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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Indonesian Journal of Business and Entrepreneurship (IJBE) PROFIT : Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) Panrita Abdi - Jurnal Pengabdian pada Masyarakat AdBispreneur WIDYAKALA JOURNAL Al Tijarah Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA JMM (Jurnal Masyarakat Mandiri) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Learning Adimas : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management JABE (Journal of Applied Business and Economic) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Teknologi Informasi dan Pendidikan Value: Jurnal Manajemen dan Akuntansi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Mandala Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun Mitra Mahajana: Jurnal Pengabdian Masyarakat Journal of Entrepreneurship & Business JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Dulang: Jurnal Pengabdian Kepada Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Indonesian Journal of Islamic Economics and Finance GMPI Conference Series MDP Student Conference Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Wira bharata
Universitas Mulawarman
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Media Sosial Marketing pada Instagram Shopee Indonesia dan Pengaruhnya terhadap Customer Engagement serta Brand Image Alfira, Alfira; Bharata, Wira; Sanjaya, Arwin
Indonesian Journal of Islamic Economics and Finance Vol 1 No 2 (2021)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.187 KB) | DOI: 10.37680/ijief.v1i2.1079

Abstract

The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia. With content uploaded through Shopee Indonesia's Instagram, Shopee Indonesia's Social Media Marketing is effective. This can be seen through the high level of engagement on Instagram Shopee Indonesia. The purpose of this study was to determine the effect of Social Media Marketing on Customer Engagement and Band Image on Shopee Indonesia's Instagram account. The method applied in the research is quantitative. The sampling technique used is non-probability sampling. The sampling method used is purposive sampling. Based on the results of the Slovin formula, the researchers distributed questionnaires to 100 Instagram followers of Shopee Indonesia. The analytical technique used is multiple regression analysis followed by path analysis with the help of SPSS 25 software. The results show that Social Media Marketing has a positive and significant effect on Customer Engagement. Social Media Marketing has no significant positive effect on Brand Image. Customer Engagement is found to be a mediator between Social Media Marketing and Brand Image which results have a positive and significant effect. The results also explain that Customer Engagement has a positive and significant effect on Brand Image. Then Brand Image also has a positive and significant effect on Customer Engagement.
PELATIHAN KOMUNIKASI BISNIS BAGI MAHASISWA DALAM MEMULAI DAN MENGEMBANGKAN BISNIS Hidayah, Anisya Nur; Bharata, Wira; Putera, Muhammad Tommy Fimi
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 1 (2024): Mei 2024
Publisher : Fakultas Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i1.5223

Abstract

Business is one way that many people do to earn income. This fact has an impact on the large number of business actors or entrepreneurs in Indonesia. However, among the many entrepreneurs in Indonesia, students are not the biggest contributors. The existence of complex aspects in running a business is considered to be a trigger for decreased interest in doing business among students, such as business communication. Business communication is a crucial aspect because it is related to various foundations of business management, so it must be mastered to facilitate the process of starting and developing a business, especially for students. Business Communication Training activities are carried out for students with the aim of increasing knowledge related to business communication skills and raising student awareness of the importance of good communication skills in business. This activity was attended by 22 students as participants from different regions. The conclusion drawn is that Business Communication Training has a direct impact on students in increasing knowledge related to business communication skills and can raise student awareness of the importance of good communication skills in business.
Pengelolaan Ecobrick Sebagai Alternatif Untuk Mengurangi Volume Limbah Plastik di Desa Kersik Dion Saputra; Jidan Ramadhan Hadi; Wira Bharata; Khairil Anwar; Poppy Alvianolita Sanistasya; Muhammad Zaini
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.998

Abstract

Ecobrick management as an alternative to reduce the volume of plastic waste in Kersik Village. This research aims to explore the potential for using Ecobricks as an innovative solution in reducing the volume of plastic waste in Kersik Village. The PAR (Participatory Action Research) method uses the 5T approach (To Know, To Understand, To Plan, To Action, To Reflection). This approach is not only used to understand problems in society, but also to plan, act and reflect on the actions taken. It is hoped that the results of this research can contribute to further understanding of environmental sustainability at the local level, while providing a practical view regarding the application of Ecobricks as a sustainable strategy to reduce the negative impact of plastic waste on the Kersik Village community.
PENGOLAHAN LIMBAH ORGANIK UNTUK PEMBUATAN PUPUK KOMPOS DI DESA KERSIK KECAMATAN MARANGKAYU Sari, Anisa Sasmita; Nurlita, Febi; Bharata, Wira; Wahyuni Arsyad, Annisa; Hijrah, Lailatul
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 01 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i01.331

