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All Journal Jurnal Social Economic of Agriculture AGRIEKONOMIKA Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Journal of Innovation and Applied Technology AGRISE Habitat Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Ekonomi & Keuangan Islam Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business JAS (Jurnal Agri Sains) SERUNAI Jurnal Dinamika Manajemen
Dwi Retno Andriani
Fakultas Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Risk management in developing marketing strategy for organic rice in Kediri Regency [Manajemen risiko dalam pengembangan strategi pemasaran beras organik di Kabupaten Kediri] Haried, Dio Nanda; Muhaimin, Abdul Wahib; Andriani, Dwi Retno; Yulianti, Nurdiana
Jurnal Teknologi & Industri Hasil Pertanian Vol. 30 No. 1 (2025): Jurnal Teknologi & Industri Hasil Pertanian
Publisher : Teknologi Hasil Pertanian Fakultas Pertanian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtihp.v30i1.35-49

Abstract

The current development of marketing has been experiencing growth over time. Every activity carried out by marketing efforts results in impacts or risks. Assessing marketing activity risks allows marketers to control and monitor each risk and ultimately achieve their company's strategies. This research aimed to analyze the marketing risks of organic rice in Kediri Regency and formulate risk mitigation strategies for marketing organic rice in Kediri Regency. Expert respondents in this study were seven individuals selected through a census method who were organic rice marketers in the Kediri Regency. This study used nine marketing risk variables and 22 marketing risk indicators. The methods employed included Fuzzy Failure Mode Effect Analysis (FFMEA) and Analytical Hierarchy Process (AHP). FFMEA aimed to identify risks and provide risk assessments, while AHP aimed to determine alternative strategies for marketing risks. The results of the study showed that the highest priority risk levels and marketing risks included uncertainty in organic rice demand, price competition, limitations in sales areas, consumers' lack of familiarity with the target product, limited knowledge about sustainable technology, sorting practices that did not meet standards, packaging that affected product durability, minimal knowledge related to digital payments, and lack of partnership information. Nine strategies were proposed to minimize the existing risks, namely expanding digital marketing channels, offering product bundles, strengthening sales through cooperation with local stores, creating promotional media, conducting marketing management training, optimizing existing processes, improving packaging quality according to standards, financial planning related to business development, and improving information flow between partnerships.
Constructing Brand Image and Product Quality in the Tea Industry: A Strategy to Increase Customer Loyalty through Customer Satisfaction Setyaningrum, Novi; Setiawan, Budi; Andriani, Dwi Retno
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 3 (2024): September 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i3.951-965

Abstract

The food and beverage industry, including Teh Botol Sosro products in Bojonegoro, contributes to greenhouse gas emissions, making it important to improve tea leaf quality through bioactivity and plant conservation. This study aims to prove that Teh Botol Sosro's brand image and product quality significantly influence customer satisfaction and loyalty. Using a quantitative design and SMARTPLS with 100 respondents, the results show that brand image (X1) has a direct effect of 33.40% on customer satisfaction (Z), while product quality (X2) has a direct effect of 46.50%. Customer satisfaction (Z) itself has the greatest impact on customer loyalty (Y) at 80.10%. Brand image and product quality also have an indirect effect on customer loyalty through satisfaction, with path coefficients ranging from 26.8% to 37.3%. In conclusion, PT Sinar Sosro should strengthen brand image and product quality to enhance customer loyalty through customer satisfaction. Keywords: Bioactivity; Increase loyalty; Sosro tea; Strengthening the brand image.
The Improvement of Productivity and Benefits for Farmers: Analysis of Production Factors, Social Capital, and Demography Novia, Dian Ayu; Andriani, Dwi Retno; Asmara, Rosihan
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 3 (2025): June 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i3.1098-1109

