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All Journal Jurnal Teori dan Praksis Pembelajaran IPS Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management Syntax Idea Journal of Social Science Economics and Digital Business Review Vocational : Jurnal Inovasi Pendidikan Kejuruan Literacy: Jurnal Pendidikan Ekonomi Journal of the Community Development in Asia Journal of Social Science International Journal of Multidisciplinary Approach Research and Science Ekopedia: Jurnal Ilmiah Ekonomi
Edwin Wantah
Universitas Negeri Manado
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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PENGEMBANGAN MATERI PENGELOLAAN KEUANGAN BAGI PELAKU UMKM DI DESA LALUMPE KECAMATAN KOMBI KABUPATEN MINAHASA Gabriella Mewoh; Edwin Wantah; Herman Dolonseda
Literacy: Jurnal Pendidikan Ekonomi Vol 6 No 2 (2025): Literacy:Jurnal Pendidikan Ekonomi
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/gqyq9v27

Abstract

ABSTRAK Tujuan penelitian ini Mengidentifikasi permasalahan yang di hadapi dan Menyusun Materi Pengelolaan Keuangan bagi pelaku Usaha Kecil Menengah dan Koperasi di Desa Lalumpe Kecamatan Kombi Kabupaten Minahasa. Produk materi pengelolaan keuangan UMKM berhasil disusun dengan proses pengembangan Four D, dengan tahapan identifikasi masalah dan analisis kebutuhan pengembangan, desain prototipe dan materi pengelolaan keuangan UMKM, uji coba produk serta revisi produk materi pengelolaan keuangan UMKM. Materi yang di kembangkan yaitu materi Pengelolaan keuangan UMKM, Mengelola Aliran Keuangan, Menabung, Mengelola Hutang Pinjaman. Uji coba materi pengelolaan keuangan UMKM ini di katakan sangat efektif karena bisa dapat dengan mudah di pahami oleh subjek Uji coba yaitu Pelaku UMKM dengan di lihat dari pelaksanaan siklus Uji Coba Produk Pengembangan Materi Pengelolaan Keuangan UMKM yang hanya di laksanakan 1 kali siklus Action Reseaarch sudah menghasilkan pemahaman dan literasi materi pengelolaan keuangan bagi pelaku UMKM Koperasi di Desa Lalumpe Kecamatan Kombi Kabupaten Minahasa. Kata kunci : Indentifikasi Masalah Pengelolaan Keuangan UMKM, Materi Pengelolaan Keuangan UMKM ABSTRACT The purpose of this study is to identify the problems faced and compile financial management materials for small and medium enterprises and cooperatives in Lalumpe Village, Kombi District, Minahasa Regency. The UMKM financial management material product was successfully compiled through the Four D development process, with stages of problem identification and development needs analysis, prototype design and UMKM financial management material, product trials and revision of UMKM financial management material products. The materials developed are UMKM financial management materials, managing financial flows, saving, managing loan debts. The trial of this UMKM financial management material is said to be very effective because it can be easily understood by the trial subjects, namely UMKM actors, as seen from the implementation of the UMKM Financial Management Material Development Product Trial cycle which was only carried out 1 time. The Action Research cycle has produced an understanding and literacy of financial management materials for UMKM Cooperative actors in Lalumpe Village, Kombi District, Minahasa Regency. Keywords: Identification of UMKM Financial Management Problems, UMKM Financial Management Materials
STRATEGI PENJUALAN KUE MELALUI MEDIA SOSIAL FACEBOOK DI DESA MOGOYUNGGUNG 2 KECAMATAN DUMOGA KABUPATEN BOLAANG MONGONDOW Iwan Kandori; Edwin Wantah; Kristian Langi
Literacy: Jurnal Pendidikan Ekonomi Vol 6 No 2 (2025): Literacy:Jurnal Pendidikan Ekonomi
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/j3yh5j36

