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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Indonesian Journal of Business and Entrepreneurship (IJBE) PROFIT : Jurnal Administrasi Bisnis Journal of Business Management Education (JBME) Panrita Abdi - Jurnal Pengabdian pada Masyarakat AdBispreneur WIDYAKALA JOURNAL Al Tijarah Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) AFEBI Management and Business Review Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA JMM (Jurnal Masyarakat Mandiri) J-MAS (Jurnal Manajemen dan Sains) Jurnal Sisfokom (Sistem Informasi dan Komputer) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Community Service Learning Adimas : Jurnal Pengabdian Kepada Masyarakat YUME : Journal of Management JABE (Journal of Applied Business and Economic) GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal Teknologi Informasi dan Pendidikan Value: Jurnal Manajemen dan Akuntansi JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ecogen Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Darmabakti : Junal Pengabdian dan Pemberdayaan Masyarakat Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Mandala Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun Journal of Entrepreneurship & Business JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Administrasi Bisnis Jurnal Manajemen dan Bisnis Dulang: Jurnal Pengabdian Kepada Masyarakat Dharma Pengabdian Perguruan Tinggi (DEPATI) Indonesian Journal of Islamic Economics and Finance GMPI Conference Series MDP Student Conference Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Wira bharata
Universitas Mulawarman
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Pengaruh Negative eWOM: Studi Empiris pada Konsumen Maskapai Penerbangan Lion Air Rini Kurniawati Putri; Wira Bharata
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15755

Abstract

This research objectives to determine the influence of negative ewom on brand image and brand trust and its impact on  interest ini buying Lion Air airline tickets. This research uses descriptive quantitative research methods. Sampling in this research used a non-probability sampling method, namely purposive sampling by distributing questionnaires as a data collectiom method. The samples researched in this study were 120 respondents who used airline. Based on the  results of research testing, it shows that: 1) Negative ewom has a negative effect on the brand image of Lion Air airline 2) Negative ewom has a negative effect on the brand trust of Lion Air airline 3) Brand image has a positive effect on interest in buying Lion Air airline tickets 4) Brand trust has a positive effect on interest in buying Lion Air airline tickets 5) Negative ewom has a negative effect on interest in buying Lion Air airline tickets
Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Layanan Terhadap Kepuasan Pengguna Pada PDAM Tirta Mahakan Cabang Kota Bangun Aulia Rahman; Wira Bharata
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 9 No. 2 (2023): Jurnal Pendidikan, Sains Sosial, dan Agama
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v9i2.794

Abstract

Abstrak Berkembangnya dunia teknologi elektronika, laju informasi, dan telekomunikasi dapat memberikan rasa puas terhadap pengguna internet yang sekarang berperan pula dalam membantu permasalahan kehidupan masyarakat sehari-hari dalam berbagai bidang, termasuk pada bidang salah satu unit usaha milik daerah yang bergerak dalam distribusi air bersih bagi masyarakat umum yang menjadi objek dalam penelitian ini ialah PDAM Tirta Mahakam Cabang Kota Bangun. Tujuan penelitian ini dilakukan ialah untuk mengetahui bagaimana suatu kualitas sistem informasi pada PDAM Tirta Mahakam Cabang Kota Bangun mampu mempengaruhi kepuasan penggunanya. Penelitian ini menggunakan pendekatan kuantitatif, lalu hasil penelitian diolah menggunakan SPSS ver 23. Hasil penelitian ini menunjukkan bahwa variabel kualitas layanan, kualitas informasi, dan kualitas layanan berpengaruh sebesar 43,2% terhadap kepuasan pengguna dengan nilai R square 0,432. Pada uji F dihasilkan nilai F hitung 5,600. Kemudian pada uji T variabel kualitas sistem, kualitas informasi, dan kualitas layanan masing-masing memiliki nilai T hitung kualitas sistem terhadap kepuasan pengguna 2,825>1,986, kualitas informasi terhadap kepuasan pengguna 2,694>1,986, dan kualitas layanan terhadap kepuasan pengguna -0,417<1,986. Kata kunci: Kualitas Sistem, Kualitas Informasi, Kualitas Layanan, Kepuasan Pengguna. Abstract The development of the world of electronic technology, the speed of information, and telecommunications can provide a sense of satisfaction for internet users who now also play a role in helping people's daily life problems in various fields, including in the field of one of the regionally owned business units engaged in the distribution of clean water for the community. The general object of this research is PDAM Tirta Mahakam, Kota Bangun Branch. The purpose of this research was to find out how a quality information system at PDAM Tirta Mahakam Branch Kota Bangun can influence user satisfaction. This study uses a quantitative approach, then the results of the research are processed using SPSS ver 23. The results of this study indicate that the variables of service quality, information quality, and service quality have an effect of 43.2% on user satisfaction with an R square value of 0.432. In the F test, the calculated F value is 5,600. Then in the T-test, the variables of system quality, information quality, and service quality each have a T value of system quality on user satisfaction 2.825> 1.986, information quality on user satisfaction 2.694> 1.986, and service quality on user satisfaction -0.417 <1.986. Keywords: System Quality, Information Quality, Service Quality, User Satisfation
Investigasi Dampak Shopping Motivation Pada Generasi Z Pengguna Smartphone Merek iPhone di Kota Samarinda Anugrahni, Sisilia; Bharata, Wira; Arsyad, Annisa Wahyuni; Andriana, Ana Noor
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7436

