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All Journal Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Journal of Innovation and Applied Technology AGRISE Habitat Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Ekonomi & Keuangan Islam Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business JAS (Jurnal Agri Sains) SERUNAI Jurnal Dinamika Manajemen
Dwi Retno Andriani
Fakultas Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Business Environment on The Performance of SMIs in The Food and Beverage Sector through Marketplace Adoption as A Mediating Variable Yusti Mauriska Choirunnisa; Djoko Koestiono; Fitria Dina Riana; Abdul Wahib Muhaimin; Dwi Retno Andriani
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.14

Abstract

This research was conducted at SMIs which was seen from its growth that SMIs had the opportunity to develop in this city. This study aims to describe and analyze the effect of entrepreneurial orientation and the role of government through marketplace adoption on company performance. This study used non-probability sampling with a purposive sampling technique to the owners/managers of companies totaling 50 respondents. This research method is SEM-PLS (Structural Equation Model - Partial Least Square) and uses Warp PLS 7.0 software. The results of the study show that: (1) Marketplace adoption has a positive effect on the SMI performance; (2) Entrepreneurial orientation has a positive and significant effect on marketplace adoption and SMI performance; (3) Role of government has a positive and highly significant effect on marketplace adoption and SMI performance; (4) Adoption of marketplace has a positive and highly significant effect on SMI performance; (5) For the indirect effect, entrepreneurial orientation to company performance through marketplace adoption has a significant positive effect and role of government to company performance through marketplace adoption has a significant positive effect.
The Effect of Multidimensional Consumer Perceived Value on Customer Satisfaction and Purchase Intention of Organic Food Ach Ainur Rohman; Rosihan Asmara; Dwi Retno Andriani
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.19

Abstract

The rapid and widespread growth of the organic food market is considered to become one of the largest growing markets in the food industry. The main objective of this research is to investigate and evaluate the effect of multidimensional consumer perceived value on customer satisfaction and purchase intention in the context of organic food. The data collection was carried out with 234 Indonesian consumers of organic food. The multidimensional consumer perceived value has been formed by 4 dimensions which include functional value, economic value, emotional value, and social value. consumer perceived value is considered to influence customer satisfaction and purchase intention. structural equation modeling (SEM-AMOS) was used to analyze the relationship between them. The result indicates that the consumer perceived value positively influences customer satisfaction and purchase intention. The consumer perceived value has no strong direct influence on purchase intention.  Hence, the involvement of customer satisfaction is able to be a full mediator between the customer perceived value and purchase intention. This research contributes to reflecting consumer preferences of organic food in Indonesia as a developing country which is assessed by consumer perceived value, customer satisfaction, and purchase intention.
The Influence of Purchase Behavior on Purchase Intentions and Purchase Decisions for Processed Apple Products Through E-Commerce Hasna Luthfiyyan Febriandani; Abdul Wahib Muhaimin; Dwi Retno Andriani
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.19

Abstract

During the current pandemic, almost everything we need, both primary and secondary, we can fulfill from online services. In the era of globalization and the ease of online shopping transactions can lead toconsumptive behavior, especially considering the current situation in the corona virus crisis, whereconsumer behavior has begun to change drastically. This study used Structural Equation Modeling-PartialLeast Square (SEM-PLS) analysis with the WarpPLS approach, to predict the magnitude of the relationshipamong latent variables and between latent variable and its indicator. The dominant variables in the researchon the effect of purchase intention of processed apple products at Shopee are trust, online shoppingattitudes, subjective norms and purchase intentions. Trust in product purchase intention produces a pathcoefficient of 0.320 with a confidence interval value [0.160;0.481]. The test results showed that the pathcoefficient was positive with a high significance level. Online shopping attitude on product purchaseintention produces a path coefficient of 0.422 with a confidence interval value [0.261; 0.627], the pathcoefficient was positive with a high significance level so that this sub hypothesis can be accepted.Subjective norm on product purchase intention produces a path coefficient of 0.250 with a confidenceinterval value [0.104;0.397], the path coefficient was positive with a high significance level. Purchaseintention on purchasing decisions produces a path coefficient of 0.509 with a confidence interval value[0.370; 0.648], the path coefficient was positive with a high significance level.
Analysis of Agrotourism Livelihood Assets in Batu City Parlindungan, Soaniton David Stefanus; Riana, Fitria Dina; Andriani, Dwi Retno
Jurnal Social Economic of Agriculture Vol 13, No 1 (2024): June
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jsea.v13i1.75635

