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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Indonesian Journal of Business and Entrepreneurship (IJBE) PROFIT : Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) Panrita Abdi - Jurnal Pengabdian pada Masyarakat AdBispreneur WIDYAKALA JOURNAL Al Tijarah Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA JMM (Jurnal Masyarakat Mandiri) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Learning Adimas : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management JABE (Journal of Applied Business and Economic) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Teknologi Informasi dan Pendidikan Value: Jurnal Manajemen dan Akuntansi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Mandala Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun Mitra Mahajana: Jurnal Pengabdian Masyarakat Journal of Entrepreneurship & Business JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Dulang: Jurnal Pengabdian Kepada Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Indonesian Journal of Islamic Economics and Finance GMPI Conference Series MDP Student Conference Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Joong-Ki
Wira bharata
Universitas Mulawarman
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Journal : Jurnal Ecogen

 1 
Pengaruh Negative eWOM: Studi Empiris pada Konsumen Maskapai Penerbangan Lion Air Kurniawati Putri, Rini; Bharata, Wira
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15755

Abstract

This research objectives to determine the influence of negative ewom on brand image and brand trust and its impact on  interest ini buying Lion Air airline tickets. This research uses descriptive quantitative research methods. Sampling in this research used a non-probability sampling method, namely purposive sampling by distributing questionnaires as a data collectiom method. The samples researched in this study were 120 respondents who used airline. Based on the  results of research testing, it shows that: 1) Negative ewom has a negative effect on the brand image of Lion Air airline 2) Negative ewom has a negative effect on the brand trust of Lion Air airline 3) Brand image has a positive effect on interest in buying Lion Air airline tickets 4) Brand trust has a positive effect on interest in buying Lion Air airline tickets 5) Negative ewom has a negative effect on interest in buying Lion Air airline tickets
Co-Authors Adinda Dyah Pitaloka Adinda El Maura Agus Prasetyo Ahmad Wajih Wastiq Wajdie Aidah, Maisun alfira, alfira Althalets, Fareis Alya Andaniy Ananda, Dita Andrean, Andrean Andriana, Ana Noor Annisa Maulidia Anugrahni, Sisilia Aprilicia, Nadella Nasda Aransyah, Muhammad Fikry Arsyad, Annisa Wahyuni Arwin Sanjaya Aulia Rahman Bintang Christopher Manuel Budiman Budiman Christopel Valentino Sianipar Damayanti, Alfiana Daryono Daryono, Daryono Dessardi Wimboadi, Rachmad Diana Pramudya Wardhani Diandra Kusuma Efendy Dinanti, Windy Dara Dion Saputra Dita Ismaliana R Dyah Pitaloka, Adinda Endang Siti Astuti Erfina Ferdinand Eva Choirinnisa Ferdinand, Erfina Fikry Aransyah, Muhammad Finnah Fourqoniah Firly Arbita Priambodo Gloria Jelita Hadi Sumarsono Hakim, Ahmad Firman Hetami, Adietya Arie Hidayah, Anisya Nur Hijrah, Lailatul Hikmah, Mukhibatul Hikmah, Rahmah Lailatul Jidan Ramadhan Hadi Juwita Z Kamilah, Atikah Wardah Kertahadi Kertahadi Khairil Anwar Khairil Anwar Kurnia Himawan Sandy Kurniawati Putri, Rini Laura Viviana Ardiyansyah Iryanto Lis Karlina Luis Preselliya Siregar Mahriani, Moni Wulan Mardasarina Mardasarina Muhammad Fadil Haryanto Muhammad Hafidz Alfidhin Hasbar Muhammad Izharul Laily Salam Muhammad Nur Arifin Muhammad Reza Fahlevy Muhammad Sultoni Sutejo Muhammad Zaini Murna Wardayanti Nadira Oliviani Natasya, Princessca Novia Arija Nur Alissa Ariani Nur Khairinnisa Syarah Nurlita, Febi Nurul A’enaya Qalbi Nurul A’enaya Qalbi Pingki Pingki Pingki, Pingki Poppy Alvianolita Sanistasya Pramesti, Ristya Dwi Premi Wahyu Widyaningrum Puspita, Desi Putera, Muhammad Tommy Fimi Putri Nur Aulia Putri, Aprillia Pratiwi Putri, Nikki Ananda Rahayu, Diah Rahmah Annisa Rahmawati, Alia Reza Riandani Rina Juwita Risky, Risky Ritna Rachel Pilipus Romlah Novianti Rosyid Nurrohman Sandy, Kurnia Himawan Sari, Anisa Sasmita Setya Maulana Pratama Shepia Shalsabila Putri Sherluna Annisa Stefany Komala Tazkia Muchlisa Auliyaa Toli, Gabriella Tabita Utami, Rezki Aguswidya Veronika Simon Very Verdiansyah Wariyanti Mayang Sari Wimboadi, Rachmad Dessardi Yudha Prakasa Yusuf Saharuddin, Muhammad