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All Journal Jurnal Teori dan Praksis Pembelajaran IPS Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management Syntax Idea Journal of Social Science Economics and Digital Business Review Vocational : Jurnal Inovasi Pendidikan Kejuruan Literacy: Jurnal Pendidikan Ekonomi Journal of the Community Development in Asia Journal of Social Science International Journal of Multidisciplinary Approach Research and Science Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Edwin Wantah
Universitas Negeri Manado
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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STRATEGI PENJUALAN KUE MELALUI MEDIA SOSIAL FACEBOOK DI DESA MOGOYUNGGUNG 2 KECAMATAN DUMOGA KABUPATEN BOLAANG MONGONDOW Iwan Kandori; Edwin Wantah; Kristian Langi
Literacy: Jurnal Pendidikan Ekonomi Vol 6 No 2 (2025): Literacy:Jurnal Pendidikan Ekonomi
Publisher : Jurusan Pendidikan Ekonomi Fakultas Ekonomi dan Bisnis UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/j3yh5j36

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis strategi penjualan kue melalui media sosial facebook di desa mogoyunggung 2 kecamatan dumoga kabupaten bolaang mongondow. Lokasi Penelitian berada di desa mogoyunggung 2 kecamatan dumoga kabupaten bolaang mongondow, Sumber data yaitu data Primer dan Sekunder, Teknik pengumpulan data yang digunakan penulis adalah reduksi data, penyajian data dan penarikan kesimpulan. Analisa SWOT digunakan juga sebagai alat bantu untuk melihat gambaran lengkap dari strategi pemasaran. Hasil penelitian disimpulkan bahwa usaha kue ini punya potensi besar untuk berkembang lewat Facebook. Produk yang enak, harga terjangkau, dan pelayanan yang baik jadi kekuatan utama. Perlu ditingkatkan dalam hal promosi digital, membuat tampilan iklan yang lebih menarik dan aktif promosi secara konsisten. Dengan memanfaatkan peluang yang ada dan terus menjaga kualitas, usaha ini bisa bersaing dan meningkatkan penjualannya. Kata Kunci: Strategi Penjualan Kue, Media Sosial Facebook. ABSTRACT This study aims to analyze the strategy of selling cakes through social media Facebook in Mogoyunggung Village 2, Dumoga District, Bolaang Mongondow Regency. The research location is in Mogoyunggung Village 2, Dumoga District, Bolaang Mongondow Regency. Data sources are Primary and Secondary data. Data collection techniques used by the author are data reduction, data presentation and drawing conclusions. SWOT analysis is also used as a tool to see a complete picture of the marketing strategy. The results of the study concluded that this cake business has great potential to develop through Facebook. Delicious products, affordable prices, and good service are the main strengths. It needs to be improved in terms of digital promotion, making more attractive advertising displays and consistently actively promoting. By taking advantage of existing opportunities and continuing to maintain quality, this business can compete and increase its sales. Keywords: Cake Sales Strategy, Facebook Social Media.
Development of MSME Economic Empowerment Materials in the New Normal in Matuari District, Bitung Winda Lombogia; Lihart Lumapow; Cecilia Kewo; Edwin Wantah; Jerry Wuisang
Journal of The Community Development in Asia Vol 5, No 1 (2022): January 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v5i1.1380

Abstract

The purpose of this study is to identify the problems faced by Micro, Small and Medium Enterprises (MSMEs) in the new normal and arrange materials for their economic empowerment in the Matuari District, Bitung City. After conducting a content development, the MSME economic empowerment material product was successfully compiled with the Four D development process, with the stages of problem identification and analysis of development needs, prototype design and material, product testing, and product revision. The material developed is the economic empowerment of MSMEs with an outline of characteristics and principles of entrepreneurship, entrepreneurial creativity and innovation, how to get business capital, family financial management, and online marketing. The trial of this MSME economic empowerment material is highly effective.
Pengaruh Lokasi dan Citra Sekolah Terhadap Keputusan Siswa Memilih Sekolah (Studi Kasus di SMA Katolik Rex Mundi Manado) Ricaldo G. W. Larumpaa; Edwin Wantah; Aneke A. Salam
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/585j6s82