Abstract

With the increasing number of tourists visiting Batu City. This continuous increase represents an opportunity for the people of Batu City to develop their tourism sector. Agrotourism is one of the widely implemented tourism concepts in Batu City. Agrotourism is a concept that utilizes agriculture as its main attraction, aiming to provide recreational and educational experiences for tourists. This study aims to assess the development of tourism activities in Agrotourism in Batu City based on livelihood assets. The research utilizes a quantitative method employing the Asset Pentagon diagram. The analysis involves Livelihood Vulnerability Index (LVI) the assets to determine the most vulnerable one, visualized through a pentagon radar diagram. The measurement of livelihood assets includes variables such as human capital, social capital, natural capital, financial capital, and institutional capital. According to the results, the LVI in Desa Wisata Sidomulyo is 0.359, classified as "moderate" vulnerability the LVI in Desa Wisata Pandanrejo is 0.391, classified as "moderate" vulnerability the LVI in Wisata Eduaksi Dadaprejo is 0.266, classified as "low" vulnerability.
Factors Affecting Technical Efficiency in Potato Farming: A Data Envelopment Analysis (DEA) Study in East Java, Indonesia Sinaga, Riska Elsa Rianty; Hanani, Nuhfil; Andriani, Dwi Retno
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.32539

Abstract

Potato farming has a crucial role in promoting the agricultural sector of East Java, Indonesia, with significant consequences for regional economic growth and acting as the main source of income for farmers. However, the primary challenge that potato farmers face involves improving production efficiency in order to strengthen the sustainability and competitiveness of the agricultural industry. This study aims to analyze the technical efficiency of potato farming in East Java and identify the factors affecting this efficiency. The study focuses on the areas of Sumberberantas and Wonokerso in East Java, which serve as key centers for growing potatoes. The study includes a group of 82 farmers as respondents, with 40 from Sumberberantas and 42 from Wonokerso. Data Envelopment Analysis (DEA) is a method that systematically examines levels of technical efficiency. It is complimented by Tobit Regression Analysis, which assists in identifying the relevant elements affecting efficiency. The findings indicate that the average technical efficiency score is 0.840, suggesting that farmers have the potential to increase their efficiency by up to 16%. Gender and land area for potato farming are identified as crucial factors affecting technical efficiency, while age, education, and farming experience have no effect.
Performance Efficiency of Banana Leaf Craft Supply Chain and it’s Improvement Solution: Dea-Vrs Approach Pratiwi S, Aprilia Desi; Setiawan, Budi; Andriani, Dwi Retno
SERUNAI Vol. 4 No. 1 (2024): SERUNAI
Publisher : IDFoS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63019/serunai.v4i1.72

Abstract

This research aimed to analyze the technical efficiency of the performance of craftsmen at UD. Barokah Tani. Respondents were selected using purposive sampling and were craftsmen at UD. Variables were selected with reference to the Supply Chain Operation Reference or SCOR 12.0. The analysis was conducted using the Data Envelopment Analysis (DEA) approach of the VRS model with input oriented. The results of the study through the DEA VRS approach the majority of craftsmen who were at a high level of efficiency with a value between 0.824 - 0.999 were 18 people (69%). Then craftsmen at a moderate level with a TE value between 0.824 - 0.999 as many as 5 people (19%). Finally, craftsmen at the full efficient efficiency level with a value of 1.00 as many as 3 craftsmen or 12%. Peer group result is a reference for other DMUs for DMUs that are not yet efficient to refer to DMUs that are already efficient. For example DMU 2, DMU 2 can refer to DMU 11 and 7 where these DMUs are DMUs that are considered relevant to DMU 2. It can be seen in the table that the efficient DMUs are DMU 1, DMU 7 and DMU 11. DMU 1 is referred to by 4 DMUs, DMU 7 is referred to by 9 DMUs and DMU 11 is referred to by 23 other DMUs. This means that the DMU that most references other efficient DMUs is DMU 11, which is 23 DMUs. Each DMU can improve efficiency by reducing the input value of its variables. A total of 20 DMUs need to reduce raw material costs, 23 DMUs need to reduce shipping costs, and 1 DMU needs to reduce labor costs. In addition, 17 DMUs need to reduce cash to cash, and 21 DMUs need to reduce lead time.
Aplikasi Teknologi Underwater Lobster Apartment Untuk Pembesaran Lobster Pasir (P. homarus) pada Kelompok Pembudidaya Ikan (POKDAKAN) Pesona Bahari, Banyuwangi, Jawa Timur Amrillah, Attabik Mukhammad; Sri Sentanu, I Gede Eko Putra; Andriani, Dwi Retno; Fadjar, Mohamad
Journal of Innovation and Applied Technology Vol 9, No 1 (2023)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2023.009.01.5