Abstract

This training activity is part of a series of efforts to manage organic waste with the aim of producing compost fertilizer in the Kersik Village area, Marangkayu District. Using participatory research methods, this training documents the main processes in managing organic waste from local sources. The focus includes the natural fermentation techniques used as well as assessing the quality and yield of the compost produced. In addition, this activity considers the active involvement of local communities in implementing environmentally friendly waste management practices. The analysis carried out includes technical aspects of the waste composting process as well as exploration of the social, economic and environmental impacts this initiative has on the welfare of local communities as well as efforts to reduce negative impacts on the environment. By holding this training activity, it is hoped that it can provide useful insights in strengthening sustainable organic waste management strategies in Kersik Village, while also contributing to efforts to maintain the sustainability and welfare of the local community.
PELATIHAN MEMBATIK TEKNIK SHIBORI SEBAGAI PONDASI UTAMA DALAM MEMBANGUN BISNIS KREATIF DI DESA KERSIK Puspita, Desi; Andrean, Andrean; Fourqoniah, Finnah; Fikry Aransyah, Muhammad; Bharata, Wira
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 01 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i01.333

Abstract

Shibori Technique Batik Making Training as the Main Foundation in Building a Creative Business in Kersik Village. This research aims to examine the potential for creative business development in Kersik Village through batik training using the Shibori technique. It is hoped that this training method will provide sufficient knowledge and skills for the local community to produce batik products with unique Shibori characteristics. In this way, it is hoped that the people of Kersik Village can utilize this expertise as a basis for opening sustainable creative businesses, increasing local economic income, and ultimately, supporting holistic village development. This research encourages the adoption of traditional technology in a modern business context, stimulates local economic growth, and celebrates the cultural heritage of Kersik Village through the art of batik using the Shibori technique.
The role of psychological aspects to measure Indonesian cryptocurrency investor behavior Fourqoniah, Finnah; Bharata, Wira; Mahriani, Moni Wulan
Jurnal Ekonomi dan Bisnis Vol. 27 No. 2 (2024)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v27i2.10153

Abstract

Indonesia merupakan salah satu negara yang mengalami pertumbuhan tingkat investasi cryptocurrency. Studi ini mengevaluasi aspek psikologis yang berdampak pada perilaku keuangan investor cryptocurrency di Indonesia. Studi ini menggunakan pencarian sensasi dan kecerdasan emosional sebagai anteseden untuk mengukur perilaku keuangan. Kami mengusulkan hubungan antara kualitas informasi yang dirasakan dan perilakukeuangan yang belum pernah dilakukan sebelumnya. Paradigma penelitian ini adalah kuantitatif-eksplanatori. Populasi statistik terdiri dari investor cryptocurrency di Indonesia sepanjang tahun 2022 sebanyak 16,7 juta orang. Sampel terdiri dari 384 responden yang diberikan kuesioner tertutup melalui platform media sosial. Data yang terkumpul dianalisis dengan menggunakan software SPSS versi 25. Hasil penelitian membuktikan bahwa semua hipotesis yang diajukan diterima. Kajian ini secara umum menunjukkan gambaran perilaku investor cryptocurrency Indonesia dari perspektif psikologis. Temuan penelitian menunjukkan bahwa pencarian sensasi, kecerdasan emosional, dan kualitas informasi yang dirasakan secara langsung dan signifikan mempengaruhi perilaku keuangan.
Pengaruh Variasi Menu Dan Desain Interior Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Cafe Pizzaku Muara Badak Shepia Shalsabila Putri; Wira Bharata
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9987