Abstract

This study aims to analyze the influence of production factors, social capital, and socio-demographic on the productivity and welfare of farmers in Klampok Village, Kapas District, Bojonegoro Regency. Utilizing a quantitative method with a likert scale for measuring variables, the research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. Data was collected from 52 respondents determined based on the total farming population in Klampok Village, ensuring statistical adequacy for analysis. The findings indicate that production factors, social capital, and socio-demographic variables significantly impact both the productivity and welfare of farmers. The highest mean value was found for experience variable, suggesting a high level of respondent agreement. Conversely, income variable recorded the lowest mean value but within a satisfactory range. The study contributes to the understanding of how these factors collectively enhance farmers' living standards, with productivity serving as a moderating variable in achieving welfare. The research underscores the importance of optimizing production factors, social capital, and demographic aspects through policy development and program implementation to improve farmers' welfare. The results are expected to inform policymakers, agricultural practitioners, and the community about the critical factors enhancing the livelihood of farmers, and program implementation to improve farmers' welfare. Keywords: Farmer’s Welfare, Production Factors, Productivity, Social Capital, Socio-Demographic Factors.
Developing Sustainable Competitive Advantage: The Role of Dynamic Capability and Innovation Performance in Excelsa Coffee Bean Industry Artika, Siti; Toiba, Hery; Andriani, Dwi Retno
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1410-1421

Abstract

This study examines the influence of sensing ability, seizing ability, reconfiguring capability, and innovation performance on sustainable competitive advantage (SCA) of the Excelsa Coffee Bean Processing Industry in Bojonegoro. Data was collected through questionnaires that have been tested for validity and reliability. The data analysis uses Structural Equation Modeling (SEM) with SmartPLS software. The results show that these four variables have a positive and significant influence on SCA. Sensing ability plays a role in detecting market changes, while seizing ability allows companies to take advantage of existing opportunities. Reconfiguring capability helps companies adjust resources to stay competitive, and innovation performance is a key factor in creating new ideas that are relevant to the market. The study also found that innovation performance mediates the influence of sensing ability and seizing ability on SCA, making it a key catalyst in turning market potential into competitive advantage. This finding has important implications for the industry, namely the need to improve sensing, seizing, reconfiguring, and innovation performance. Stakeholders, such as local governments and supporting institutions, are also expected to play a role in helping the industry through policies that support this capacity building. Keywords: Performance innovation, Reconfiguring capabilities, Seizing ability, Sensing ability, Sustainable competitive advantage.
Sustainable Agro-Tourism Development through Community Based Tourism (CBT) Strategy Zuhdi, Iwan; Setiawan, Budi; Andriani, Dwi Retno
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 2 (2025): April 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i2.506-514

Abstract

Agrotourism includes a reciprocal relationship between cultivated and non-biological elements that can be managed for tourism activities, so that natural characteristics determine the sustainability of the developed agrotourism. However, there are still problems in the field that raise questions about the sustainability status of agro-tourism, especially regarding four dimensions, including ecology, economy, socio-culture, and infrastructure. This study aims to analyze the variables affecting the sustainability of agrotourism in Taman Pinggir Nggawan and the sustainable development strategy of agro-tourism. The analysis method used is a quantitative analysis instrument (SEM-PLS application) and to find a development strategy, a qualitative analysis instrument (SWOT) will be used. The results show that the agro-tourism management of Taman Pinggir Nggawan towards community based sustainability (CBT) revealed a constructive and significant effect on community welfare and sustainability performance of the tourism business. This is in line with the findings observed in the field that based on the order of priority in the results of the leverage analysis, it can be seen that the change in the shape of the root mean square (RMS) of the coordinates on the X axis. Keywords: Agrotourism, Sustainability, Dimensions, Instruments, SWOT.
The Effect of E-WOM and Religiosity on “X” Company’s Customer Satisfaction Ramadanti, Tanya Aulia; Andriani, Dwi Retno; Isaskar, Riyanti
Agro Bali : Agricultural Journal Vol 8, No 3 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i3.2272

