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Perspektif Manajemen Keuangan Syariah: Peran Gender dalam Pengelolaan Keuangan Rumah Tangga di Maluku Amina Saramoko; Arizal Hamizar; Hanifah
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p120-129

Abstract

This study examines the role of women in household financial management in the Maluku community, focusing on women's dominance in managing daily finances despite Islamic teachings assigning men as the heads of the household. A qualitative approach was used with in-depth interviews as the data collection technique, highlighting household financial management, the roles of family members in decision-making, and the social and cultural factors influencing role distribution. The findings show that women play a more dominant role in managing budgets, savings, and debts, influenced by the social and cultural factors in Maluku and women's involvement in the workforce. Nevertheless, men still play a role in major financial decisions such as property purchases and investments. This phenomenon reflects an adaptive and collaborative division of roles within the family, while still respecting Islamic principles related to male leadership in the household.
THEORETICAL EXPLORATION OF DATA-DRIVEN DECISION-MAKING IN DIGITAL MARKETING Arizal Hamizar; Afdhal Yaman; Mohammad H Holle
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 3 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i3.60

Abstract

In the rapidly evolving landscape of digital marketing, the utilization of data-driven decision-making strategies has become imperative for organizations to stay competitive. This study employs a theoretical exploration methodology to investigate the intricate dynamics of data-driven decision-making in digital marketing. Through a systematic review and analysis of existing theories, concepts, and frameworks, the research aims to construct a comprehensive understanding of the theoretical underpinnings guiding decision-making processes in the digital marketing domain. Key theoretical constructs and models relevant to data analysis techniques, consumer behavior, market trends, and marketing strategy formulation are critically evaluated to elucidate the conceptual foundations of data-driven decision-making. By synthesizing insights from multiple disciplines, including marketing, information technology, and decision sciences, the study develops an integrative theoretical framework that provides a nuanced understanding of the complexities inherent in contemporary digital marketing practices. The findings contribute to the advancement of theoretical knowledge in the field and offer valuable insights for both academia and industry practitioners seeking to leverage data-driven approaches in their marketing strategies.
Co-Authors A Idun Suwarna Aep Saefullah Afdhal Yaman Ahmad Arif Zulfikar Al Shafa, Salsabyla Amin, Darwis Amina Saramoko Amina Saramoko Anas, Alfiah A Andi I Marasabessy Andi Masniati Asmi Ningsi Umasugi Baharuddin, Didin Buton, Farly Buton, Rosalinda Nadam Damapolii, Finanti G Darwis Amin Dety Aryani Relubun Dety Aryani Relubun Dewi Sukmawati Dewi Sukmawati Diman, Agus P Eduard Yohannis Tamaela Eri Mardiani Erny Wityasminingsih Estu Widarwati Eva Yuniarti Utami Fadli F. Malawat Fanji Farman Fanji Farman Fatmah Watty Pelupessy Fatmah Watty Pelupessy Fitri, Wa Ode Fitria Karnudu Fitria Karnudu H. Rajab Hanifah Hanifah Hanifah Hanifah Hanifah hanifah hanifah Hasan Hatala, Siti K Hatapayo, Siti Nur F. Hunsouw, M. Taib Husin Wattimena Jacsy Tubalawony Jaczy Tubalawony Jenny Koce Matitaputty Kamaruddin Kamaruddin Kamaruddin Kelarat, Almi Saputra La Abdul Zayl Limba, Anatasija Limba, natasija Malasari, Dewi Qhuril Malawat, Fadli Fendi Marantika, Juliaans E. Moeljono Mohamad, Syed Ismail Syed Mohammad H. Holle Muammar W. Maruapey Muhammad Husein Maruapey Muhammad Reza Nacikit Muhammad Reza Nacikit Muhrim, M. Rifai Mulyanto, Triadi Nacikit, Muhammad R Nacikit, Muhammad Reza Nadia Nadia Nahria Latuconsina Nunik Nurmalasari Nur Hasanah Nur Mizwary Mustamin Nurlette, Erlin D. P. Nursal Muhammad Ode, Santi Pellupessy, Fatmah Watti Pelupessy, Fatmah Watty Putri Rajab Rajab, Rajab Relubun, Dety Ariyani Relubun, Dety Aryani Roup, Mu'min Saimima, Salma Santi Ode Shalihah, Maratun Soenari Soenari Soenari, Soenari Sunari Suud Marasabessy Syed Ismail Syed Mohamad Tangke, Diar Muzna Tasyri Kamil Thalhah Thalhah, Thalhah Tubalawony, Jacsy Tubalawony, Jaczy Umagapi, Aidia Wakano, Abidin