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PENGARUH JAM KERJA, LAMA USAHA, LOKASI USAHA, DAN PENGGUNAAN DIGITAL MARKETING TERHADAP PENDAPATAN USAHA MIKRO Komang Ayu Widya Pramesti; Ni Nyoman Reni Suasih
E-Jurnal Manajemen Vol 12 No 9 (2023)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2023.v12.i09.p03

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh jam kerja, lama usaha, lokasi usaha dan penggunaan digital marketing terhadap pendapatan usaha mikro bidang fashion di Kota Denpasar. Penelitian ini dilakukan dengan menyebarkan kuisioner sebanyak 99 responden dan menggunakan metode penentuan sampel yaitu teknik accidental sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil dari penelitian ini menunjukkan bahwa secara simultan jam kerja, lama usaha, lokasi usaha dan penggunaan digital marketing berpengaruh signifikan terhadap pendapatan usaha mikro bidang fashion di Kota Denpasar. Jam kerja secara parsial berpengaruh positif dan signifikan terhadap pendapatan sedangkan lama usaha secara parsial berpengaruh positif dan tidak signifikan terhadap pendapatan usaha mikro bidang fashion di Kota Denpasar. Pelaku usaha mikro bidang fashion di Kota Denpasar yang berlokasi di klaster memperoleh rata-rata pendapatan lebih banyak dibandingkan dengan berlokasi di luar klaster dan pelaku usaha yang menggunakan digital marketing memperoleh rata-rata pendapatan lebih banyak dibandingkan dengan tidak menggunakan digital marketing. This study aims to analyze the effect of working hours, length of business, business location and use of digital marketing on the income of micro-businesses in the fashion sector in Denpasar City. This research was conducted by distributing questionnaires to 99 respondents and using the method of determining the sample, namely the accidental sampling technique. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that simultaneously working hours, length of business, business location and use of digital marketing have a significant effect on the income of micro-businesses in the fashion sector in Denpasar City. Working hours partially have a positive and significant effect on income while length of business partially has a positive and insignificant effect on the income of fashion micro-enterprises in Denpasar City. Micro business actors in the fashion sector in Denpasar City who are located in clusters earn an average income of more than those located outside the cluster and businesses that use digital marketing earn an average income of more than those who do not use digital marketing.
Strengthening The Role Of Village Apparatus In Efforts To Achieve Village SDGs Suasih, Ni Nyoman Reni; Setyari, Ni Putu Wiwin; Saskara, Ida Ayu Nyoman; Yuliarmi, Ni Nyoman; Marhaeni, Anak Agung Istri Ngurah
International Journal Of Community Service Vol. 2 No. 3 (2022): August 2022 (Indonesia - Malaysia - Kamboja)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i3.125

Abstract

Village SDGs are an integrated effort to realize villages without poverty and hunger, economic villages grow evenly, villages care about health, villages care for the environment, villages care about education, women-friendly villages, networked villages, and cultural response villages to accelerate the achievement of Village SDGs. The village apparatus is a party that will facilitate the implementation of activities driven by the village government. This community services aims to improve the understanding of the Mas Village apparatus regarding the SDGs and Village SDGs, also to evaluate the data collection and implementation of village SDGs through counseling and FGDs. The results of the implementation of the activity show that it is still necessary to update the data on the indicators of the achievement of the Mas Village SDGs so that the acquisition of the Mas Village SDGs score can increase. In addition, the understanding of the Mas Village apparatus has increased so that in the future village development planning will be allocated for economic recovery programs, supporting national priority programs, and new adaptations in accordance with village authorities.
Empowerment of Village Owned Enterprises (BUMDes) in the Context of Optimizing the Assets of Nyuhtebel Village, Manggis District, Karangasem Regency Marhaeni, A.A.I.N; Nyoman Yuliarmi, Ni; Nyoman Reni Suasih, Ni; Jati Primajana, Dewa; W Priyana Agus Sudharma, I; Sinthya Aryasthini M, Made; Made Putra Yasa, I
International Journal Of Community Service Vol. 2 No. 4 (2022): November 2022 (Indonesia - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v2i4.151

