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All Journal Gorga : Jurnal Seni Rupa Harmonia: Journal of Research and Education Gondang: Jurnal Seni dan Budaya Syntax Literate: Jurnal Ilmiah Indonesia JSM (Jurnal Seni Musik) VCD (Journal of Visual Communication Design) Virtuoso: Jurnal Pengkajian dan Penciptaan Musik Smart: Journal of Sharia, Tradition, and Modernity Golden Ratio of Social Science and Education Prosiding Seminar Nasional Pascasarjana Proceeding of International Conference on Science, Education, and Technology
S. Suharto
Universitas Negeri Semarang
Religion Arts Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : VCD (Journal of Visual Communication Design)

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The Role of Lore in Purchase Decisions for Mecha Plastic Model Rendy Iswanto; Suharto Suharto
VCD Vol. 10 No. 1 (2025): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i1.5531

Abstract

 Nowadays, Japanese pop culture is growing rapidly in Indonesia, encompassing Anime, Manga, and Video Games originating from Japanese subcultures. Anime, Manga, and Video Games are not only popular in Japan and Indonesia but are also adored by people from many other countries, making Japanese pop culture a global phenomenon. Like anime films, manga has various genres, one of which is the mecha genre. The mecha genre is a sci-fi or fantasy genre that involves robot characters, commonly referred to as mecha. One of the most successful mecha anime series that has produced numerous merchandise items is Mobile Suit Gundam, Gundam has led to the creation of various merchandise, particularly Gunpla (Gundam plastic models), which are often supported by rich lore through anime and manga. In contrast, newer Chinese mecha model manufacturers frequently release products without any accompanying narrative or backstory. The purpose of this study is to analyze how the presence or absence of lore influences consumer purchasing decisions for mecha plastic models. Through qualitative analysis, the research reveals it was found that the presence of a backstory or lore does not significantly influence the consumer's decision as long as the design, price, and quality of the product offered can compete with Japanese model kits. However, lore can serve as an added value for model kits from China, as this background story provides a deeper understanding for the buyer about the story behind the product.
Co-Authors A. Heryanto Abdul Rachman Abu, Ardillah Agus Budi Handoko Agus Cahyono Amelia Aiununnisa Antonius Harun Ruron Ardipal Ardipal Bahrudin, Moh. Delvia Mona Djuli Djatiprambudi Edi Subroto Hadhira Rahma Hamsah, Muhammad Hidayat, Riyan Erwin Khairuddin, K. Lidya Fita Kusumadewi Lidya Ndaru Kristyana Maksum, Endang Ali Moh Sarjoko Muhammad Jazuli Muhammad Najamudin Muhammad Zaki Nurul Aulia Dewi Arifin Nyoman Dewi Pebryani raharjo, eko raharjo Rendy Iswanto Retno Widowati Richard Junior Kapoyos Rifky Fandanu Rinaldhi Eka Kurnia Putra Santosa Santosa Sedyadiasto, Zahidi Siti Aesijah Siti Nurjanah Sri Ambarwangi Sulastri, S. Sunarto Sunarto Sunarto Sunarto Susanto, Is Syahrul Syah Sinaga Syakir - Totok Sumaryanto, Totok Udi Utomo Victor Ganap Wadiyo Wadiyo Wahyu Lestari Widodo Widodo Yulius, Yosef Zuhraini