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Rulyanti Susi Wardhani
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Journal : Nusantara Science and Technology Proceedings

 1 
The Influence of ShopeePay and Shopee PayLater Features to Public Shopping Interest of the Bangka Belitung Islands Province on the Shopee Application Charisma Riskidilpha; David Stanley; Faradeska Amalia; Rulyanti Susi Wardhani
Nusantara Science and Technology Proceedings Multi-Conference Proceeding Series C
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2609

Abstract

This study aims to analyze the effect of the ShopeePay and Shopee PayLater features on the shopping interest of the people of the Bangka Belitung Islands Province on the Shopee application. The formulation of the problem in this study is whether the ShopeePay and Shopee PayLater features affect the shopping interest of the people in the Province of the Bangka Belitung Islands. The respondents used in this study are people in the Bangka Belitung Islands Province who use the Shopee application with the ShopeePay and Shopee PayLater features. The sample used in this study was 400 people divided into several districts and cities in the Province of the Bangka Belitung Islands. The distribution of the questionnaire was carried out directly by interviewing and using Google Forms to respondents who used the Shopee application. The type of research used in this research is quantitative research with an accidental sampling technique. The data analysis technique used in this study was multiple linear regression which was tested to test data quality, classical assumptions, and hypothesis testing. The results of the study illustrate that the ShopeePay and Shopee PayLater features affect the shopping interest of the people in the Province of the Bangka Belitung Islands on the Shopee application. The ShopeePay feature has a dominant influence on the ease of payment so it has a positive effect on people's shopping interest because Shopee PayLater provides solutions for payments with a later payment system to increase people's shopping interest.
Co-Authors - Arpian, - - Sri Prilmayanti Awaluddin, - A.A. Ketut Agung Cahyawan W Adelia, Revalina Dwi Afifah Alif Dio Setiawan Alim Bahri Alim Sholihin Alvina Rahmatania Amelia Amelia Andi Sylvana Andi Sylvana Andy Mulyana Angelika Anggraeni Yunita Aprillia, Anggi Arpian Arpian Athur Waga Ilhamsyah Ayu, I Gusti Ayu Dita Anggiya Dewi Bessek Tenri Ampa Charisma Riskidilpha Darus Altin David Reeve David Stanley Deninda Paquita De Angel Desy Yuliana Dalimunthe Desy Yuliana Dalimunthe, Desy Yuliana Devi Ayuni Devi Valeriani Dewi Pratiwi Dian P W Dinakara Anjani Dio Cahyono Duwi Agustina Dzarra Syadzwah Elis Elis Elis, Elis Erita Rosalina, Erita Erwandy Erwandy Erwandy, Erwandy Eva Ruliyana Faisal Akbar, Muhammad Faradeska Amalia Febriani Setijawan Fitra Hartini Fitra Hartini Fuadah, Lukluk Gani, Azza Faulin Gebby Epata Paulina Ghiri Basuki Putra Hamsani Hamsani, Hamsani Hari Sulistiyo Hartini, Fitra Hendri Warno Hengky Veru Purbolakseto Herawati Heriyanni Mashithoh ilham azis hidayatulah Indah Noviyanti Intiyas Utami Irgy Eza Farensyah Ivan Lesmana Ivan Lesmana Julia Julia Julia Julia Kelvin Frans Surbakti Kerin Wenabella Khadijah Khadijah Khaerah Amalia Liani, Yolan Linda Y Adii Luk Luk Fuadah Malle, Syarif Syharir Maya Yusnita Megatari, Nur Merlin Fitri Qhairunisa Minrohayati . ML. Astri Prehtin Noviana Muh Akil Rahman Muh. Akil Rahman Murtiadi Awaluddin Mutmainna, Aenun Nanu Hasanuh Nathalia Ningsih, Sherly Rahma Nirgahayu Nirgahayu Nirgahayu Nirgahayu, Nirgahayu Nizwan Zukhri Nursanita Putri Nurul Dewi Rahmawati Oniela Ramadhana Ulyasari Pajrianti, Eni Pebri Harto Rabhi Fathan Muhammad Rahmatania, Alvina Rahmi, Alyah Reniati Reniati Revalina Dwi Adelia Rinovian Rais Saadah Siddik Saputri, Angelia Sari Fatimah Mus Sherly Rahma Ningsih Siddik, Saadah Siti Annisa Wahdiniawati Solihin Sidik Sri Suartini Sri Widiastuti Suhdi, Suhdi Suhdi, Suhdi Sumar, Sumar Sumarlin Sumarlin Sumiyati Sumiyati SUMIYATI SUMIYATI Syarif Syharir Malle Sylvana, Andi Tanwir Taufik Taufik Vebtasvili Vebtasvili Vebtasvili Veronika, Vera waldimer pasaribu Wawan Irawan Wenni Anggita Wenni Anggita, Wenni Widya Febryari Anita Wudani, Lvilia Yokotani Yokotani YULIA AGUSTINA Yulia Agustina Yuliyana Yusnita*, Maya