Abstract

Optimizing the assets owned by the village is very important in order to increase the welfare of the village community in a sustainable manner. Village-owned Enterprises (BUMDes) are village-owned business entities that have a very strategic role as a pillar of village hopes to improve the welfare of its people. In order for Bumdes to develop more quickly, Bumdes really need to be empowered according to their respective potentials. The purpose of this activity in general is to identify village potential that can be developed, find suitable business activities to implement, identify community needs that can be handled by BUMDes, encourage village community participation in BUMDes development. The methods used include observing village conditions, providing outreach to village communities, conducting interviews, and analyzing data obtained from these activities. The results of this activity are 1) Finding some tourism potential in Nyuhtebel Village. Such as jogging track, village library, Bukit Batu Gede, and BUMdes Café and Batu Madeg Beach; 2) Provide recommendations to Nyuhtebel Village officials regarding business activities that are suitable for implementation in the Village and in accordance with community needs, such as creating a business line as a supplier, this is in line with the environment of Nyuhtebel Village which coincides with the tourism sector. Thus, it is easier for tourism actors in the area to access purchases of supporting tourism needs such as vegetables, mineral water, kitchen equipment, toiletries, etc.; 3) recommend potential that is in accordance with the current conditions of the Village and the needs of the community so that BUMDes are expected to be able to improve community welfare. The potential for Nyuhtebel Village that is suitable for viewing the environment of Nyuhtebel Village as a tourism buffer zone is to create a business line related to tourism such as supplying hotel & restaurant needs; 4) Providing understanding to the community to actively participate in BUMDes and educating the community about the importance of BUMDes as a locomotive for accelerating village economic growth. Suggestions and requests from village officials, so that Community Service activities can evaluate both previous activities or strategic plans that have been designed by Nyuhtebel Village.
Strengthening Community-Based Tourism through Eco-Edu Tourism Innovation in Baha Village Suasih, Ni Nyoman Reni; Anandari, I Gusti Agung Ayu Apsari; Pratiwi, Ida Ayu Meisthya; Widiana, I Nyoman Wahyu; Sudharma, I Wayan Priyana Agus; Yasa, I Made Putra; Putra, I Putu Reza Krisna; Andriani, Ni Luh Ayu Dessy
International Journal of Research in Community Services Vol 6, No 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i2.995

Abstract

This community engagement programme aimed to enhance the capacity of tourism practitioners in Baha Tourism Village, located in Badung Regency, by adopting an eco-edu tourism innovation approach. Although Baha Village possesses strategic potential as a tourist destination, it currently faces three primary challenges: suboptimal institutional structures and human resources, limited innovation in tourism products, and weak marketing strategies. The activities conducted included educational outreach, focus group discussions (FGDs), and assessments of participants’ understanding through pre-tests and post-tests. The content focused on institutional strengthening, the development of tourism products based on local potential, and strategies for digital branding and marketing. The results indicated a significant improvement in participants' understanding of eco-edu tourism concepts and management practices. In addition, several innovative ideas for tourism development emerged, such as the creation of an educational flower garden and the exploration of wellness tourism opportunities. Evaluation of the programme also showed a positive response from participants, in terms of content quality, enthusiasm for further learning, and a strong commitment to applying the acquired knowledge. This initiative is expected to serve as an initial step towards the revitalisation of Baha Tourism Village, while also offering a potential model for sustainable village tourism development that directly empowers local communities.
Analysis of Production Scale and Input Elasticity of Clove Farming in Umejero Village, Busungbiu District, Buleleng Regency Ni Putu Eka Aprilia Dewi; Ni Nyoman Reni Suasih
International Journal of Economics, Management and Accounting Vol. 2 No. 4 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i4.825

