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All Journal English and Literature Journal J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) TAHKIM Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah JURNAL EKONOMI SYARIAH JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Lingue : Jurnal Bahasa, Budaya, dan Sastra Business Review and Case Studies Jurnal Penelitian Inovatif Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Milkiyah: Jurnal Hukum Ekonomi Syariah Indonesia Auditing Research Journal HIKMATUNA: Journal for Integrative Islamic Studies Amal: Jurnal Ekonomi Syariah Mangente: Jurnal Pengabdian kepada Masyarakat Tasyri' Jurnal Ilmiah Ekonomi dan Manajemen Advantage: Journal of Management and Business Hikmatuna IJBLPS Indonesian Journal of Community Empowerment Jurnal Intelek Dan Cendikiawan Nusantara Nomico Tijarah Rangkiang: Journal of Islamic Economics and Business Jurnal Cendekia Ilmiah International Journal of Business, Law and Political Science Oikonomia : Journal of Management Economics and Accounting Nomico Sciences du Nord Economics and Business Journal of Business Application International Journal of Economic Integration and Regional Competitiveness
Arizal Hamizar
Universitas Islam Negeri AM. Sangadji Ambon, Maluku, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Quantitative Analysis of the Effect of Marketing Networks in Increasing Sales and Market Share in Indonesia Case Study on the E-commerce Industry Eri Mardiani; Eva Yuniarti Utami; A Idun Suwarna; Arizal Hamizar; Jacsy Tubalawony
Sciences du Nord Economics and Business Vol. 1 No. 01 (2024): Sciences du Nord Economics and Business
Publisher : North Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sneb.v1i1.9

Abstract

This research investigates the intricate dynamics between marketing network strategies, sales performance, and market share in the Indonesian e-commerce industry. Employing a quantitative research design, the study integrates descriptive statistics, correlation analysis, and multiple regression analysis to discern the impact of social media marketing, influencer collaborations, affiliate marketing, and traditional advertising. The findings, based on survey data collected from consumers and e-commerce businesses, reveal influencer collaborations as a pivotal driver, with social media marketing and affiliate marketing playing complementary roles. Traditional advertising faces challenges in the contemporary landscape. These insights offer actionable guidance for businesses seeking to optimize their marketing strategies in the rapidly evolving Indonesian e-commerce ecosystem.
Evaluasi Kebijakan E-Kinerja dan Pengaruhnya Terhadap Motivasi dan Kinerja Akademik Dosen di PTKIN Saimima, Salma; F. Malawat, Fadli; Hamizar, Arizal; Hanifah, Hanifah; W. Maruapey, Muammar
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.15648

Abstract

Penelitian ini bertujuan untuk memahami secara mendalam bagaimana implementasi kebijakan tersebut memengaruhi motivasi kerja, produktivitas akademik, perencanaan karier, serta kepuasan kerja dosen. Menggunakan pendekatan kualitatif dengan desain eksploratif, data dikumpulkan melalui wawancara mendalam, diskusi kelompok terarah (FGD), observasi, dan studi dokumentasi terhadap lima belas dosen dari berbagai program studi dan jenjang jabatan akademik. Analisis data dilakukan secara tematik dengan bantuan perangkat lunak NVivo untuk mengidentifikasi pola, kategori, dan tema utama yang mencerminkan persepsi dan pengalaman informan. Hasil penelitian menunjukkan bahwa e-Kinerja memiliki dampak ganda: di satu sisi meningkatkan disiplin, kejelasan arah kerja, dan akuntabilitas administratif, namun di sisi lain menimbulkan penurunan motivasi pada dosen produktif, meningkatkan beban administratif, serta menciptakan persepsi ketidakadilan akibat penyederhanaan kategori penilaian. Penelitian ini menemukan bahwa keberhasilan implementasi e-Kinerja tidak hanya bergantung pada sistem digitalnya, tetapi juga pada dukungan institusi, fleksibilitas kebijakan, pendampingan teknis, serta pengakuan terhadap capaian akademik yang bersifat kualitatif.
Women and Local Economic Resilience: Insights from Islamic Business Ethics in Maluku's Papalele Practices Arizal Hamizar; Fitria Karnudu; Nur Mizwary Mustamin; Aep Saefullah
Milkiyah: Jurnal Hukum Ekonomi Syariah Vol. 5 No. 2 (2026): Milkiyah: Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Agama islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/milkiyah.v5i2.2114

