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Preferensi Teknologi, Perencanaan dan Pengambilan Keputusan Keuangan Berdasar Literasi Keuangan Syariah Arizal Hamizar; Fatmah Watty Pelupessy; Dety Aryani Relubun; Muhammad Reza Nacikit; Afdhal Yaman; Muammar W. Maruapey; Fadli Fendi Malawat; Soenari Soenari
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.7643

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This research aims to analyze the influence of Islamic financial literacy on students' financial decision-making behavior, particularly in the context of financial technology (fintech) adoption. The study focuses on understanding how students’ preferences, trust, and comprehension of Islamic financial literacy affect their decisions in using fintech services and its impacts. This research employs a qualitative approach with an exploratory method, involving in-depth interviews with students from various majors and universities in Ambon City. Data were analyzed using a thematic method, identifying and interpreting key themes such as preferences toward fintech, trust levels, and the influence of fintech on students' financial decisions in depth. The results show that students have a high preference for fintech due to factors like efficiency, convenience, and accessibility. However, trust levels in fintech are influenced by perceptions of risk and data security. Islamic financial literacy plays a significant role in shaping students’ preferences for Sharia-based fintech services. Furthermore, fintech adoption has been proven to influence students’ financial planning, particularly in encouraging more practical and efficient financial management behavior, while also presenting challenges in maintaining consistency with Sharia financial principles.
Pengaruh Indeks Harga Konsumen Terhadap Tingkat Inflasi di Kota Ambon Hanifah; Hamizar, Arizal; W Maruapey, Muammar; F Malawat, Fadli
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 3: April 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i3.8905

Abstract

Inflation is one of the problems that is of concern to the government. One of the indicators used to assess the rate of inflation is the consumer price index. The aim of this research is to determine the effect of the consumer price index on inflation in the city of Ambon. The method used in the research is a quantitative approach using SPSS Statistics 27. The results of this research are that the consumer price index has a positive and insignificant effect on inflation. The consumer price index has an effect of 12.3% on inflation, while the rest is influenced by other variables not examined in this research.
Perspektif Manajemen Keuangan Syariah: Peran Gender dalam Pengelolaan Keuangan Rumah Tangga di Maluku Amina Saramoko; Arizal Hamizar; Hanifah
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p120-129

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Abstract: This study examines the role of women in household financial management in the Maluku community, focusing on women's dominance in managing daily finances despite Islamic teachings assigning men as the heads of the household. A qualitative approach was used with in-depth interviews as the data collection technique, highlighting household financial management, the roles of family members in decision-making, and the social and cultural factors influencing role distribution. The findings show that women play a more dominant role in managing budgets, savings, and debts, influenced by the social and cultural factors in Maluku and women's involvement in the workforce. Nevertheless, men still play a role in major financial decisions such as property purchases and investments. This phenomenon reflects an adaptive and collaborative division of roles within the family, while still respecting Islamic principles related to male leadership in the household.
Adopsi Teknologi Penggunaan Layanan Online-to-Offline (O2O) Masyarakat Wilayah Pesisir Sukmawati, Dewi; Arizal Hamizar; Tangke, Diar Muzna; Hanifah
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p110-119

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Abstract: This study aims to explore how consumers receive, understand, and utilize O2O services, considering challenges such as low digital literacy, risk perceptions, and the relevance of services to the local needs of coastal communities in Maluku. A qualitative approach was employed to delve into the experiences, perspectives, and motivations of the community in adopting O2O technology. Primary data were collected through in-depth interviews with purposively selected residents of Desa Grandeng, as well as participatory observation to understand the social and cultural contexts influencing consumer behavior. Data analysis was conducted using a thematic approach to identify key patterns affecting technology adoption, with particular attention to the unique local dynamics in coastal areas. The findings reveal that low digital literacy is the main barrier to adopting O2O technology in Desa Grandeng. Risk perceptions related to data security and the lack of outreach by service providers are also significant inhibiting factors. The limited relevance of O2O service features to local needs further restricts community acceptance. However, this study also identifies considerable potential to enhance technology adoption through community-based approaches, digital education programs, and the development of telecommunications infrastructure.
Penerapan Green Economy dalam Pengelolaan Limbah Pertanian di Ambon Hamizar, Arizal; Malawat, Fadli Fendi; Tubalawony, Jaczy; Yaman, Afdhal; Pelupessy, Fatmah Watty
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p99-109

Abstract

Abstract: This study aims to analyze the application of green economy principles in agricultural waste management in Ambon City, focusing on the potential for improving farmers' welfare and its impact on environmental sustainability. The research employs a qualitative approach, utilizing depth interviews and observations with farmers in Ambon. This study involves farmers engaged in coconut, cocoa, and other agricultural practices, as well as communities that have begun implementing green economy principles in agricultural waste management. The results show that while most farmers in Ambon still rely on conventional waste management methods, a small number of farmers have successfully transformed agricultural waste into value-added products, such as compost and briquettes. This waste processing has positive impacts on both increasing farmers' income and reducing environmental impact. However, the greatest challenges faced are the lack of knowledge, training, and market access for eco-friendly products.
Refleksi Konsep Akuntansi Lingkungan dari Tradisi Sasi Malawat, Fadli Fendi; Hamizar, Arizal; Farman, Fanji; Pelupessy, Fatmah Watty; Yaman, Afdhal
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p81-98

