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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Indonesian Journal of Business and Entrepreneurship (IJBE) PROFIT : Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) Panrita Abdi - Jurnal Pengabdian pada Masyarakat AdBispreneur WIDYAKALA JOURNAL Al Tijarah Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA JMM (Jurnal Masyarakat Mandiri) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Learning Adimas : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management JABE (Journal of Applied Business and Economic) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Teknologi Informasi dan Pendidikan Value: Jurnal Manajemen dan Akuntansi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Mandala Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun Mitra Mahajana: Jurnal Pengabdian Masyarakat Journal of Entrepreneurship & Business JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Dulang: Jurnal Pengabdian Kepada Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Indonesian Journal of Islamic Economics and Finance GMPI Conference Series MDP Student Conference Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat Joong-Ki
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The Influence of Social Media Engagement on Spotify Users from Generation Z and Alpha: Examining the Moderating Role of FOMO Wimboadi, Rachmad Dessardi; Bharata, Wira; Nurrohman, Rosyid; Hakim, Ahmad Firman
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 2 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i2.1354

Abstract

This study investigates the influence of social media engagement on trust and customer satisfaction, as well as how these factors affect repurchase intention among Spotify users from Generation Z and Generation Alpha. It also explores the moderating role of Fear of Missing Out (FOMO) in those relationships. Using a quantitative approach, data were collected from 238 respondents through an online survey and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings indicate that social media engagement significantly increases both trust and customer satisfaction. In turn, both trust and satisfaction significantly influence users’ intention to continue using the platform. FOMO strengthens the relationship between social media engagement and trust but does not significantly moderate the relationship between engagement and satisfaction. These results suggest that emotional and social factors particularly personalized digital experiences and perceived social trends play a key role in shaping digital loyalty. The study highlights the importance for digital platforms like Spotify to focus on both social engagement and accurate personalization to maintain user satisfaction and loyalty.
PELATIHAN PLATFORM DIGITAL SEBAGAI ALAT STRATEGI PEMASARAN UMKM NUSANTARA 81 CITRA NIAGA, KOTA SAMARINDA Aidah, Maisun; Bharata, Wira
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i3.1029-1035

Abstract

Platform digital telah diakui menjadi salah satu wadah yang menjembatani UMKM untuk dapat mempromosikan sekaligus menumbuhkan citra merek yang kuat ke pangsa pasar yang lebih luas, Program pengabdian masyarakat ini bertujuan untuk mengevaluasi kualitas pelatihaan platform digital sekaligus membantu dalam pembuatan tutorial akun bisnis Nusantara 81, Pelaksanaan pelatihan ini diikuti oleh 4 peserta, dimana 1 owner dan 3 lainnya adalah karyawan dari UMKM Nusantara 81. Instrumen yang digunakan dalam program pengabdian masyarakat ini berupa kuesioner dalam bentuk google form yang diedarkan dari tanggal 20 November hingga tanggal 22 November 2024. Hasil program pengabdian masyarakat ini menunjukkan bahwa pemberian materi berupa pengetahuan mengenai platform digital disertakan praktek tutorial langsung bagaimana pembuatan akun bisnis di platform digital, menganggap merasa terbantu dan puas dengan hasil yang diperoleh selama proses pelatihan pengabdian masyarakat tersebut. Meskipun begitu, terdapat beberapa beberapa aspek yang perlu dibenahi, terutama konsumsi dan manajemen waktu. Rekomendasi mencakup penggantian snack box menjadi makanan berat dan alokasi waktu yang dirasa kurang sekaligus tidak terdapatnya jam istirahat untuk peserta selama 3 jam berlangsungnya pelatihan pengabdian masyarakat ini. Secara keseluruhan, meskipun terdapat beberapa masukan operasional untuk dibenahi, responden menunjukkan tingkat kepuasan yang tinggi terhadap pelatihan platform digital oleh Nusantara 81, serta  memberikan apresiasi kepada pemateri atas bantuan, kinerja yang responsif, dan ramah.
Inclusivity In The Circular Economy: A Systematic Review Of Social Innovation In Developing Regions Nurrohman, Rosyid; Bharata, Wira; Hikmah, Mukhibatul; Nurqamarani, Adisthy Shabrina; Utami, Rezki Aguswidya; Prasetyo, Agus
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.1981

