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All Journal Justitia Journal of Geoscience, Engineering, Environment, and Technology JOIV : International Journal on Informatics Visualization JOURNAL SPORT AREA Jurnal Rekayasa Sipil PETRA : Jurnal Teknologi Pendingin dan Tata Udara International Journal of Community Service Learning Bioscientia Medicina : Journal of Biomedicine and Translational Research Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya Jurnal Pembangunan Nagari Jurnal Speed (Sport, Physical Education, Empowerment) Jurnal Civronlit Unbari JKPBL (Jurnal Kesehatan Panca Bhakti Lampung) SPRINTER: Jurnal Ilmu Olahraga Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Bioscientia Medicina : Journal of Biomedicine and Translational Research Sungkai Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Nursing Invention Jurnal Ilmu Kesehatan Indonesia (JIKSI) Journal Indonesia Law and Policy Review (JILPR) Jurnal Rivet: Riset dan Invensi Teknologi Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Jurnal Lingkungan Binaan Indonesia Edu Research : Jurnal Penelitian Pendidikan Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Kreativitas Pada Pengabdian Masyarakat (Krepa) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Kiwari Jurnal Pendidikan Sosial Indonesia Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat JPAP (Jurnal Praktisi Administrasi Pendidikan) JUTRIANCE Journal of English Education Forum (JEEF) International Journal of Law and Society International Journal of Sociology and Law Jurnal Manajemen Bisnis Digital Terkini International Journal Of Synergi In Law, Criminal And Justice Jurnal Ekonomi, Manajemen, Akuntansi English and Tourism Studies
Ahmad Junaidi
Teknik Sipil Universitas Andalas
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Kiwari

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Pengaruh Promosi Media Sosial dan Implikasinya terhadap Brand Image Produk Skincare pada Generasi Z Ade Praestu Digdya; Ahmad Junaidi
Kiwari Vol. 4 No. 3 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i3.35403

Abstract

This study aims to determine the effect of TikTok social media promotion on Skintific's beauty brand image among Gen Z in Jakarta. Social media has become an important tool in marketing strategies, especially TikTok, which is popular among Gen Z. This platform makes it easy for companies to reach consumers through its live streaming feature. TikTok has become one of the main platforms utilised by companies, including beauty brands such as Skintific, to maintain and enhance their brand image among Gen Z. TikTok social media promotions via live streaming can strengthen relationships with consumers, build brand loyalty, disseminate information more effectively, and increase the appeal of beauty products among Gen Z. Studi ini ingin mengetahui pengaruh promosi media sosial TikTok terhadap brand image Skintific di kalangan Generasi Z di Jakarta. Media sosial menjadi alat penting dalam strategi pemasaran, terutama TikTok yang populer di kalangan Generasi Z. Platform ini memberikan kemudahan bagi perusahaan untuk menjangkau konsumen melalui fitur live streaming. TikTok menjadi salah satu platform utama yang dimanfaatkan oleh perusahaan, termasuk brand kecantikan seperti Skintific, untuk mempertahankan dan meningkatkan brand image di kalangan Generasi Z. Promosi media sosial TikTok secara live streaming terhadap brand image dapat memperkuat hubungan dengan konsumen, membangun loyalitas merek, lebih efektif dalam menyebarkan informasi, dan meningkatkan daya tarik produk kecantikan di kalangan Generasi Z.
Kerja Media Tangerang TV dalam Pemberitaan Pelanggaran Hukum Jam Operasional Truk Bermuatan Besar Muhamad Bilal Farhan Banubrata; Ahmad Junaidi
Kiwari Vol. 4 No. 3 (2025): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v4i3.35428

