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All Journal Edutech Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Jurnal Penelitian Komunikasi Jurnal Kajian Informasi & Perpustakaan Jurnal Kajian Komunikasi Jurnal The Messenger Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Prosiding Magister Ilmu Komunikasi Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Common Pena Justisia: Media Komunikasi dan Kajian Hukum Nivedana : Jurnal Komunikasi dan Bahasa At Tawasul: Jurnal Komunikasi dan Penyiaran Islam Jurnal Media Pengabdian Komunikasi Socius: Social Sciences Research Journal Inovasi Jurnal Pengabdian Masyarakat (IJPM) Kriez Academy Journal of International Multidisciplinary Research Jurnal Kajian Budaya dan Humaniora (JKBH) Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal
Feliza Zubair
Prodi Humas Fikom Unpad
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal of International Multidisciplinary Research

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Analyzing the Implementation of Public Relations Ethics at PT KAI and Its Implications on Competitive Advantage Lisdiantini, Netty; Zubair, Feliza; Perbawasari, Susie; Baruno, Agustiawan Djoko; Radjamin, Irzameingindra Putri
Journal of International Multidisciplinary Research Vol. 3 No. 1 (2025): Januari 2025
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr1150

Abstract

This study examines the role of public relations (PR) ethics in enhancing PT Kereta Api Indonesia's (PT KAI) competitive advantage in the railway industry. Ethical practices in PR are vital for fostering stakeholder trust, improving customer satisfaction, and enhancing employee engagement, all of which contribute to sustainable growth and market leadership. Adopting a qualitative research design and a case study approach, the research investigates how ethical principles such as transparency, integrity, equity, respect, and responsiveness are applied within PT KAI’s operational and strategic frameworks. Data collection involved document and thematic analyses, emphasizing ethical practices’ impact on stakeholder relationships and competitive outcomes. The findings highlight that PT KAI’s ethical initiatives strengthen its reputation, promote customer loyalty, and support a positive workplace environment. Despite these successes, challenges remain, including the absence of formalized ethical guidelines and the need for ethical leadership. The study concludes that integrating PR ethics into organizational culture enhances competitive advantage and ensures long-term sustainability in a dynamic market.
Co-Authors Aang Koswara Aat Ruchiat Nugraha agus rahmat Agus Rusmana Bakti , Iriana Baruno, Agustiawan Djoko Budianan, Heru Rianto Budiman, Ratu Marshyarina Ridzkan Dasrun Hidayat Dede Mariana Dewi Risanti, Yuliani Diah Fatma Sjoraida Ditha, Ditha Engkus Kuswarno FX. Ari Agung Prastowo Hanny Hafiar Heru Ryanto Budiana Iriana Bakti Jaya, Rama Chandra Jenny Ratna Suminar Kurniasih, Erni Lubis, Ira Aryanti Rasyi Netty Lisdiantini Ninis Agustini Damayani Nizarisda, Tsany Lathifa Nuryah Asri Sjafirah, Nuryah Asri Priyatna, Centurion C. Priyo Subekti Purwanti Hadisiwi Radjamin, Irzameingindra Putri Raemada, Helen Syahnia Ramdan, Ahmad Taufiq Maulana Renata Anisa Sjoraida , Diah Fatma Sufa, Siska Armawati Susie Perbawasari Suwandi Sumartias Tawaqal, Rizki Surya Tiara, Olga Trie Damayanti Ulhaq, Daffa Dhiya Widawati, Icha Bella Yuanita Setyastuti Yuliani Dewi Risanti Yustikasari, Yustikasari