Abstract

Purpose – This study examines how circular economy (CE) practices are developed through social innovation and community engagement in developing countries. It highlights CE not only as an environmental strategy but also as a pathway toward inclusive and sustainable development. Addressing the fragmented nature of CE literature, which often prioritizes technical efficiency while overlooking social participation, institutional support, and gender responsiveness, the study seeks to clarify how CE can be strengthened through grassroots entrepreneurship, community-led innovation, and multi-actor collaboration. Novelty – The originality of this research lies in integrating CE and social innovation literature with a specific focus on MSMEs in developing regions. By combining bibliometric and systematic review methods, the study moves beyond descriptive accounts and identifies theoretical mechanisms, key actors, and structural gaps that remain underexplored in mainstream CE scholarship. Method – A mixed-method approach was employed, integrating a Systematic Literature Review (SLR) with bibliometric analysis. A total of 189 Scopus-indexed articles published between 2010 and 2025 were selected using the PRISMA protocol. The Bibliometrix R-package was applied to examine keyword co-occurrence, thematic clusters, citation inequality, and author collaboration patterns, with particular attention to Global North–South imbalances. Findings – Results demonstrate a gradual shift in CE discourse in developing regions from technical-environmental models toward socially embedded approaches. Social innovation through women-led enterprises, cooperative networks, and community-based entrepreneurship emerges as a critical driver of inclusivity. The review also identifies three conceptual gaps: (1) limited theorization of inclusivity mechanisms in CE, (2) a lack of longitudinal and comparative studies, and (3) weak South–South collaboration and knowledge exchange. Limitations and Implications – This study is limited to English-language, Scopus-indexed publications, which may exclude grey or local-language literature, and it acknowledges methodological biases related to citation inequality and the dominance of Global North perspectives. Nonetheless, the findings provide actionable implications: policymakers should integrate gender-responsive policies into CE programs, strengthen local institutional support for MSMEs, and foster South–South learning platforms. Practitioners are encouraged to co-create inclusive CE models through multi-actor partnerships that enhance resilience, legitimacy, and long-term sustainability.
Exploration of Consumer Buying Interests at Tiktok Stores Live Streaming Based on the Stimulus Organism Response (SOR) Framework Dinanti, Windy Dara; Bharata, Wira
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 12 No. 2 (2023): JULI
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v12i2.1658

Abstract

Technological developments are currently increasing rapidly so that entrepreneurs advance their business ventures with various innovations. No wonder there are many emerging marketplaces that provide several conveniences in shopping. The TikTok application is one of the most popular marketplaces. This study aims to determine the effect of Store Atmosphere, Online Customer Reviews and Online Customer Ratings on Purchase Intention with Trust as a mediating variable at the TikTok Shop. This study uses quantitative data and this type of research is associative research. The population used in this research is live streaming viewers @oktaviana_tas_grosir. The sample collection technique uses a non-probability sampling technique. The sample in this study was determined by 100 respondents. The data analysis technique in this study used the Smart PLS version 3.0 tool. The results of this study indicate that Store Atmosphere, Online Customer Reviews and Online Customer Ratings have a positive effect on Trust. Online Customer Reviews and Online Customer Ratings have a positive effect on Purchase Intention, while the Store Atmosphere has a negative effect on Purchase Intention. Trust has a positive effect on Purchase Intention. Trust is able to mediate Store Atmosphere, Online Customer Reviews and Online Customer Ratings on Purchase Intention positively.
Program Kegiatan Safety Talk sebagai Penguatan Kesadaran Keselamatan Kerja pada PT. Eurotruk Transindo Kamilah, Atikah Wardah; Bharata, Wira
Jurnal Pengabdian Kepada Masyarakat (JPKM) TABIKPUN Vol. 6 No. 1 (2025)
Publisher : Faculty of Mathematics and Natural Sciences - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpkmt.v6i1.208