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Abstract: This study aims to reflect on the concept of environmental accounting based on the Sasi tradition, a local wisdom of the Maluku community, to support sustainable natural resource management. The study also explores the integration of cultural and spiritual values into the modern concept of environmental accounting, which is expected to provide solutions to global challenges related to environmental issues. A qualitative method was used with an ethnographic approach to uncover the meanings and values embedded in the Sasi tradition. Data were collected through literature reviews, analysis of customary law documents, and relevant case studies. A multidisciplinary approach combining accounting, anthropology, and ecology was applied to analyze this tradition in the context of sustainability. The analysis was conducted descriptively and interpretatively, highlighting the principles of the Sasi tradition and their relevance in developing more inclusive environmental accounting. The findings show that the Sasi tradition reflects sustainability principles aligned with the triple bottom line theory, encompassing social, economic, and environmental aspects. The spiritual and cultural values in this tradition, such as responsibility to God, nature, and fellow humans, provide a strong conceptual framework for application in environmental accounting.
PENGGUNAAN BAHASA KLISE DALAM IKLAN: PERSEPSI DAN EFEKTIVITAS KONSUMEN Hamizar, Arizal
Lingue : Jurnal Bahasa, Budaya, dan Sastra Vol. 4 No. 2 (2022): Linguistic Studies
Publisher : LP2M IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/lingue.v4i2.4402

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AbstractThis research aims to examine consumers' perceptions of the use of cliché language in advertising and the effectiveness of such language. The study employs a qualitative approach with a case study design, focused on respondents who have seen advertisements using cliché language. Purposive sampling technique was used to select relevant and representative respondents. The researcher conducted in-depth interviews with the respondents and observed their reactions to advertisements using cliché language. The results indicate that advertisements using cliché language tend to be more memorable to consumers. However, the effectiveness of using cliché language in advertising depends on the context of the advertisement and the suitability of the cliché language with the product being offered. Consumers' views on the use of cliché language in advertising can be influenced by psychological and social factors, such as creativity and originality of the advertisement. In this regard, it is important for marketers to pay attention to the brand image and message they wish to convey in their advertisements. Marketers can avoid the use of cliché language considered uncreative by developing more unique and original messages. The use of more creative and engaging language, such as metaphors or analogies, in advertising can enhance consumers' interest and attention to the advertisement and product.Keywords: Advertising, Cliche Language, Consumer Perceptions, Marketing Strategy. AbstrakPenelitian ini bertujuan untuk mengkaji persepsi konsumen terhadap penggunaan bahasa cliché dalam iklan serta efektivitas penggunaan bahasa tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus, yang difokuskan pada responden yang pernah melihat iklan yang menggunakan bahasa cliché. Teknik purposive sampling digunakan untuk memilih responden yang relevan dan representatif. Peneliti melakukan wawancara mendalam dengan responden dan observasi untuk mengamati bagaimana responden bereaksi terhadap iklan dengan penggunaan bahasa cliché. Hasil penelitian menunjukkan bahwa iklan yang menggunakan bahasa cliché cenderung lebih mudah diingat oleh konsumen. Namun, efektivitas penggunaan bahasa cliché dalam iklan sangat tergantung pada konteks iklan tersebut dan kesesuaian bahasa cliché dengan produk yang ditawarkan. Pandangan konsumen terhadap penggunaan bahasa cliché dalam iklan dapat dipengaruhi oleh faktor psikologis dan sosial, seperti kreativitas dan orisinalitas iklan. Dalam hal ini, penting bagi pemasar untuk memperhatikan citra merek dan pesan yang ingin disampaikan dalam iklan. Pemasar dapat menghindari penggunaan bahasa cliché yang dianggap tidak kreatif dengan mengembangkan pesan yang lebih unik dan orisinal. Penggunaan bahasa yang lebih kreatif dan menarik seperti penggunaan metafora atau analogi dalam iklan dapat meningkatkan minat dan perhatian konsumen terhadap iklan dan produk.Kata Kunci: Advertising, Bahasa Cliche, Persepsi Konsumen, Strategi Pemasaran.
ANALISIS SENTIMEN BAHASA PADA ULASAN DALAM MEMPENGARUHI CITRA MERK PRODUK Hamizar, Arizal
Lingue : Jurnal Bahasa, Budaya, dan Sastra Vol. 5 No. 1 (2023): Language, Culture, and Literature Studies
Publisher : LP2M IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/lingue.v5i1.5378

