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Pengaruh Brand Awareness dan Word Of Mouth Terhadap Keputusan Pembelian Produk Makeup Somethinc Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pancasila Amelia, Della; Hermawati, Ati
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6297

Abstract

This study aims to analyze the effect of brand awareness and word of mouth on purchasing decisions of Somethinc makeup products among students of the Faculty of Economics and Business at Pancasila University. This research employs a quantitative method with a correlational approach. The sampling technique used was purposive sampling, involving 95 respondents. Data were collected through questionnaires using a Likert scale and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that brand awareness has a positive and significant effect on purchasing decisions. Word of mouth also has a positive and significant effect on purchasing decisions. Furthermore, brand awareness and word of mouth simultaneously have a significant effect on purchasing decisions of Somethinc makeup products. This study concludes that increasing brand awareness and positive word of mouth can enhance students’ purchasing decisions toward Somethinc makeup products.
Analysis of Microteaching Laboratory Development Model to Prepare Excellent Prospective Teachers Fathoni, Toto; Susilana, Rudi; Budiman, Nandang; Zaman, Badru; Mulyasari, Effy; Setiawan, Budi; Amelia, Della; Redzuan, Ikmal
DWIJA CENDEKIA: Jurnal Riset Pedagogik Vol 8, No 2 (2024): September 2024
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jdc.v8i2.91475

Abstract

This study aims to develop an effective microteaching laboratory model in preparing superior prospective teachers. This study was conducted through a series of stages, including needs analysis, model design, implementation, evaluation, and refinement. Needs analysis was conducted to understand the needs and expectations of microteaching course lecturers and prospective teachers regarding the microteaching practice experience. The design of the microteaching laboratory model involved the development of infrastructure, curriculum, guidelines, and supporting implementation procedures. The implementation of the model was carried out by involving course lecturers and prospective teachers in a structured microteaching practice implementation session. Evaluation was conducted to evaluate the effectiveness of the model based on predetermined criteria. Refinement was carried out to improve and enhance the model based on evaluation findings and to prepare prospective teachers well through structured simulation, reflection, and feedback experiences. The implication of this study is the importance of developing a learning model that is in accordance with the needs of prospective teachers to produce superior graduates in the education profession. The results of the study indicate that the development of a microteaching laboratory can improve the teaching skills of prospective teachers through simulation, reflection, and feedback provided in an environment that supports learning. The implication of this study is the importance of developing learning facilities and infrastructure that are in accordance with the needs of prospective teachers in developing their teaching skills.