Abstract

This study aims to determine whether utilitarian motivation and hedonic motivation can affect satisfaction which later leads to the loyalty attitude of generation Z iPhone brand smartphone users in Samarinda City. This research is a type of quantitative research with associative methods. The population in this study is generation Z who use iPhone smartphones in Samarinda City. The sample was obtained using accidental sampling technique and using data analysis techniques in the form of Structural Equation Modeling (SEM)-PLS method. Based on the results of the study, it shows that hedonic motivation has a significant effect on customer satisfaction and loyalty. While utilitarian motivation only has a significant effect on customer satisfaction, it has no significant effect on customer loyalty.
Adopsi Model UTAUT 2 : Penggunaan Teknologi QRIS Kopiria Samarinda Risky, Risky; Bharata, Wira; Andriana, Ana Noor; Arsyad, Annisa Wahyuni
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7478

Abstract

: This research aims to determine the intention and behavior of QRIS technology usage among consumers of Kopiria in Samarinda City through the UTAUT 2 research model by Visnawath Venkatesh. This type of research employs an explanatory research design. Data collection techniques involve distributing questionnaires with multiple questions that describe each indicator on the variables. The sampling technique is non-probability sampling through quota sampling method, with a total of 100 respondents. The data analysis technique used is the structural equation model (SEM) analysis with the assistance of Smart PLS 4 software. The results of this research indicate a positive influence of performance expectation, effort expectation, social influence, hedonic motivation, and price value on the behavioral intention and usage behavior. Four variables show significant values, namely performance expectation, social influence, and price value on behavioral intention, and behavioral intention on usage behavior.
PERILAKU LOYALITAS KONSUMEN BERDASARKAN TEORI UTILITAS DAN MODEL SATISFACTION-LOYALTY Putri, Aprillia Pratiwi; Bharata, Wira
JABE (Journal of Applied Business and Economic) Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i2.21968

Abstract

Fenomena meningkatnya kebutuhan masyarakat akan produk kosmetik dan perawatan kulit memicu masyarakat untuk mencoba membuka bisnis dalam bidang industri kosmetika dan perawatan kulit. Penelitian ini bertujuan untuk mengetahui adanya pengaruh signifikan Service Quality terhadap Customer Loyalty melalui Perceived Value dan Satisfaction sekaligus membuktikan Utility Theory dan Satisfaction-Loyalty Model. Penelitian ini merupakan jenis penelitian kuantitatif dengan metode eksplanatori. Responden dalam penelitian ini ialah pelanggan Guardian Mall Samarinda Central Plaza. Sampel diperoleh dengan teknik accidental sampling dan menggunakan teknik analisis data berupa analisis jalur (path analysis). Hasil penelitian membuktikan implementasi Utility Theory dan Satisfaction-Loyalty Model, serta semua hipotesis dalam penelitian ini dinyatakan diterima.
Exploration of Consumer Buying Interests at Tiktok Stores Live Streaming Based on the Stimulus Organism Response (SOR) Framework Dinanti, Windy Dara; Bharata, Wira
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 12, No 2 (2023): JULI
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v12i2.1658

