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All Journal Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ilmu Manajemen Terapan (JIMT) ADPEBI International Journal of Business and Social Science Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business
syahmardi yacob
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Job Crafting Sebagai Fakor Mediasi Pada Kepribadian The Big Five Model Terhadap Kinerja Pegawai Polres Batanghari Saryono, Saryono; Amin, Shofia; Yacob, Syahmardi
Jurnal Ilmu Manajemen Terapan Vol. 4 No. 1 (2022): Jurnal Ilmu Manajemen Terapan (September - Oktober 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v4i1.1164

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh Job Crafting Sebagai Faktor Mediasi Pada Kepribadian The Big Five Model Terhadap Kinerja Pegawai Di Polres Batanghari. Penelitian ini merupakan penelitian kausalitas dengan menggunakan pendekatan kuantitatif dengan responden sebanyak 86 personel Polres Batanghari. Teknik pengambilan data menggunakan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini yaitu Structural Equation Model-Partial Least Square (SEM-PLS) dengan bantuan SmartPLS untuk menganalisis data dan menguji hipotesis. Hasil penelitian menunjukkan bahwa Kepribadian The Big Five Model berpengaruh signifikan terhadap kinerja, Kepribadian The Big Five Model berpengaruh signifikan terhadap Job Crafting, Job Crafting berpengaruh signifikan terhadap kinerja, Kepribadian The Big Five Model berpengaruh signifikan terhadap Kinerja melalui Job Crafting, artinya Job Crafting mampu memediasi kepribadian The Big Five Model terhadap kinerja.
PARTISIPASI MASYARAKAT DESA MARO SEBO MELALUI KEGIATAN PENGEMBANGAN EKONOMI KREATIF Setiawati, Rike; Yacob, Syahmardi; Wediawati, Besse; Syafri, Rista Aldilla; Rizkullah, Dzaki Achmad
JUAN: Jurnal Pengabdian Nusantara Vol. 1 No. 4 (2024): Oktober 2024
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v1.i4.68

Abstract

Kreativitas harus selalu diupayakan oleh pelaku usaha baik usaha mikro, kecil maupun menengah (UMKM) dalam mewujudkan kesinambungan usaha dan menghadapi kompetitior dunia bisnis. Kegiatan pengabdian kepada masyarakat ini dilakukan di Desa Maro Sebo, Kecamatan Jambi Luar Kota, Kabupaten Muaro Jambi. Selama hampir 2 (dua) tahun masyarakat telah menghasilkan beberapa produk yang siap di jual, memiliki website desa dengan tujuan memberi informasi kepada masyarakat di luar desa akan keberadaan dan potensi yang ada di desa. Namun mitra masih kurang memahami pengelolaan usaha yang baik dan penciptaan ekonomi kreatif untuk membangun wisata desa. Oleh karenanya melalui kegiatan pengabdian ini, masyarakat diberikan pemahaman tentang manajemen usaha dan ekonomi kreatif untuk membangun wisata desa yang bertujuan agar masyarakat desa dapat memahami serta mengaplikasikan pengembangan destinasi wisata dengan mengelola ekonomi kreatif di desa. Kegiatan ini dimulai dari sosialisasi, FGD, edukasi, pemberdayaan kepada mitra masyarakat, remaja, ibu-ibu pelaku usaha desa Maro Sebo. Masyarakat desa memiliki banyak alasan untuk mempelajari manajemen usaha dan ekonomi kreatif, terutama dalam konteks pariwisata desa karena ke depannya berguna untuk mengembangkan usaha, meningkatkan pendapatan, mengembangkan fasilitas dan potensi desa wisata, peningkatan kualitas hidup masyarakat desa serta pelestarian budaya dan lingkungan. 
MODEL LOYALITAS KONSUMEN BRILINK : SUATU PERSPEKTIF DARI BRAND IMAGE DAN KUALITAS PELAYANAN MELALUI KEPUASAN KONSUMEN DI PT. BANK RAKYAT INDONESIA (PERSERO) TBK. KANTOR CABANG JAMBI Diandri, Azkar; Yacob, Syahmardi
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.33395