Abstract

Sumber daya manusia memiliki peran penting dalam mendukung operasional perusahaan, khususnya dalam penerapan Kesehatan dan Keselamatan Kerja (K3). Kegiatan ini bertujuan untuk mengevaluasi penerapan program safety talk di PT. Eurotruk Transindo sebagai upaya meningkatkan budaya keselamatan kerja. Metode yang digunakan adalah analisis Fishbone untuk mengidentifikasi akar permasalahan dan melaksanakan kegiatan safety talk secara sistematis. Hasil evaluasi menunjukkan bahwa program ini secara signifikan meningkatkan kesadaran karyawan tentang keselamatan kerja, dengan 61,1% responden merasa termotivasi untuk menggunakan alat pelindung diri (APD). Meskipun demikian, masih terdapat tantangan dalam meningkatkan partisipasi dan interaksi selama sesi. Kesimpulannya, meskipun safety talk telah meningkatkan pemahaman karyawan terkait keselamatan kerja, perlu adanya perbaikan dan evaluasi berkelanjutan agar program ini lebih efektif dan inklusif bagi seluruh karyawan.
Sosialisasi Dan Pendampingan Sertifikasi Halal Untuk Meningkatkan Kualitas Dan Kredibilitas IKM Di Kota Balikpapan Dessardi Wimboadi, Rachmad; Yusuf Saharuddin, Muhammad; Ananda, Dita; Bharata, Wira; Althalets, Fareis
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3327

Abstract

Labelisasi halal adalah aspek penting bagi pelaku usaha di Indonesia, yang memiliki populasi Muslim terbesar di dunia. Sertifikasi halal, yang dikeluarkan oleh Badan Penyelenggara Jaminan Produk Halal (BPJPH) berdasarkan fatwa MUI, menjamin bahwa produk memenuhi standar halal. Meskipun demikian, banyak Industri Kecil dan Menengah (IKM) mengalami kesulitan dalam mendapatkan sertifikasi ini akibat rendahnya pemahaman dan biaya pelatihan yang tinggi. Untuk mengatasi hambatan ini, mahasiswa Universitas Mulawarman berkolaborasi dengan Dinas Koperasi, UMKM, dan Perindustrian Kota Balikpapan (DKUMKMP) mengadakan sosialisasi dan pendampingan sertifikasi halal tanpa biaya bagi pelaku usaha. Kegiatan ini diselenggarakan pada tanggal 6 - 7 Maret 2024 yang bertempat di Hotel Novotel Balikpapan secara tatap muka dan melibatkan 40 IKM Kota Balikpapan. Kegiatan ini bertujuan untuk membantu para IKM memahami dan melalui proses sertifikasi halal secara efisien. Berdasarkan hasil kegiatan, pelaku IKM kini memiliki pemahaman yang baik tentang pentingnya legalitas usaha dan sertifikasi halal. Sebanyak 40 pelaku usaha berhasil memperoleh sertifikasi halal, yang merupakan jumlah keseluruhan dari peserta yang mengikuti kegiatan sosialisasi dan pendampingan ini. Harapannya, melalui sosialisasi dan pendampingan tersebut, semakin banyak pelaku usaha yang tertarik untuk mendaftarkan usahanya guna mendapatkan sertifikasi halal.
Pelatihan Seni Berbicara di Depan Umum pada Pelajar SMA/K Kota Balikpapan Dyah Pitaloka, Adinda; Bharata, Wira; Anwar, Khairil
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3339

