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Implementasi Bisnis Model Canvas pada Produk Indomilk UHT Jeju Chocolate Yura, Annisya; Idris, Iswandi; Maulidina; Silalahi, Flora; Nirina
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 2 No. 3 (2022): Mei
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v2i3.842

Abstract

This study aims to analyze the business model of Indomilk UHT Jeju Chocolate products using the Business Model Canvas framework. This analysis was conducted to identify key elements that support the success of the product and formulate strategies that can be implemented to improve business performance. The research approach is descriptive qualitative with data collection methods through interviews, surveys, and document analysis. The collected data were analyzed using the Business Model Canvas framework and SWOT analysis. The results showed that product innovation and effective marketing strategies are the main success factors for Indomilk UHT Jeju Chocolate. The unique value of the product, such as Jeju chocolate flavor, is able to attract consumer attention and increase competitiveness in the market. However, this study has limitations in survey and interview data that may not fully represent the consumer population as a whole. Future research is recommended to expand the sample and use quantitative methods to obtain a more in-depth analysis. This research provides academic contributions in the form of literature on Business Model Canvas as well as practical benefits for Indomilk in formulating more effective business strategies, especially in product innovation and marketing strategies.
Analysis Of Determinants Of E-Commerce Adoption In Msmes: Business Model Canvas Approach Iskandar, Deddy; Irwanto, Irwanto; Idris, Iswandi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study explores the factors that influence the adoption of E-Commerce by MSMEs using the Business Model Canvas (BMC) approach as a framework. With a case study on Cit Kana Rasa, an MSME producing Acehnese shrimp paste, this study aims to identify opportunities, challenges, and strategies that can be implemented to increase competitiveness through business digitalization. The methods used include surveys and in-depth interviews, as well as analysis of BMC elements. The results of the study indicate that e-commerce adoption can expand the market, improve operational efficiency, and strengthen customer relationships.
Digital Transformation In Agriculture: Empowering Aceh's Millennial Farmers For National Food Security Ariansyah, Ricky; Agustina, Agustina; Puspita, Desi; Idris, Iswandi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The agricultural sector in Indonesia, particularly in Aceh, is experiencing a transformative shift with the rise of digital technologies. This transformation is driven by the active participation of millennial farmers, who are adopting innovative tools such as IoT-based agricultural management systems, mobile applications, and digital platforms. These technological advancements have the potential to revolutionize farming practices, increase efficiency, and ensure the sustainability of food production systems. The article explores the challenges and opportunities in empowering Aceh's millennial farmers through digital tools, enhancing their capacity to contribute to national food security. By leveraging government support and private sector collaborations, millennial farmers are positioning themselves as key players in improving the resilience and sustainability of Indonesia’s food systems. This study highlights the importance of integrating digital literacy in agricultural education and the role of policy interventions in fostering innovation in the agricultural sector
Exploring The Impact Of Social Commerce Platforms On Vocational Students' Entrepreneurial Independence: A Case Study Of Tiktok Shop Wulandari, Sri Eka; Surbakti, Eka Wulandari; Idris, Iswandi
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study explores the potential of social commerce platforms, specifically TikTok Shop, as a medium for enhancing entrepreneurial independence among vocational students. Using a Product Oriented-Learning approach, this research examines how TikTok Shop influences students’ entrepreneurial skills, initiative, and decision-making abilities. Data were collected from vocational students at Politeknik LP3I Medan, utilizing both quantitative surveys and qualitative interviews. The findings indicate that the Product Oriented-Learning method on TikTok Shop significantly contributes to increasing students' interest and readiness for entrepreneurship, although it shows a weaker impact on their autonomy. This study suggests integrating practical, hands-on approaches alongside TikTok Shop to fully foster entrepreneurial independence among vocational students.
Enhancing Consumer Experience at Modern Coffee Shops through Analysis of Customer Acquisition Cost, Lifetime Value, and Implementation of Blockchain Technology: A Case Study in Medan City Winata, Edi; Ayu, Ade Rahma; Idris, Iswandi
Journal of Science and Education (JSE) Vol. 5 No. 2 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i2.406

Abstract

This study explores the influence of Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Blockchain Technology on consumer experience in modern coffee shops in Medan. The research combines quantitative and qualitative approaches, using surveys, interviews, and regression analysis to identify key relationships. The findings indicate a significant positive relationship between CAC, LTV, and consumer satisfaction, showing that optimized acquisition costs and higher customer lifetime value enhance consumer experience. Furthermore, the implementation of Blockchain Technology in these coffee shops has led to increased transparency and trust, further elevating the consumer experience. Coffee shops that adopted blockchain technology showed higher customer loyalty and operational efficiency. These results provide actionable insights for coffee shop owners and stakeholders to improve their marketing strategies and remain competitive in a dynamic market
Development of SMART-Based Soft Skills: Integration of STEM, HOTS Based on Project-Based Learning for Vocational Students Muhammad Furqon; Aris Riyanto; Idris, Iswandi
Journal of Science and Education (JSE) Vol. 5 No. 2 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i2.407