Abstract

Kelanjutan Doktor Mengabdi 2021 di POKDAKAN Pesona Bahari, solusi yang ditawarkan adalah dilakukan desain wadah budidaya dengan pemberian sekat antar individu lobster yang dibudidayakan dengan Underwater Lobster Appartment. Teknologi terbaru pada budidaya pembesaran lobster. Lobster yang didapatkan dibesarkan dengan padat tebar 1 ekor lobster per blok apartemen. Satu blok apartemen memiliki dimensi (PxLxT: 30cm x 15cm x 15cm). Pembesaran dilaksanakan dalam kurun waktu 30 hari dengan pakan kerang hijau secara rutin oleh anggota POKDAKAN Pesona Bahari. Kontroling, pengawasan serta pendataan dilaksanakan secara bersama – sama dengan tim DM Universitas Brawijaya dan mahasiswa yang terlibat. Berdasarkan hasil pengamatan dapat disimpulkan bahwa penggunaan system underwater lobster apartemen pada budidaya lobster ukuran sangat berpengaruh positif terhadap pertumbuhan dan kelulushidupan mencapai 100%. Kualitas air dengan system underwater lobster apartemen tetap terjaga dan tidak melebihi nilai kelayakan kualitas air  budidaya.
Constructing Brand Image and Product Quality in the Tea Industry: A Strategy to Increase Customer Loyalty through Customer Satisfaction Novi Setyaningrum; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 3 (2024): September 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i3.951-965

Abstract

The food and beverage industry, including Teh Botol Sosro products in Bojonegoro, contributes to greenhouse gas emissions, making it important to improve tea leaf quality through bioactivity and plant conservation. This study aims to prove that Teh Botol Sosro's brand image and product quality significantly influence customer satisfaction and loyalty. Using a quantitative design and SMARTPLS with 100 respondents, the results show that brand image (X1) has a direct effect of 33.40% on customer satisfaction (Z), while product quality (X2) has a direct effect of 46.50%. Customer satisfaction (Z) itself has the greatest impact on customer loyalty (Y) at 80.10%. Brand image and product quality also have an indirect effect on customer loyalty through satisfaction, with path coefficients ranging from 26.8% to 37.3%. In conclusion, PT Sinar Sosro should strengthen brand image and product quality to enhance customer loyalty through customer satisfaction. Keywords: Bioactivity; Increase loyalty; Sosro tea; Strengthening the brand image.
Developing Sustainable Competitive Advantage: The Role of Dynamic Capability and Innovation Performance in Excelsa Coffee Bean Industry Siti Artika; Hery Toiba; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1410-1421

