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All Journal Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Journal of Innovation and Applied Technology AGRISE Habitat Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Ekonomi & Keuangan Islam Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business JAS (Jurnal Agri Sains) SERUNAI Jurnal Dinamika Manajemen
Dwi Retno Andriani
Fakultas Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Sustainable Agro-Tourism Development through Community Based Tourism (CBT) Strategy Iwan Zuhdi; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 14, No 2 (2025): April 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i2.506-514

Abstract

Agrotourism includes a reciprocal relationship between cultivated and non-biological elements that can be managed for tourism activities, so that natural characteristics determine the sustainability of the developed agrotourism. However, there are still problems in the field that raise questions about the sustainability status of agro-tourism, especially regarding four dimensions, including ecology, economy, socio-culture, and infrastructure. This study aims to analyze the variables affecting the sustainability of agrotourism in Taman Pinggir Nggawan and the sustainable development strategy of agro-tourism. The analysis method used is a quantitative analysis instrument (SEM-PLS application) and to find a development strategy, a qualitative analysis instrument (SWOT) will be used. The results show that the agro-tourism management of Taman Pinggir Nggawan towards community based sustainability (CBT) revealed a constructive and significant effect on community welfare and sustainability performance of the tourism business. This is in line with the findings observed in the field that based on the order of priority in the results of the leverage analysis, it can be seen that the change in the shape of the root mean square (RMS) of the coordinates on the X axis. Keywords: Agrotourism, Sustainability, Dimensions, Instruments, SWOT.
Enhancing SME Performance through Collaborative Networks,Digitalization Technology, Competence, and Business Resilience: A Study of the Chip Industry in Malang Raya Isaskar, Riyanti; Puteri, Alya S.; Setiawan, Budi; Riana, Fitria D.; Gutama, Wisynu A.; Andriani, Dwi Retno
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.14074

Abstract

This research aims to fill the knowledge gap by understanding that strategic resources such as collaboration networks, technology digitalization, and financial literacy contribute to improving performance through financial and business competencies and resilience in the perspective of a Resource-Based View (RBV). The study was conducted in Malang Raya, which has a dynamic agro-tourism area but is facing market pressure and high competition. It involved 50 chip MSME players who have been operating for at least two years. The research method uses the SEM-PLS on seven main variables: collaboration network, digitalization, financial literacy, competence, financial resilience, business resilience, and business performance. The results show that the three main resources have a significant effect on performance improvement, either directly or through strengthening competence and resilience. This research provides a theoretical contribution by expanding the application of RBV in the context of traditional food MSMEs, as well as presenting an integrative model to improve the competitiveness of MSMEs. Further research is recommended to explore external variables such as regulation and the dynamics of the growing digital market.
Antecedents of halal food consumer behaviour in Malang: The mediating effect of purchase intention Sani, Evina Nahdiya; Syafrial, Syafrial; Andriani, Dwi Retno
Jurnal Ekonomi & Keuangan Islam Volume 11 No. 2, July 2025
Publisher : Faculty of Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/JEKI.vol11.iss2.art1

Abstract

Purpose – The purpose of this research is to examine the factors that influence consumers’ purchase behavior for halal food. Additionally, this research aims to determine the influence of purchase intention mediation on purchasing decisions made at Chinese food restaurants in Malang.Methodology – This study employed a non-probability sampling method, specifically the purposive sampling technique. A total of 344 samples. The collected data were then analyzed using structural equation modeling partial least squares (SEM-PLS).Findings – The research findings indicate that attitudes, halal certification, and food safety exert a positive influence on purchase intention. In contrast, factors such as subjective norms, perceived behavioral control, and halal awareness did not have a significant impact. A positive attitude toward halal products, halal certification, and food safety has been shown to increase purchase intention, thereby influencing purchase decisions. However, this study reveals that purchase intention mediates only a part of the variables.Implications – The expanding halal food industry necessitates a heightened focus on consumer behavior by business actors. These findings suggest that companies can devise more efficacious marketing strategies by accentuating positive consumer attitudes toward halal products and ensuring the presence of valid halal certification and guaranteed food safety standards.Originality – This research proposes an extension to the theory of planned behavior, incorporating three novel variables: halal awareness, halal certification, and food safety. Furthermore, this research focuses on Chinese food restaurants that offer halal food in Malang.
Millennial Consumer Preferences for Healthy Instant Noodle Products in East Java (Choice Experiment Method) Prameswari, Syera Aqila; Toiba, Hery; Andriani, Dwi Retno; Noor, Arif Yustian Maulana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.11