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi pengaruh Brand Image dan Kualitas Pelayanan terhadap Loyalitas Konsumen melalui Kepuasan Konsumen Brilink pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Jambi. Alat Analisis yang digunakan adalah analisis PLS. Hasil penelitian menunjukkan Brand Image berpengaruh positif dan signifikan terhadap Kepuasan konsumen, Kualitas Pelayanan berpengaruh signifikan dan positif terhadap Kepuasan konsumen, Brand Image tidak berpengaruh signifikan terhadap Loyalitas Konsumen, Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Loyalitas Konsumen, Kepuasan konsumen berpengaruh positif dan signifikan terhadap Loyalitas Konsumen, Brand Image berpengaruh positif dan signifikan terhadap Loyalitas Konsumen dan Kualitas Pelayanan berpengaruh signifikan dan positif terhadap Loyalitas Konsumen pada PT. Bank Rakyat Indonesia (Persero) Tbk. Kantor Cabang Jambi.
EXPLORING THE TRANSITION OF SMART ELECTRICITY USERS TO GREEN CONSUMERS: AN OPEN KNOWLEDGE MAPS ANALYSIS Pasaribu, Johni Paul Karolus; Johannes, Johannes; Yacob, Syahmardi; Octavia, Ade
Journal of Business Studies and Management Review Vol. 8 No. 1 (2024): JBSMR, Vol 8 No.1 December 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v8i1.36628

Abstract

The era of technology and smart electricity is a technological advancement for households that use smart electricity. This research aims to discover the potential of smart electricity users to become green consumers. Therefore, we use the Open Knowledge Map platform to find out the behaviour of smart electricity users using cluster visualisation. The data used are research papers from 2013 to 2022. Hence, we found 11 clusters of related articles. The main focus of the research cluster is the social behaviour, construction user, and consumer behaviour cluster, which is related to green consumer behaviour from the behaviour of households using smart electricity. Furthermore, we have confirmed the potential household smart electricity users to become green consumers. Therefore, we have a construction related to the potential of smart electricity user households to become green consumers for further research.
Introduksi Teknik Branding dan Packaging Sebagai Upaya Meningkatkan Kemampulabaan di Desa Mekarjaya Kecamatan Betara Kabupaten Tanjung Jabung Barat Yacob, Syahmardi; Johannes, Johannes
Jurnal Karya Abdi Masyarakat Vol. 3 No. 1 (2019): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.99 KB) | DOI: 10.22437/jkam.v3i1.7001