Abstract

This study examines the influence of sensing ability, seizing ability, reconfiguring capability, and innovation performance on sustainable competitive advantage (SCA) of the Excelsa Coffee Bean Processing Industry in Bojonegoro. Data was collected through questionnaires that have been tested for validity and reliability. The data analysis uses Structural Equation Modeling (SEM) with SmartPLS software. The results show that these four variables have a positive and significant influence on SCA. Sensing ability plays a role in detecting market changes, while seizing ability allows companies to take advantage of existing opportunities. Reconfiguring capability helps companies adjust resources to stay competitive, and innovation performance is a key factor in creating new ideas that are relevant to the market. The study also found that innovation performance mediates the influence of sensing ability and seizing ability on SCA, making it a key catalyst in turning market potential into competitive advantage. This finding has important implications for the industry, namely the need to improve sensing, seizing, reconfiguring, and innovation performance. Stakeholders, such as local governments and supporting institutions, are also expected to play a role in helping the industry through policies that support this capacity building. Keywords: Performance innovation, Reconfiguring capabilities, Seizing ability, Sensing ability, Sustainable competitive advantage.
Risk management in developing marketing strategy for organic rice in Kediri Regency [Manajemen risiko dalam pengembangan strategi pemasaran beras organik di Kabupaten Kediri] Haried, Dio Nanda; Muhaimin, Abdul Wahib; Andriani, Dwi Retno; Yulianti, Nurdiana
Jurnal Teknologi & Industri Hasil Pertanian Vol 30, No 1 (2025): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v30i1.35-49

Abstract

The current development of marketing has been experiencing growth over time. Every activity carried out by marketing efforts results in impacts or risks. Assessing marketing activity risks allows marketers to control and monitor each risk and ultimately achieve their company's strategies. This research aimed to analyze the marketing risks of organic rice in Kediri Regency and formulate risk mitigation strategies for marketing organic rice in Kediri Regency. Expert respondents in this study were seven individuals selected through a census method who were organic rice marketers in the Kediri Regency. This study used nine marketing risk variables and 22 marketing risk indicators. The methods employed included Fuzzy Failure Mode Effect Analysis (FFMEA) and Analytical Hierarchy Process (AHP). FFMEA aimed to identify risks and provide risk assessments, while AHP aimed to determine alternative strategies for marketing risks. The results of the study showed that the highest priority risk levels and marketing risks included uncertainty in organic rice demand, price competition, limitations in sales areas, consumers' lack of familiarity with the target product, limited knowledge about sustainable technology, sorting practices that did not meet standards, packaging that affected product durability, minimal knowledge related to digital payments, and lack of partnership information. Nine strategies were proposed to minimize the existing risks, namely expanding digital marketing channels, offering product bundles, strengthening sales through cooperation with local stores, creating promotional media, conducting marketing management training, optimizing existing processes, improving packaging quality according to standards, financial planning related to business development, and improving information flow between partnerships.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Ach Ainur Rohman Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Ahmad Bagus Sudrajad, Ahmad Bagus Anam, Moch Alawy Syaiful ARMIETA AYU IRIANTI Artika, Siti Ary Rahmady Pratama, Ary Rahmady Attabik M. Amrillah Attabik Mukhammad Amrillah Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Demmy Filsafa Ratna Putra Diana Aisyah Djoko Koestiono Djoko Koestiono Djoko Koestiono Fadli Mulyadi Fitria Dina Riana Fitrotul Laili Fransiska Dwi L. Gilang Kurniawan Gutama, Wisynu A. H.W., Agustina Shinta Hamdayyuwaafi, M. Wildan Haried, Dio Nanda Hasna Luthfiyyan Febriandani Heru Santoso Hery Toiba Iwan Zuhdi Kusdianasari, Milla Febry Lukman Nurhuda Maulani, Ratri MOHAMAD FADJAR Mr. I Gede Eko Putra Sri Sentanu Nisrina Qotrunnada Noor, Arif Yustian Maulana Novi Setyaningrum Novia, Dian Ayu Nuhfil Hanani Parlindungan, Soaniton David Stefanus Prameswari, Syera Aqila Prasetya, Joko Agus Pratiwi S, Aprilia Desi Purba, Pebli Adenesli Puteri, Alya S. Putri, Rizkia Eka Ramadanti, Tanya Aulia Rayesa, Neza Fadia Riana, Fitria D. Rianzani, Dian Muji Rini Dwiastuti Rishona Hanael Tauran Riyadi, Sahrul Dwi Riyanti Isaskar Rosihan Asmara Sani, Evina Nahdiya Septia Purfadila Setyaningrum, Novi Shinta, Agustina Sinaga, Riska Elsa Rianty Siti Artika Sri Andayani Sri Sentanu, I Gede Eko Putra Syafrial Syafrial Wahyuningtyas, Agustina Shinta Hartati Yohana Anggriani yulianti, Nurdiana Yusti Mauriska Choirunnisa Zuhdi, Iwan