Abstract

The informal sector remains a critical source of livelihood in Maluku despite the province's strong economic growth. This study aims to analyze the role of Papalele women in strengthening local economic resilience, explore consumer behavior toward Papalele traders, and examine the implementation of the Islamic business ethics principle of ṣidq (truthfulness) in traditional market practices. A qualitative descriptive approach was employed in Ambon, Maluku. Data were collected through in-depth interviews with Papalele women traders and consumers, complemented by participant observation and documentation. The data were analyzed using the Miles and Huberman interactive model. The findings reveal that Papalele women serve as key economic actors who sustain household livelihoods and function as shock absorbers in the local economy amid economic and environmental uncertainties. Their contributions extend beyond income generation to maintaining the circulation of local goods and supporting community welfare. Consumer engagement with Papalele traders is shaped by three interrelated factors: trust, time efficiency, and social solidarity. Furthermore, the principle of sidq is practiced through honesty, transparency, and fairness in transactions, enabling traders to build consumer trust, reduce transaction uncertainty, and strengthen long-term market relationships. This study implies that local economic resilience is not solely determined by macroeconomic growth but is also sustained by women-led informal economic activities grounded in ethical values. The findings highlight the importance of integrating Islamic business ethics into community-based economic development strategies while recognizing the significant contribution of women traders to resilient and inclusive local economies
PENGGUNAAN BAHASA KLISE DALAM IKLAN: PERSEPSI DAN EFEKTIVITAS KONSUMEN Arizal Hamizar
Lingue : Jurnal Bahasa, Budaya, dan Sastra Vol. 4 No. 2 (2022): Linguistic Studies
Publisher : LP2M UIN Abdul Muthalib Sangadji Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/lingue.v4i2.4402

Abstract

AbstractThis research aims to examine consumers' perceptions of the use of cliché language in advertising and the effectiveness of such language. The study employs a qualitative approach with a case study design, focused on respondents who have seen advertisements using cliché language. Purposive sampling technique was used to select relevant and representative respondents. The researcher conducted in-depth interviews with the respondents and observed their reactions to advertisements using cliché language. The results indicate that advertisements using cliché language tend to be more memorable to consumers. However, the effectiveness of using cliché language in advertising depends on the context of the advertisement and the suitability of the cliché language with the product being offered. Consumers' views on the use of cliché language in advertising can be influenced by psychological and social factors, such as creativity and originality of the advertisement. In this regard, it is important for marketers to pay attention to the brand image and message they wish to convey in their advertisements. Marketers can avoid the use of cliché language considered uncreative by developing more unique and original messages. The use of more creative and engaging language, such as metaphors or analogies, in advertising can enhance consumers' interest and attention to the advertisement and product.Keywords: Advertising, Cliche Language, Consumer Perceptions, Marketing Strategy. AbstrakPenelitian ini bertujuan untuk mengkaji persepsi konsumen terhadap penggunaan bahasa cliché dalam iklan serta efektivitas penggunaan bahasa tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus, yang difokuskan pada responden yang pernah melihat iklan yang menggunakan bahasa cliché. Teknik purposive sampling digunakan untuk memilih responden yang relevan dan representatif. Peneliti melakukan wawancara mendalam dengan responden dan observasi untuk mengamati bagaimana responden bereaksi terhadap iklan dengan penggunaan bahasa cliché. Hasil penelitian menunjukkan bahwa iklan yang menggunakan bahasa cliché cenderung lebih mudah diingat oleh konsumen. Namun, efektivitas penggunaan bahasa cliché dalam iklan sangat tergantung pada konteks iklan tersebut dan kesesuaian bahasa cliché dengan produk yang ditawarkan. Pandangan konsumen terhadap penggunaan bahasa cliché dalam iklan dapat dipengaruhi oleh faktor psikologis dan sosial, seperti kreativitas dan orisinalitas iklan. Dalam hal ini, penting bagi pemasar untuk memperhatikan citra merek dan pesan yang ingin disampaikan dalam iklan. Pemasar dapat menghindari penggunaan bahasa cliché yang dianggap tidak kreatif dengan mengembangkan pesan yang lebih unik dan orisinal. Penggunaan bahasa yang lebih kreatif dan menarik seperti penggunaan metafora atau analogi dalam iklan dapat meningkatkan minat dan perhatian konsumen terhadap iklan dan produk.Kata Kunci: Advertising, Bahasa Cliche, Persepsi Konsumen, Strategi Pemasaran.
ANALISIS SENTIMEN BAHASA PADA ULASAN DALAM MEMPENGARUHI CITRA MERK PRODUK Arizal Hamizar
Lingue : Jurnal Bahasa, Budaya, dan Sastra Vol. 5 No. 1 (2023): Language, Culture, and Literature Studies
Publisher : LP2M UIN Abdul Muthalib Sangadji Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/lingue.v5i1.5378