Abstract

Healthy living is now a popular lifestyle among the millennial generation, health consciousness is a concern for some who prefer to engage in activities that can be beneficial to the body, one of which is paying attention to dietary intake. Porang (Konjac) is an alternative raw material for processed products, especially konjac noodles, and those containing gluten. At present, there is little consumer research, apart from the fact that it is a relatively new product on the market, previous studies have focused on the glucomannan content of konjac noodle products. The results of the multinomial logit analysis for the five attributes, calorie content, fibre content, food additives and price, show that respondents prefer products with low calorie content, high fibre content, using natural food additives and the lowest price category. The attribute that consumers consider important, the use of natural food additives and fiber content, comes last. The implications of this study could be considered by manufacturers who want to produce konjac noodle to add natural food additives and list them on the label on the packaging. Building economical packaging and partnerships to achieve lower prices and attract consumers.
Analisis Preferensi Konsumen Terhadap Atribut Produk Katering Sehat Di Kota Malang Rianzani, Dian Muji; Rayesa, Neza Fadia; Andriani, Dwi Retno
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.361-371

Abstract

This research aimed to analyze consumer preferences for healthy catering product attributes, including taste, calories, nutritional information, price, menu combinations, packaging, raw material quality, additional services, and halal certification labels. The research uses a descriptive quantitative method with conjoint analysis, where data processing is carried out through the Statistical Package for the Social Sciences (SPSS). Data were collected through questionnaires to respondents who had purchased heatlhy catering. A total of 100 respondents were successfully coected as research sampes. The resuts show that consumer preferences for healthy catering product attribute combinations are Indonesian taste, row calories (≤ 400 kcal), complete nutritional information, price ≤ Rp 35,000, three menu combinations, reusable packaging, organic raw material quality, nutritional consultation services, and halal certification labels. The nutritional information attribute has the highest level of importance (23,699). This study recommends developing product attributes, especially nutritional information and low-calorie menu variations, as we as utilizing social media and targeting advertisements at private employees to expand market reach. Future researchers are advised to expand the scope of the attributes studied.
THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CONSUMER LOYALTY AT LEGENDARY RESTAURANTS IN MALANG CITY Riyadi, Sahrul Dwi; Wahyuningtyas, Agustina Shinta Hartati; Andriani, Dwi Retno
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.3

Abstract

The competition in the restaurant industry is very tight, with many competitors that have sprung up with various strategies, such as providing the best quality of service to their consumers. This is also experienced by legendary restaurants A, B, C, and D, which have been selling culinary specialties of Malang City for decades with recipes that have been passed down from generation to generation. The experience of non-optimal service quality will affect customer satisfaction and can affect the level of consumer loyalty to legendary restaurants. Therefore, it is very important to conduct this research to determine the effect of service quality on customer satisfaction and loyalty, as well as the role of brand image in moderating it. This research was analyzed using SEM-PLS with 100 respondents. This research shows that the service quality provided by the four restaurants has a positive and significant impact on customer satisfaction, customer delight, and customer loyalty because the quality of service provided by the four restaurants is considered good.
The Impact of Service Quality Relationship on Customer Loyalty at Legendary Restaurants R4 in Malang City Riyadi, Sahrul Dwi; H.W., Agustina Shinta; Andriani, Dwi Retno; Anam, Moch Alawy Syaiful
HABITAT Vol. 35 No. 1 (2024): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.1.6