Abstract

This study aims to analyse the media work of Tangerang TV in reporting violations of the operating hours for large trucks. The framing of news reports plays an important role in shaping the image of certain organisations or agencies in the eyes of the public. This study uses a qualitative approach with descriptive methods, based on the two-way mass communication model and the Framing Theory developed by Zhongdang Pan and Kosicki. Data was obtained through in-depth interviews, non-participatory observation, and documentation. The results show that Tangerang TV effectively frames the reporting of these violations to create a positive image of the relevant agencies while shaping the perceptions of the people of Tangerang City. Framing was carried out through the selection of narratives, visualisation, and emphasis on certain aspects in the news coverage. These findings support the basic principle of Framing Theory, which states that the presentation of information can influence audience interpretation. In addition, the use of two-way mass communication also contributes to strengthening the relationship between the media and the public. This study provides insights for media practitioners and academics in understanding framing strategies and their impact on public perception. Penelitian ini bertujuan untuk menganalisis kerja media Tangerang TV dalam pemberitaan pelanggaran hukum jam operasional truk bermuatan besar. Framing pemberitaan memegang peranan penting dalam membentuk citra organisasi atau instansi tertentu di mata masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, berlandaskan model komunikasi massa dua arah serta Teori Framing yang dikembangkan oleh Zhongdang Pan dan Kosicki. Data diperoleh melalui wawancara mendalam, observasi non-partisipatif, dan dokumentasi. Hasil penelitian menunjukkan bahwa Tangerang TV secara efektif membingkai pemberitaan pelanggaran tersebut untuk menciptakan citra positif instansi terkait sekaligus membentuk persepsi masyarakat Kota Tangerang. Framing dilakukan melalui pemilihan narasi, visualisasi, dan penekanan aspek tertentu dalam pemberitaan. Temuan ini mendukung prinsip dasar Teori Framing yang menyatakan bahwa penyajian informasi dapat memengaruhi interpretasi audiens. Selain itu, penggunaan komunikasi massa dua arah juga berkontribusi dalam memperkuat hubungan antara media dan masyarakat. Penelitian ini diharapkan dapat memberikan wawasan bagi praktisi media dan akademisi dalam memahami strategi framing serta dampaknya terhadap persepsi publik.
Co-Authors A Wahab Jufri AA Sudharmawan, AA Achmad Agus Priyono Ade Praestu Digdya Adhika Rahman Adi Susanto Adi Yasin Maulana Azis Afriani Afriani Ahmad Bashori Ahmad Hidayat AHMAD ILHAM HABIBI Ahmad Lani Aila Karyus Alfian Yahya Ali Medi Andino Pratama Andrianto Andrianto Andrizky Andrizky Anisa Salsabila M Ary Artanty Atikah Adyas Azhali Siregar Bagas Rio Adi S Baiq Dinna Widyasti Bambang Istijono, Bambang Bayu Budi Irawan Bobby Hasibuan Boy Setiawan Busriyanti Busriyanti Cakranegara, Pandu Adi Chicy WIdya Morfi Chicy Widya Morfi Daoed, Darwizal Dedy Suryadi Desry Fitria Marliana Dewi Rahayu Diana Nur Asrini Diana Nur Asrini Didik Cahyono Dimas Arfiansyah Putra Dwi Koerniawati Dwi Supriatin Dya Mulya Lestari Elsesmita Elsesmita Elsesmita Elsesmita Ermayanti, Sabrina Farhandika Putra Farizha Irmawati Fauzar Fauzar Ferial, Rudy Finny Fitry Yani Hamdiana Hendris Utama Citra Wahyudin Henry Aspan Hernadianto, Hernadianto Ika Permata Sari Ika Yuliana Imam Khairuddin Ira Rahmawati Irohito Nozomi Irvan Medison Irvan Medison Irwansyah Irwansyah Ismawan, Hendry Iyad Abdallah Al- Shreifeen Jefri Sofian Leksana Jeni Susyanti Joko Susilo Junaidi, Junaidi khusnul khotimah Laila Nur Rohmah Lalu Abi Said Ali Luthfie Lufthansa M. Torero Rigel Centeury Martinus Paskaliandro Ganor Moh.Noor Supandri Muhamad Bilal Farhan Banubrata Muhammad Amin muhammad fikri Muhammad Kurniawan Muhammad Rifai Nensi Yuniarti. Zs Ni Putu Novie Yanti. A. Nur Khozanah Ilmah Nurhamidah Nurhamidah Nurhamidah Nurhamidah, Nurhamidah Okevanrianus Okevanrianus Paryadi Paulus Rah Adi Pawitra Rafika Andari Rahmat Syaifudin Rean Ifanto Pratama Rifky Putera Rina Yuniarti, Rina Rinjani Rinjani Rochsun Rochsun Ronaldo Syahputra Roza Kurniati Russilawati, Russilawati Saefulloh Santi Puspitasari Saputri, Rizky Ambar Septian Bayu Arief Sri Lum’atus Sa’adah Stevany Hanalyna Dethan Sumarlan, Ahmad Syukur, Masril Thohir, Lalu Tika Sari Dewy Tri Alim Saputra Hidayat Vebryan Rhamadana William Arisandi WINARNO Yuskhil Mushofi