Abstract

AbstractThis study aims to analyze the sentiment of consumer reviews language towards the formation of brand image of a product in the context of online purchasing. This research focuses on how the language used in consumer reviews can influence perceptions of a product's brand image. A qualitative method is employed to gain in-depth insights into how consumers respond to existing product reviews. The sample consists of consumers who actively read other consumers' reviews before making a purchase. The results of the research show that sentiment language plays a role in shaping consumers' perceptions of a product's brand image. Positive sentiments in reviews tend to reinforce a positive brand image, while negative sentiments tend to damage it. The interpretation of sentiments is influenced by how much they align with consumers' preferences and their intensity. Strong sentiments have a more significant impact on brand image formation. Contextual factors and product characteristics also play a role in the influence of sentiment language on brand image. Products that are important to consumers have a greater impact of sentiment on brand perception.Keywords: Sentiment Language, brand image, reviews  AbstrakPenelitian ini bertujuan untuk menganalisis sentimen bahasa ulasan konsumen terhadap pembentukan citra merek produk dalam konteks pembelian online. Penelitian ini difokuskan pada bagaimana bahasa yang digunakan dalam ulasan konsumen dapat mempengaruhi persepsi terhadap citra merek suatu produk. Metode kualitatif digunakan untuk mendapatkan wawasan yang mendalam tentang bagaimana konsumen merespons ulasan produk yang ada. Sampel terdiri dari konsumen yang secara aktif membaca ulasan konsumen lain sebelum melakukan pembelian produk. Hasil penelitian menunjukkan bahasa sentimen memiliki peran dalam membentuk persepsi konsumen terhadap citra merek produk. Sentimen positif dalam ulasan cenderung memperkuat citra merekpositif, sementara sentimen negatif cenderung merusak citra merek. Interpretasi sentimen dipengaruhi oleh sejauh mana sentimen tersebut sejalan dengan preferensi konsumen dan intensitasnya. Sentimen yang sangat kuat memiliki dampak yang lebih signifikan pada pembentukan citra merek. Faktor kontekstual dan karakteristik produk juga memainkan peran dalam pengaruh bahasa sentimen pada citra merek. Produk yang penting bagi konsumen memiliki dampak sentimen yang lebih besar pada persepsi merek.Kata Kunci: Bahasa Sentimen, Citra Merek, Ulasan
THE ROLE OF E-COMMERCE BASED ON MARKETING 4.0 IN BUSINESS TRANSFORMATION Arizal Hamizar; Mohammad H Holle; Jacsy Tubalawony
International Journal of Business, Law and Political Science Vol. 1 No. 3 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i3.59