Abstract

Each region certainly has its own culinary specialties, as Malang City is a tourist city that has many culinary specialties and has been established for a long time with hereditary recipes such as legendary restaurants R4. Culinary of a region is one of the main attractions for tourists, especially with the brand image that has been built in the general public which makes legendary culinary in Malang worth visiting. However, intense competition in the restaurant industry is also experienced by legendary restaurants in Malang, so efforts are needed so that legendary restaurants can continue to compete, one of which is by paying attention to the service quality provided to consumers so that consumers become loyal. In addition to aspects of service quality, legendary restaurants also need to pay attention to aspects of customer satisfaction, customer delight, and brand image which can later help build consumer loyalty and make legendary restaurants in Malang able to compete. Therefore, this research is very important to do to find out how far the effect of service quality on customer loyalty is through customer satisfaction, customer delight, and the role of brand image in moderating. This research was analyzed using SEM-PLS with 100 respondents with age criteria >17 years and having visited at least 2 times. This research shows that the service quality provided by the four restaurants has a positive and significant role on customer satisfaction, customer delight, and customer loyalty because the quality of service provided by the four restaurants is considered good, besides that brand image is able to strengthen the relationship between service quality and customer loyalty. So it is necessary for legendary restaurants to improve the quality of their services in order to get loyalty from their consumers and be able to compete with new restaurants.
Analysis of Customer Preferences and Willingness to Pay for Healthy Salad in Malang, Indonesia Purba, Pebli Adenesli; Asmara, Rosihan; Andriani, Dwi Retno
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.1884

Abstract

The growing trend of healthier eating habits, driven by increasing health awareness, presents a business opportunity for SMEs in the healthy food sector. This study investigates consumer preferences, attribute importance, and willingness to pay for vegetable salads in Malang, using a discrete choice experiment with a conditional logit model. A survey of 150 respondents who had purchased and consumed vegetable salads was conducted, analyzing key attributes, including health, mood, convenience, sensory appeal, natural content, and price, adapted from the food choice questionnaire and processed using R-Studio software. The findings indicate that consumers prefer vegetable salads that are high in fiber, free of additives, available in nearby shops, relaxing when consumed, and have a good taste. The ranking of attributes is important in purchasing decisions, as it follows the order of health, natural content, convenience, mood, and sensory appeal. Consumers' willingness to pay shows that they are willing to pay IDR 10,416 for "simple to make," IDR 19,410 for "ready in no time," IDR 11,549 for "contain natural ingredients," IDR 2,101 for "make them feel good when consumed," IDR 24,287 for "smell nice," and IDR 26,334 for "look good." These findings provide essential implications for SMEs, guiding product development towards fiber-rich and additive-free vegetable salads with appealing sensory attributes and easy preparation. Additionally, marketing strategies should emphasize health benefits, natural ingredients, and convenience while leveraging sensory appeal to attract a broader audience. Pricing strategies should reflect the premium consumers are willing to pay, and distribution channels should ensure accessibility. By aligning product offerings with consumer preferences and understanding their willingness to pay, SMEs can enhance their competitiveness and achieve sustainable growth in the expanding healthy food market.
The Effect of Entrepreneurial Orientation and Dynamic Capability on the Performance of Ledre MSMEs Structural Equation Modeling (SEM) Approach Prasetya, Joko Agus; Toiba, Hery; Andriani, Dwi Retno
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.1853

Abstract

This study aims to evaluate the influence of entrepreneurial orientation and dynamic capabilities on the performance of ledre MSMEs in Bojonegoro Regency. The sample consisted of 72 ledre MSME owners, sampling by simple random sampling with the slovin formula to determine the number. Data analysis techniques using Structural Equation Modeling (SEM). The results showed that entrepreneurial orientation positively and significantly affects dynamic capabilities. This is indicated by the path coefficient value of 0.928 and a P value of 0.000. Dynamic capability has no significant impact on performance; the results of field data processing show a path coefficient value of 0.344 and a P value of 0.116. Entrepreneurial orientation has a positive effect on performance. This is indicated by a path coefficient value of 0.420 and a P value of 0.045. Dynamic capability is not proven to mediate entrepreneurial orientation on performance, this is indicated by a path coefficient value of 0.319 and a P value of 0.117. Suggestions for further research can add other variables that can potentially affect the performance of MSMEs, such as innovation, marketing strategies, or business digitalization. 
ANALISIS TINGKAT RISIKO USAHA TANI MELON DI DESA KAYULEMAH KECAMATAN SUMBERREJO KABUPATEN BOJONEGORO Hamdayyuwaafi, M. Wildan; Asmara, Rosihan; Andriani, Dwi Retno
JAS (Jurnal Agri Sains) Vol 8, No 2: Desember 2024
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v8i2.1611