Abstract

Plantation agriculture encompasses all activities involving the cultivation of specific crops and the commercialization of their products and services, supported by science, technology, capital, and management, with the aim of improving the welfare of plantation business actors and the wider community. This study aims to analyze the production scale, input elasticity, and factors affecting clove production in Umejero Village, Busungbiu District, Buleleng Regency. Given the high dependence of farmers on harvest outcomes and price fluctuations, this analysis is essential to understand the impact of economic and agronomic variables such as working capital, labor, land area, and selling price on production output. The study employs a quantitative method using multiple linear regression based on the Cobb-Douglas production function. Data were collected through questionnaires and interviews with clove farmers in Umejero Village using purposive sampling. The results indicate that all four variables simultaneously have a significant effect on clove production, with each variable also having a partial positive influence. The analysis of production scale shows increasing returns to scale, meaning that a proportional increase in all input factors leads to a more than proportional increase in output. The elasticity analysis indicates that capital input is elastic, suggesting that a small increase in capital leads to a disproportionately large increase in output. In contrast, labor, land area, and selling price are inelastic, implying that increases in these inputs result in only modest increases in output. These findings highlight the need for solid policy foundations and strategic initiatives to enhance clove productivity both at the farmer and local government levels. Furthermore, the study’s results are expected to assist farmers in making more informed and sustainable decisions in farm management, ultimately contributing to the improved welfare of clove-farming communities in the region.
Strengthening Community-Based Tourism through Eco-Edu Tourism Innovation in Baha Village Suasih, Ni Nyoman Reni; Anandari, I Gusti Agung Ayu Apsari; Pratiwi, Ida Ayu Meisthya; Widiana, I Nyoman Wahyu; Sudharma, I Wayan Priyana Agus; Yasa, I Made Putra; Putra, I Putu Reza Krisna; Andriani, Ni Luh Ayu Dessy
International Journal of Research in Community Services Vol. 6 No. 2 (2025)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v6i2.995

Abstract

This community engagement programme aimed to enhance the capacity of tourism practitioners in Baha Tourism Village, located in Badung Regency, by adopting an eco-edu tourism innovation approach. Although Baha Village possesses strategic potential as a tourist destination, it currently faces three primary challenges: suboptimal institutional structures and human resources, limited innovation in tourism products, and weak marketing strategies. The activities conducted included educational outreach, focus group discussions (FGDs), and assessments of participants’ understanding through pre-tests and post-tests. The content focused on institutional strengthening, the development of tourism products based on local potential, and strategies for digital branding and marketing. The results indicated a significant improvement in participants' understanding of eco-edu tourism concepts and management practices. In addition, several innovative ideas for tourism development emerged, such as the creation of an educational flower garden and the exploration of wellness tourism opportunities. Evaluation of the programme also showed a positive response from participants, in terms of content quality, enthusiasm for further learning, and a strong commitment to applying the acquired knowledge. This initiative is expected to serve as an initial step towards the revitalisation of Baha Tourism Village, while also offering a potential model for sustainable village tourism development that directly empowers local communities.
Influence of Education, Health Complaints, Dependence, and Family Support on The Work Participation of the Population Elderly Age in Denpasar City Mohammad Saif Al-Moreno; Ni Nyoman Reni Suasih
International Journal of Management Research and Economics Vol. 2 No. 2 (2024): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i2.1826

