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All Journal Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Mahasiswa FEB International Journal of Local Economic Governance Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Abdimas Dewantara Iqtishoduna: Jurnal Ekonomi Islam Journal of Economics, Business, and Government Challenges Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nusantara Science and Technology Proceedings Jurnal Pengabdian UNDIKMA Jurnal Ilmiah Wahana Pendidikan Jumat Ekonomi: Jurnal Pengabdian Masyarakat Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal Abdimas Kartika Wijayakusuma KARYA: Jurnal Pengabdian Kepada Masyarakat Unram Journal of Community Service (UJCS) Journal of Applied Business, Taxation and Economics Reseach Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) JDEP (Jurnal Dinamika Ekonomi Pembangunan) Islamiconomic: Jurnal Ekonomi Islam Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia Semanggi: Jurnal Pengabdian kepada Masyarakat International Journal of Economics (IJEC) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Journal of Business Management and Economic Development West Science Accounting and Finance West Science Social and Humanities Studies Journal of Macroeconomics and Social Development Journal of Economics, Assets, and Evaluation Journal of Regional Economics and Development Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy International Journal of Economics, Business and Innovation Research Journal of Ekonomics, Finance, and Management Studies
Anisa Fitria Utami
Universitas Pembangunan Nasional Veteran, Jawa Timur, Indonesia
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Journal : Unram Journal of Community Service (UJCS)

 1 
Optimizing Tiktok Shop as a Marketing Strategy to Increase Sales MSME in Sidoarjo Mukhlasin, Fernanda Aurellia Putri; Utami, Anisa Fitria; Taufiq, M.
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.824

Abstract

MSMEs in Sidoarjo Regency are now increasingly competitive thanks to TikTok Shop optimization training as a digital marketing tactic. The purpose of this program is to increase sales conversion rates, promote MSME products online, and improve MSME participants' digital literacy in using the TikTok Shop e-commerce platform. The three main phases of training include registering for TikTok Shop, optimizing product uploads, and practicing digital marketing tactics. Based on the training findings, 90% of participants succeeded in optimizing product uploads, 80% succeeded in implementing efficient digital marketing methods, and 100% of participants succeeded in creating TikTok Shop accounts. When compared to previously using TikTok Shop, the majority of MSMEs experienced an increase in turnover of 50% to 100%, and some business actors even reported an increase in turnover of more than 100%. Through multi-platform marketing integration, this program has succeeded in helping MSMEs increase their product visibility, despite obstacles in creating attractive content and optimizing product keywords. The TikTok Shop platform's ability to reach the MSME market in the digital era is shown by an average product population growth of 70%.
An Effort to Increase Public Financial Literacy through the Use of M-Banking: Case Study of Bank Mandiri Surabaya Branch Ilmi, Dita Rohmatul; Taufiq, Muhammad; Utami, Anisa Fitria
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.851

Abstract

Improving people's financial literacy using m-banking is crucial in today's digital era, where around 70% of Indonesians still have a low level of financial literacy. This research focuses on Bank Mandiri Surabaya Branch, where more than 60% of customers do not fully understand the use of digital banking services, especially m-banking. This community service activity aims to improve customers' understanding of m-banking and its benefits in financial management. Using training modules and hands-on demonstrations, participants were taught how to download applications, conduct transactions, and understand important features in m-banking. Results showed that the education significantly improved customers' understanding and confidence in using the m-banking application. Participants reported an increased interest in applying the new knowledge in their daily financial management. This program not only contributes to the improvement of individual financial literacy but also promotes broader financial inclusion in the community. Thus, this activity confirms the importance of structured and practical education to improve financial literacy and utilize digital banking technology effectively.
Optimizing Tiktok Shop as a Marketing Strategy to Increase Sales MSME in Sidoarjo Mukhlasin, Fernanda Aurellia Putri; Utami, Anisa Fitria; Taufiq, M.
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.824