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AbstractThis study aims to analyze the sentiment of consumer reviews language towards the formation of brand image of a product in the context of online purchasing. This research focuses on how the language used in consumer reviews can influence perceptions of a product's brand image. A qualitative method is employed to gain in-depth insights into how consumers respond to existing product reviews. The sample consists of consumers who actively read other consumers' reviews before making a purchase. The results of the research show that sentiment language plays a role in shaping consumers' perceptions of a product's brand image. Positive sentiments in reviews tend to reinforce a positive brand image, while negative sentiments tend to damage it. The interpretation of sentiments is influenced by how much they align with consumers' preferences and their intensity. Strong sentiments have a more significant impact on brand image formation. Contextual factors and product characteristics also play a role in the influence of sentiment language on brand image. Products that are important to consumers have a greater impact of sentiment on brand perception.Keywords: Sentiment Language, brand image, reviews  AbstrakPenelitian ini bertujuan untuk menganalisis sentimen bahasa ulasan konsumen terhadap pembentukan citra merek produk dalam konteks pembelian online. Penelitian ini difokuskan pada bagaimana bahasa yang digunakan dalam ulasan konsumen dapat mempengaruhi persepsi terhadap citra merek suatu produk. Metode kualitatif digunakan untuk mendapatkan wawasan yang mendalam tentang bagaimana konsumen merespons ulasan produk yang ada. Sampel terdiri dari konsumen yang secara aktif membaca ulasan konsumen lain sebelum melakukan pembelian produk. Hasil penelitian menunjukkan bahasa sentimen memiliki peran dalam membentuk persepsi konsumen terhadap citra merek produk. Sentimen positif dalam ulasan cenderung memperkuat citra merekpositif, sementara sentimen negatif cenderung merusak citra merek. Interpretasi sentimen dipengaruhi oleh sejauh mana sentimen tersebut sejalan dengan preferensi konsumen dan intensitasnya. Sentimen yang sangat kuat memiliki dampak yang lebih signifikan pada pembentukan citra merek. Faktor kontekstual dan karakteristik produk juga memainkan peran dalam pengaruh bahasa sentimen pada citra merek. Produk yang penting bagi konsumen memiliki dampak sentimen yang lebih besar pada persepsi merek.Kata Kunci: Bahasa Sentimen, Citra Merek, Ulasan
Pengaruh Islamic Branding dan Kualitas Pelayanan terhadap Loyalitas Pelanggan: Studi pada BC HNI-HPAI Ambon Al Shafa, Salsabyla; Maruapey, Muammar W.; Amin, Darwis; Hamizar, Arizal; Hanifah, Hanifah; Yaman, Afdhal
Tijarah: Jurnal Ekonomi Syariah Vol 4, No 1 (2025): Tijarah: Jurnal Ekonomi Syariah
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/tijarah.v4i1.1637

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This study aims to examine the effect of Islamic branding and service quality on customer loyalty of BC HNI-HPAI Ambon. Quantitative method was used with purposive sampling technique on 62 respondents. Data were analyzed through multiple linear regression using SPSS. The results showed that both variables partially and simultaneously had a significant effect on customer loyalty. This study confirms the importance of consistency of Islamic values in branding and service strategies to retain customers in Islamic business.ABSTRAKPenelitian ini bertujuan menguji pengaruh Islamic branding dan kualitas pelayanan terhadap loyalitas pelanggan BC HNI-HPAI Ambon. Metode kuantitatif digunakan dengan teknik purposive sampling terhadap 62 responden. Data dianalisis melalui regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa kedua variabel secara parsial dan simultan berpengaruh signifikan terhadap loyalitas pelanggan. Studi ini menegaskan pentingnya konsistensi nilai-nilai Islam dalam strategi branding dan pelayanan untuk mempertahankan pelanggan dalam bisnis syariah.
Quantitative Analysis of the Relationship between Income and Welfare of Tuna Fishermen from the Perspective of Sharia Finance Ode, Santi; Hamizar, Arizal
Nomico Vol. 1 No. 1 (2024): Nomico - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/w1vz2372

Abstract

This study aims to investigate the correlation between income levels and the welfare of fishermen operating in Waitomu Hamlet, Leihitu Subdistrict, Central Maluku Regency; and the relationship between the application of Sharia financial management principles with the income and welfare of tuna fishermen in that area. The research method applied is associative research, with research participants being actively operating fishermen in Waitomu Hamlet. The research approach involves the use of various techniques, including observation, distribution of questionnaires, and document analysis, with data analysis conducted using moment product correlation calculations. The results of the study revealed two main findings. First, the moment product correlation analysis showed a significant positive correlation between fishermen's income and the level of welfare, indicating that increasing income tends to have a positive impact on their welfare. Second, from a financial perspective, the practice of Sharia financial management applied by tuna fishermen in Waitomu Hamlet is considered successful.