Abstract

While the company is anonymized as “X Company” in the title, the empirical context of this study focuses on Starbucks Indonesia, where the rise of social media has amplified the impact of boycott movements through electronic word of mouth (e-WOM). This study examines the influence of anti-genocide digital campaign on consumer satisfaction in Malang City by analyzing: (1) the directly effect of e-WOM, religiosity, boycott, and brand image on boycott, brand image, and customer satisfaction (2) the influence of e-WOM and religiosity on customer satisfaction through brand image, and (3) the influence of e-WOM and religiosity on customer satisfaction through boycotts and brand image. The research employed a quantitative method using a Likert-based questionnaire, involving 64 respondents. Data analysis was conducted using SEM-PLS with SmartPLS 4.0 software. The results indicate that brand image has a positive and significant effect on consumer satisfaction, while e-WOM and religiosity have a significant positive effect on boycotts. However, e-WOM and boycotts have a significant negative impact on consumer satisfaction, while e-WOM has a positive effect on brand image. In contrast, religiosity does not significantly impact consumer satisfaction, nor does religiosity have a significant influence on boycotts or brand image. Additionally, negative e-WOM encourages boycotts, which harm brand image and reduce consumer satisfaction. These findings underscore the importance for companies, particularly Starbucks Indonesia, to closely monitor negative e-WOM, with a focus on upholding moral and religious values. As well as strengthening the brand image. Future research should consider consumer loyalty as a dependent variable, future explore religiosity dimensions, and expand the study to other industries. This study provides valuable insight for academics and businesses regarding the interplay between e-WOM, religiosity, and boycotts.
PENGARUH LITERASI KEUANGAN TERHADAP EFISIENSI PROFIT: BUKTI EMPIRIS PETANI MELON GREENHOUSE DI KABUPATEN BLITAR Rayhan, M Afif; Hanani, Nuhfil; Andriani, Dwi Retno
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini menganalisis pengaruh literasi keuangan terhadap efisiensi profit petani melon greenhouse di Kabupaten Blitar, Jawa Timur. Dengan menggunakan pendekatan kuantitatif eksplanatori, penelitian dilaksanakan pada 117 petani yang dipilih melalui purposive sampling dari total populasi 161 petani. Literasi keuangan diukur melalui pemahaman terhadap enam konsep keuangan fundamental, sedangkan efisiensi profit dianalisis menggunakan Data Envelopment Analysis (DEA). Hasil analisis deskriptif menunjukkan bahwa mayoritas petani memiliki tingkat literasi keuangan sedang (51,28%) hingga rendah (45,30%), dengan rata-rata skor efisiensi profit sebesar 0,55. Analisis regresi Tobit mengonfirmasi literasi keuangan berpengaruh positif dan signifikan terhadap efisiensi profit (koefisien 0,0458; p=0,026), dimana setiap peningkatan satu skor literasi keuangan meningkatkan efisiensi profit sebesar 4,58%. Selain itu, luas lahan dan pengalaman petani juga berpengaruh positif signifikan, sementara usia petani berpengaruh negatif. Model penelitian ini mampu menjelaskan 81,07% variasi efisiensi profit. Temuan ini menegaskan pentingnya program peningkatan literasi keuangan sebagai strategi untuk meningkatkan efisiensi profit petani, khususnya pada pertanian bernilai tinggi seperti budidaya melon greenhouse.
The effect of digital marketing and product attributes on consumer purchasing decisions in sayurbox Andriani, Dwi Retno; Riyadi, Sahrul Dwi; Putri, Della Aprilia Danaparamita; Prameswari, Syera Aqila; Berlian, Gladys Oryz; Purba, Pebli Adenesli; Ningrum, Priskilah Febi Widya; Nurdiantoro, Hermawan Syafrizal Wahyu; Parlindungan, Soaniton David Stefanus
Agriekonomika Vol 13, No 1: April 2024
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v13i1.24174