Abstract

Technological developments are currently increasing rapidly so that entrepreneurs advance their business ventures with various innovations. No wonder there are many emerging marketplaces that provide several conveniences in shopping. The TikTok application is one of the most popular marketplaces. This study aims to determine the effect of Store Atmosphere, Online Customer Reviews and Online Customer Ratings on Purchase Intention with Trust as a mediating variable at the TikTok Shop. This study uses quantitative data and this type of research is associative research. The population used in this research is live streaming viewers @oktaviana_tas_grosir. The sample collection technique uses a non-probability sampling technique. The sample in this study was determined by 100 respondents. The data analysis technique in this study used the Smart PLS version 3.0 tool. The results of this study indicate that Store Atmosphere, Online Customer Reviews and Online Customer Ratings have a positive effect on Trust. Online Customer Reviews and Online Customer Ratings have a positive effect on Purchase Intention, while the Store Atmosphere has a negative effect on Purchase Intention. Trust has a positive effect on Purchase Intention. Trust is able to mediate Store Atmosphere, Online Customer Reviews and Online Customer Ratings on Purchase Intention positively.
Media Sosial Marketing pada Instagram Shopee Indonesia dan Pengaruhnya terhadap Customer Engagement serta Brand Image Alfira, Alfira; Bharata, Wira; Sanjaya, Arwin
Indonesian Journal of Islamic Economics and Finance Vol 1 No 2 (2021)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.187 KB) | DOI: 10.37680/ijief.v1i2.1079

Abstract

The high use of social media in Indonesia today is the reason why social media is widely used as a promotional strategy or what has recently been called Social Media Marketing. One company that uses Social Media Marketing is Shopee Indonesia. With content uploaded through Shopee Indonesia's Instagram, Shopee Indonesia's Social Media Marketing is effective. This can be seen through the high level of engagement on Instagram Shopee Indonesia. The purpose of this study was to determine the effect of Social Media Marketing on Customer Engagement and Band Image on Shopee Indonesia's Instagram account. The method applied in the research is quantitative. The sampling technique used is non-probability sampling. The sampling method used is purposive sampling. Based on the results of the Slovin formula, the researchers distributed questionnaires to 100 Instagram followers of Shopee Indonesia. The analytical technique used is multiple regression analysis followed by path analysis with the help of SPSS 25 software. The results show that Social Media Marketing has a positive and significant effect on Customer Engagement. Social Media Marketing has no significant positive effect on Brand Image. Customer Engagement is found to be a mediator between Social Media Marketing and Brand Image which results have a positive and significant effect. The results also explain that Customer Engagement has a positive and significant effect on Brand Image. Then Brand Image also has a positive and significant effect on Customer Engagement.
PELATIHAN KOMUNIKASI BISNIS BAGI MAHASISWA DALAM MEMULAI DAN MENGEMBANGKAN BISNIS Hidayah, Anisya Nur; Bharata, Wira; Putera, Muhammad Tommy Fimi
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 1 (2024): Mei 2024
Publisher : Fakultas Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i1.5223

Abstract

Business is one way that many people do to earn income. This fact has an impact on the large number of business actors or entrepreneurs in Indonesia. However, among the many entrepreneurs in Indonesia, students are not the biggest contributors. The existence of complex aspects in running a business is considered to be a trigger for decreased interest in doing business among students, such as business communication. Business communication is a crucial aspect because it is related to various foundations of business management, so it must be mastered to facilitate the process of starting and developing a business, especially for students. Business Communication Training activities are carried out for students with the aim of increasing knowledge related to business communication skills and raising student awareness of the importance of good communication skills in business. This activity was attended by 22 students as participants from different regions. The conclusion drawn is that Business Communication Training has a direct impact on students in increasing knowledge related to business communication skills and can raise student awareness of the importance of good communication skills in business.
Pengelolaan Ecobrick Sebagai Alternatif Untuk Mengurangi Volume Limbah Plastik di Desa Kersik Dion Saputra; Jidan Ramadhan Hadi; Wira Bharata; Khairil Anwar; Poppy Alvianolita Sanistasya; Muhammad Zaini
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.998