Abstract

Kopi Liberika Tungkal Komposit (LIBTUKOM) merupakan kopi khas dan ikon parawisata bagi Kabupaten Tanjung Jabung Barat. Kecamatan Betara adalah salah satu kecamatan sentra kopi Libtukom namun hasilnya masih sangat rendah karena seluruh pengolahan kopi masih dilakukan secara tradisional. Akibatnya, produksi yang dapat dipasarkan masih sedikit, atribut-atribut kopi bubuk juga masih sangat simple. Keadaan ini menyebabkan pemasaran hanya di sekitar Kabupaten ini. Sedangkan Program pemerintah Kabupaten untuk meningkatkan hasil kopi dari aspek hulu dan hilir di pusatkan di kecamatan ini. Sesuai dengan itu, kegiatan Pengabdian kepada Masyarakat ini akan dilaksanakan di Desa Mekar Jaya, Kecamatan Betara, pada Kelompok Usaha Bersama (KUB) Kopi Sri Utomo dan Sido Muncul. Branding dan Packaging, merupakan suatu hal yang sangat krusial bagi suatu produk untuk dipasarkan secara komersil. Teknik pemberian Branding dan packaging yang baik tentunya akan memberi daya ungkit dalam upaya meningkatkan kemampuan laba bagi suatu produk. Berkaitan dengan hal tersebut, KUB Kopi Sri Utomo dan Sido Muncul diberikan pemahaman dan pengetahuan untuk teknik Branding dan Packaging produk kopi liberika yang mereka hasilkan. Saat ini walaupun telah diberikan merek dan kemasan, namun masih sederhana dan tidak memberikan awareness yang kuat di benak konsumen penikmat kopi baik yang ada di Jambi maupun di luar Jambi, padahal dari sisi kualitas produk kopi liberika yang dihasilkan cukup memiliki rasa yang unik dan berbeda dari jenis kopi yang sudah ada. Selain masalah produksi yang telah disebutkan sebelumnya juga masalah pemasaran terutama atribut kopi yang sangat simple, sehingga telah dilakukan pendampingan secara inhouse training tentang teknik branding dan packaging untuk memberikan nilai yang lebih dalam meningkatkan kemampuanlabaan bagi kedua KUB Kopi Sri Utoma dan Sido Muncul.
DETERMINANTS OF THE INTERNET GENERATION CUSTOMER LOYALTY IN INDONESIA TELECOMMUNICATION MOBILE SERVICES: DOES OF CUSTOMER SATISFACTION PLAY A MEDIATION ROLE? Yacob, Syahmardi; Johannes, Johannes; Edward, Edward
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.07

Abstract

The study investigates the iGen customer loyalty model that is affected by service quality, culture, loyalty program, and trust through customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The needed data were collected from 663 samples using an online survey, and Structural Equation Model with Smart Partial Least Square was applied to test the model and hypotheses. The research found that service quality, culture, loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on customer loyalty than service quality and culture variables. Customer satisfaction is a mediator between service quality, loyalty programs, customer trust, and customer loyalty. The results have some critical academic and professional implications for determining the model of consumer loyalty and the uniqueness of internet generation (iGen) in mobile communication services. The study can be used as a role model in formulating a marketing strategy management with a competitive advantage in mobile communication services in Indonesia.
Triad Leadership Based Service Performance Model mediated by Job Satisfaction and Organizational Commitment Adriani, Zulfina; Rum, Muhammad; Junaidi, Junaidi; Yacob, Syahmardi
International Journal of Applied Management and Business Vol. 2 No. 1 (2024)
Publisher : ADPEBI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijamb.v2i1.861

Abstract

This research aims to test the mediating effect of job satisfaction and organizational commitment on the influence of Triad leadership on service performance. There were 144 research respondentsOPD employees in the West Tanjung Jabung district government. The research method used is descriptive verification analysis and data analysis using Structural Equation Modeling (SEM) with the help of Amos.18 Software.The research results show that the direct influence of triad leadership on job satisfaction, organizational commitment has a positive and significant effect. The direct influence of job satisfaction, organizational commitment on service performance has a positive and significant effect. Triad leadership directly influences service performance positively and significantly. The indirect effect, namely the mediating effect of job satisfaction, is able to influence triad leadership on service performance. The effect of organizational commitment is able to bridge the influence of triad leadership on service performancein the OPD environment of the West Tanjung Jabung Regency government. The importance of job satisfaction obtained by employees and the organizational commitment that is built can improve service performance which is supported by triad leadership by building the sharing of knowledge, trust and power from a triad leader. Suggestions for leaders with triad behavior to continue to build job satisfaction and organizational commitment, especially affective and normative commitment,
The Mediating Effect of Organizational Justice, Commitment and Motivation against the National Police Leadership on the Regional Police Personnel Milasari, Roza; Yacob, Syahmardi; Lubis, Tona Aurora
ADPEBI International Journal of Business and Social Science Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i2.760

