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All Journal AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Sosio Ekonomika Bisnis Jurnal Ilmiah Kesatuan (JIK) AGRIEKONOMIKA AGRISE Agrivet : Jurnal Ilmu-Ilmu Pertanian dan Peternakan (Journal of Agricultural Sciences and Veteriner) Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Media Agribisnis (MeA) Indonesian Journal of Agricultural Research Jurnal Pertanian Agros Societa: Jurnal Ilmu-Ilmu Agribisnis Journal of Agribusiness and Local Wisdom Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Jurnal Ilmiah Membangun Desa dan Pertanian Randwick International of Social Science Journal Journal of Agri Socio Economics and Business Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Proceedings Series on Physical & Formal Sciences AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Jurnal Karya Abdi Masyarakat Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Pengabdian Sosial Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Mirawati Yanita
Department Of Agribusiness And PUI BLasTS Universitas Jambi
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Journal : Jurnal Media Agribisnis (MeA)

 1 
Kajian Pemasaran Dengan Pendekatan SCP Pada Agroindustri Selai Nanas Goreng Di Kabupaten Muaro Jambi Sariani, Sariani; Alamsyah, Zulkifli; Yanita, Mirawati
Jurnal MeA (Media Agribisnis) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i2.239

Abstract

This study aims to: 1) Describe the general overview of the fried pineapple jam agroindustry business in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency, 2) Describe the general overview of the marketing of fried pineapple jam agroindustry in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency, 3) Analyze the market structure in the fried pineapple jam agroindustry in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency,  4) Analyze market behavior in the fried pineapple jam agroindustry in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency, and 5) Analyze market performance in the fried pineapple jam agroindustry in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The sampling method in this study was carried out purposively (intentionally) to the fried pineapple jam agroindustry in Tangkit Baru Village. The scope of the research is limited to the marketing of fried pineapple jam agroindustry using the Structure, Conduct and Performance (SCP) approach. The results of the study showed: 1) The fried pineapple jam agroindustry in Tangkit Baru Village is a household business that is generally managed to increase added value, 2) The fried pineapple jam marketing channel formed consists of 2 marketing channels, namely: (1) agro-industry-consumer; and (2) Agro-industry-retailer-consumer and each institution performs the function of marketing functions including exchange functions, physical functions and facility functions, 3) Fried pineapple jam agroindustry has a strict oligopoly market structure, 4) Market behavior is characterized by the implementation of price strategies, products, promotions and is a capital-intensive agroindustry, and 5) The market performance of the agro-industry of fried pineapple jam is not good with low X-eff and PCM values obtained..
Strategi Pengembangan Agribisnis Nanas Tangkit Desa Tangkit Baru Kecamatan Sungai Gelam Kabupaten Muaro Jambi Haris, Muhamad; Alamsyah, Zulkifli; Yanita, Mirawati
Jurnal MeA (Media Agribisnis) Vol 10, No 1 (2025): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i1.247

Abstract

The research was conducted in Tangkit Baru Village as the main center of pineapple production in Jambi Province. This study aims to: 1) Describe the general description of pineapple tangkit agribusiness in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency, 2) Identify strategic environmental conditions in the development of pineapple tangkit agribusiness in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency, 3) Formulate a strategy for developing pineapple tangkit agribusiness in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The sampling method in this study was carried out purposively (deliberately) to 28 key informants and 7 key experts. The data used are primary and secondary data. The data were analyzed by descriptive methods, SWOT analysis (Strenght, Weakness, Oppoturnities, Threats) and AHP (Analytical Hierarchy  Process) analysis. This research will be conducted from December 27, 2023, to February 27, 2024. The results showed: 1) Pineapple agribusiness consists of 5 sub-systems, namely the procurement and distribution subsystem of production facilities (saprodi), the on-farm subsystem or agricultural production, the processing subsystem of marketing subsystems and supporting subsystems (institutional); 2) Identification of the strategic environment includes internal factors consisting of 7 strengths and 11 camps, while external factors consist of 7 opportunities and 6 threats; 3) The results of the SWOT analysis show that the development of pineapple agribusiness is in quadrant I (aggressive strategy) with several alternative strategies that can be done including: increasing production by maximizing authorized capital (natural resources and human resources), STA development and expanding market share. The results of the AHP analysis show that the development of STA is the most important alternative in the development of tangkit pineapple agribusiness because the existence of STA will be able to explore all the potential strengths possessed in the development of tangkit pineapple agribusiness.
Co-Authors A. Rahman Adikusuma, Fakta Afifah Suti Nasution, Haura ANDY MULYANA Aprizal Aprizal Ardhiyan Saputra Ardhiyan Saputra, Ardhiyan Ardiyan Saputra Arianti, Dwi Armen Mara Bambang Irawan DMT Napitupulu DMT. Napitupulu Dompak MT Napitupulu Dompak MT Napitupulu Dompak Napitupulu Dompak Napitupulu, Dompak Edison Effran, Endy Elwamendri Endi Harmoko Ernawati Ernawati Ernawati Hamid Ernawati Hamid Ernawati HD Ernawati HD Ernawati HD, Ernawati HD Fauzia, Gina Fauziah, Gina Febiyola, Febiyola Gina Fauzia Gita Puspitasari Hamid, Ernawati Haris, Muhamad HD, Ernawati Ira Wahyuni Karina Rahmah Kurnia Subhani Manuel Leonardo Mawar Melania Mirza Antoni Napitupulu Dompak Napitupulu, Dompak MT Napitupulu, Richard RP Nisah Auliyah Oliviandari, Windi Primadiptha Gevinanda, Ayu Rahmi Dianita Rahmi Rahmi Roja Magdalena, Feibe Rozaina Ningsih, Rozaina Saidin Nainggolan, Saidin Saragih, Nestalida Sarah Nasution, Siti Sariani, Sariani Siadari, Ulidesi Siti Kurniasih Sri Utami Lestari Suandi Suandi Suandi Subhani, Kurnia Susliana, Susliana Sutoyo, Mochammad Arief Hermawan Tridio Saputra, Rahmad Willya Eka Sari Yazid, M. Yazid, M. Yuli Ambarwati, Nadia Yumanita, Siska Zulkifli Alamsyah Zulkifli Alamsyah Zulkifli Alamsyah Zulkifli Zulkifli