Abstract

Kontak manusia yang efektif, baik dalam pengaturan sosial atau profesional, sangat bergantung pada komunikasi sebagai landasan mendasar. Keterampilan berbicara di depan umum sangat penting bagi siswa dan membutuhkan pelatihan agar dapat dikembangkan. Namun demikian, masih banyak siswa yang memiliki kekhawatiran ketika melakukan komunikasi, hal ini menyebabkan pertukaran ide yang kurang kohesif selama proses pembelajaran. Dalam upaya menyikapi hal tersebut, Tim PKM memberikan pelatihan kepada siswa-siswi SMA/K Kota Balikpapan dalam public speaking. Tujuannya adalah untuk membekali siswa dengan keyakinan diri dan kemampuan yang diperlukan untuk mengekspresikan pikiran mereka dengan cara yang meyakinkan, baik di dalam maupun di luar kelas. Selain itu, pelatihan berbicara di depan umum mengajarkan peserta pentingnya regulasi kata yang efektif, bahasa tubuh, dan intonasi suara ketika menyampaikan ide secara lisan. Dengan demikian, pelatihan ini tidak hanya berfokus pada keterampilan komunikasi, tetapi juga pada pengembangan kesadaran diri dan kemampuan interpersonal yang penting untuk kesuksesan dalam kehidupan pribadi dan profesional pelajar SMA/K Kota Balikpapan.
PELATIHAN KOMUNIKASI BISNIS BAGI MAHASISWA DALAM MEMULAI DAN MENGEMBANGKAN BISNIS Hidayah, Anisya Nur; Bharata, Wira; Putera, Muhammad Tommy Fimi
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 1 (2024): Mei 2024
Publisher : Fakultas Sains dan Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i1.5223

Abstract

Business is one way that many people do to earn income. This fact has an impact on the large number of business actors or entrepreneurs in Indonesia. However, among the many entrepreneurs in Indonesia, students are not the biggest contributors. The existence of complex aspects in running a business is considered to be a trigger for decreased interest in doing business among students, such as business communication. Business communication is a crucial aspect because it is related to various foundations of business management, so it must be mastered to facilitate the process of starting and developing a business, especially for students. Business Communication Training activities are carried out for students with the aim of increasing knowledge related to business communication skills and raising student awareness of the importance of good communication skills in business. This activity was attended by 22 students as participants from different regions. The conclusion drawn is that Business Communication Training has a direct impact on students in increasing knowledge related to business communication skills and can raise student awareness of the importance of good communication skills in business.
Pengaruh Negative eWOM: Studi Empiris pada Konsumen Maskapai Penerbangan Lion Air Kurniawati Putri, Rini; Bharata, Wira
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15755

Abstract

This research objectives to determine the influence of negative ewom on brand image and brand trust and its impact on  interest ini buying Lion Air airline tickets. This research uses descriptive quantitative research methods. Sampling in this research used a non-probability sampling method, namely purposive sampling by distributing questionnaires as a data collectiom method. The samples researched in this study were 120 respondents who used airline. Based on the  results of research testing, it shows that: 1) Negative ewom has a negative effect on the brand image of Lion Air airline 2) Negative ewom has a negative effect on the brand trust of Lion Air airline 3) Brand image has a positive effect on interest in buying Lion Air airline tickets 4) Brand trust has a positive effect on interest in buying Lion Air airline tickets 5) Negative ewom has a negative effect on interest in buying Lion Air airline tickets
Media Sosial Marketing pada Instagram Shopee Indonesia dan Pengaruhnya terhadap Customer Engagement serta Brand Image: Social Media Marketing on Instagram Shopee Indonesia and its Effect on Customer Engagement and Brand Image Alfira, Alfira; Bharata, Wira; Sanjaya, Arwin
Indonesian Journal of Islamic Economics and Finance Vol. 1 No. 2 (2021)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v1i2.1079