Abstract

Ecobrick management as an alternative to reduce the volume of plastic waste in Kersik Village. This research aims to explore the potential for using Ecobricks as an innovative solution in reducing the volume of plastic waste in Kersik Village. The PAR (Participatory Action Research) method uses the 5T approach (To Know, To Understand, To Plan, To Action, To Reflection). This approach is not only used to understand problems in society, but also to plan, act and reflect on the actions taken. It is hoped that the results of this research can contribute to further understanding of environmental sustainability at the local level, while providing a practical view regarding the application of Ecobricks as a sustainable strategy to reduce the negative impact of plastic waste on the Kersik Village community.
PENGOLAHAN LIMBAH ORGANIK UNTUK PEMBUATAN PUPUK KOMPOS DI DESA KERSIK KECAMATAN MARANGKAYU Sari, Anisa Sasmita; Nurlita, Febi; Bharata, Wira; Wahyuni Arsyad, Annisa; Hijrah, Lailatul
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 4 No. 01 (2024): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v4i01.331

Abstract

This training activity is part of a series of efforts to manage organic waste with the aim of producing compost fertilizer in the Kersik Village area, Marangkayu District. Using participatory research methods, this training documents the main processes in managing organic waste from local sources. The focus includes the natural fermentation techniques used as well as assessing the quality and yield of the compost produced. In addition, this activity considers the active involvement of local communities in implementing environmentally friendly waste management practices. The analysis carried out includes technical aspects of the waste composting process as well as exploration of the social, economic and environmental impacts this initiative has on the welfare of local communities as well as efforts to reduce negative impacts on the environment. By holding this training activity, it is hoped that it can provide useful insights in strengthening sustainable organic waste management strategies in Kersik Village, while also contributing to efforts to maintain the sustainability and welfare of the local community.
Co-Authors Adinda Dyah Pitaloka Adinda El Maura Agus Prasetyo Aidah, Maisun alfira, alfira Althalets, Fareis Alya Andaniy Andrean, Andrean Andriana, Ana Noor Annisa Maulidia Anugrahni, Sisilia Aransyah, Muhammad Fikry Arsyad, Annisa Wahyuni Arwin Sanjaya Aulia Rahman Budiman Budiman Damayanti, Alfiana Diana Pramudya Wardhani Diandra Kusuma Efendy Dinanti, Windy Dara Dion Saputra Dita Ananda Dita Ismaliana R Endang Siti Astuti Erfina Ferdinand Eva Choirinnisa Fikry Aransyah, Muhammad Finnah Fourqoniah Firly Arbita Priambodo Gloria Jelita Hadi Sumarsono Hakim, Ahmad Firman Hetami, Adietya Arie Hidayah, Anisya Nur Hijrah, Lailatul Hikmah, Mukhibatul Hikmah, Rahmah Lailatul Jidan Ramadhan Hadi Juwita Z Kamilah, Atikah Wardah Kertahadi Kertahadi Khairil Anwar Khairil Anwar Khairil Anwar Kurnia Himawan Sandy Laura Viviana Ardiyansyah Iryanto Lis Karlina Luis Preselliya Siregar Mahriani, Moni Wulan Mardasarina Mardasarina Muhammad Fadil Haryanto Muhammad Hafidz Alfidhin Hasbar Muhammad Izharul Laily Salam Muhammad Nur Arifin Muhammad Sultoni Sutejo Muhammad Yusuf Saharuddin Muhammad Zaini Murna Wardayanti Nadella Nasda Aprilicia Nadira Oliviani Natasya, Princessca Novia Arija Nur Alissa Ariani Nur Khairinnisa Syarah Nurlita, Febi Nurul A’enaya Qalbi Nurul A’enaya Qalbi Pingki Pingki Pingki Pingki Pitaloka, Adinda Dyah Poppy Alvianolita Sanistasya Pramesti, Ristya Dwi Premi Wahyu Widyaningrum Puspita, Desi Putera, Muhammad Tommy Fimi Putri Nur Aulia Putri, Aprillia Pratiwi Putri, Nikki Ananda Rachmad Dessardi Wimboadi Rahmah Annisa Reza Riandani Rini Kurniawati Putri Risky, Risky Ritna Rachel Pilipus Romlah Novianti Rosyid Nurrohman Sandy, Kurnia Himawan Sari, Anisa Sasmita Setya Maulana Pratama Shepia Shalsabila Putri Sherluna Annisa Stefany Komala Tazkia Muchlisa Auliyaa Toli, Gabriella Tabita Utami, Rezki Aguswidya Veronika Simon Very Verdiansyah Wariyanti Mayang Sari Wimboadi, Rachmad Dessardi Yudha Prakasa