Abstract

This research investigates the role of e-commerce based on Marketing 4.0 in the transformation of businesses in the digital era. Through a theoretical study approach, the research aims to provide insights into the interplay between e-commerce, Marketing 4.0, and consumer behavior. The study begins by formulating clear research questions centered around the impact of e-commerce in the current digital landscape. Extensive literature review is conducted to identify relevant theoretical sources, including scholarly journals, books, articles, and publications related to e-commerce, Marketing 4.0, and consumer behavior. The findings of the study are synthesized into a coherent exposition, which offers a nuanced understanding of the role of e-commerce based on Marketing 4.0 in shaping business strategies and consumer behavior. Practical implications for companies seeking to develop effective marketing strategies in the dynamic digital landscape are discussed, along with suggestions for further research. Overall, this research contributes to the understanding of the evolving role of e-commerce and Marketing 4.0 in driving business transformation in the digital age.
SERVICE QUALITY AND CONSUMER PROTECTION LAWS IN THE PARKING INDUSTRY: AN IMPLICATIONS FOR CONSUMER SATISFACTION Husin Wattimena; Arizal Hamizar; Hasan; H. Rajab
International Journal of Business, Law and Political Science Vol. 1 No. 3 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i3.62

Abstract

The examination of consumer protection laws in the parking sector in Ambon constitutes the primary focus of this study, emphasizing the breaches in service quality that result in customer discontentment and unfavorable perceptions of service provision. Employing the SERVQUAL framework, the study delves into the identification of the five pivotal dimensions of service quality pivotal to customers, encompassing tangibles, reliability, responsiveness, assurance, and empathy. Employing a qualitative research methodology, the investigation scrutinizes both customer and parking attendant experiences, endeavoring to discern the underlying factors contributing to service quality transgressions within the industry. The research findings underscore the pressing necessity for enhanced implementation and enforcement of consumer protection regulations, alongside the establishment of efficient complaint resolution mechanisms to address customer grievances. Furthermore, the study elucidates various factors contributing to service quality violations, including deficient training protocols, absence of licensing requirements, and ineffective regulatory frameworks. It advocates for proactive measures by policymakers and employers to rectify these issues, emphasizing the imperative of adequately training, equipping, and licensing parking attendants to ensure the delivery of exemplary service standards to customers.
Refleksi Konsep Akuntansi Lingkungan dari Tradisi Sasi Fadli F. Malawat; Arizal Hamizar; Fanji Farman; Fatmah Watty Pelupessy; Afdhal Yaman
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p81-98

Abstract

his study aims to reflect on the concept of environmental accounting based on the Sasi tradition, a local wisdom of the Maluku community, to support sustainable natural resource management. The study also explores the integration of cultural and spiritual values into the modern concept of environmental accounting, which is expected to provide solutions to global challenges related to environmental issues. A qualitative method was used with an ethnographic approach to uncover the meanings and values embedded in the Sasi tradition. Data were collected through literature reviews, analysis of customary law documents, and relevant case studies. A multidisciplinary approach combining accounting, anthropology, and ecology was applied to analyze this tradition in the context of sustainability. The analysis was conducted descriptively and interpretatively, highlighting the principles of the Sasi tradition and their relevance in developing more inclusive environmental accounting. The findings show that the Sasi tradition reflects sustainability principles aligned with the triple bottom line theory, encompassing social, economic, and environmental aspects. The spiritual and cultural values in this tradition, such as responsibility to God, nature, and fellow humans, provide a strong conceptual framework for application in environmental accounting.
Penerapan Green Economy dalam Pengelolaan Limbah Pertanian di Ambon Arizal Hamizar; Fadli F. Malawat; Jaczy Tubalawony; Afdhal Yaman; Fatmah Watty Pelupessy
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p99-109