Abstract

The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia. With content uploaded through Shopee Indonesia's Instagram, Shopee Indonesia's Social Media Marketing is effective. This can be seen through the high level of engagement on Instagram Shopee Indonesia. The purpose of this study was to determine the effect of Social Media Marketing on Customer Engagement and Band Image on Shopee Indonesia's Instagram account. The method applied in the research is quantitative. The sampling technique used is non-probability sampling. The sampling method used is purposive sampling. Based on the results of the Slovin formula, the researchers distributed questionnaires to 100 Instagram followers of Shopee Indonesia. The analytical technique used is multiple regression analysis followed by path analysis with the help of SPSS 25 software. The results show that Social Media Marketing has a positive and significant effect on Customer Engagement. Social Media Marketing has no significant positive effect on Brand Image. Customer Engagement is found to be a mediator between Social Media Marketing and Brand Image which results have a positive and significant effect. The results also explain that Customer Engagement has a positive and significant effect on Brand Image. Then Brand Image also has a positive and significant effect on Customer Engagement.
Co-Authors Adinda Dyah Pitaloka Adinda El Maura Agus Prasetyo Ahmad Wajih Wastiq Wajdie Aidah, Maisun alfira, alfira Althalets, Fareis Alya Andaniy Ananda, Dita Andrean, Andrean Andriana, Ana Noor Annisa Maulidia Anugrahni, Sisilia Aprilicia, Nadella Nasda Aransyah, Muhammad Fikry Arsyad, Annisa Wahyuni Arwin Sanjaya Aulia Rahman Bintang Christopher Manuel Budiman Budiman Christopel Valentino Sianipar Damayanti, Alfiana Daryono Daryono, Daryono Dessardi Wimboadi, Rachmad Diana Pramudya Wardhani Diandra Kusuma Efendy Dinanti, Windy Dara Dion Saputra Dita Ismaliana R Dyah Pitaloka, Adinda Endang Siti Astuti Erfina Ferdinand Eva Choirinnisa Ferdinand, Erfina Fikry Aransyah, Muhammad Finnah Fourqoniah Firly Arbita Priambodo Gloria Jelita Hadi Sumarsono Hakim, Ahmad Firman Hetami, Adietya Arie Hidayah, Anisya Nur Hijrah, Lailatul Hikmah, Mukhibatul Hikmah, Rahmah Lailatul Jidan Ramadhan Hadi Juwita Z Kamilah, Atikah Wardah Kertahadi Kertahadi Khairil Anwar Khairil Anwar Kurnia Himawan Sandy Kurniawati Putri, Rini Laura Viviana Ardiyansyah Iryanto Lis Karlina Luis Preselliya Siregar Mahriani, Moni Wulan Mardasarina Mardasarina Muhammad Fadil Haryanto Muhammad Hafidz Alfidhin Hasbar Muhammad Izharul Laily Salam Muhammad Nur Arifin Muhammad Reza Fahlevy Muhammad Sultoni Sutejo Muhammad Zaini Murna Wardayanti Nadira Oliviani Natasya, Princessca Novia Arija Nur Alissa Ariani Nur Khairinnisa Syarah Nurlita, Febi Nurul A’enaya Qalbi Nurul A’enaya Qalbi Pingki Pingki Pingki, Pingki Poppy Alvianolita Sanistasya Pramesti, Ristya Dwi Premi Wahyu Widyaningrum Puspita, Desi Putera, Muhammad Tommy Fimi Putri Nur Aulia Putri, Aprillia Pratiwi Putri, Nikki Ananda Rahayu, Diah Rahmah Annisa Rahmawati, Alia Reza Riandani Rina Juwita Risky, Risky Ritna Rachel Pilipus Romlah Novianti Rosyid Nurrohman Sandy, Kurnia Himawan Sari, Anisa Sasmita Setya Maulana Pratama Shepia Shalsabila Putri Sherluna Annisa Stefany Komala Tazkia Muchlisa Auliyaa Toli, Gabriella Tabita Utami, Rezki Aguswidya Veronika Simon Very Verdiansyah Wariyanti Mayang Sari Wimboadi, Rachmad Dessardi Yudha Prakasa Yusuf Saharuddin, Muhammad