Abstract

The purpose of this research is to determine the impact of location and reputation on students' school choices (Case Study at Rex Mundi Catholic High School Manado). This research uses a quantitative approach and uses primary data through distributing questionnaires to students at Rex Mundi Catholic High School Manado. The results of the research obtained a multiple linear regression equation Ŷ = 2.523 + 0.557 X₁ + 0.462 X₂. Since the t-test results prove that using partial variables the location of the school has a significant impact on students' school choices using the calculated t value > t table is (3.486 > 1.984), the reputation of the school has a significant impact on students' school choices using the calculated t value > t table is (2.889 > 1.984). Then since the F-test results prove that the location of the school and the reputation of the school simultaneously have a significant impact on students' school choices at Rex Mundi Catholic High School Manado using the calculated F value is quite large since F table is (59.23 > 3.09) using a significance value of 0.000 < 0.05. Based on the analysis, it can be concluded that school location and reputation have a significant impact, both partially and simultaneously, on students' choices in choosing a school at Rex Mundi Catholic High School in Manado.
Co-Authors Adji, Putri Nadia Anjelia Agnes Rooroh Alen Ch Manongko Allen A. CH. Manongko Andika Putra Lapasisi Andika Putra Lapasisi Aneke A. Salam Anggraeni Kindangen Arie Frits Kawulur Arie Kawulur Cecilia Kewo Cecilia Kewo Cecilia Lelly Kewo Cecilia. L Kewo Christian D.D. Ondang Christian EM Pelealu Cleimen M. Gerungan Devyano Ranti Dolonseda, Herman Feki. F. Poluan Freddy .S Kawatu Freddy Kawatu Freddy Kawatu Freddy Kawatu Freddy S. Kawatu Gabriella Mewoh Gaghana, Lidia Gloria Wariki Harkinal Mikly Hasan, Sri Wahyuni Herman Dolonseda Herman Dolonseda Herman Philips Dolonseda Iwan Kandori Iwan Kandori Jackson Joshua Bawole Jefri Tumimomor Jently F. Tamailang Jerrry Wuisang Jerrry Wuisang Jerry R.H Wuisang Jerry Rommy Herter Wuisang Jerry Wuisang Jodi Stenly Tangkau Johny Taroreh Johny Taroreh Joseph Kambey Joubert Dame Joubert Dame Joubert M. Dame Julius Octavianus Elean Kambey, Joseph Karundeng, Feibe Kristian Langi Langi, Jessy Lapasisi, Andika Putra Lihard S. Lumampow Lihart Lumapow Listriyanti Palangda Listriyanti Palangda Makaliwe, Niny Mandang, Andreas S Meike B Mamentu Meike Mamentu Mikly, Harkinal Milka Najoan Milka Najoan Mohammad Reza Mandagi Mona Pratiwi Silvi Movita O. Deeng Nadia Sualang Nikolas Fajar Wuryaningrat Novalyna Vera Trisnawaty Hutabarat Olivia Lalamentik Olvie Lalamentik Patricia Rakian Pietra Hadibrata Putri Nadia Anjelia Adji Ranti, Devyano V.F. Regina Pakasi Ricaldo G. W. Larumpaa Riedel Tumilantouw Risye Pangkey Salam, Aneke Serlita Unya Sheeren.T E Tendur Siane Diana Sahari Sinoritha, Julia Sinta Kusmawati Kusnady Sjeddie Watung Steber Kantu Steber Kantu Sualang, Nadia Susana A.P Sumuweng Synthia Lolaen Tamboto, Henry Jeheskiel Daniel Tani, Jonathan P. S. Taroreh, Johny Tesalonika Zaveria Supit Tesalonika Zaveria Supit Tineke M Sumual Tinneke Evie Meggy Sumual Tirtania Sasea Tiwow, Nona Valentino G. Kodoatie Winda Lombogia Windi Sompotan Wungow, Oktavia J. A. Yanny JG Wowor Yati Feisy Mogea Yati Feisy Mogea Yossi Christian Korah