Abstract

Tanaman melon menjadi komoditas pertanian dengan popularitas yang tinggi dalam beberapa dekade terakhir, perkembangan tanaman melon di Indonesia telah melalui perjalanan panjang sejak masuknya tanaman ini ditahun 1970. Dalam perkembangannya tanaman melon secara kasat mata telah mampu memberikan peningkatan kesejahteraan bagi para petani, melalui keuntungan yang lebih besar dengan rata-rata kepemilikan luasan lahan petani di Indonesia yang tergolong kecil. Keuntungan yang besar atas pertanian melon juga berbanding lurus dengan risiko yang membayang-bayangi para petani. Sebagaimana prinsip high risk high return besarnya risiko pertanian melon kemudian perlu di analisis dan diperhitungkan untuk menjaga keberlanjutan usaha tani melon agar tetap bisa memberikan hasil sesuai harapan. Tujuan dari penelitian ini adalah menganalisis tingkat risiko usaha tani melon di Desa Kayulemah Kecamatan Sumberrejo sebagai salah satu sentra pertanian melon di Kabupaten Bojonegoro. Hasil dari pengolahan data yang diperoleh menunjukkan bahwa tingkat risiko produksi pertanian melon di Desa Kayulemah berada di tingkat rendah dengan nilai koefisien variasi sebesar 0,43 dengan titik risiko usaha tani pada peta risiko berada pada zona kuning.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Ach Ainur Rohman Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Ahmad Bagus Sudrajad, Ahmad Bagus Anam, Moch Alawy Syaiful ARMIETA AYU IRIANTI Artika, Siti Ary Rahmady Pratama, Ary Rahmady Attabik M. Amrillah Attabik Mukhammad Amrillah Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Demmy Filsafa Ratna Putra Diana Aisyah Djoko Koestiono Djoko Koestiono Djoko Koestiono Fadli Mulyadi Fitria Dina Riana Fitrotul Laili Fransiska Dwi L. Gilang Kurniawan Gutama, Wisynu A. H.W., Agustina Shinta Hamdayyuwaafi, M. Wildan Haried, Dio Nanda Hasna Luthfiyyan Febriandani Heru Santoso Hery Toiba Iwan Zuhdi Kusdianasari, Milla Febry Lukman Nurhuda Maulani, Ratri MOHAMAD FADJAR Mr. I Gede Eko Putra Sri Sentanu Nisrina Qotrunnada Noor, Arif Yustian Maulana Novi Setyaningrum Novia, Dian Ayu Nuhfil Hanani Parlindungan, Soaniton David Stefanus Prameswari, Syera Aqila Prasetya, Joko Agus Pratiwi S, Aprilia Desi Purba, Pebli Adenesli Puteri, Alya S. Putri, Rizkia Eka Ramadanti, Tanya Aulia Rayesa, Neza Fadia Riana, Fitria D. Rianzani, Dian Muji Rini Dwiastuti Rishona Hanael Tauran Riyadi, Sahrul Dwi Riyanti Isaskar Rosihan Asmara Sani, Evina Nahdiya Septia Purfadila Setyaningrum, Novi Shinta, Agustina Sinaga, Riska Elsa Rianty Siti Artika Sri Andayani Sri Sentanu, I Gede Eko Putra Syafrial Syafrial Wahyuningtyas, Agustina Shinta Hartati Yohana Anggriani yulianti, Nurdiana Yusti Mauriska Choirunnisa Zuhdi, Iwan