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Journal : Journal of Environmental Science and Sustainable Development

UNDERSTANDING OFFLINE PRO-ENVIRONMENTAL IDENTITY: FACTORS AND IMPLICATIONS Tusyanah, Tusyanah; Haryanti, Rahayu Puji; Sakitri, Wijang; Ismiyati, Ismiyati; Chayati, Nur
Journal of Environmental Science and Sustainable Development Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

Given global environmental challenges, developing sustainable behavior among pre-service teachers is crucial, as they will be responsible to educate future generations who must contribute to solving environmental problems. Offline pro-environmental identity refers as the individual's environmental commitment in real-life setting. Previous studies have primarily focused on online identity and behavioral intentions, while real-life behavioral context have not been fully examined. The goal of this study was to investigate the effects of the online pro-environmental identity, the perceived behavioral control, and the moral identity on the behavioral intention and the offline pro-environmental behavior. The study employed a quantitative research design and adopted Covariance-Based Structural Equation Modeling (CB-SEM) to analyze the data. The population was all Economics Education students of Universitas Negeri Semarang. A proportionate simple random sampling method was employed to choose 277 respondents. Questionnaire-based data were obtained and analyzed using CB-SEM. The findings reveal that intention was a strong and positive predictor of offline pro-environmental behavior (H1). Moral identity significantly influences intention (H2) and affects offline behavior both directly (H3) and indirectly through intention (H8). Online pro-environmental identity also has a significant influence on both intention (H4) and offline behavior (H5), with both effects mediated by intention (H9). However, perceived behavioral control has no impact on either intention (H6) or discharge behavior offline (H7), even indirectly through intention (H10). R value for intention is a moderate 0.539 whereas offline pro-environmental behaviour shows a strong R value at 0.963. These results emphasize the importance of intention for transforming values and identity to actual ecological behaviour. Enhancing moral and online pro-environmental identity can be beneficial to the development of sustainable behavior in offline context which calls for joint efforts in environmental education and behavioral interventions.
Co-Authors Adellia, Riska Agriyanto, Destian Haryu Agung Rejecky Aini, Annisa Qurrota AKICHIKA MIKAMI Al Afik Alfauzi Adhe Destyanto Alfiani, Mahsuna Ambar Relawati Amin Pujiati Anggi Aryadi Anggraini, Maulida Aoladul Muqarrobin Aqila Fadiya Hayati Rusydi Ardi Pramono Asriyanto, Luthfi Fauzy Auladia Muftikha Azizah, Fajriyati Nur Azizah, Salma Betsyeba, Betsyeba Christantie Effendy Dicky Anugrah, Muhammad Edy Suryanto Eko Wardoyo Elfi Etikasari Elmi Safira Maswaya Ema Waliyanti Endiramurti, Saktiana Rizki Erfin Firmawati Etikasari, Elfi Fitri Anita Fitri Arofiati Fitri Suciana Gema Akbar Purnama Juandi Guru, Yustina Yantiana Habid Al Hasbi Hanung Triatmoko Haris, Fahni Hesti Fathan Nurfais Fauziah Hesti Fathan Nurfais Fauziah Indra Prasetyantoro Indriastuti, Nur Azizah Ismail Setyopranoto Ismiyati Ismiyati Ismiyati, Ismiyati Jarot Tri Bowo Santoso Joko Supriyanto Juandi, Gema Akbar Purnama Juliati, Juliati Karunia, Asaprima Putra Kaslinda Nur Umifa Khoiriyati, Azizah Khresna Bayu Sangka, Khresna Bayu Kinasih, Astrid Puspa Kiswanto, Logi Kurniawati, Estetika Mutiaranisa Kusman Ibrahim Kusuma, Rahmah Yanita Kusumawaty, Jajuk Lia Nurul Latifah Logi Kiswanto M. Fariez Kurniawan Makiyah, Sri Nabawiyah Nurul Maria komariah Maswaya, Elmi Safira Meka Sabilla Salim Melinda Aria Ningsih Muhammad Haidar Muhammad Taupikurrahman Munarji, Rahmi Pratiwi Muqarrobin, Aoladul Nur Hidayati Nur Indahsari, Lily Nurfikasari, Dita Nurrahmawati, An Nurul Aisyah Pangestika, Nindya Dwi Pramudyaningrum, Ratih Purnomo, Sidiq Puspandari, Rindhawara Annisa Puspitowarno Putranti, Dwi Puji Rachmadi, Moch. Faizal Rahayu Puji Haryanti Ratih Pramudyaningrum Ratih Wulandari, Trisninik Riska Adellia Rizki , Saktiana Rizki Endiramurti, Saktiana Roisyah, Firda Azalea Fitriani Sagiran Sagiran Septari, Zhavira Nadya Setiadi, Fahmi Setyopranoto Setyopranoto Shanti Wardaningsih Sholikah, Mar'atus Sinta Yudistia Nurachman Sri Suranta, Sri Syahputri, Syakhira Istighfarin Thandar Soe Sumaiyah Jamaludin Titih Huriah Titih Huriah Trisninik Ratih Wulandari, Trisninik Ratih Tusyanah Tusyanah Tyawarman, Ady Utami, Vidya Tyagita Wahyu Widarjo, Wahyu Waliyanti, Ema Wijang Sakitri Yuliani Setyaning Rizki Yuni Astuti