Abstract

MSMEs in Sidoarjo Regency are now increasingly competitive thanks to TikTok Shop optimization training as a digital marketing tactic. The purpose of this program is to increase sales conversion rates, promote MSME products online, and improve MSME participants' digital literacy in using the TikTok Shop e-commerce platform. The three main phases of training include registering for TikTok Shop, optimizing product uploads, and practicing digital marketing tactics. Based on the training findings, 90% of participants succeeded in optimizing product uploads, 80% succeeded in implementing efficient digital marketing methods, and 100% of participants succeeded in creating TikTok Shop accounts. When compared to previously using TikTok Shop, the majority of MSMEs experienced an increase in turnover of 50% to 100%, and some business actors even reported an increase in turnover of more than 100%. Through multi-platform marketing integration, this program has succeeded in helping MSMEs increase their product visibility, despite obstacles in creating attractive content and optimizing product keywords. The TikTok Shop platform's ability to reach the MSME market in the digital era is shown by an average product population growth of 70%.
An Effort to Increase Public Financial Literacy through the Use of M-Banking: Case Study of Bank Mandiri Surabaya Branch Ilmi, Dita Rohmatul; Taufiq, Muhammad; Utami, Anisa Fitria
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.851

Abstract

Improving people's financial literacy using m-banking is crucial in today's digital era, where around 70% of Indonesians still have a low level of financial literacy. This research focuses on Bank Mandiri Surabaya Branch, where more than 60% of customers do not fully understand the use of digital banking services, especially m-banking. This community service activity aims to improve customers' understanding of m-banking and its benefits in financial management. Using training modules and hands-on demonstrations, participants were taught how to download applications, conduct transactions, and understand important features in m-banking. Results showed that the education significantly improved customers' understanding and confidence in using the m-banking application. Participants reported an increased interest in applying the new knowledge in their daily financial management. This program not only contributes to the improvement of individual financial literacy but also promotes broader financial inclusion in the community. Thus, this activity confirms the importance of structured and practical education to improve financial literacy and utilize digital banking technology effectively.
Co-Authors Abdus Salam, Abdus Afif Syarifudin Yahya Agus Suman Almirah Luthfiyah Nur Aurellia Ananda Nur Khofifah Anthony Sheva Sopaheluwakan Anwar, Mochamad Rizal Aprilianti, Dennis Arafat, La Ode Ahmad Ardelia, Davina Nasywa Ardiwinata, Muhammad Everest Arum Indiharwati Ary Fauziah Amini, Ary Fauziah Asfi Manzilati Aurora, Rif’ Aida Mirza Br Meliala, Micha Ella Cindy Fatikha Sari Dara Julia Asmara Dita Efendi, Bagus Arya Nur Erni Dwi Astuti, Erni Dwi Eva Titi Sundari Fadel, Adrian Fauzatul Laily Nisa Febrian, Riska Fikriyatun Nabila Firdaus, Elsa Alfionita Harpy, Meyva Ignatia Martha Hendrati Ilmi, Dita Rohmatul Ilyasa, Laili Basyarotun Indira Tunjung Putih Irma Eka Yuanasari Irma Sulistia Dewi Iwan Harsono Kurniawan, Muhammad Rizky Dwi Linda Wahyuningtiyas Loso Judijanto M. Taufiq M. Taufiq Maiqfirlana, Andika Mandasari, Virginia Marseto Marseto, Marseto Melati, Sekar Arum Mentari Clara Dewanti, Mentari Clara Mira Miranda Miranda, Mira Mubarrok, Muhamad Raafi Al Hadi Muchtolifah Muchtolifah Muchtolifah Muchtolifah Muchtolifah, Muchtolifah Muhammad Taufiq Mukhlasin, Fernanda Aurellia Putri Munawar Ismail Munawar Ismail Nadofah Nisa, Fauzatul Laily Noufaldo Rahmatullah Datau Nur Latifah Parkah, Diana Indah Putra Perdana Putri Kurnia Sari, Putri Kurnia Putri Puspitasari Putri, Evi Fortuna Sukiran Rachman, Jalaluddin Abdul Rachmaniyah, Bunga Ayufi Rahman, Moh Syaiful Rehan Isnan Purwandika Renny Oktafia Resolute, Layra Cholifah Lordly Rheavanya, Sabrina Izzah Safitri, Farisa Indah Safi’i, M.Arief Salsabila, Syaila Sandy Ryan Firmansyah Sishadiyati Sundari, Eva Titi Syamsul Huda Syamsul Huda Taufiq, M Tito Widiandaru TRIANDINI, NOER AIDA Vianny, Dhea Anatasya Wahyuningtiyas, Linda Wasesa, Aji Wati, Ika Murni Wirya Wardaya Yumna, Hartsa Fayi