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All Journal Bulletin of Electrical Engineering and Informatics Nuansa Informatika Jurnal Informatika dan Teknik Elektro Terapan Sistemasi: Jurnal Sistem Informasi JOIV : International Journal on Informatics Visualization Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MEDIA INFORMATIKA BUDIDARMA CogITo Smart Journal Jurnal Informatika Universitas Pamulang JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Jurnal Sisfokom (Sistem Informasi dan Komputer) ILKOM Jurnal Ilmiah JurTI (JURNAL TEKNOLOGI INFORMASI) Jurnal Teknologi Terpadu EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Technologia: Jurnal Ilmiah Aisyah Journal of Informatics and Electrical Engineering Indonesian Journal of Business Intelligence (IJUBI) bit-Tech Aviation Electronics, Information Technology, Telecommunications, Electricals, Controls (AVITEC) Respati Jurnal Abdi Insani JTIULM (Jurnal Teknologi Informasi Universitas Lambung Mangkurat) Journal of Computer System and Informatics (JoSYC) Jurnal Graha Pengabdian Infotek : Jurnal Informatika dan Teknologi jurnal syntax admiration TEPIAN Jurnal Teknologi Informatika dan Komputer Jurnal Teknik Informatika (JUTIF) Jurnal Teknimedia: Teknologi Informasi dan Multimedia JNANALOKA SENADA : Semangat Nasional Dalam MengabdI Journal of Electrical Engineering and Computer (JEECOM) Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Informatika dan Teknologi Komputer ( J-ICOM) Jurnal Sisfotek Global Jurnal Informatika Teknologi dan Sains (Jinteks) Malcom: Indonesian Journal of Machine Learning and Computer Science Cerdika: Jurnal Ilmiah Indonesia SENADA : Semangat Nasional Dalam Mengabdi Intechno Journal : Information Technology Journal The Indonesian Journal of Computer Science SITEKNIK: Sistem Informasi, Teknik dan Teknologi Terapan Jurnal Teknik AMATA Jurnal TAM (Technology Acceptance Model)
Kusnawi Kusnawi
Universitas Amikom Yogyakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Integration of K-Means Clustering, Random Forest, and RFM Analysis for Optimizing Consumer Segmentation in Digital Advertising Strategies Joang Ipmawati; Kusnawi
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 15 No. 01 (2026): JANUARY
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v15i01.2548

Abstract

In the era of data-driven marketing, accurate consumer segmentation is essential to improve the precision and impact of digital advertising. This study aims to produce more accurate consumer segmentation to support more targeted digital marketing strategies. The methods used include K-Means Clustering to group users based on digital behavior, RFM Analysis to evaluate user loyalty and interaction value with advertisements, and Random Forest to identify key factors influencing segmentation. The dataset includes demographic and behavioral information such as age, gender, income level, online duration, and interaction with digital ads. The results show that using five clusters (K=5) in K-Means Clustering yields optimal segmentation. RFM Analysis successfully categorizes users based on loyalty and engagement, while Random Forest identifies Click-Through Rate (CTR), Likes and Reactions, and Time Spent Online as the most influential variables in segmentation. This research contributes to improving the effectiveness of digital advertising campaigns and supports data-driven decision-making. The findings are significant for understanding consumer behavior patterns more deeply and for designing more efficient and relevant marketing strategies.
Sentiment Analysis of Neobank Digital Banking using Support Vector Machine Algorithm in Indonesia Kusnawi, Kusnawi; Rahardi, Majid; Pandiangan, Van Daarten
JOIV : International Journal on Informatics Visualization Vol 7, No 2 (2023)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.7.2.1652

Abstract

Currently, in the industrial era 4.0, information and communication technology is very developed, whereas, in this era, there is an increase in complex activities, one of which is in the banking sector. With the ease and efficiency of online finance, people want to switch to using digital banks. Neobank is an online savings and deposit application from Bank Neo Commerce (BCN) that the public can use by using the Internet. One of the online services is mobile banking which can be used by both Android and iOS versions of customers. Users can review Neobank's performance and services through the Google Play Store to improve and evaluate Neobank's performance. Neobank application reviews on the Google Play Store are increasing. Therefore, a review analysis is needed by conducting a sentiment analysis on Neobank's review. The data amounted to 3159 user reviews collected from reviews of the Neobank application on the Google Play Store. This study aims to classify Neobank user review data, including positive or negative sentiments. The method used in this study is an experimental method using the Support Vector Machine algorithm. The accuracy results obtained using the Support Vector Machine algorithm are 82.33%, which is owned by the scenario of 90% training data and 10% test data. The precision results are 82%, and recall is 81%. Future studies can add datasets from various sources so that there are even more datasets so as to increase the accuracy of model classification.
MSME AI Readiness Analysis Using The AIRI Framework: Analisis Kesiapan AI UMKM Menggunakan Kerangka Kerja AIRI Muhammad Husein Budiraharjo; Alva Hendi Muhammad; Kusnawi
Jurnal Teknologi Informasi Universitas Lambung Mangkurat (JTIULM) Vol. 9 No. 2 (2024)
Publisher : Fakultas Teknik Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jtiulm.v9i2.307