Abstract

Dalam era globalisasi industri kuliner mengalami pertumbuhan signifikan di Indonesia. Berdasarkan data yang diperoleh dari Badan Pusat Statistik (BPS), salah satu bisnis kuliner yang paling berkembang saat ini adalah cafe atau restoran. Cafe dianggap tempat yang paling cocok dengan gaya hidup masyarakat saat ini. Penelitian ini bertujuan untuk mengetahui pengaruh variasi menu dan desain interior terhadap loyalitas pelanggan melalui kepuasan pelanggan café pizzaku muara badak. Metode penelitian menggunakan jenis pendekatan kuantitatif dengan menggunakan metode penelitian asosiatif. Populasi penelitian ini adalah pelanggan Cafe Pizzaku yang berada di wilayah Muara Badak, sedangkan sampel yang digunakan sebanyak 120 orang. Dalam penelitian ini pengambilan sampel menggunakan metode non-probability sampling, khususnya metode pendekatan purposive sampling. Teknik pengumpulan data yang digunakan adalah kuesioner berupa link google form. Analisis data penelitian ini menggunakan Partial Least Square (PLS) dan Software yang digunakan dalam penelitian ini adalah SmartPls 3.2.8. dengan pengujian model pengukuran (outer model), pengujian model struktural (inner model), dan pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa Variasi Menu dan Desain Interior berpengaruh signifikan terhadap Kepuasan Pelanggan, Variasi Menu dan Desain Interior juga berpengaruh signifikan terhadap Loyalitas Pelanggan, dan Kepuasan Pelanggan berpengaruh signifikan terhadap Loyalitas Pelanggan.
EKSPLORASI DAMPAK E-WOM (ELECTRONIC WORD OF MOUTH) DAN STORE ATMOSPHERE PADA KEPUTUSAN PEMBELIAN KONSUMEN MINISO PINK MALL SCP KOTA SAMARINDA DIMEDIASI MINAT BELI Hikmah, Rahmah Lailatul; Bharata, Wira
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12986

Abstract

Penelitian ini guna mengeksplorasi dampak Electronic Word of Mouth (e-WOM) dan Store Atmposphere terhadap keputusan pembelian konsumen di Miniso Pink Mall Samarinda Central Plaza (SCP) Kota Samarinda. E-Wom merupakan salah satu bentuk pemasaran digital yang berkembang pesat, di mana opini dan ulasan konsumen dapat memengaruhi calon pembeli. Sementara itu, Store Atmposphere mencakup elemen-elemen fisik dan estetika toko yang dapat menciptakan pengalaman berbelanja yang menyenangkan dan menarik. Penelitian ini dilakukan untuk mengetahui pengaruh Electronic Word of Mouth dan Store Atmosphere terhadap Minat Beli dan Keputusan Pembelian konsumen pada Miniso Pink Mall SCP Kota Samarinda. Penelitian ini adalah penelitian kuantitatif dengan teknik non-probabilitas sampling secara accidental dengan sampel sebanyak 140 responden. Pengumpulan data dilakukan dengan menyebarkan kuisioner. Hasil penelitian ini variabel Electronic Word of Mouth dan Store Atmosphere berpengaruh positif dan signifikan terhadap Minat Beli dan Keputusan Pembelian. Variabel Minat Beli sebagai variabel mediasi mampu memediasi hubungan Electronic Word of Mouth terhadap keputusan pembelian. Sedangkan, Minat Beli tidak dapat memediasi hubungan Store Atmosphere terhadap Keputusan Pembelian.
Adaptasi Expectation Confirmation Model dalam Pengukuran Continuance Intention dengan Menggunakan E-Service Quality pada Pengguna MyBCA Toli, Gabriella Tabita; Bharata, Wira
International Journal of Community Service Learning Vol. 8 No. 4 (2024): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v8i4.85244

Abstract

Perkembangan digital di sektor perbankan memicu peningkatan kompetisi layanan mobile banking, termasuk MyBCA. Namun, mempertahankan pengguna MyBCA (continuance intention) di tengah persaingan yang ketat menjadi tantangan. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi continuance intention pengguna MyBCA dengan mengintegrasikan variabel E-Service Quality, E-Satisfaction, dan E-Trust dalam model Expectation Confirmation Model (ECM). Penelitian ini menggunakan metode kuantitatif dengan desain ex post facto. Subjek penelitian adalah 120 nasabah BCA yang telah menggunakan MyBCA selama minimal tiga bulan dan melakukan transaksi setidaknya dua kali. Pengumpulan data dilakukan melalui kuesioner daring menggunakan Google Form, dan data dianalisis dengan path analysis dan uji Sobel. Hasil penelitian menunjukkan bahwa E-Service Quality berpengaruh positif dan signifikan terhadap E-Trust dan E-Satisfaction. Selain itu, E-Trust berpengaruh positif terhadap E-Satisfaction dan continuance intention. E-Satisfaction juga memengaruhi continuance intention secara signifikan. E-Trust memediasi hubungan antara E-Service Quality dan continuance intention. Kesimpulan penelitian ini menunjukkan bahwa peningkatan kualitas layanan digital MyBCA mampu meningkatkan kepuasan, kepercayaan, dan niat pengguna untuk terus memanfaatkan layanan tersebut. Implikasi penelitian ini menggarisbawahi pentingnya peningkatan kualitas layanan digital untuk mempertahankan pengguna mobile banking.
ONLINE CUSTOMER REVIEW DAN BRAND EQUITY: STUDI EMPIRIS PADA PRODUK BUTTONSCARVES Natasya, Princessca; Bharata, Wira
JABE (Journal of Applied Business and Economic) Vol 11, No 1 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v11i1.24853