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis strategi penjualan kue melalui media sosial facebook di desa mogoyunggung 2 kecamatan dumoga kabupaten bolaang mongondow. Lokasi Penelitian berada di desa mogoyunggung 2 kecamatan dumoga kabupaten bolaang mongondow, Sumber data yaitu data Primer dan Sekunder, Teknik pengumpulan data yang digunakan penulis adalah reduksi data, penyajian data dan penarikan kesimpulan. Analisa SWOT digunakan juga sebagai alat bantu untuk melihat gambaran lengkap dari strategi pemasaran. Hasil penelitian disimpulkan bahwa usaha kue ini punya potensi besar untuk berkembang lewat Facebook. Produk yang enak, harga terjangkau, dan pelayanan yang baik jadi kekuatan utama. Perlu ditingkatkan dalam hal promosi digital, membuat tampilan iklan yang lebih menarik dan aktif promosi secara konsisten. Dengan memanfaatkan peluang yang ada dan terus menjaga kualitas, usaha ini bisa bersaing dan meningkatkan penjualannya. Kata Kunci: Strategi Penjualan Kue, Media Sosial Facebook. ABSTRACT This study aims to analyze the strategy of selling cakes through social media Facebook in Mogoyunggung Village 2, Dumoga District, Bolaang Mongondow Regency. The research location is in Mogoyunggung Village 2, Dumoga District, Bolaang Mongondow Regency. Data sources are Primary and Secondary data. Data collection techniques used by the author are data reduction, data presentation and drawing conclusions. SWOT analysis is also used as a tool to see a complete picture of the marketing strategy. The results of the study concluded that this cake business has great potential to develop through Facebook. Delicious products, affordable prices, and good service are the main strengths. It needs to be improved in terms of digital promotion, making more attractive advertising displays and consistently actively promoting. By taking advantage of existing opportunities and continuing to maintain quality, this business can compete and increase its sales. Keywords: Cake Sales Strategy, Facebook Social Media.
Co-Authors Adji, Putri Nadia Anjelia Agnes Rooroh Alen Ch Manongko Allen A. CH. Manongko Andika Putra Lapasisi Andika Putra Lapasisi Anggraeni Kindangen Arie Frits Kawulur Arie Kawulur Cecilia Kewo Cecilia Kewo Cecilia Lelly Kewo Cecilia. L Kewo Christian D.D. Ondang Christian EM Pelealu Cleimen M. Gerungan Devyano Ranti Dolonseda, Herman Feki. F. Poluan Freddy .S Kawatu Freddy Kawatu Freddy Kawatu Freddy Kawatu Freddy S. Kawatu Gabriella Mewoh Gaghana, Lidia Gloria Wariki Harkinal Mikly Hasan, Sri Wahyuni Herman Dolonseda Herman Dolonseda Herman Philips Dolonseda Iwan Kandori Iwan Kandori Jackson Joshua Bawole Jefri Tumimomor Jently F. Tamailang Jerrry Wuisang Jerrry Wuisang Jerry R.H Wuisang Jerry Rommy Herter Wuisang Jerry Wuisang Jodi Stenly Tangkau Johny Taroreh Johny Taroreh Joseph Kambey Joubert Dame Joubert Dame Joubert M. Dame Julius Octavianus Elean Kambey, Joseph Karundeng, Feibe Kristian Langi Langi, Jessy Lapasisi, Andika Putra Lihard S. Lumampow Lihart Lumapow Listriyanti Palangda Listriyanti Palangda Lombogia, Winda Makaliwe, Niny Mandang, Andreas S Meike B Mamentu Meike Mamentu Mikly, Harkinal Milka Najoan Milka Najoan Mohammad Reza Mandagi Mona Pratiwi Silvi Movita O. Deeng Nadia Sualang Nikolas Fajar Wuryaningrat Novalyna Vera Trisnawaty Hutabarat Olivia Lalamentik Olvie Lalamentik Patricia Rakian Pietra Hadibrata Putri Nadia Anjelia Adji Ranti, Devyano V.F. Regina Pakasi Riedel Tumilantouw Risye Pangkey Salam, Aneke Serlita Unya Sheeren.T E Tendur Siane Diana Sahari Sinoritha, Julia Sinta Kusmawati Kusnady Sjeddie Watung Steber Kantu Steber Kantu Sualang, Nadia Susana A.P Sumuweng Synthia Lolaen Tamboto, Henry Jeheskiel Daniel Tani, Jonathan P. S. Taroreh, Johny Tesalonika Zaveria Supit Tesalonika Zaveria Supit Tineke M Sumual Tinneke Evie Meggy Sumual Tirtania Sasea Tiwow, Nona Valentino G. Kodoatie Winda Lombogia Windi Sompotan Wungow, Oktavia J. A. Yanny JG Wowor Yati Feisy Mogea Yati Feisy Mogea Yossi Christian Korah