Abstract

The development of information and communication media has become one of the conveniences of accessibility experienced by every individual, supported by rampant online shopping activities. Sayurbox is a startup that sells fruit and vegetables online. Due to the closure of offline stores and the closure of partners in several areas, Sayurbox was forced to strengthen its sales strategy again, especially in the Surabaya area. The researcher's aim is to understand the purchasing decisions of Sayurbox Surabaya customers to ensure the company's business development is successful and sustainable in competition with similar start-ups in the food and beverage sector. The location of this research was determined based on the design, namely the Sayurbox branch in the Surabaya area for 2 months May - July 2023 with a sample of 100 respondents. The analytical tools used in this research consist of descriptive analysis and quantitative analysis, namely the use of the SEMP-PLS method.
Factors Affecting Technical Efficiency in Potato Farming: A Data Envelopment Analysis (DEA) Study in East Java, Indonesia Riska Elsa Rianty Sinaga; Nuhfil Hanani; Dwi Retno Andriani
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.32539

Abstract

Potato farming has a crucial role in promoting the agricultural sector of East Java, Indonesia, with significant consequences for regional economic growth and acting as the main source of income for farmers. However, the primary challenge that potato farmers face involves improving production efficiency in order to strengthen the sustainability and competitiveness of the agricultural industry. This study aims to analyze the technical efficiency of potato farming in East Java and identify the factors affecting this efficiency. The study focuses on the areas of Sumberberantas and Wonokerso in East Java, which serve as key centers for growing potatoes. The study includes a group of 82 farmers as respondents, with 40 from Sumberberantas and 42 from Wonokerso. Data Envelopment Analysis (DEA) is a method that systematically examines levels of technical efficiency. It is complimented by Tobit Regression Analysis, which assists in identifying the relevant elements affecting efficiency. The findings indicate that the average technical efficiency score is 0.840, suggesting that farmers have the potential to increase their efficiency by up to 16%. Gender and land area for potato farming are identified as crucial factors affecting technical efficiency, while age, education, and farming experience have no effect.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Ach Ainur Rohman Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Ahmad Bagus Sudrajad, Ahmad Bagus Anam, Moch Alawy Syaiful ARMIETA AYU IRIANTI Artika, Siti Ary Rahmady Pratama, Ary Rahmady Attabik M. Amrillah Attabik Mukhammad Amrillah Berlian, Gladys Oryz Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Demmy Filsafa Ratna Putra Diana Aisyah Djoko Koestiono Djoko Koestiono Djoko Koestiono Fadli Mulyadi Fitria Dina Riana Fitrotul Laili Fransiska Dwi L. Gilang Kurniawan Gutama, Wisynu A. H.W., Agustina Shinta Hamdayyuwaafi, M. Wildan Haried, Dio Nanda Hasna Luthfiyyan Febriandani Heru Santoso Hery Toiba Iwan Zuhdi Kusdianasari, Milla Febry Lukman Nurhuda Maulani, Ratri MOHAMAD FADJAR Mr. I Gede Eko Putra Sri Sentanu Ningrum, Priskilah Febi Widya Nisrina Qotrunnada Noor, Arif Yustian Maulana Novi Setyaningrum Novia, Dian Ayu Nuhfil Hanani Nurdiantoro, Hermawan Syafrizal Wahyu Parlindungan, Soaniton David Stefanus Prameswari, Syera Aqila Prasetya, Joko Agus Pratiwi S, Aprilia Desi Purba, Pebli Adenesli Puteri, Alya S. Putri, Della Aprilia Danaparamita Putri, Rizkia Eka Ramadanti, Tanya Aulia Rayesa, Neza Fadia Rayhan, M Afif Riana, Fitria D. Rianzani, Dian Muji Rini Dwiastuti Rishona Hanael Tauran Riska Elsa Rianty Sinaga Riyadi, Sahrul Dwi Riyanti Isaskar Rosihan Asmara Sani, Evina Nahdiya Septia Purfadila Setyaningrum, Novi Shinta, Agustina Siti Artika Sri Andayani Sri Sentanu, I Gede Eko Putra Syafrial Syafrial Wahyuningtyas, Agustina Shinta Hartati Yohana Anggriani yulianti, Nurdiana Yusti Mauriska Choirunnisa Zuhdi, Iwan