Abstract

Brand Loyalty menjadi satu hal yang penting untuk dicapai seorang pelaku usaha demi menjamin keberlangsungan usahanya. Studi ini mendalami terjadinya pengaruh Online Customer Review dalam mempengaruhi dimensi dari Brand Equity, yakni Brand Awareness, Brand Association, dan Brand Loyalty. Untuk mengukur Brand Equity, penelitian ini menargetkan pelanggan dari produk fesyen hijab Buttonscarves. Dengan menerapkan jenis penelitian eksplanatori (explanatory research), data dikumpulkan dari 130 responden melalui survei online dengan menggunakan Google Form. Pengujian dilakukan menggunakan analisis jalur. Temuan penelitian mengkonfirmasi bahwa Online Customer Review memberikan dampak positif terhadap Brand Awareness dan Brand Association secara signifikan. Selain itu, Brand Awareness dan Brand Association juga diketahui mampu memediasi hubungan Online Customer Review dan Brand Loyalty
Co-Authors Adinda Dyah Pitaloka Adinda El Maura Agus Prasetyo Aidah, Maisun alfira, alfira Althalets, Fareis Alya Andaniy Ananda, Dita Andrean, Andrean Andriana, Ana Noor Annisa Maulidia Anugrahni, Sisilia Aprilicia, Nadella Nasda Aransyah, Muhammad Fikry Arsyad, Annisa Wahyuni Arwin Sanjaya Aulia Rahman Budiman Budiman Damayanti, Alfiana Daryono Daryono, Daryono Dessardi Wimboadi, Rachmad Diana Pramudya Wardhani Diandra Kusuma Efendy Dinanti, Windy Dara Dion Saputra Dita Ismaliana R Dyah Pitaloka, Adinda Endang Siti Astuti Erfina Ferdinand Eva Choirinnisa Ferdinand, Erfina Fikry Aransyah, Muhammad Finnah Fourqoniah Firly Arbita Priambodo Gloria Jelita Hadi Sumarsono Hakim, Ahmad Firman Hetami, Adietya Arie Hidayah, Anisya Nur Hijrah, Lailatul Hikmah, Mukhibatul Hikmah, Rahmah Lailatul Jidan Ramadhan Hadi Juwita Z Kamilah, Atikah Wardah Kertahadi Kertahadi Khairil Anwar Khairil Anwar Kurnia Himawan Sandy Kurniawati Putri, Rini Laura Viviana Ardiyansyah Iryanto Lis Karlina Luis Preselliya Siregar Mahriani, Moni Wulan Mardasarina Mardasarina Muhammad Fadil Haryanto Muhammad Hafidz Alfidhin Hasbar Muhammad Izharul Laily Salam Muhammad Nur Arifin Muhammad Reza Fahlevy Muhammad Sultoni Sutejo Muhammad Zaini Murna Wardayanti Nadira Oliviani Natasya, Princessca Novia Arija Nur Alissa Ariani Nur Khairinnisa Syarah Nurlita, Febi Nurul A’enaya Qalbi Nurul A’enaya Qalbi Pingki Pingki Pingki, Pingki Poppy Alvianolita Sanistasya Pramesti, Ristya Dwi Premi Wahyu Widyaningrum Puspita, Desi Putera, Muhammad Tommy Fimi Putri Nur Aulia Putri, Aprillia Pratiwi Putri, Nikki Ananda Rahayu, Diah Rahmah Annisa Rahmawati, Alia Reza Riandani Rina Juwita Risky, Risky Ritna Rachel Pilipus Romlah Novianti Rosyid Nurrohman Sandy, Kurnia Himawan Sari, Anisa Sasmita Setya Maulana Pratama Shepia Shalsabila Putri Sherluna Annisa Stefany Komala Tazkia Muchlisa Auliyaa Toli, Gabriella Tabita Utami, Rezki Aguswidya Veronika Simon Very Verdiansyah Wariyanti Mayang Sari Wimboadi, Rachmad Dessardi Yudha Prakasa Yusuf Saharuddin, Muhammad