Abstract

The research aims to examine the mediating effects of organizational justice, commitment and motivation toward National Police leadership on the performance of police personnel. In this study, the questionnaires were distributed to 136 respondents, throughout the cities and districts in Jambi Province, and then the data were collected and analyzed using SEM-PLS 4.0. The research results show that improved performance police personnel is strongly influenced by the leadership style of the police, both directly and indirectly, emphasizing the importance of organizational justice, the implemented commitment and the built motivation which can mediate the relationship between the leadership and performance of the police. Therefore, police leaders must be aware of the needs of police members that through organizational justice members have confidence, which will build their commitment in performing their duties, greatly motivate the police officers. The police leadership style will drive to good performance.
Customer Engagement on Purchase: The Role of Sharing Intention in Influencing Consumer Interest in Snack Food Products Yacob, Syahmardi; Dewi , Erwita; Siregar , Ade Perdana
MSJ : Majority Science Journal Vol. 3 No. 2 (2025): MSJ-MAY
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i2.354

Abstract

Opportunities for MSMEs are indeed wide open with technological advances, but competition in business is increasingly competitive. One can observe that the food sector in Jambi Province is the highest business sector on the MSME scale, so this shows that competition will also be higher. Customer involvement  is considered to foster the intention of new consumers to make purchases, so customer engagement is an important thing to measure in the marketing concept. Food products are not only a business but also a consumer experience in shopping to consume or interact which can potentially increase sales through creating good consumer purchasing intentions. Measuring the intention to share in social commerce needs to be differentiated based on the purpose, namely social or commercial, so that we can further explore the factors of intention to create purchase intention in other consumers. The purpose of this research is to (1) To examine how much influence consumer engagement has on social sharing intentions and commercial sharing intentions directly on Snack Food MSMEs in Jambi Province on; (2) Examining how much influence social sharing intentions and commercial sharing intentions have on purchasing intentions among Snack Food MSMEs in Jambi Province; (3) Examining how much purchasing intentions are influenced by consumer engagement through social sharing intentions and commercial sharing intentions in Snack Food MSMEs in Jambi Province. This study employs Structural Equation Modeling (SEM) for data analysis, utilizing the SmartPLS software
PENGARUH CELEBRITY ENDORSE DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK BARENBLISS MELALUI BRAND TRUST SEBAGAI VARIABEL INTERVENING Anita Febrianti; Syahmardi Yacob; Hendriyaldi
Integrative Perspectives of Social and Science Journal Vol. 2 No. 2 Mei (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh Celebrity Endorse dan Online Customer Review terhadap Keputusan Pembelian produk Barenbliss dengan Brand Trust sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner online yang disebarkan kepada masyarakat Kota Jambi. Sampel diambil menggunakan teknik purposive sampling non-probabilitas sebanyak 100 responden. Analisis data dilakukan secara deskriptif menggunakan SEM-PLS versi 4.0. Hasil penelitian menunjukkan bahwa Celebrity Endorse dan Online Customer Review berpengaruh positif dan signifikan terhadap Brand Trust. Selain itu, Online Customer Review dan Brand Trust juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian, sedangkan Celebrity Endorse tidak berpengaruh signifikan terhadap Keputusan Pembelian. Begitu pula, Celebrity Endorse tidak berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Brand Trust, namun Online Customer Review berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Brand Trust.
Co-Authors Ade Octavia Adetia, Mayang salva Amaliatul Mar’atus Sholekhah Amri Amir anita febrianti Arvelita, Alya Diandra Budi Susanto Dahmiri Dewi , Erwita Diandri, Azkar Edward, Edward Elsa Miranda.R Fahdillah, Yosi Firmansyah Firmansyah Hendriyaldi Idham Khalik johannes johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Listi, Sella Afrian Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu musnaini musnaini NOVITA EKASARI Novita Sari Novita Sari Rika Lidyah Rike Setiawati Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Shofia Amin Siregar , Ade Perdana SRI RAHAYU Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Vivi Herlina Wawan Novianto Yenny Yuniarti YULHASMIDA YULHASMIDA Yuliarnita Zulfina Adriani