Abstract

The ever-increasing life expectancy rate has shown that there has been economic progress, environmental improvements and advances in science, especially due to advances in medical science. The higher life expectancy shows the increasing number of elderly people, which of course will influence the increase in the absorption of elderly labor itself. The aim of this research is to analyze the influence of education, health complaints, number of dependents, and family support simultaneously and partially on the work participation of the elderly population in Denpasar City. In this study, the number of samples taken was 100 elderly people from 69,323 elderly people in Denpasar City. The sampling method used was a non-probability sampling method with a purposive sampling technique combined with accidental sampling. The data analysis techniques used are descriptive statistical analysis test, classical assumption test, multiple linear regression analysis test, F test and t test. The research results show that education, health complaints, number of dependents, and family support simultaneously and significantly influence the work participation of the elderly population in Denpasar City. Education, number of dependents, and family support partially have a positive and significant effect on the work participation of the elderly population in Denpasar City, while health complaints partially have a negative and significant effect on the work participation of the elderly population in the City of Denpasar.
Perluasan Market Share UMKM DNK Selumbung Melalui Media Website Dan Fasilitasi Legalitas Produk Wijaya , Putu Yudy; Wibawa , I Putu Sastra; Suasih, Ni Nyoman Reni; Kawiana, I Gede Putu
Bhakti Persada Jurnal Aplikasi IPTEKS Vol. 7 No. 2 (2021): Bhakti Persada Jurnal Aplikasi IPTEKS
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/bp.v7i2.88-93

Abstract

Kelapa merupakan tanaman tropis yang tumbuh hampir di seluruh wilayah Indonesia dan memiliki banyak potensi ekonomi. UMKM DNK Selumbung berusaha memanfaatkan potensi perkebunan kelapa di Desa Selumbung untuk diolah menjadi VCO. Produk VCO dari UMKM DNK Selumbung mulai diminati dan dipasarkan secara konvensional. Oleh karena itu, pengabdian masyarakat ini bertujuan untuk menyediakan website bagi DNK Selumbung yang dapat diakses pada tautan https://dnkselumbung.com/. Website tersebut menjadi media untuk menyebarluaskan informasi mengenai unit usaha dan produk DNK Selumbung, serta dilengkapi dengan menu kontak pemilik. Selain sebagai media promosi, website ini juga membantu konsumen yang ingin membeli produk, serta pihak lain yang berencana untuk bermitra dengan DNK Selumbung (distributor produk). Melalui kegiatan pengabdian masyarakat ini, diberikan pemahaman kepada pemilik UMKM DNK Selumbung mengenai manajerial usaha secara sederhana serta memfasilitasi legalitas produk. Melalui pemanfaatan teknologi serta pemenuhan unsur legalitas usaha, DNK Selumbung diharapkan dapat semakin berkembang.
Mapping the Potential and the Development of Kendran as a Tourism Village Model in Bali Lestari, Ni Putu Nina Eka; Adi, I Nyoman Rasmen; Suasih, Ni Nyoman Reni; Sumantri, Alit
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 1 No 3 (2020): December 2020
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v1i3.143

Abstract

Purpose: (1) Compile a baseline study of the potential of tourist objects and attractions as well as the readiness of community participation in the Community Based Tourism development model and forms of collaboration with relevant stakeholders; (2) Strengthening institutional and community empowerment in developing Kendran Tourism Village, as a community-based tourism village; and (3) Establishment of cooperation models and policies that can be developed by local governments and related stakeholders. Research methods: the method of documentation, questionnaires, interviews, and FGD. The collected data was then analyzed using existing condition analysis techniques, ADO-ODTWA assessment, participatory rural analysis (PRA), SWOT analysis, MACTOR analysis, and MULTIPOL analysis. Findings: Kendran Village as a tourist village, as well as its readiness for development were quite potential. The main policies that need to be prioritized include increasing the capacity of rural communities, strengthening village tourism institutions, packaging attractions / attractions for creating branding, and expanding and maintaining markets. Implications: the development of a single destination tourist village is the creation of branding, while the policy to increase the capacity of rural communities has the highest value in the multiple destination tourist village scenario. Tourism development policy in the Province of Bali refers to the concept of sustainable and quality tourism, through various multi-sector policies.
Circular Economy Education Through Food Preparation as an Effort to Reduce Food Waste and Strengthen the Family Economy Suasih, Ni Nyoman Reni; Saskara, Ida Ayu Nyoman; Dewi, Made Heny Urmila; Purwanti, Putu Ayu Pramitha; Tisnawati, Ni Made; Saskara, Ida Ayu Gde Dyastari; Saraswati, I Gusti Ayu Prili
International Journal of Research in Community Services Vol. 5 No. 4 (2024)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i4.756