Abstract

AI is expected to become one of the key technologies supporting the development of MSMEs, which represent a major pillar of Indonesia's economy. Successful adoption and implementation of AI require the right strategies, one of which stems from an analysis of a company’s AI readiness. In this study, an AI readiness analysis was conducted using the AIRI framework on six MSMEs from various business sectors. The results of the analysis provided the AI readiness levels of each MSME, along with comparisons to similar industries and to industries of comparable business scale (MSME). The analysis also yielded several recommendations for AI adoption and strategies to enhance the AI readiness of each MSME. All the MSMEs involved in the study positively accepted the AI readiness analysis and the adoption recommendations provided. The study did not produce any feedback for improvements to the AIRI framework itself; however, there were suggestions for further development of the AIRI application to better assist MSMEs in determining AI readiness targets and appropriate AI implementation strategies in the future..
Co-Authors Abdulloh, Ferian Fauzi Afrig Aminuddin Agung Susanto Agung Susanto Ahmad Fauzi Ahmad Yusuf Ainnur Rafli Ainul Yaqin Ali Mustopa, Ali Alva Hendi Muhammad Andi Sunyoto Anggit Dwi Hartanto, Anggit Dwi Antara, Pebri Ardiansyah, Fachri Arief Setyanto Arifuddin, Danang Arnila Sandi Aryawijaya Asadulloh, Bima Pramudya Assani, Moh. Yushi Atin Hasanah Atin Hasanah Atmoko, Alfriadi Dwi Aulya, Fiola Utri BAYU SATRIYA, RIYAN Bhahari, Rifqi Hilal Candra Rusmana Cynthia Widodo Dede - Sandi Dede Husen Dede Sandi Dewi Kartika Dimaz Arno Prasetio Elsa Virantika Ema Utami Erna Utami Fajar Abdillah, Moh Fajar Aji Prayoga Haris, Ruby Hartatik Haryo, Wasis Hasirun Hasirun Hendrik Hendrik Henri Kurniawan Hidayatunnisa'i Huda, Luthfi Nurul Indra Irawanto Irawanto, Indra Joang Ipmawati Kanoena, Melcior Paitin Karisma Septa Kresna Khairullah, Irfan Khalil Khoerul Anam, Khoerul Khoirunnita, Aulia Khrisna Irham Fadhil Pratama Kusirini Kusrini Kusrini Kusrini KUSRINI Kusrini - - Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini Kusrini, Kusrini M Andika Fadhil Eka Putra M. Nurul Wathani Maehendrayuga, Arief Majid Rahardi Maringka, Raissa Mashuri, Ahmad Sanusi Mochamad Agung Wibowo Muh. Syarif Hidayatullah Muhammad Firdaus Abdi Muhammad Firdaus Abdi Muhammad Husein Budiraharjo Muhammad Irvan Shandika Muhammad Reza Riansyah Nayoma, Fisan Syafa Neni Firda Wardani Tan Ngaeni, Nurus Sarifatul Nurul Zalza Bilal Jannah Omar Muhammad Altoumi Alsyaibani Pandiangan, Van Daarten Pattimura, Yudha Bagas Pebri Antara Pitaloka, Nadhira Triadha Pramono, Aldi Yogie Prastyo, Rahmat Prema Adhitya Dharma Kusumah Puji Prabowo, Dwi Qurniaty, Charlen Alta Raffa Nur Listiawan Dhito Eka Santoso Rahayu, Christa Putri RAMADHAN, SYAIFUL Ridwan Sanjaya Rifda Faticha Alfa Aziza Rita Wati Ritham Tuntun Rizal Khadarusman Rodney Maringka Rohim, Ni’matur saifulloh Saifulloh, saifulloh Salman Alfaris Salman Alfaris, Salman San Sudirman Sekarsih, Fitria Nuraini Sentoso, Thedjo Sepriadi - Bumbungan Sepriadi Bumbungan Sri Yanto Qodarbaskoro Sry Faslia Hamka Sudirman, San Suyatmi Suyatmi Suyatmi Suyatmi Syaiful Huda Syaiful Ramadhan Tamuntuan, Virginia Taryoko, Taryoko Teguh Arlovin triadin, Yusrinnatul Jinana Wahyu Pujiharto, Eka Wangsa, Sabda Sastra Widodo, Cynthia Widyanto, Agung Wirawan, Tegar Yusa, Aldo Yuza, Adela Zaenul Amri