Abstract

The 21st-century workforce requires a strong foundation in both technical and soft skills, particularly in vocational education. This study investigates the development of soft skills among vocational students through the SMART model, integrating STEM (Science, Technology, Engineering, and Mathematics) and HOTS (High Order Thinking Skills) within a project-based learning (PBL) framework. The aim is to foster critical soft skills, such as problem-solving, collaboration, and communication, essential for adapting to the ever-evolving demands of the modern workforce. The study explores the impact of this integrative approach and assesses students' progress through a series of technical projects. Preliminary findings suggest that the SMART model can significantly enhance students' preparedness for the workforce, equipping them with the necessary skills to thrive in complex and dynamic environments.
Optimization of Hospital Patient Management through a Combined RFM and Fuzzy C-Means Approach: Enhancing Service Efficiency and Quality Cut Roza Asminanda; Widiya Nisa; Iswandi Idris; Ruri Aditya Sari; Rizaldy Khair
Journal of Science and Education (JSE) Vol. 5 No. 2 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i2.408

Abstract

Healthcare services in Indonesia are considered inadequate, particularly in patient management at hospitals, which face significant challenges related to operational efficiency and service quality. With underlying issues such as limited capacity and resources, the variability of patient needs, and difficulties in predicting visit patterns, this research highlights the urgency of optimizing patient management through an innovative approach. This study aims to develop an effective patient management model by combining the RFM (Recency, Frequency, Monetary) method with Fuzzy C-Means. This approach is expected to provide a more accurate understanding of patient behavior and needs, enabling more effective resource allocation and improved service quality. The research methodology involves a literature review, data collection and preprocessing, clustering using the Fuzzy C-Means algorithm, cluster validation, patient characteristic analysis, and report preparation. Transaction and registration data from patients at Malahayati Hospital Medan, covering the period from January 2023 to March 2024, serve as the basis for the analysis
Blockchain-Based Optimization of Raw Material Inventory: Enhancing Efficiency in Salak Sidimpuan Agricultural Production Pulungan, Ahmad Suyuti; Harahap, Nirmala Haty; Idris, Iswandi
Journal of Science and Education (JSE) Vol. 5 No. 2 (2025): Journal of Science and Education (JSE)
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/jse.v5i2.411

Abstract

Blockchain technology has emerged as a revolutionary tool in supply chain management, offering enhanced transparency, security, and efficiency. This study explores the implementation of blockchain technology to optimize raw material inventory management in Salak Sidimpuan agricultural production. Using data from farmers and cooperatives, the research analyzes the impact of blockchain on production efficiency, leveraging a PLS-SEM model for statistical analysis. Results indicate a significant improvement in inventory efficiency, leading to reduced costs and improved trust among stakeholders. The findings suggest blockchain as a viable solution for transforming traditional agricultural supply chains.
PERANCANGAN MOTION GRAPHIC VIDEO ANIMASI SEBAGAI SARANA IKLAN PROMOSI DAN INFORMASI Idris, Iswandi; Pangaribuan, Hose Ronaldo; Khair, Rizaldy
Data Sciences Indonesia (DSI) Vol. 2 No. 2 (2022): Article Research Volume 2 Issue 2, Desember 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dsi.v2i2.1929

Abstract

Advertising is a way to promote a product, brand or service to an audience to drive interest, engagement and sales. Social media can be utilized as a medium for spreading motion graphic content more widely and efficiently. This animation research aims to provide information on the effect of designing animation videos as a means of promotional advertising on Ucok Sticker and produce product advertising videos that can increase consumer appeal. From the research conducted obtained the results in the form of a 2D video animation product advertisements used as a promotional medium to attract consumer interest in Ucok Sticker products. This video is made using several software such as coreldraw, photohop and wondershare filmora x. It can be concluded that this research aims as a promotional advertisement and information to increase consumer attractiveness and sales. Researchers hope that this advertising video has better expectations for the future.
Enhancing Vocational Education Through Digital Marketing Strategies: A Prototype Approach Yullindo; Nandra; Idris, Iswandi
The Indonesian Journal of Computer Science Vol. 13 No. 6 (2024): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v13i6.4491

Abstract

This study investigates the challenges faced in digital marketing transformation within vocational education at Politeknik LP3I PSDKU Campus Padang. The problem stems from traditional marketing methods being less effective in attracting prospective students in a digital era. Employing the Software Development Life Cycle (SDLC) prototype methodology, the research aims to develop a responsive marketing information system tailored to user needs. Objectives include identifying key marketing tools and enhancing user engagement through interactive platforms. Results demonstrate improved enrollment figures and user satisfaction, validating the effectiveness of digital marketing strategies. The findings contribute to a framework that vocational institutions can utilize to modernize their marketing approaches effectively