT diagram in quadrant II. From the results of the SWOT matrix, the company has 11 alternative strategies, including 4 SO strategies, 2 ST strategies, 3 WO strategies, 2 WT strategies. An alternative strategy that is the main priority based on the eval_uation of the QSPM matrix is product innovation. The recommended strategy for PT XYZ to face competition is to innovate products. By developing new dairy products that have added value or new variants, PT XYZ can differentiate itself from competitors in the dairy market. These innovative products can attract the attention of consumers who are looking for variety or additional benefits from dairy products. Through this innovative product, PT XYZ can increase sales and expand the market.
Marketing Strategy Analysis Using Swot And Qspm Matrix (Case Study On Guzzini Msmes) Azzahra, Qonitah; Wahyuningtyas, Ratri; Firli, Anisah
International Journal of Science, Technology & Management Vol. 5 No. 4 (2024): July 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i4.1124

Abstract

The number of Micro, Small, and Medium Enterprises (MSMEs) participating in the marketplace continues to increase from 2020. This research aims to determine the condition of internal environmental factors (strengths and weaknesses) and external environmental factors (opportunities and threats) in Guzzini and analyze and identify the right marketing strategy to apply to Guzzini using the SWOT and QSPM methods. This research uses qualitative methods whose nature and research objectives are categorized into descriptive research. The research results based on SWOT analysis show that 6 (six) alternative strategies can be implemented, namely 1 (one) SO (Strengths-Opportunities) Strategy to seize opportunities and overcome weaknesses and face various threats, 2 (two) WO (Weaknesses-Opportunities) Strategies to Minimize the company's internal weaknesses by exploiting Guzzini's external opportunities, 2 (two) ST (Strengths-Threats) Strategies to face or reduce the impact of external threats and 1 (one) WT (Weaknesses-Threats) Strategy to deal with threats that will be faced and reduce internal weaknesses. Determining Guzzini's strategy begins with understanding the strengths and weaknesses in Guzzini's internal environment and recognizing the opportunities and threats in Guzzini's external environment. Based on the SWOT analysis, six alternative marketing strategies can be used at Guzzini. Meanwhile, based on the QSPM analysis, the most suitable strategy is to carry out more creative promotional activities and reactivate offline and online stores simultaneously.
Co-Authors Adelia Farhani Romadhona Afdol, Riyadi Agus Sugiarto aji prabowo, wicky Andrieta Shintia Dewi Anisah Firli Aprisella, Rhienta Assyfa, Shalu Zanayya Azzahra, Qonitah Azzahra, Tasya Azzahra, Vilda Aprisa Christylia Gita Fairy Lukman Chusniah, Chusniah Deannes Isynuwardhana Decinta Najlaputri Dharma Shubita Devi Harahap Dillak, Vaya Juliana Erna Resmiatini Fanni Husnul Hanifa Faradisa, Najma El Ganjar Disastra Ganjar Mohamad Disastra Garnasih, Ahlan Novia Girzavania Nugrita Nugroho Grisna Anggadwita Hadianto, M. Sopian Hanifa, Fanni Heni Martanti Imam Ali Yoda Indra Gunawan Indriansyah Bagjana, Ricki Iskandar, Panca Pratama Krishna Kusumahadi Kurnia Kurnia KURNIA KURNIA, KURNIA Kyara Clarissa M. Sopian Hadianto Marhendra, Adhipa Martanti, Heni Muhammad Faqih Muhammad Muslih Muhammad Muslih Nana Supriatna Nida Nur Fauziah Pajrudin, Putra Muhammad Prasetyo, Iwan Putri Fariska Sugestie Putri, Selvira Nindya Reksanti Raifilsa Rifqi, Bayu Tinarta Rina Djunita Pasaribu Risris Rismayani, Risris Rizki, Siti Nurmutia Aulia Ruslan Ruslan Saktry, Nafido Hatmaja Suhal Kusairi Sunu Puguh Hayu Triono Ta'biul Kholiq Sarwana, Zulfi Tiarani, Amilia Widya Sastika Wilda Dwi Novan Wulansari, Agustina Zara Larasati