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All Journal ETIKONOMI PROSIDING SEMINAR NASIONAL JDM (Jurnal Dinamika Manajemen) Gadjah Mada International Journal of Business Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) DIJB (Diponegoro International Journal of Business) Economac: Jurnal Ilmiah Ilmu Ekonomi SEIKO : Journal of Management & Business Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Journal of Enterprise and Development (JED) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Infotech: Jurnal Informatika & Teknologi JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Bina Bangsa Ekonomika Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Journal of Comprehensive Science Journal of Accounting and Finance Management (JAFM) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Journal of Economics and Social Sciences Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi IIJSE Jurnal Sistem Informasi dan Manajemen Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Riset Akuntansi dan Keuangan Indonesia JER Journal of Ekonomics, Finance, and Management Studies
Jati Waskito
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : PROSIDING SEMINAR NASIONAL

 1 
UPAYA MENINGKATKAN NIAT PEMBELIAN PRODUK RAMAH INGKUNGAN MELALUI NILAI, RESIKO, DAN KEPERCAYAAN TERHADAP PRODUK HIJAU Jati Waskito
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

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Abstract

This study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by considering the environmental friendliness of the product, the perception of the value of products, and the risk of products to enhance the consumer's intention to purchase green products. Survey methods to get 292 respondents. Using a structuralequations mode,  found that the public reward and risk products significantly influence consumers' willingness to buy green products. While the trust is not able to increase green purchasing their desires, and cannot be moderating appreciation green value and green risk to increase greenpurchasing green       Key Words: Green Purchasing, value, trust, risk
Co-Authors Achmad Yusuf Prasetyo Adhitya Kuncoro Mukti Adyansyah, Wafiyuddin Afianto, Rifai Apriture Agus Nugroho, Agus Ahmad Ikhwan Setiawan, Ahmad Ikhwan Akhmad Ihwan Setiawan Angellia, Anggi Anton Agus Setyawan Aprilianty, Estyana Puspita Aqshal, Muhammad Raihan Asri Laksmi Riani Asri Laksmi Riani Ayuandira, Ririn Banu Witono C Chuzaimah Cahyo, Ilham Nur Cantika, Ikeke Bunga Choirunnisa, Bella A. Chuzaimah Chuzaimah Chuzaimah Chuzaimah, Chuzaimah Dewangga Aji Wardana Eka Vina Damayanti Eka Wahyuni Estri Nastiti Farid Wajdi Farid Wajdi, M. Fitri Amalia Hanifah, Nisa Hari Wujoso Ilham Nur Cahyo Imronudin Imronudin Imronudin Imronudin Imronudin, I Intan Diah Maharamah Irmawati Irmawati Irmawati Irmawati Irmawati Irmawati Joko Suyono Jufendri Kussudyarsana Kussudyarsana Kussudyarsana Kussudyarsana Liandra Bunaiyya, Farkhan Lukman Hakim M, Adiyono Maulida Purwani Chusna Mirzam Arqy Ahmadi MUGI HARSONO Mugi Harsono Mulatta, Devayasmin Salsabila Nabil, Prinanda Abiyyu Novel Idris Abas Novi Galuh Pratiwi, Windi Nur Achmad Nurma Isnawati Nurmadani, Poppy Tensa Pratiwi, Erninda Hanna Ravisa Viningka Selsa Gitaya Rini Kuswati Rizky Marsha Febriyanti Rizqi Muhammad Sholeh Rosyidi, Deangga Yusuf Roza Aulina Hidayat Roza Aulina Hidayat S Soepatini Sahidi, Rosyid Saputra, M. Rafikhansa Dzaky Sari, Ella Ayu Puspita Satria Yudha Pratama Setiawan, Akhmad Ihwan Sofiardhani, Gramitha Solly Aryza Suyono, Joko Syafiqo, Ebida Inas Syakira, Aqila Jihan Syihabuddin, Muhammad Utama, Anas Dwi Wahyono Wahyono Wahyono Wahyono Wahyono, W Winda Linansya Zhafira, Hasna Zulfa Irawati, Zulfa