Abstract

Circular economy literacy efforts are important considering that the waste awareness index in Indonesia is still worrying. If we look at the data from the National Waste Management Information System (SIPSN), food waste dominates the composition of waste based on waste type, namely 40.2 percent. When looking at the source, it is known that households are the largest source of waste (38.3 percent). Considering these data and facts, preventive efforts need to be carried out at the household level, especially regarding food waste. This activity aims to provide education for mothers regarding the circular economy and food waste behavior to minimize food waste, especially in its preparation or better known as food preparation. It is also believed that this effort will have a positive impact on the family's economy. This activity is carried out through the outreach method, and is also accompanied by a pre-test and post-test as a form of evaluation. The locus of the activity will be carried out in Batuan Village, Sukawati District, Gianyar Regency, targeting the local village PKK (family welfare empowerment) team. The aim is that information and activity materials can be distributed and implemented widely. After comparing the results of the pre-test and post-test, it was discovered that there had been an increase in service participants' understanding of the circular economy and food preparation. It is certainly important to continue this activity, one of which is through assistance in preparing circular economy programs through the PKK.
Co-Authors Ali, Jati Kasuma Alit Sumantri Anak Agung Bagus Ngurah Nararya Nata Anak Agung Gede Oka Wisnumurti Anak Agung Istri Ngurah Marhaeni Anandari, I Gusti Agung Ayu Apsari Andriani, Ni Luh Ayu Dessy Dibihantoro, Fino Rihab Fino Rihab Dibihantoro Guterres, Vicente Manuel Luis Herdina Selviani Tamba Hieke, Hubert Hutabarat, Wilda Br I Gede Putu Kawiana I Gede Putu Kawiana I Gede Putu Kawiana I Kadek Noppi Adi Jaya I Ketut Sudama I Ketut Sudibia I Made Endra Kartika Yudha I Made Yullyantara Saputra I Nyoman Mahaendra Yasa I Nyoman Mahaendra Yasa I Nyoman Rasmen Adi I Nyoman Taun I Nyoman Wahyu Widiana, I Nyoman Wahyu I Putu Sastra Wibawa I Putu Suhartika Ida Ayu Meisthya Pratiwi Ida Ayu Nyoman Sakara Ida Ayu Nyoman Saskara Ida Bagus Purbadharmaja Jati Primajana, Dewa Kadek Eka Jayanthi, Ni Kadek Helia Rayani Kadek Oki Sanjaya Komang Ayu Widya Pramesti Kristanti, Ni Kadek Sania Made Dwi Setyadhi Mustika Made Heny Urmila Dewi Made Kembar Sri Budhi Made Putra Yasa, I Mohamad Suryadi Mohammad Saif Al-Moreno Ni Luh Gede Arma Ningsih Ni Luh Karmini Ni Made Nia Widiani Ni Made Tisnawati Ni Nyoman Yuliarmi Ni Putu Eka Aprilia Dewi Ni Putu Nina Eka Lestari Ni Putu Premierita Haryanti Ni Putu Wiwin Setyari Nopiari, Ni Nengah Nyoman Yuliarmi, Ni Pradnyadewi, Diah Putra, I Putu Reza Krisna Putu Ayu Pramitha Purwanti Putu Yudi Wijaya Putu Yudy Wijaya Rahutami, Ni Kadek Diah Renita Evelinda Sa-U, Samsoo Santana Putra A, Made Saraswati, I Gusti Ayu Prili Saskara, Ida Ayu Gde Dyastari Shita Sinthya Aryasthini M, Made Suasthi, I Gusti Ayu Sudharma, I Wayan Priyana Agus Sumantri, Alit W Priyana Agus Sudharma, I Wibawa , I Putu Sastra Widya Putri, Eka Febrina Wijaya , Putu Yudy Wijaya, Putu Yudy Yasa, I Made Putra