Abstract

This study aims to analyze the application of green economy principles in agricultural waste management in Ambon City, focusing on the potential for improving farmers' welfare and its impact on environmental sustainability. The research employs a qualitative approach, utilizing depth interviews and observations with farmers in Ambon. This study involves farmers engaged in coconut, cocoa, and other agricultural practices, as well as communities that have begun implementing green economy principles in agricultural waste management. The results show that while most farmers in Ambon still rely on conventional waste management methods, a small number of farmers have successfully transformed agricultural waste into value-added products, such as compost and briquettes. This waste processing has positive impacts on both increasing farmers' income and reducing environmental impact. However, the greatest challenges faced are the lack of knowledge, training, and market access for eco-friendly products.
Adopsi Teknologi Penggunaan Layanan Online-to-Offline (O2O) Masyarakat Wilayah Pesisir Dewi Sukmawati; Arizal Hamizar; Diar Muzna Tangke; Hanifah
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p110-119

Abstract

This study aims to explore how consumers receive, understand, and utilize O2O services, considering challenges such as low digital literacy, risk perceptions, and the relevance of services to the local needs of coastal communities in Maluku. A qualitative approach was employed to delve into the experiences, perspectives, and motivations of the community in adopting O2O technology. Primary data were collected through in-depth interviews with purposively selected residents of Desa Grandeng, as well as participatory observation to understand the social and cultural contexts influencing consumer behavior. Data analysis was conducted using a thematic approach to identify key patterns affecting technology adoption, with particular attention to the unique local dynamics in coastal areas. The findings reveal that low digital literacy is the main barrier to adopting O2O technology in Desa Grandeng. Risk perceptions related to data security and the lack of outreach by service providers are also significant inhibiting factors. The limited relevance of O2O service features to local needs further restricts community acceptance. However, this study also identifies considerable potential to enhance technology adoption through community-based approaches, digital education programs, and the development of telecommunications infrastructure.
Co-Authors A Idun Suwarna Aep Saefullah Afdhal Yaman Ahmad Arif Zulfikar Al Shafa, Salsabyla Amin, Darwis Amina Saramoko Amina Saramoko Anas, Alfiah A Andi I Marasabessy Andi Masniati Asmi Ningsi Umasugi Baharuddin, Didin Buton, Farly Buton, Rosalinda Nadam Damapolii, Finanti G Darwis Amin Dety Aryani Relubun Dety Aryani Relubun Dewi Sukmawati Dewi Sukmawati Diman, Agus P Eduard Yohannis Tamaela Eri Mardiani Erny Wityasminingsih Estu Widarwati Eva Yuniarti Utami Fadli F. Malawat Fanji Farman Fanji Farman Fatmah Watty Pelupessy Fatmah Watty Pelupessy Fitri, Wa Ode Fitria Karnudu Fitria Karnudu H. Rajab Hanifah Hanifah Hanifah Hanifah Hanifah hanifah hanifah Hasan Hatala, Siti K Hatapayo, Siti Nur F. Hunsouw, M. Taib Husin Wattimena Jacsy Tubalawony Jaczy Tubalawony Jenny Koce Matitaputty Kamaruddin Kamaruddin Kamaruddin Kelarat, Almi Saputra La Abdul Zayl Limba, Anatasija Limba, natasija Malasari, Dewi Qhuril Malawat, Fadli Fendi Marantika, Juliaans E. Moeljono Mohamad, Syed Ismail Syed Mohammad H. Holle Muammar W. Maruapey Muhammad Husein Maruapey Muhammad Reza Nacikit Muhammad Reza Nacikit Muhrim, M. Rifai Mulyanto, Triadi Nacikit, Muhammad R Nacikit, Muhammad Reza Nadia Nadia Nahria Latuconsina Nunik Nurmalasari Nur Hasanah Nur Mizwary Mustamin Nurlette, Erlin D. P. Nursal Muhammad Ode, Santi Pellupessy, Fatmah Watti Pelupessy, Fatmah Watty Putri Rajab Rajab, Rajab Relubun, Dety Ariyani Relubun, Dety Aryani Roup, Mu'min Saimima, Salma Santi Ode Shalihah, Maratun Soenari Soenari Soenari, Soenari Sunari Suud Marasabessy Syed Ismail Syed Mohamad Tangke, Diar Muzna Tasyri Kamil Thalhah Thalhah, Thalhah Tubalawony, Jacsy Tubalawony, Jaczy Umagapi, Aidia Wakano, Abidin